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Cover Page
This sample business plan has been made available to users of Business Plan Pro, business
planning software published by Palo Alto Software. Names, locations and numbers may have been
changed, and substantial portions of the original plan text may have been omitted to preserve
confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not have
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Copyright Palo Alto Software, Inc., 1995-2009 All rights reserved.
Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Clean Office Pros, Inc. in
this business plan is confidential; therefore, reader agrees not to disclose it without the express
written permission of Clean Office Pros, Inc..
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader, may cause serious harm or damage to Clean
Office Pros, Inc..
Upon request, this document is to be immediately returned to Clean Office Pros, Inc.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
Table of Contents
Table of Contents
Page 2
Page 1
Chart: Highlights
1.1 Objectives
Clean Office Pros seeks to establish itself as a leader in office cleaning in the Kansas City, MO
area. Specific objectives we will seek to meet over the next two years include:
To build a substantial, regular client base of 100 clients on monthly cleaning plans, for a
total of over 800,000 square feet of office cleaning each month.
To build operations infrastructure, including a central headquarters, 5 delivery vans,
professional management, and documented processes for operations and cleaning practices.
To build healthy gross margins by establishing itself as a significant buyer and reducing
vendor pricing on cleaning supplies and by training low-cost labor to be more productive.
To create a culture of productivity and resourcefulness for all staff by encouraging the best
ideas and cleaning procedures to rise to the top and rewarding cleaning crew for their
contributions.
1.2 Mission
Clean Office Pros seeks to ensure that businesses have a spotless office environment to support
the work they do and forget their worries about office cleaning. The company values its
employees to clean well and clean smart, listens to the needs of its client to do the job they
need done, and responds to the demands of the environment.
1.3 Keys to Success
To become successful in the office cleaning business, Clean Office Pros must:
Foster an environment of employee empowerment from day one of operation to make sure
cleaning crews clean well (thoroughly and carefully) while cleaning smart (efficiently)
Page 2
Listen attentively to the needs of the client and communicate this information effectively to
cleaning crews
Research and remain experts on the greenest cleaning practices and products
Remember that the cleaning must meet or exceed client expectations to be considered done
Start-up
Requirements
Start-up Expenses
Legal
Stationery
Insurance
Rent
Computer Systems
Office Supplies
Facility Leasehold Improvements
Other
$2,000
$2,000
$3,000
$7,500
$5,000
$2,000
$10,000
$2,000
Page 3
$33,500
Start-up Assets
Cash Required
Other Current Assets
Long-term Assets
Total Assets
$60,000
$5,000
$40,000
$105,000
Total Requirements
$138,500
Chart: Start-up
3.0 Services
Services to be offered by Clean Office Pros will focus specifically on office spaces and include:
Office cleaning (including garbage removal, dusting and cleaning of all surfaces, sweeping
and mopping of floors, and cleaning of doors and walls as needed)
Furniture cleaning
Floor waxing
Floor stripping and sealing
Carpet cleaning
Window cleaning
Bathroom and kitchen area cleaning
In the future, Clean Office Pros will provide office organization and decluttering services
through an interior designer. This service will be provided as an upsell to this foundation of
services.
Page 4
Market Analysis
Potential Customers
Growth
Small Offices
Medium Offices
Large Offices
Total
9%
7%
6%
8.14%
Year 1
Year 2
Year 3
Year 4
Year 5
25,000
10,000
5,000
40,000
27,250
10,700
5,300
43,250
29,703
11,449
5,618
46,770
32,376
12,250
5,955
50,581
35,290
13,108
6,312
54,710
CAGR
9.00%
7.00%
6.00%
8.14%
Page 5
Page 6
Financial analysts report that the commercial cleaning industry is recession resistant and highly
stable. Commercial cleaning overall was an $80 billion industry in 2008 and is one of the fastest
growing industries in the US, with projected growth to $150 billion per year by 2010.
4.3.1 Competition and Buying Patterns
The commercial cleaning industry is very fragmented with no one company owning more than
6% of the market. Franchises account for 10% of the market and local companies account for
90%. Top franchises include JAN-PRO Cleaning Systems, ServiceMaster Clean, MTOclean, the
Cleaning Authority, and MARBLELIFE. Economies of scale for franchises are obtained through
unified operations systems, national marketing campaigns, and somewhat through volume
discounts from suppliers.
