Gain insight from your

operator peers including:

www.mnoevent.com
Associate sponsors
Europes longest running conference dedicated to
16THANNUAL
19th-20th November 2013, Hilton Amsterdam
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LTE * QoE * Multi RAN * SON * Het Nets * C-RAN * Fronthaul * Video Optimisation * VoLTE
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Interesting event, great to hear
about the industry trends and
discuss with colleagues
Wind Hellas @ MNO 2012

Good content and

opportunities to exchange
views with people
Telecom Italia @ MNO 2012

Extremely important event to

take the pulse of the industry
EverythingEverywhere @ MNO 2013

Managing RAN congestion and delivering

optimal, cost effective, QoE in the
migration to LTE & Het Net Architectures
You will leave this event with the tools to:
Implement latest traffic forecasting
and methods to plan future
network capacity
Reassess the options to ensure
optimal, cost effective QoE
Implement best practice test and
measurement to enhance service
performance
Determine optimum KPIs to use
on your LTE network
Evolve traditional traffic modelling
and network dimensioning for LTE
Ensure QoS and QoE for your
mobile video services
Assess the potential of DAS,
Front-haul, C-RAN for cost
effective network evolution
Evaluate of the pros and cons of
Het Net architecture
Determine where SON fits into
your network optimisation
strategy
New for 2013
Latest traffic forecasting methods
QoE for LTE
Mobile Video Optimisation
DAS, Fronthaul, C-RAN- Enabling
the Het Net
Het Net & SON deployments
Ed Ellis,
Senior Manager Network Forecasting,
EE
Dirk Schoneboom,
Senior Analyst Technology Economics,
T-Mobile
Abduljabbar Al Sarary,
Optimization Manger,
Saudi Telecom Company
Javier Lorca Hernando,
Access Evolution, Transversal Projects
and Innovation - GCTO unit,
Telefnica I+D
Giovanni Romano,
Co-ordinator for Radio Standards
Engineer/Architect,
Telecom Italia
Ashley Beynon,
Senior Capacity Designer Radio Access,
KPN NETCO E2E Mobile Capacity
www.mnoevent.com
Who will you meet at Mobile Network Optimisation 2013?
Job Title Breakdown:
CXO 7%
VP/ MD 18%
Head of Department 4%
Manager 42%
Engineers 29%
You get much more information about real cases of optimisation
MTS @ MNO 2013

Would you like cost effective, scalable strategies to

manage your constantly evolving and changing
optimisation challenges?
Mobile networks are expanding more rapidly now than
ever before and operators are also upgrading their
network infrastructure to support the capabilities of
3.5G and 4G technologies. Faced with rising operating
costs, declining ARPU, and a need to invest in next-
generation networks, operators are increasingly
looking for optimization solutions to make their
networks more efficient and ensure optimal
performance and capacity on their network.
IIRs 16th annual Mobile Optimisation Conference is the
trusted annual resource for telcos looking to meet with
their peers in the field of network optimisation and
planning, to determine best practice optimisation
techniques that are future proofed for constant
network evolution. With practical case studies and
interactive discussion this focussed two day event
addresses the challenges of:
Ensuring the customer experience
Managing multiple network layers
Reassessing the options to ensure optimal QoE
Managing video traffic effectively
Assessing the business case for DAS, Fronthaul, C-RAN
Evaluating HET NET and SON architecture
With brand new sessions and speakers, please read
through the brochure and see exactly how you can
benefit from attending this years event
AGENDA AT A GLANCE:
Tuesday 19th November
Network Forecasting
Best Practise Network Performance Monitoring
Het Net Deployment
Optimising LTE Networks
Wednesday 20th November
Mobile Video Optimisation
SON Deployment
DAS, Fronthaul, C-RAN- Enabling the Het Net
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Company Breakdown:
Operator 65%
Vendor 27%
Consultant 6%
Regulator 2%
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Geographic Breakdown:
Western Europe 68%
UAE 23%
Asia 5%
Eastern Europe 3%
USA 1%
Figures based on MNO attendees 2012
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Past attendees included:
Analysys Mason, Bakrie Telecom, BT,
Cellcom, Cloudberry Mobile, Colt, Deutsche
Telecom, Du, Everything Everywhere, France
Telecom R&D, Infonetics Research, KPN,
Libyana Mobile Phone, Mobilkom Austria,
Mobiltel, Omantel, Optimus, Orange France
Telecom, Orange Business Services, STC, T
Mobile, Tele2, Telecom Italia Lab, Telekom
Austria, Telekom Serbia, TNO, Wind Hellas
Telecommunications
www.mnoevent.com
Interesting stories from both vendors and operators
T-Mobile @ MNO 2013

