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BUSINESS PLAN COMPONENTS

EXECUTIVE SUMMARY Unit 2, Last


The executive summary is a brief description of the key points of the business plan. It
should be no longer than two pages and should include and summarize the most important
information from each section of the business plan. Include a vision or mission statement.
Include community involvement.
ORGANIZATIONAL PLAN Unit 3
The organizational plan includes the management philosophy of the business the legal form
of the company, key management personnel, and key employment policies and benefits.
PRODUCT/SERVICE PLAN Unit 7
The product/service plan presents the product or service you are offering, the nature of your
business, the unique features of the product/service, and additional products or services that
may be offered once the business becomes established.
INDUSTRY/MARET ANALYSIS Unit !
This section analyzes the customers your target market!, the competition, and the industry
in addition to demographic, geographic, and economic data.
"INANCIAL PLAN Units #$%
This section includes financial statements that will help forecast the future financial health of
the business. Include your start"up costs, ongoing costs, and plan for financing the
business.
OPERATIONAL PLAN Unit &
This section includes all processes involved in producing and/or delivering the product or
service to the customer. It may include product development and channels of distribution.
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MARETING PLAN Units 8$9:
The marketing plan describes how the business will make its customers aware of its
products or services. It includes the market being served, the pricing policy, the company
image, the marketing strategies that will be used to reach the customer, a promotional plan,
and a marketing budget. In'()*+ a G-an* O4+nin; 4-,<,ti,n/ D+si;n a L,;, an*/,-
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MANAGEMENT TEAM PLAN Units 99$92
The management team plan presents the qualifications and management styles of the
entrepreneurs and any partners who may be involved in the business venture. If there are
areas of expertise that may be missing in the business, a plan must be shown for solving
that problem. This section also describes an advisory board that will assist in getting the
business started. #lso include employees, employee benefits, hiring practices, payment
policies and return policies.

GRO=T> PLAN Unit 93
The growth plan presents plans for future direction, growth and expansion of the business.
$xplain how you will protect yourself / the business against risk Insurance!.
T>E =RITTEN PROSPECTUS
%. &our plan must be word"processed.
'. (se #riel or Times )ew *oman font.
+. (se %' point font size.
,. -argins. %/ Top, 0ottom, *ight. %.'1/ 2eft.
1. 3ouble"4pace.
5. Title $ach 4ection 6 Top of paper. *emember to remove your name and
date when compiling your final pro7ect.
8. 3o not use 9ontractions.
:. ;inancial *eports 9osts! should be single"spaced.
<. 9harts and graphs should utilize spreadsheet $xcel!.
%=. # Title >age should include.
)ame of 0usiness
Type of 0usiness
0usiness ?wner@s )ame you!
3ate
%%. The 0usiness >lan must be submitted in a >lastic 9over >rotector or
+"*ing 0inder.
T>E ORAL PRESENTATION
%. 3ress (p 6 -ake the professional impression.
'. A)?B your presentation 6 3o not *$#3 it.
+. $ye 9ontact
,. 4peak 2?(3 and 92$#* 6 4peak T? us.
1. 4tand Tall 6 3o not 2ean or 4louch.
5. >ower>oints, 9harts, and Cisual #ids are acceptable, but not required.
GRADING
?ral >resentation 6 % Test Drade
Britten >ro7ect 6 ' Test Drades %% points for each section!