Customers seek out cleaning services based on a combination of reputation, price, and depth of
services offered. While large offices value depth of services more so, smaller firms put a greater
value on price.
5.0 Strategy and Implementation Summary
Clean Office Pros has selected the following priorities for its rollout strategy:
To begin by targeting small offices to gain a foothold in the Kansas City office cleaning
market.
To leverage the reputation and experience from work with small offices to increasingly seek
medium and large office clients in the third year of operation.
To rapidly scale up organizational infrastructure, including cleaning crews, equipment, and
vans.
Page 7
Local Trade Show Booths at Office Services and Entrepreneurial trade shows
Blogging, Newsletters, and Microblogging to establish Clean Office Pros as thought leaders
in office cleaning
Prospecting by phone to cold and warm leads
Business networking to generate qualified leads
Coupons for free trials for new businesses passed on through the local Small Business
Development Center and Chamber of Commerce
From the startup period onward, the following promotional activities will be important:
Search engine marketing through text ads around office cleaning keywords in the local area
Search engine optimization to improve organic search rankings
Yellow page listing
Local TV commercials
These ongoing promotional activities are reflected as marketing expenses on the Clean Office
Pros Profit and Loss statement.
5.3 Sales Strategy
Sales will be managed by co-founder Reid Werbitt. Reid Werbitt expects about ten small
business clients from his previous work at JAN-PRO to move to Clean Office Pros upon learning
of their value proposition. This will account for a starting base of clients for the business.
The sales process will begin with a short phone conversation to go over the basics of the
services offered and to qualify the customer as one interested in regular cleanings. An inperson meeting at the customer's office will follow, after which a proposal for a monthly rate for
cleaning will be given. A follow up with the client will occur after the first three regular cleanings
to get additional feedback and to continue to adjust the directions to the cleaning crew.
Before inquiries begin to come in through advertising, Werbitt will prospect for sales through
business networking, cold calls, and warm calls. Clean Office Pros expects 5% of cold calls,
20% of warm calls, and 30% of networking leads to yield regular customers.
As a partner in the business, Werbitt will be compensated through a base salary, dividends and
appreciation of the company's stock. After two years of operation, an additional salaried
salesperson will be hired who will be compensated for sales through quarterly bonuses and
Werbitt will remain sales manager.
5.3.1 Sales Forecast
Growth is expected to speed up rapidly over the first two years as small-office customers are
sought out and sold to. After the first two years growth will slow as operations must be
continually increased to allow for greater growth. However, the additional target market of
Page 8
medium and large offices will be accessed starting in the third year of operation. Sales will be
driven by the basic office cleaning service. Based on the previous success of Reid Werbitt as a
seller of commercial cleaning, these projections are reasonable, as Werbitt sold $2 million in
cleaning services in his last full year at JAN-PRO. The additional services will be sold as add-ons
to clients who purchase office cleaning. It is estimated that 50% of clients will purchase some
additional services.
The forecast is also supported by the fact that, after the first year of operations, medium offices
will be targeted as well, increasing the rate of growth as each sale will bring a higher square
footage of space to clean.
Direct costs include the labor of cleaning crew members and the cleaning crew head, cleaning
supplies and gasoline or other transit costs for crew and equipment. Cleaning Crew Head
supervision of jobs is expected to cost 5% of sales and Cleaning Crew (Hourly) wages for the
execution of cleanings is expected to cost 27.5% of sales.
To ensure that sales are profitable, Werbitt will not be compensated on commission by sales,
but by profits, after a reasonable base salary. This will keep gross margins around the industry
average of 68%.