CONFERENCE DAY ONE: Tuesday 19th November 2013

08:30 Registration and coffee
08:45 Conference welcome and speed networking
09:00 Opening remarks from the chair
Stphane Tral, Principal Analyst, Infonetics Research, USA
09:10 Employing advanced traffic forecasting and methods to
effectively and accurately plan future network capacity
Best practise in exploiting models for traffic forecasting
Determining what data to collect and analyse to accurately
forecast future network demand and plan your network
performance strategy accordingly
Recognising the respective demands on the network created by
different devices
Dimensioning network resources based on accurate traffic data
on usage and devices
How can we accurately measure QOE and QOS?
Ed Ellis, Senior Manager Network Forecasting, EE, UK
09:40 Evaluating BBU hostelling
Motivations to change BBU location in mobile networks
Induced challenges on mobile backhaul market structure
BBU secured hosting and interoperability
Jean Sbastien Bedo, Strategic Advisor, Orange, France
10:10 Can the required QoS and QoE be delivered without
upgrading to LTE?
Examining different options for network capacity extensions
Is there enough 3G spectrum to accommodate the short-term
traffic growth?
Comparing HSPA and LTE in easing network congestion and
improving performance
Making the case for introducing LTE now to reduce traffic congestion
Is there a risk of over-capacity when deploying LTE?
Dirk Schoneboom, Senior Analyst Technology Economics,
T-Mobile, The Netherlands
10:40 Morning coffee
11:20 Panel session: Managing RAN congestion: Reassessing
the options to ensure optimal QoE
Video optimisation repurposed to managing congestion control
Evaluating the relative benefits of different network
management tools for: configuration, monitoring and network
optimization
Probe vendors collaborating with policy management vendors
Policy management to handle RAN congestion
Ashley Beynon, Capacity Designer, NETCO End to End Mobile
Capacity, KPN, The Netherlands
Further panellists to be confirmed
12:00 Managing the complexity of introducing multi-carrier 3G,
as well as concurrently spectrum refarming for UMTS900
and building an LTE network
Technological advances leading to an increase in the complexity
of the operators environment
Making the case for seeing individual technologies as part of a
wider whole solution
Understanding the challenges as organisational rather than
technological
Are the organisational trends such as organisation simplification
and outsourcing actually working?
Ashley Beynon, Capacity Designer, NETCO End to End Mobile
Capacity, KPN, The Netherlands
12:30 How to Improve the Network Optimization Process? By
Combining real-time Network Performance with Radio
Coverage Predictions
Improving network design by leveraging Traffic Trends as part of
the planning process.
What are the optimization process benefits in using PM data
combined with coverage predictions?
Presentation of a framework allowing continues improvements in
the network; from strategic planning to network optimizations
Astrid Wastegard, Product Marketing Manager, Infovista
12:30 Lunch
14:00 Revolutionizing Data Transport End-to-End
A new way to optimize data traffic
Flexibility in addressing the mobile data growth
Addressable versus non addressable data optimization
Looking ahead Making the UE more intelligent
Lev Tabenkin, Director, So\ales Engineering, Centri Technology
Joe Ferry, VP, Global Sales, Centri Technology
14:30 Examining the network performance monitoring and
optimisation techniques deployed in the Magyar Telekom
Network
Defining the KPIs for 3G and LTE networks
Defining satisfactory customer QoE to correlate with performance
Developing and implementing a performance management
process
Monitoring network activity and predicting areas of demand
Minimising latency through active performance management
Attila Ksa, Radio Optimisation Expert, Magyar Telekom, Hungary
15:00 How to improve efficiency on performance and
optimisation activities in the complex environment of
multi-vendor / multi-technology small cells and macro
towards HetNet
Current optimizations software is specific for macro networks
Small cells do have another business case / ARPU
Network efficiency in HetNet
How to outsource performance and optimization in the best
possible way
SON (Self Optimising Networks) is still far away for HetNet,
which roadmap should be followed and what can we do today?
Arjen van Trigt, Managing Partner, Tulinx
15:30 Afternoon tea
16:00 Small Cell and Het Net Regulation Update: The evolution
of multi standard technology
What industry standards and regulation are being created for
heterogeneous networks?
What are the spectrum allocation options?
Examining current small cell standards and regulations
Building new technologies into existing network architecture
Examining the impact of antenna sharing and different
technologies operating in different bands on base station
performance
Giovanni Romano, Co-ordinator for Radio Standards
Engineer/Architect, Telecom Italia, Italy
16:30 Operational challenges in heterogeneous network
deployment
Site acquisition and backhaul challenges for heterogeneous
networks
Determining the technology mix
The business case of Macro, Micro and Femtocells
Requirements for self optimisation
Dr. Michael Fritsch, Consultant, Telecommunications &
Technology, Germany
17:00 Close of conference day one
FORECASTING
BEST PRACTISE NETWORK PERFORMANCE MONITORING
OPTIMISING LTE NETWORKS
HET NETS
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Enriched my knowledge with the detailed experience of both Network
Operators and Solutions Providers Portugal Telecom @ MNO 2013

