Learn how key industry players are forecasting and delivering future network capacity whilst maintaining optimal

QoS and QoE

Mobile Network
Performance
M a n ag e m en t

2nd - 4th June 2014

The Kensington Close
Hotel, London

Learn how to develop cost-effective LTE network

migration strategies to radically improve QoS and
deliver an enhanced customer experience
Compelling case studies and interactive sessions delivered
by your expert speaker panel including:

Director Data Strategy

and Transformation,
Orange International Carriers

Transmission Strategy and

Architecture Manager,
Three UK

Network Development and

Infrastructure Planning Director,
Mobilink

Senior Analyst
Technology Economics,
T-Mobile

Service Quality
Assurance Manager,
Vipnet

Head of Network
Strategy and Architecture,
Telefnica O2 UK

Mobile Network Engineer,

Telecom Italia

Technology Consultant,
Turkcell

Dont miss the Pre-Conference Workshops: Monday 2nd June 2014

Workshop A: Determining how to deliver essential network infrastructure
capacity to support evolving application and service traffic flows

Top reasons to attend

Mobile Network
Performance Management

Learn how to overcome the critical

optimisation challenges associated with
the migration to LTE
Understand how to optimise your network
to effectively manage increasing and
more complex data traffic
Determine how to accurately forecast
congestion and overcome the associated
challenges
Learn how to deliver optimal QoS and
QoE at all times
Very useful information provided
Etisalat

Very valuable. Got a lot of information

in designing and implementing a robust
mutil-technology performance system in
a rapidly data centric environment
MTN NIGERIA

Workshop B: Discovering how to ensure QoS and QoE during the transition to LTE
SPONSORS:

Register now at: www.mobilenetworkperformanceevent.com

Welcome to MNPM 2014!

As multiple device usage continues to increase, how do you determine how to relieve the pressure
this is placing on your ability to deliver a good QoS and QoE for your customers? And, how do
you manage the large volumes of data from phones and other devices, causing this congestion
and increased data traffic?
Telecoms IQs Mobile Network Performance Management Summit will showcase strategies on
how to successfully and accurately forecast customer demand and develop a future-proof capacity
management framework. Take this opportunity to predict and avoid congestion in your network and
learn how to build the right level of scalability to facilitate the growing demand for services.
Plus, learn how to develop cost-effective LTE network migration strategies to radically improve
QoS and deliver an enhanced customer experience at all times.
Hear a joint presentation from KPN on how they effectively tackled network congestion issues to
radically improve QoS. Plus, hear how Telefnica O2 UK are optimising their network performance
by gaining full visibility of their network.
Take part in interactive sessions and find out how VIPnet are determining which KPIs to use to
effectively monitor and optimise network performance. And, hear from Mobilink how to predict
future capacity and expand your network accordingly.
And finally, dont miss the pre-conference workshops on determining how to deliver network
infrastructure capacity to support evolving application and service traffic flows and how to ensure
QoS and QoE during the transition to LTE.
With 3 days jammed packed with thought-provoking sessions, maximise your networking time with
senior representatives from different departments responsible for managing and enhancing network
performance.
Reserve your place today!
Book online: www.mobilenetworkperformanceevent.com
Tel:+44 (0) 20 7368 9737
Email: telecoms@iqpc.co.uk
I look forward to seeing you in London.
Kind Regards

Take advantage of leading case

studies and Head/Director level
led discussion sessions to get to
the root of you mobile network
performance management issues:
1 Hear how Orange are determining
how to carry out accurate monitoring
of E2E data performance
2 Determine how Telecom Italia are
ensuring optimal network capacity in
indoor and outdoor urban areas
3 Hear from Avea how to get the balance
right between capacity, performance
and the growing demand for traffic
4

Listen to a presentation from Three UK

on determining how to know the right
time to make the move from legacy
systems to new technologies

5 Learn from T-Mobile how UMTS 900

can be used to leverage your existing
spectrum

Share your ideas

Follow us on Twitter @TelecomsForum
Join our Linkedin group Telecoms Networking Forum

Niamh Gallagher
Conference Producer
Mobile Network Performance Management

For more information on the conference programme and speaking

opportunities, contact: Niamh Gallagher, Conference Producer,
+44 (0) 20 7368 9737, niamh.gallagher@iqpc.co.uk

Register now at: www.mobilenetworkperformanceevent.com

Very valuable
VP Technology Consulting-Global,
Tektronix Communications

Very interesting content

from all presenters
Sales Director, Accedian Networks

Reasons you should sponsor Mobile

Network Performance Management to
improve your business:
Generate new qualified leads - Access motivated, authorised buyers
at the point where they are making purchasing decisions to further
their strategies
Demonstrate thought leadership - Take centre stage in front of
a captive and targeted audience and demonstrate your expertise
and market knowledge
Network with key decision makers and influencers - Gain face to
face meetings with existing and potential clients
Position your company brand front of mind - Be the name that
all operators think of when selecting vendors
Stand out from vendor delegates - Stand out on an elevated
platform with a heightened presence.