Table: Sales Forecast
Sales Forecast
Year 1
Year 2
Year 3
5,014
807
991
1,304
528
8,643
8,000
1,000
1,500
1,000
500
12,000
12,000
1,250
2,000
1,250
600
17,100
Unit Prices
Office Cleaning (1000 Square Feet)
Window Cleaning (10 Windows)
Floor Treatments (100 Square Feet)
Carpet Cleaning (100 Square Feet)
Bathroom and Kitchen Cleaning (By Room)
Year 1
$100.00
$90.00
$11.00
$80.00
$30.00
Year 2
$100.00
$90.00
$11.00
$80.00
$30.00
Year 3
$100.00
$90.00
$11.00
$80.00
$30.00
$501,396
$72,595
$10,899
$104,325
$15,839
$705,053
$800,000
$90,000
$16,500
$80,000
$15,000
$1,001,500
$1,200,000
$112,500
$22,000
$100,000
$18,000
$1,452,500
Year 1
$35.00
$36.00
$4.40
$32.00
$12.00
Year 2
$35.00
$36.00
$4.40
$32.00
$12.00
Year 3
$35.00
$36.00
$4.40
$32.00
$12.00
$175,488
$29,038
$4,360
$41,730
$6,335
$280,000
$36,000
$6,600
$32,000
$6,000
$420,000
$45,000
$8,800
$40,000
$7,200
Unit Sales
Sales
Page 9
$256,951
$360,600
$521,000
Page 10
5.4 Milestones
Reid Werbitt will head the sales activities, including prospecting and networking to generate
leads. Paul Vinci will manage the marketing and promotional activities including two trade
shows (in January and February), the TV ad production (through a video production vendor),
initial search engine optimization (through an SEO vendor), and the coupon campaign, which
will cover three months of basic office cleaning for small-office clients.
Table: Milestones
Milestones
Milestone
Phone prospecting
Business networking
Entrepreneurship Trade Show
Office Services Trade Show
Coupon Campaign For Free Trial
Initial Search Engine Optimization
TV ad production
Name me
Name me
Name me
Totals
Start Date
11/1/2009
11/1/2009
1/7/2010
2/9/2009
11/1/2009
11/1/2009
10/1/2009
9/1/2010
9/1/2010
9/1/2010
End Date
4/1/2010
4/1/2010
1/9/2010
2/11/2009
5/1/2009
2/1/2010
11/15/2009
10/1/2010
10/1/2010
10/1/2010
Budget
$0
$5,000
$10,000
$8,000
$25,000
$10,000
$20,000
$0
$0
$0
$78,000
Manager
RW
RW
PV
PV
PV
PV
PV
ABC
ABC
ABC
Department
Sales
Sales
Marketing
Marketing
Marketing
Marketing
Marketing
Department
Department
Department
Chart: Milestones
Page 11
was responsible for marketing, operations, and human resources. He will continue to manage
those departments at Clean Office Pros and his title will be CEO.
Reid Werbitt will manage sales and be the lead salesperson for the early operations of the firm.
He has ten years experience as an account executive for JAN-PRO, a commercial cleaning
business. Werbitt's title will be Chief of Sales.
Financial management will be through a part-time accountant during the early operations of the
firm.
6.1 Personnel Plan
The business will begin with minimal salaried staff, with most work performed by the two
founders. The founders will be compensated through reasonable base salaries and will receive
compensation through dividends and the growth of the business.
In the first year, an accountant will serve the role of Chief Financial Officer (CFO). In the second
year, this will become a part-time position which will grow into a full-time position in the third
year.
The operations assistant will be a basic administrative assistant focusing on the fulfillment of
cleaning services, scheduling, quality assurance procedures, and human resources needs.
Total staff full-time equivalent on this chart include cleaning crew who work on an hourly basis
and have their payroll assigned as costs of sales. One Cleaning Crew Head will be hired at the
outset of the company, an additional Crew Head will be hired in the second year and a third in
the third year. Each will oversee crews of one to four members, and can also supplement their
supervision responsibilities as members of crews under other supervisors. Cleaning crew
members will grow from five in number at the outset of the business to 11 on average in the
second year and 16 on average in the third year. All of these hourly staff will be hired when at
least 20 hours per week of work is available, but their overtime will be limited. The business will
hire additional employees rather than use significant overtime.
Cleaning crew will receive healthy base salaries as well as quarterly bonuses based on
performance ratings from both their supervising cleaning crew head and clients. Crew heads
will receive performance ratings from the company managers and clients to determine their
quarterly bonuses.
Once the company reaches a sustainable level of profitability, the owners want to offer a health
benefits plan for their employees, but this is not included within the plan's estimated expenses
at this time.