CONFERENCE DAY TWO: Wednesday 20th November 2013

08:30 Registration and coffee
09:00 Opening remarks from the chair
Dr. Michael Fritsch, Consultant, Telecommunications &
Technology, Germany
09:10 Examining OTTs Impact on Network capacity and
implementing analytics and QoE measurement to
enhance mobile video optimization
What kind of OTT volumes do cellular operators really have to
look forward to?
How will they use LTE broadcast creatively to prevent the flood?
How fast can the world bring WiFi to bear on the problem?
Are Capex concerns real for cellular operators?
Peter White, Rethink Technology Research, UK
09:40 Test and measurement best practices
Setting E2E customer-oriented quality of service measurements
Certifying network quality and service performance
Making cluster optimization measurements and site verifications
Monitoring service availability
Marjan Murec, Technical Expert, Mobitel
10:10 Developing a complete system to monitor customer
experience
Making the case for developing a customer-centric network
performance strategy
Determining which KPIs to use in order to measure and optimise
the customer experience
Optimizing network capacity for increased user experience
Abduljabbar Al Sarary, Optimization Manger, Saudi Telecom
Company, Saudi Arabia
10:40 Morning coffee
11:10 Real World SON: An update from live SON installations
around the world
Who is using SON? The number of cells under SON; C-SON vs.
D-SON; 3G vs. 4G
Which SON use cases are most valuable? An analysis of which
features provide most benefit
How real is SON? Three practical examples from live installations
around the world
Where is SON going? Evolution towards Self Managing Networks
Chris Larmour, CMO, Celcite
11:40 Maximising Het Net Performance with SON
Examining the 3GPP standardisation of SON and outlining the
different SON features
Determining where does SON fits into a network optimisation
strategy
Will current SON techniques be able to manage Small Cells?
Forecasting timescales for SON operation
Baruch Bar, Radio System Engineering Department Manager,
Cellcom, Israel
12:10 Panel Session: Will SON enable a future of the self-
managing network?
Cost balancing the drivers for simplifying network management
with SON with implementation costs and challenges
Making the case for SON delivering services real time, end to
end, facilitating automation and faster processes, enabling a
closed loop network
How does SON integrate with a legacy network? Do you move
immediately to a pure SON network?
Assessing multi-vendor SON as a hybrid approach
Assessing the success first real network implementations
Hans van den Berg, SOCRATES Project Coordinator / Head of SON
Project, TNO, The Netherlands
Baruch Bar, Radio System Engineering Department Manager,
Cellcom, Israel
Further panellist to be announced
12:50 Lunch
13:50 Outlining the European research project FP7 SEMAFOUR
on SON (self-management) in HetNets
Designing and developing a unified self-management system,
which enables the network operators to holistically manage and
operate their complex heterogeneous mobile networks
Creating a management system that enables an enhanced
quality of user experience, improved network performance,
improved manageability, and reduced operational costs
Hans van den Berg, SOCRATES Project Coordinator / Head of SON
Project, TNO, The Netherlands
14:20 Latest developments in HetNet and SON: operators
requirements and vendors update
Addressing the challenges in managing small-cell rollouts and
network growth
Managing the interaction with the macro-cell layer: what do
operators need?
New solutions to optimize the HetNet RAN: SON and beyond
Frank Rayal, Consultant, Xona Partners, Canada
14:50 Afternoon tea
15:20 Evaluating Front-haul compression for emerging C-RAN
and small cell networks
Outlining the drivers for front haul compressions and C-RAN
Examining the different network topologies based on the C-RAN
concept: network sharing, traffic offload, interference
