PROJECT MANAGEMENT

IB3820
28/05/2014 University ID Page 2
9817773
REGENCY PLAZA CASE STUDY
(HBS)
UNI!"SI#$ ID
9817773
28/05/2014 University ID Page 3
9817773
ROLE OF PROJECT MANAGER
#%e r&'e &( a )r&*e+t ,anager +an -e .es+ri-e. as [to] take
responsibility for planning, implementing and completing the project/
(0ere.it% 1 0ante'2 20003 85) an. is entire'y .e)en.ent &n t%e )r&*e+t
i.entity2 re45ire,ents an. .e'ivera-'es6 #%e "egen+y P'a7a +ase is n&
e8+e)ti&n6 D5e t& t%e nat5re &( t%e )r&*e+t t%ere is a 'arge a,&5nt &(
sa'es an. ,ar9eting inv&'ve.2 as :e'' as t%e tra.iti&na' )r&*e+t
,anage,ent s9i''s s5+% as ,anaging .esign an. +&nstr5+ti&n as :e'' as
,aintenan+e &( +&st2 ti,e an. 45a'ity 'eve's6
Managing Design
#%e "egen+y P'a7a )r&*e+t inv&'ves -&t% +&n.&,ini5, an. %&te' s5-;+&ntra+ts
1
6 H&.g9ins :as %ire.
t& ,anage t%e +&n.&,ini5, )r&*e+t an. s& :as %ire. a(ter t%e +&n+e)t5a' .esign &( t%e -5i'.ing :as
+&,)'ete.6 #%is ,eans t%at t%e s+&)e &( t%e .esign +&,)&nent &( t%e )r&*e+t :as 'i,ite. -y t%e .esign
&( ea+% &( t%e ('&&r )'ates :it% :%i+% s%e :as )r&vi.e.6 #%e "egen+y H&te' <r&5) ("H<) )r&vi.e.
H&.g9ins :it% stri+t targets t%at %a. t& -e a+%ieve. i( t%e )r&*e+t :ere t& -e s5++ess(5'6 = s)e+ia'ist in
>&n.&,ini5, .esign an. ,ar9eting2 "5sse' ?ar'ey2 :as a ,e,-er &( t%e )r&*e+t tea, s)e+i(i+a''y
%ire. t& )r&vi.e e8)ert assistan+e an. a.vi+e t%at :&5'. %e') H&.g9ins a+%ieve t%&se targets6 #%e
B&st&n "e.eve'&),ent =5t%&rity a's& )r&vi.e. stringent g5i.e'ines :it% regar.s t& t%e 45antity &(
+&n.&,ini5,s t%at +&5'. -e +&nstr5+te.6 #%e +&,-inati&n &( t%ese .i((erent re45ire,ents ,eant t%at
H&.g9ins :as (&r+e. t& .isregar. t%e a.vi+e )r&)&se. -y ?ar'ey in (av&5r &( a .esign t%at :&5'. a''&:
(&r ,&re +&n.&,ini5,s an. t%ere(&re a %ig%er )r&-a-i'ity &( a+%ieving t%e (inan+ia' targets set -y t%e
"H<6
#%is a+ti&n &n t%e )art &( @ris H&.g9ins is &)en t& +riti+is,6 = (5n.a,enta' )art &( t%e .esign )r&+ess
is .esigning t%e -ase ,&.5'es t%at :i'' +&nstit5te ea+% in.ivi.5a' +&n.&,ini5,6 ?ar'ey ,a.e is
&)ini&n 45ite +'ear :it% %is re+&,,en.ati&n t%at 'arger +&n.&,ini5,s -e -5i't -e+a5se t%ere :as ,&re
&( a ,ar9et (&r t%at )arti+5'ar ty)e &( +&n.&,ini5,6 Disregar.ing t%is a.vi+e :i'' nat5ra''y +%ange t%e
,ar9eting re45ire. (&r t%e +&n.&,ini5,s -e+a5se t%e ,ar9et :i'' %ave -een s%i(te.2 a'-eit in a ,in&r
:ay2 t& (&+5s &n a s'ig%t'y .i((erent gr&5) &( )&tentia' +5st&,ers6 It +&5'. -e ass5,e. t%at t%is is
eit%er a %ar.er ,ar9et t& )enetrate2 &r is 'ess 'i9e'y t& )r&vi.e t%e 45antity &( +5st&,ers re45ire.