Table: Personnel
Personnel Plan
CEO
Chief of Sales
Accountant/CFO
Operations Assistant
Total People
Year 1
Year 2
Year 3
$48,000
$48,000
$24,000
$36,000
13
$50,000
$50,000
$40,000
$40,000
16
$52,000
$52,000
$80,000
$45,000
24
Page 12
Total Payroll
$156,000
$180,000
$229,000
Page 13
Start-up Funding
Start-up Expenses to Fund
Start-up Assets to Fund
Total Funding Required
$33,500
$105,000
$138,500
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
$45,000
$60,000
$0
$60,000
$105,000
$5,000
$20,000
$2,000
$0
$27,000
Capital
Planned Investment
Reid Werbitt
Paul Vinci
Additional Investors
Additional Investment Requirement
Total Planned Investment
$25,000
$25,000
$61,500
$0
$111,500
($33,500)
$78,000
$105,000
Total Funding
$138,500
Page 14
Break-even Analysis
Monthly Units Break-even
Monthly Revenue Break-even
552
$45,012
Assumptions:
Average Per-Unit Revenue
Average Per-Unit Variable Cost
Estimated Monthly Fixed Cost
$81.58
$29.73
$28,608
Page 15
Year 2
Year 3
Sales
Direct Cost of Sales
Other Costs of Sales
Total Cost of Sales
$705,053
$256,951
$0
$256,951
$1,001,500
$360,600
$0
$360,600
$1,452,500
$521,000
$0
$521,000
Gross Margin
Gross Margin %
$448,102
63.56%
$640,900
63.99%
$931,500
64.13%
Payroll
Marketing/Promotion
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Other
$156,000
$79,000
$18,400
$30,000
$1,800
$3,000
$49,095
$6,000
$180,000
$90,000
$30,000
$35,000
$2,400
$4,000
$63,060
$10,000
$229,000
$110,000
$35,000
$50,000
$3,000
$5,000
$86,450
$15,000
$343,295
$414,460
$533,450
$104,807
$123,207
$2,766
$30,612
$226,440
$256,440
$4,809
$66,489
$398,050
$433,050
$6,159
$117,567
$71,429
10.13%
$155,142
15.49%
$274,324
18.89%
Expenses
Net Profit
Net Profit/Sales
Page 16
Page 17
Year 2
Year 3
$0
$571,061
$571,061
$0
$945,162
$945,162
$0
$1,366,790
$1,366,790
$56,404
$10,000
$0
$20,000
$0
$0
$0
$80,120
$17,000
$0
$20,000
$0
$0
$0
$116,200
$17,000
$0
$20,000
$0
$0
$0
Cash Received
Cash from Operations
Cash Sales
Cash from Receivables
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
New Current Borrowing
New Other Liabilities (interest-free)
New Long-term Liabilities
Sales of Other Current Assets
Sales of Long-term Assets
New Investment Received
Page 18
$657,465
$1,062,282
$1,519,990
Year 1
Year 2
Year 3
$156,000
$405,528
$561,528
$180,000
$639,751
$819,751
$229,000
$891,342
$1,120,342
$56,404
$7,913
$0
$6,000
$2,000
$20,000
$20,000
$673,845
$80,120
$15,000
$0
$8,000
$15,000
$20,000
$75,000
$1,032,871
$116,200
$16,000
$0
$8,000
$15,000
$40,000
$200,000
$1,515,542
($16,380)
$43,620
$29,411
$73,031
$4,448
$77,479
Expenditures
Expenditures from Operations
Cash Spending
Bill Payments
Subtotal Spent on Operations
Additional Cash Spent
Chart: Cash
Page 19
Year 2
Year 3
$43,620
$133,992
$7,000
$184,612
$73,031
$190,330
$22,000
$285,361
$77,479
$276,041
$37,000
$390,519
$60,000
$18,400
$41,600
$226,212
$80,000
$48,400
$31,600
$316,961
$120,000
$83,400
$36,600
$427,119
Year 1
Year 2
Year 3
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$55,696
$7,087
$0
$62,784
$52,303
$9,087
$0
$61,391
$75,138
$10,087
$0
$85,225
Long-term Liabilities
Total Liabilities
$34,000
$96,784
$46,000
$107,391
$58,000
$143,225
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$111,500
($53,500)
$71,429
$129,429
$226,212
$111,500
($57,071)
$155,142
$209,570
$316,961
$111,500
($101,930)
$274,324
$283,894
$427,119
Net Worth
$129,429
$209,570
$283,894
Assets
Current Assets
Cash
Accounts Receivable
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Page 20
Ratio Analysis
Year 1
Year 2
Year 3
Industry Profile
n.a.