management
Making the case for use of C-RAN in small cell macro and micro
deployments for capex and opex savings
Managing the higher data rate requirements of LTE and LTE-
Advanced in the front-haul
Javier Lorca Hernando, Access Evolution, Transversal Projects and
Innovation - GCTO unit, Telefnica I+D, Spain
15:50 Project centralised processing, collaborative radio, real
time cloud computing, clean RAN system (p-RAN)
NGMN CRAN work project
Outlining the current challenges faced in the RAN
- High CAPEX/OPEX of RAN
- Surging power consumption
- Dynamic workload and low BS utilization rate
- Interference problems which limit network capacity
Evaluating emerging technologies for future RAN deployment:
multi-antenna array, common baseband unit, radio signal
transportation on fibre, centralised processing, co-operative
radio, and real-time Cloud computing infrastructure
Determining the optimum upgrade methodology to
incrementally change traditional RAN infrastructure toward
future RAN infrastructure
Philippe SEHIER, Co-Lead, Project-CRAN , NGMN, France
16:20 Panel session: DAS, Front-haul, C-RAN is there any
difference and what is the future for deployments?
Examining drivers for increasing use of DAS / C-RAN / Front-
haul architectures for high capacity outdoor deployments in
advance of small cells
How will management functionalities be enabled in front haul
networks?
What are the reachability limits for front-haul networks and how
will this impact deployments?
How will protection be ensured in front haul networks?
Will front haul become widely adopted or remain a niche players
as small cells take off?
Philippe SEHIER, Co-Lead, Project-CRAN, France
Javier Lorca Hernando, Access Evolution, Transversal Projects and
Innovation - GCTO unit, Telefnica I+D, Spain
Further panellist to be announced
17:00 Close of conference
MOBILE VIDEO OPTIMISATION
SON- SELF ORGANISING NETWORKS
DAS, FRONTHAUL, C-RAN- ENABLING THE HET NET
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LTE DEPLOYMENTS: INFORMA SURVEY
REVEALS OPERATOR PREFERENCES
Informa UK Ltd 2013. All rights reserved
For more information, visit www.informatandm.com. To hear more from our analyst team join our Analyst Community group on LinkedIn www.informatm.com/linkedin or follow us on Twitter www.twitter.com/informatm.
DIMITRIS MAVRAKIS, Principal Analyst, Networks, Informa Telecoms & Media
Twitter: @dmavrakis
This article has been taken from Informa Telecoms & Medias Intelligence Centre, for more information please visit: http://www.informatandm.com/ic/
In order to gauge market perception regarding LTE-launch strategies and
understand the state of European networks, Informa conducted an industry
survey, which included high level, detailed questions dealing with the
perception and reality of LTE-network deployments in Europe.
The overall sample was 442 respondents, including 112 European operators:
68 mobile-only, one fixed-only and 43 with both fixed and mobile assets.
When asked whether an LTE network was live or pending launch, a
staggering 96.3% answered positively, with only 3.7% saying that they are not
planning to launch LTE. Regarding the mode of deployment, there was an
even split among the three primary options (see fig. 1).
Fig. 1: Primary deployment mode for LTE network, 1Q13
The majority of operators said that competitive or marketing issues were the
biggest reasons for deploying LTE. Revenue opportunities and capacity
constraints scored lower (see fig. 2). This illustrates that although operators
talk about traffic bottlenecks and capacity problems, marketing and business
issues are driving LTE-network deployments in Europe. There are also specific
market drivers (e.g. rural deployments in Europe), but the majority of
operators still chose competitive differentiation as the biggest driver. This
may change as LTE deployments mature and more than one LTE operator
enters a market.
Fig. 2: Major reason behind LTE deployment, 1Q13