You can expect to meet and network

with leading experts from operators
including VPs/ Heads/ Directors/ Managers
and Senior Engineers of:
Networks

Network Performance
Network Planning
Radio Access Networks (RAN)
Technology Strategy
Network Quality
Network Optimisation

GEO BREAKDOWN
Western Europe
Eastern Europe
Scandinavia
Middle East
Other

Network Development
Service Quality
Quality Assurance
Planning and Optimisation
Network Service Management
Mobile Access Network
Planning Optimisation
Radio Planning and Optimisation

30%
20%
20%
20%
10%

Be seen as front of mind - Be the go to first company through

maximum recognition at the event.
Gain competitive advantage - Have direct influence on
selection criteria

Media Partners:

For more information on sponsorship and exhibition opportunities

please contact: Dan Collins, Commercial Director, Mobile Network
Performance, Management, Telecoms IQ
Tel: +44 (0) 20 7036 1316
Email: sponsor@iqpc.co.uk
Register now: www.mobilenetworkperformanceevent.com

SPONSORS:

Register now at: www.mobilenetworkperformanceevent.com

Pre-Conference Workshops
M O N da y

2 nd J une 2 0 1 4

Registration and coffee for workshop A will begin at 9:00am.

9:30am - 12:30pm

12:30pm-1:30pm

Lunch

Workshop A: Determining how to deliver essential network infrastructure

capacity to support evolving application and service traffic flows

Registration for workshop B will begin at 12:30pm.

In this practical and interactive workshop you will understand how to balance
the needs and expectations for your networks, services, applications and users.
You will gain a detailed understanding of how to reveal capacity shortfalls, and
see how you can harness your network resources to deliver the required efficiency
and performance levels.
Establish a proper capacity planning programme with accurate measurements
that assess every aspect of traffic across the network
Gain holistic insight into both application and network traffic to understand
which applications are using which resources and when specific applications
are active
Track and analyse usage patterns and traffic growth trends to make better
decisions about optimising bandwidth, rescheduling activities and redirecting
traffic flows
Manage network congestion by monitoring traffic growth and
forecasting capacity shortfalls to minimise impact on service performance
and network infrastructure
Proactively assess the impact that the new services will have on your
network capacity
Measure and analyse backbone traffic to establish a baseline pattern and
traffic flow patterns
Led by: Dr. Michael Fritsch, Consultant, Telecommunications & Technology

Workshop B: Determining how to ensure QoS and QoE during the

transition to LTE

Dr. Michael Fritsch has over 20 years of experience working in the telecommunications and
technology industry as a management consultant and advisor. He has worked for top tier
consulting companies like Arthur D. Little, booz&co, Oliver Wyman and Boston Consulting and as
a line manager. He specializes in product and technology strategy, company optimization and
transformation and management of large technology programmes. Recent activities have focused on
mobile network strategy to cope with fast growing data traffic, small cell deployment, backhaul and WiFi
offloading. His clients include mobile and fixed operators as well as IT and technology providers in Europe
and Middle East. Mike has a degree in Communications engineering and a PhD in optoelectronics.

1:30pm - 4:30pm

The move to LTE creates new challenges in gaining end-to-end visibility of network
performance and QoS. During the transition to LTE networks, customers require both
network and service assurance, in this interactive workshop, learn how to ensure the
smooth transition between new and existing technologies and manage QoS
and customer expectations during the handover from 3G and 4G networks.
Effectively manage and optimise network capacity while reducing LTE and
backhaul expenditure
Learn how to proactively monitor network performance to ensure the infrastructure
at all points meets current service level agreements and addresses future demands
Determine how to optimise LTE infrastructure to support increased multi-media
traffic levels
Discover how to isolate, and pro-actively resolve performance issues to meet
and exceed customer expectations
Gain real-time visibility into how your network is performing by monitoring
all performance indicators
Support multiple technologies allowing you to manage and optimise your
network from the customer perspective
For updates on the workshop leader please see
www.mobilenetworkperformanceevent.com

Register now at: www.mobilenetworkperformanceevent.com

Conference Day One

T uesda y

3 rd J une 2 0 1 4

8:30 Registration and Coffee

8:55 Welcome Address

Niamh Gallagher, Conference Producer, Telecoms IQ
9:00

Opening Remarks from the Chair

9:10

Speed Networking Session

Interactive

session

9:30

CASE

STUDY

Dont forget your business cards for this ice-breaking meeting with fellow
delegates and potential future business partners. Take this time to meet
with like-minded professionals to exchange ideas and identify possible
future collaborations.