42.05%
45.03%
0.77%
Accounts Receivable
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets
59.23%
3.09%
81.61%
18.39%
100.00%
60.05%
6.94%
90.03%
9.97%
100.00%
64.63%
8.66%
91.43%
8.57%
100.00%
14.54%
37.68%
54.28%
45.72%
100.00%
Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth
27.75%
15.03%
42.78%
57.22%
19.37%
14.51%
33.88%
66.12%
19.95%
13.58%
33.53%
66.47%
28.46%
71.54%
100.00%
0.00%
100.00%
63.56%
53.42%
11.20%
14.87%
100.00%
63.99%
48.50%
8.99%
22.61%
100.00%
64.13%
45.24%
7.57%
27.40%
100.00%
62.79%
17.10%
0.21%
5.93%
2.94
2.94
42.78%
78.84%
45.11%
4.65
4.65
33.88%
105.75%
69.92%
4.58
4.58
33.53%
138.04%
91.75%
1.35
1.28
100.00%
-6101891.37%
31.52%
Sales Growth
Percent of Total Assets
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
Additional Ratios
Year 1
Year 2
Year 3
10.13%
55.19%
15.49%
74.03%
18.89%
96.63%
n.a
n.a
5.26
43
8.25
27
3.12
5.26
59
12.17
31
3.16
5.26
59
12.17
25
3.40
n.a
n.a
n.a
n.a
n.a
0.75
0.65
0.51
0.57
0.50
0.60
n.a
n.a
$121,829
37.90
$223,970
47.09
$305,294
64.63
n.a
n.a
Activity Ratios
Accounts Receivable Turnover
Collection Days
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Page 21
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout
0.32
28%
0.81
5.45
0.28
0.32
19%
1.55
4.78
0.48
0.29
20%
1.34
5.12
0.73
n.a
n.a
n.a
n.a
n.a
Page 22
Appendix
Table: Sales Forecast
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Unit Sales
Office Cleaning (1000 Square Feet)
235
258
284
312
343
377
415
457
503
553
608
669
38
41
45
50
55
61
67
74
81
89
98
108
47
51
56
62
68
75
82
90
99
109
120
132
61
67
74
81
89
98
108
119
131
144
158
174
25
27
30
33
36
40
44
48
53
58
64
70
405
444
489
538
591
651
716
788
867
953
1,048
1,153
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$100.00
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
$90.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$11.00
$80.00
$80.00
$80.00
$80.00
$80.00
$80.00
$80.00
$80.00
$80.00
$80.00
$80.00
$80.00
$30.00
$30.00
$30.00
$30.00
$30.00
$30.00
$30.00
$30.00
$30.00
$30.00
$30.00
$30.00
$23,496
$25,800
$28,400
$31,200
$34,300
$37,700
$41,500
$45,700
$50,300
$55,300
$60,800
$66,900
$3,385
$3,690
$4,050
$4,500
$4,950
$5,490
$6,030
$6,660
$7,290
$8,010
$8,820
$9,720
$515
$561
$616
$682
$748
$825
$902
$990
$1,089
$1,199
$1,320
$1,452
$4,885
$5,360
$5,920
$6,480
$7,120
$7,840
$8,640
$9,520
$10,480
$11,520
$12,640
$13,920
Sales
Office Cleaning (1000 Square Feet)
Window Cleaning (10 Windows)
Floor Treatments (100 Square Feet)
Carpet Cleaning (100 Square Feet)
Bathroom and Kitchen Cleaning (By Room)
$749
$810
$900
$990
$1,080
$1,200
$1,320
$1,440
$1,590
$1,740
$1,920
$2,100
$33,029
$36,221
$39,886
$43,852
$48,198
$53,055
$58,392
$64,310
$70,749
$77,769
$85,500
$94,092
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$35.00
$36.00
$4.40
$32.00
$12.00
$8,223
$9,030
$9,940
$10,920
$12,005
$13,195
$14,525
$15,995
$17,605
$19,355
$21,280
$23,415
$1,354
$1,476
$1,620
$1,800
$1,980
$2,196
$2,412
$2,664
$2,916
$3,204
$3,528
$3,888
$206
$224
$246
$273
$299
$330
$361
$396
$436
$480
$528
$581
$1,954
$2,144
$2,368
$2,592
$2,848
$3,136
$3,456
$3,808
$4,192
$4,608
$5,056
$5,568
$299
$324
$360
$396
$432
$480
$528
$576
$636
$696
$768
$840
Total Sales
Direct Unit Costs
Office Cleaning (1000 Square Feet)
Window Cleaning (10 Windows)
Floor Treatments (100 Square Feet)