Note: Total might not add up to 100%, because of rounding.
Source: Informa Telecoms & Media

Other
Only using small cells
Overlaying LTE
on an existing
network deployment
Adding LTE to an existing
single-RAN deployment
Replacing a legacy 2G/3G network with a multistandard
(single RAN) platform supporting LTE as well
4.3%
30.4%
32.6%
1.1%
31.5%
Other
New revenue and
business opportunities
Following a rival
network launch
Competitive differentiation/
being first to market
Capacity constraints
in existing network
2.2%
2.2%
57.8%
15.6%
22.2%


Source: Informa Telecoms & Media








KEEP UP TO DATE
WITH MNO 2013
IIR TELECOMS SUPPORTS
To stay up to date with the event details and
network with other speakers and attendees,
register with IIR Telecoms: Mobile Network
Optimisation and meet our 700+ Members
Follow IIR Telecoms & Technology on Twitter
@IIRTmobile and start the discussion before
the event using the hashtag #MNO2013
Tlcoms Sans Frontires was
created in 1998 and is now the
leading NGO spesialized in
emergency telecommunications.
With bases in France, Thailand and
Nicaragua, TSF is ready to respond to breaking
emergencies anywhere in the world within 48
hours. Since its creation, the NGO has intervened
in over 55 countries, serving millions of victims
and over 500 NGOs and UN agencies. A member
of the Emergency Telecommunications Cluster,
TSF is a designated 'First Emergency Telecoms
Responder', and is supported by some of the
biggest telecommunications companies and
foundations worldwide. www.tsfi.org
Media Partners Endorsed by:
RAISE YOUR PROFILE AT MNO 2013
Sponsorship provides your company with an excellent way to:
Create, maintain and enhance brand awareness
Elevate your profile in the eyes of telecom operators
Generate new leads
Foster relationships with current clients
Intellectually influence your industry peers
We offer a wide variety of standard sponsorship packages designed to meet
each of these objectives. These range from keynote Platinum sponsorship to
hospitality based packages and exhibition stands. Our consultative approach
also allows for more specific tailor made packages to be designed to meet your
precise needs and budget. We are also experienced in designing bespoke
conferences to suit your particular market strategies and in the management of
industry and association conferences. For further details on Sponsorship and
Exhibition opportunities, please contact
James Bull, Business Development Manager,
IIR Telecoms & Technology
Tel: +44 (20) 701 75609 Email: jbull@iir-telecoms.com
High value presentations and good opportunity for networking
Telekom Austria @ MNO 2012