Determining which KPIs to use to effectively monitor

and optimise network performance

Assessing the different KPIs that can be used to measure network

performance and service quality
Identifying the network performance limitations of your KPIs and understanding
how to leverage data to give you an accurate network performance picture
Determining what balance you should have between technical and business
KPIs and customer-centric KPIs
Examining the extent to which you can use the same KPIs to monitor and
improve network performance across multiple networks
Hrvoje Jerkovi, Service Quality Assurance Manager, Vipnet

10:10 Understanding

CASE

STUDY

how to predict for future network capacity and

expand your network accordingly

Assessing how to predict usage for multiple services and how to deliver
the amount of capacity needed in the network
- Data
- Wifi
- VoLTE
Determining where in your network you will need extra capacity for
increased coverage
- Integrating small cells for localised network problems
Determining how to ensure blanket coverage for remote areas

Analysing how to deliver multiple services over a single platform to

a larger subscriber base

Hesham Kamel, Network Development & Infrastructure Planning Director,
Mobilink
10:50 Networking Refreshment Break
11:20

CASE

STUDY

12:00

Learning how to guarantee E2E performance for roaming services

Assessing the evolution from GRX to IPX allowing differentiated class of

services to allow to transport efficiently the LTE data traffic
Understanding how to allow and deploy a roam like home user experience
Analysing feedback models on IPX interconnectivity which becomes the
standard for roaming and related value added services to ensure this
Cedric Gonin, Director Data Strategy and Transformation, Orange
International Carriers

Understanding how to address network challenges and ensure

QoS when rolling out LTE services

Assessing what impact deploying LTE will have on current network

performance
- How can you ensure QoS and QoE at all times?
Determining which spectrum bandwidth will ensure the highest QoS
for your LTE network
Examining how to ensure a seamless network migration path to LTE
Analysing how to continue to enhance the customer experience by
optimising LTE networks after deployment
Understanding how to identify high value customers and use this data
to leverage ROI on your LTE network
For speaking opportunities please visit www.mobilenetworkperformanceevent.com

12:20 Networking Lunch

13:20 Panel Discussion: How can you overcome the capacity

challenge created by high data users?

Interactive Identifying and managing extreme data users across all points of the network

session is crucial to your capacity management strategy. With the surge in multiple

device usage and demand for increased data availability, how can you
manage the capacity challenges involved?
How can you identify which customers are high data users?
What are the different strategies for managing and minimising the
bandwidth used by high level users?
How can you effectively manage data traffic during peak times whilst
maintaining optimal QoS?
Understanding future data challenges and predict changing
user behaviour?

Register now at: www.mobilenetworkperformanceevent.com

Examining the different mobile data offloading alternatives (WiFi,

Femtocells and Het-Net) and evaluating the trade-off between capacity,
coverage and cost?
Panellists include:
Hrvoje Jerkovi, Service Quality Assurance Manager, Vipnet

14:00

Assessing how to effectively tackle network congestion issues

to radically improve QoS

16:30 Closing Remarks from the Chair

JOINT

CASE
STUDY

PRESENTATION

Understanding the requirements for performance management of LTE

- An in-depth look at KPNs knowledge and experience on performance
management of their LTE network.
Determining how to prepare for the growth of future networks and the
management of increasing network complexity
- Testing how networks handle congestion
- Future-proofing technologies
- Near-congestion prediction
Assessing which customer segments are most effected by congestion issues
Determining which services are most prone to congestion and at what times
Ashley Beynon, Senior Designer, KPN NETCO E2E Mobile Capacity
Rob Buckers, Senior Architect, KPN NETCO Mobile Quality Control

14:40 Networking Refreshment Break

15:10

CASE

STUDY

15:50

CASE

STUDY

Looking at how and where to set performance targets

- What impacts this choice?
- How do these evolve for LTE?
Examining the customer experience by using speed tests which can give
a specific view of QoS
Martin Harris, Quality Improvement Manager, Orange

16:40 End of Conference Day One and Networking Drinks

Conference Day Two

W ednesda y

4 th J une 2 0 1 4

8:30 Registration and Coffee

9:00

Opening Remarks from the Chair

9:10 Speed Networking Session

Determining the right time to make the move from legacy systems Interactive Bring more business cards for this ice-breaking meeting with potential future

to advanced technology

session business partners and peers. Take this time to discuss any questions from day

Understanding the move from legacy backhaul services to upgraded systems

Knowing when to make the change rather than persevering with a system
that is not fit for purpose
Overcoming the challenge of extending the reach of new technologies with
legacy systems
Weighing up the pros and cons of moving now or waiting for technology
to evolve
Mark Gilmour, Transmission Strategy & Architecture Manager, Three UK

Determining how to carry out accurate monitoring

of E2E data performance

Examining the required strategies to monitor end to end data performance

against competitors or other countries
Understanding the benefits and trade-offs between the use of network KPIs,
probes, and drive tests

one and to exchange ideas and identify possible future collaborations.