Carpet Cleaning (100 Square Feet)
Bathroom and Kitchen Cleaning (By Room)
35.00%
40.00%
40.00%
40.00%
40.00%
Page 1
Appendix
Subtotal Direct Cost of Sales
$12,037
$13,198
$14,534
$15,981
$17,564
$19,337
$21,282
$23,439
$25,785
$28,343
$31,160
$34,292
Table: Personnel
Personnel Plan
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
CEO
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
Chief of Sales
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
Accountant/CFO
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
Operations Assistant
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
10
10
10
10
11
11
11
12
12
12
13
13
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
Total People
Total Payroll
Page 2
Appendix
Table: Profit and Loss
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Sales
$33,029
$36,221
$39,886
$43,852
$48,198
$53,055
$58,392
$64,310
$70,749
$77,769
$85,500
$94,092
$12,037
$13,198
$14,534
$15,981
$17,564
$19,337
$21,282
$23,439
$25,785
$28,343
$31,160
$34,292
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$12,037
$13,198
$14,534
$15,981
$17,564
$19,337
$21,282
$23,439
$25,785
$28,343
$31,160
$34,292
Gross Margin
$20,992
$23,023
$25,352
$27,871
$30,634
$33,718
$37,110
$40,871
$44,964
$49,426
$54,340
$59,800
Gross Margin %
63.56%
63.56%
63.56%
63.56%
63.56%
63.55%
63.55%
63.55%
63.55%
63.56%
63.56%
63.56%
Payroll
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
Marketing/Promotion
$10,000
$10,000
$8,000
$8,000
$8,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
Depreciation
$1,200
$1,200
$1,200
$1,200
$1,200
$1,600
$1,600
$1,600
$1,600
$2,000
$2,000
$2,000
Rent
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
Utilities
$150
$150
$150
$150
$150
$150
$150
$150
$150
$150
$150
$150
Insurance
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$250
$3,154
$500
$3,270
$500
$3,403
$500
$3,548
$500
$3,706
$500
$3,884
$500
$4,078
$500
$4,294
$500
$4,528
$500
$4,784
$500
$5,066
$500
$5,379
$500
$30,754
$30,870
$29,003
$29,148
$29,306
$26,884
$27,078
$27,294
$27,528
$28,184
$28,466
$28,779
($9,761)
($7,847)
($3,652)
($1,277)
$1,327
$6,834
$10,032
$13,577
$17,436
$21,242
$25,874
$31,021
EBITDA
($8,561)
($6,647)
($2,452)
($77)
$2,527
$8,434
$11,632
$15,177
$19,036
$23,242
$27,874
$33,021
$194
$179
$165
$150
$146
$180
$172
$165
$365
$358
$350
$342
($2,987)
($2,408)
($1,145)
($428)
$354
$1,996
$2,958
$4,024
$5,121
$6,265
$7,657
$9,204
Expenses
Payroll Taxes
Other
Interest Expense
Taxes Incurred
15%
Net Profit
($6,969)
($5,618)
($2,672)
($999)
$827
$4,658
$6,902
$9,389
$11,949
$14,619
$17,867
$21,475
Net Profit/Sales
-21.10%
-15.51%
-6.70%
-2.28%
1.72%
8.78%
11.82%
14.60%
16.89%
18.80%
20.90%
22.82%
Page 3
Appendix
Table: Cash Flow
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Cash Received
Cash from Operations
Cash Sales
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$17,616
$34,731
$38,176
$42,001
$46,170
$50,788
$55,901
$61,548
$67,744
$74,493
$81,892
$0
$17,616
$34,731
$38,176
$42,001
$46,170
$50,788
$55,901
$61,548
$67,744
$74,493
$81,892
$2,642
$0
$2,898
$0
$3,191
$0
$3,508
$0
$3,856
$0
$4,244
$5,000
$4,671
$0
$5,145
$0
$5,660
$5,000
$6,222
$0
$6,840
$0
$7,527
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$20,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,642
$20,513
$37,922
$41,684
$45,857
$55,414
$55,460
$61,046
$92,208