ASSOCIATE SPONSOR
Celcite Management Solutions is the worlds most
advanced and experienced provider of self-organizing
network (SON) and network management solutions.
Celcite is helping to transform network management and
optimization processes through reliable, effective network
automation technologies such as SON. Celcites exible,
scalable, multi-vendor, multi-technology automation
platform, COPS, has quickly catapulted Celcite to
recognized leadership in the industry. COPS is a
centralised, intelligent OSS system that lies at the heart of
Celcites self-optimising network technologies. COPS
provides a wide variety of strategic capabilities such as
geo-location and intelligent automatic correlation systems
- to reliably deliver network automation. Some of the
world's largest mobile network operators, biggest
megacities and most widely watched sports and cultural
events are all being optimized by Celcite SON today.
Celcite COPS and SON are helping over 20 operators
spanning four continents to maximise network capacity
and quality across almost 2 million cells today.
Website: For further details please see www.celcite.com
ASSOCIATE SPONSOR
Smartphones and tablets are transforming the way
people access and use data on their connected devices.
With mobile data trafc expected to grow 13-fold to over
11 Billion Gigabytes per month in 2017 Mobile Network
Operators (MNOs) around the world have to be able to
address the increasing consumption of data across their
networks. The number of mobile connections is growing
at a faster pace than the revenue derived from them. This
puts MNOs in a difcult position of trying to overcome
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premium service revenue from new and existing
subscribers, all while maintaining a consistent user
experience. CENTRI is a leading provider of mobile data
optimization and bandwidth management solutions that
reduce network congestion and increase capacity across
the network. With CENTRIs Connected Experience
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and manage the ow of data across their networks in
real-time to reduce the need to invest in additional
network resources and reduce backhaul costs.
To learn more, visit www.centritechnology.com.
ASSOCIATE SPONSOR
InfoVista is the leading provider of IP and RF planning,
assurance and optimization software solutions and services
that enable efcient network and IT transformations. Our
award-winning solutions empower communications service
providers and IT-intensive enterprises to deliver high-
performing and differentiated services while cost-effectively
planning, operating, optimizing and monetizing their network.
InfoVistas combined expertise and technology innovations in
radio and IP networks provide more than 550 customers
worldwide with a new level of actionable network
intelligence, visibility and control across the entire network
life cycle. Using InfoVistas solutions, they deliver optimal
quality of service, ensure a high-quality user experience,
invest appropriately and consolidate their OSS/BSS
ecosystems while keeping total cost of ownership as low as
possible. For more information, please visitwww.infovista.com
EVENT SPONSOR
Tulinx is an innovative provider of automated vendor-
independent solutions for Performance management and
Optimization of networks including RAN and Core. Our
solutions can process different sources of HetNet data from any
vendor or technology and include the necessary analyses for
Assisted Optimisation and SON. Operators and vendors use
our real-time and web-based performance visualisation to
rollout LTE, optimize multi-vendor 2G, 3G, and 4G networks
including small cells and manage the quality while swapping
equipment vendors. Our automated network analytics are also
used for network conguration audits, optimization, and
capacity management so that problems can be detected before
they affect the network and customer experience.
EXHIBITOR
MDSi is a leading supplier of voice and data
communications equipment. We offer new and certied
pre-owned equipment with a complete suite of
professional services. MDSi is an ISO 9001:2008 product
and services organization focused on helping network
service providers increase efciencies and improve
logistics processes by redeploying technologies and
reducing capital expenditure. The company enables its
clients to re-use existing assets, while dramatically
impacting the bottom line. With a Fortune 500 client
roster and signicant domestic and international
implementations and capabilities that extend far beyond
forward and reverse logistics services MDSi is the only
source for end-to-end service logistics results.
19-20 November 2013,
Hilton Amsterdam
Apollolaan 138, Amsterdam,
1077 BG, Netherlands
IIR has negotiated discounted rates at the Hilton
Amsterdam for our attendees. Please see our
website for more information about how to book:
http://mnoevent.com/venue-accommodation/
Unable to attend?
No need to miss out you can purchase
the online docs for 499 +VAT. Please
call +44 (0)20 7017 7483.
Registrations are subject to terms and conditions please visit www.mnoevent.com for full details.
Booking hotline:
+44 (0) 20 7017 7483
Email us your booking:
registrations@iir-telecoms.com
Book through website:
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REGISTER HERE
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DATA PROTECTION: The personal information provided by you will be held on a database and may be shared with other companies in the Informa Group in the UK and
internationally. If you do not wish your details to be available to other companies in the Informa Group please contact the Database Manager on +44 (0)20 7017 7077, fax +44 (0)20
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CANCELLATIONS: Cancellations received in writing before 5/11/2013 are eligible for a refund less 10% + VAT. Cancellations received in writing between 5/11/2013 and 12/11/2013 are
eligible for a refund less 50% + VAT. Cancellations received in writing after 12/11/2013 are not eligible for any refund. Delegate substitution is available at no extra charge.
Book By 20th September 2013 Book After 20th September 2013
Two Day Conference - Operator Rate 50% Discount 899 + 19% BTW 1050 + 19% BTW
Two Day Conference Non-Operator Rate 1795 + 19% BTW 2095 + 19% BTW
NETWORKING OPPORTUNITIES
Aside from the unrivalled educational experience you will receive from attending MNO 2013, you will also benet from an array of key
networking opportunities:
Online networking tool
Providing you the opportunity to
network pre, during and post conference.
Conference workshops
Network and hear from key individuals
on a more personal level.
Speed networking
A chance to meet your peers in a fun,
informal atmosphere, taking the
concept of speed dating into the
business arena.
Networking refreshment and
exhibition breaks
Visit the exhibition oor to see the
latest SON solutions and
developments, whilst talking to those
leading the space.
Happy Hour Networking Drinks
Free drinks reception following Day
One for you to reect on the days
lessons and organise your meetings
for the next day.