9:30

Learning how to optimise network performance

by gaining full visibility of your network

CASE

STUDY

10:10

CASE

STUDY

Establishing how to attain performance reports on both individual network

elements and the overall network
Determining how to develop proactive strategies for detecting problems
in the network and maintaining QoS
Understanding how can you detect network problems before they occur
Assessing how to achieve real-time network visibility to optimise networks
Detecting trends and future threats or opportunities across your network by
leveraging internal and external network data
Simon MacDermott, Head of Network Strategy & Architecture, Telefnica O2 UK

Determining how to get the balance right between

capacity, performance and traffic demand

Assessing how to Identify bottlenecks and blocks in your networks

Understanding how to optimise the existing capacity and expand your network

Register now at: www.mobilenetworkperformanceevent.com

Analysing how to optimise capacity and performance in both a reactive

and proactive way
Ensuring how to implement multi-layer optimisation to ensure all technology
layers work seamlessly together
Understanding how to implement smart capacity planning techniques
For speaking opportunities please visit www.mobilenetworkperformanceevent.com

10:30 Networking Refreshment Break

11:00

11:50

CASE

STUDY

Roundtable discussion: What impact will the evolution of LTE and

technology have on your network optimisation strategy?

Each roundtable is given an envelope with a specific scenario and the

participants have to discuss how to solve the challenge. At the end of the
session, someone in the group will feed back what they have done and why.
Topic 1. How are devices and the services they offer likely to change
in the future?
Topic 2. What is the predicted impact on network capacity and QoS
and how can you manage it?
Topic 3. What network optimisation tools and strategies can be
implemented to enhance LTE user experience?

Understanding the relationship between smartphones and

WCDMA radio network performance

Identifying the impacts smartphones have on managing network performance

- New Smartphone Features and their effect on Network
- Signaling load caused by Smartphones
- Managing URA_PCH and Fast Dormancy
Assessing how to manage multirab connection & performance
Analysing uplink features and minimising uplink congestion
Yilmaz Celik, Technology Consultant, Turkcell

12:30 Networking Lunch

13:30

CASE

STUDY

Determining how to deploy network performance management

to facilitate future needs

In this session you will learn how to deploy performance management

strategies for the future growth of service demand. Learn how to plan for
high-level trends such as:
Convergence
SDN
Associated spending plans
Caroline Gabriel, Research Director, Rethink Technology Research

14:10

CASE

STUDY

14:50

CASE

STUDY

15:30

Interactive

session

Establishing how to ensure optimal network capacity

in indoor and outdoor urban areas

Examining what areas of the emerging wireless networks need to be

optimised by using HetNets
Determining how LTE small cell solutions will drive backhaul growth
in urban areas
Assessing how to manage End to End capacity: Radio Access,
Core Network and Backhauling
Exploring the path towards a profitable, efficient and sustainable
infrastructure for Smart Cities
Looking to the future for the Telecom Italia experience: World Expo
2015 in Milan
Roberto Micali, Mobile Network Engineer, Telecom Italia

Examining how UMTS 900 can be used to leverage

your existing spectrum

Establishing how traffic flowing across UMTS-900 terminals has evolved

Making the case for urban UMTS-900 deployment
- Determining which effects to expect regarding voice traffic load
- Can UMTS-900 play a significant role in easing congestion issues in
high-demand urban environments?
Evaluating the impact that UMTS-900 will have on your legacy spectrum
Determining the optimal timing for introducing UMTS-900 into your network
Dirk Schoeneboom, Senior Analyst Technology Economics, T-Mobile

WRAP UP INTERACTIVE SESSION: A warts and all round-up of

concerns and unanswered questions
Take part in an open discussion distilling some of the key messages
from the 2014 summit.

This session provides a unique opportunity for delegates to share their

insights, raise concerns and provide a different perspective.Get answers to
your final questions from our panel of experts and your peers on the floor.

Submit your questions anonymously at the registration desk by the end

of lunch on Day Two to ensure yours gets answered!

16:10 Closing Remarks from the Chair

16:20 End of Conference

Register now at: www.mobilenetworkperformanceevent.com

2nd - 4th June 2014

The Kensington Close
Hotel, London

5 Ways to Register
TELEphone:
+44(0) 20 7368 9737

Pre-Conference Workshops: Monday 2nd June 2014

Workshop A: Determining how to deliver essential network infrastructure capacity to
support evolving application and service traffic flows
Workshop B: Determining how to ensure QoS and QoE during the transition to LTE
Two-Day Conference Programme: 3rd and 4th June 2014

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