$73,966
$81,333
$89,420
Expenditures
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$13,000
$2,860
$25,859
$27,663
$28,434
$30,735
$33,192
$33,900
$37,005
$40,451
$44,331
$48,299
$52,799
$15,860
$38,859
$40,663
$41,434
$43,735
$46,192
$46,900
$50,005
$53,451
$57,331
$61,299
$65,799
$2,642
$2,898
$3,191
$3,508
$3,856
$4,244
$4,671
$5,145
$5,660
$6,222
$6,840
$7,527
$1,249
$1,249
$1,249
$1,249
$0
$417
$417
$417
$417
$417
$417
$417
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$500
$0
$0
$0
$0
$0
$1,000
$0
$0
$1,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$20,000
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$5,000
$5,000
$5,000
$5,000
$20,251
$43,506
$45,603
$46,691
$48,091
$52,353
$52,488
$56,066
$86,027
$69,469
$74,056
$79,243
($17,609)
($22,993)
($7,681)
($5,007)
($2,234)
$3,061
$2,972
$4,980
$6,181
$4,496
$7,277
$10,176
8.00%
Page 4
Appendix
Cash Balance
$42,391
$19,398
$11,717
$6,710
$4,477
$7,538
$10,510
$15,490
$21,671
$26,167
$33,444
$43,620
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$60,000
$0
$5,000
$65,000
$42,391
$33,029
$5,000
$80,420
$19,398
$51,635
$5,000
$76,033
$11,717
$56,789
$5,000
$73,507
$6,710
$62,465
$5,000
$74,176
$4,477
$68,662
$5,000
$78,139
$7,538
$75,547
$6,000
$89,085
$10,510
$83,151
$6,000
$99,661
$15,490
$91,560
$6,000
$113,049
$21,671
$100,760
$7,000
$129,431
$26,167
$110,785
$7,000
$143,952
$33,444
$121,792
$7,000
$162,236
$43,620
$133,992
$7,000
$184,612
$40,000
$0
$40,000
$105,000
$40,000
$1,200
$38,800
$119,220
$40,000
$2,400
$37,600
$113,633
$40,000
$3,600
$36,400
$109,907
$40,000
$4,800
$35,200
$109,376
$40,000
$6,000
$34,000
$112,139
$40,000
$7,600
$32,400
$121,485
$40,000
$9,200
$30,800
$130,461
$40,000
$10,800
$29,200
$142,249
$60,000
$12,400
$47,600
$177,031
$60,000
$14,400
$45,600
$189,552
$60,000
$16,400
$43,600
$205,836
$60,000
$18,400
$41,600
$226,212
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$2,000
$5,000
$0
$7,000
$24,938
$3,751
$0
$28,689
$26,718
$2,502
$0
$29,220
$27,412
$1,253
$0
$28,665
$29,629
$4
$0
$29,633
$32,065
$4
$0
$32,069
$32,670
$4,587
$0
$37,258
$35,660
$4,171
$0
$39,831
$38,977
$3,754
$0
$42,731
$42,726
$8,337
$0
$51,064
$46,545
$7,921
$0
$54,466
$50,879
$7,504
$0
$58,383
$55,696
$7,087
$0
$62,784
$20,000
$27,000
$19,500
$48,189
$19,000
$48,220
$18,500
$47,165
$18,000
$47,633
$17,500
$49,569
$17,000
$54,258
$16,500
$56,331
$16,000
$58,731
$35,500
$86,564
$35,000
$89,466
$34,500
$92,883
$34,000
$96,784
$111,500
($33,500)
$0
$78,000
$105,000
$111,500
($33,500)
($6,969)
$71,031
$119,220
$111,500
($33,500)
($12,587)
$65,413
$113,633
$111,500
($33,500)
($15,259)
$62,741
$109,907
$111,500
($33,500)
($16,257)
$61,743
$109,376
$111,500
($33,500)
($15,430)
$62,570
$112,139
$111,500
($33,500)
($10,772)
$67,228
$121,485
$111,500
($33,500)
($3,871)
$74,129
$130,461
$111,500
($33,500)
$5,518
$83,518
$142,249
$111,500
($38,500)
$17,468
$90,468
$177,031
$111,500
($43,500)
$32,087
$100,087
$189,552
$111,500
($48,500)
$49,954
$112,954
$205,836
$111,500
($53,500)
$71,429
$129,429
$226,212
$78,000
$71,031
$65,413
$62,741
$61,743
$62,570
$67,228
$74,129
$83,518
$90,468
$100,087
$112,954
$129,429
Starting Balances
Current Assets
Cash
Accounts Receivable
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
Long-term Liabilities
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth
Page 5