2
&r
?ar'ey :&5'. %ave ,a.e .i((erent re+&,,en.ati&ns6 !ven t%&5g% ea+% +5st&,er is entit'e. t& ,&.i(y
t%eir +&n.&,ini5, as '&ng as t%ey +&ver any e8tra +&sts2 t%ere is n& )&ssi-i'ity &( +%anging t%e
.i,ensi&ns &( t%e +&n.&,ini5,s6 H&.g9ins ,ay t%ere(&re (in. it .i((i+5't t& a+%ieve t%e 'eve' &( sa'es
t%at is re45ire. .5e t& a 'a+9 &( .e,an. (&r t%e ty)e &( +&n.&,ini5,s s%e %as .esigne.6
=n&t%er )r&-'e, :it% t%e .esign )r&+ess is t%e 'engt% &( ti,e re45ire. t& ,a9e a'terati&ns t& t%e
+&n.&,ini5,s6 #%is :&5'. %ave -een an a++e)ta-'e )r&-'e, %a. t%e iss5e -een a..resse. at t%e ti,e
&( sa'e6 Instea. H&.g9ins t&&9 t%e &)ti&n &( %&)ing t%at +5st&,ers :&5'. n&t ,&.i(y t%eir
+&n.&,ini5,s ,5+% an. :&5'. sett'e (&r t%e &rigina' .esigns6 #%is :as a +5ri&5s +%&i+e (&r H&.g9ins
t& %ave ,a.e -e+a5se t%e target ,ar9et (&r t%e +&n.&,ini5,s :as t%at &( re'ative'y :ea't%y +&5)'es
:%& :&5'. eit%er -e '&&9ing (&r a se+&n. %&,e2 &r t& ,&ve -a+9 t& t%e +ity an. 'ive in re'ative
+&,(&rt6 #%is seg,ent &( t%e ,ar9et is tra.iti&na''y e8tre,e'y )arti+5'ar a-&5t .etai's an. s& :&5'. -e
e8)e+te. t& ,a9e +%anges t& t%e +&n.&,ini5, in &r.er t%at it is e8a+t'y as .esire.6 #%is :as an
&versig%t &n H&.g9insA -e%a'( t%at )5t t%e genera' +&ntra+t&r in a .i((i+5't )&siti&n :it% regar.s t&
s+%e.5'es an. -5.gets6 !a+% ti,e ,a*&r +%anges :ere re45ire. t%e )r&+ess &( .esigning t%ese +%anges
:&5'. ta9e severa' :ee9s
3
s& t%at 45&tes +&5'. -e gat%ere. an. t%e )ri+e &( t%e +%anges +&5'. -e
agree. 5)&n6 I( t%e iss5e %a. -een a..resse. ear'ier t%en a )r&)er (ra,e:&r9 +&5'. %ave -een set 5)
:it% a.e45ate an. (i8e. .ea.'ines t%at :&5'. +a5se 'itt'e &r n& )r&-'e,s t& t%e genera' +&ntra+t&r an.
a''&: t%e +%anges t& -e ,a.e -e(&re +riti+a' areas &( t%e +&n.&,ini5,s :ere +&nstr5+te.6 #%is
.i((eren+e :&5'. a's& %ave )revente. t%e ,a*&rity &( +&,)'aints (r&, +5st&,ers regar.ing .e'ays an.
s'&: servi+e6
1
#%e e8tra (a+i'ities s5+% as garage an. )5-'i+ areas are n&t assigne. t& a )arti+5'ar )r&*e+t :it%in t%e +ase2 an. s& are ass5,e.
t& -e +&,)&nents &( t%e %&te' )r&*e+t6
2
>ase St5.y (Page 5)3 BH&.g9ins 9ne: t%at t%e target ,ar9et (&r t%is ty)e &( )r&.5+t :as very t%inC/
3
=++&r.ing t& t%e >ase St5.y
Summary of
Resonsi!i"i#ies
0anage Design
0anage >&nstr5+ti&n
0anage 0ar9eting
28/05/2014 University ID Page 4
9817773
Managing Cons#ru$#ion
0anaging t%e +&nstr5+ti&n )%ase &( t%e )r&*e+t is tig%t'y integrate. :it% t%e .esign )r&+esses inv&'ve.
in t%is )arti+5'ar )r&*e+t6 D5e t& t%e +5st&,isati&n &)ti&n avai'a-'e &n t%e +&n.&,ini5,s2 H&.g9ins is
re45ire. t& ens5re t%at i( s5+% a'terati&ns are )&ssi-'e an. t%e )ri+e is a++e)ta-'e t& t%e +5st&,ers2 t%ey
are +arrie. &5t6 #%is +an %ave seri&5s +&nse45en+es (&r t%e &vera'' +&nstr5+ti&n &( t%e )r&*e+t s5+% as
.e'aying +&,)'eti&n &( ('&&rs &r %aving t& ,&ve vari&5s (i8ings t& +&,)'ete t%e a'terati&ns in a
satis(a+t&ry ,anner6 #%is +an t%en %ave a 9n&+9;&n e((e+t an. +a5se .e'ays t& &t%er as)e+ts &( t%e
)r&*e+t2 :%i+% :i'' in+5r e8tra +&sts t& t%e genera' +&ntra+t&r6 D%i'e t%e +5st&,ers :&5'. )ay (&r t%e
e8tra +&st &( any a'terati&ns t%ey ,a.e t& t%eir &:n +&n.&,ini5,2 t%e e8tra +&sts ass&+iate. :it%
.e'aying t%e entire )r&*e+t :&5'. n&t -e t%eir res)&nsi-i'ity6 =s t%e +&nta+t -et:een t%e "H< an. t%e
genera' +&ntra+t&r :as a (i8e. s5, +&ntra+t2 t%e genera' +&ntra+t&r :&5'. -e e8tre,e'y :ary &(
+&,,itting t& anyt%ing t%at ,ay e8ten. -ey&n. t%eir -5.gets6 =gain t%is +&5'. %ave -een set 5) ,&re
e((e+tive'y i( t%e s+&)e &( +%ange %a. -een +&rre+t'y .e(ine. an. agree. at an ear'ier .ate2 a''&:ing (&r
a ,&re e((i+ient 5se &( res&5r+es an. -etter )'anning +a5sing (e:er +&,)'aints an. 'ess e8tra +&st6
Managing Mar%e#ing
#%e ,anage,ent &( t%e ,ar9eting as)e+t &( t%e )r&*e+t %as n&t -een )arti+5'ar'y s5++ess(5' eit%er6
#%is is ,ain'y .5e t& t%e reas&ns &5t'ine. a-&ve t& .& :it% t%e .esign &( t%e +&n.&,ini5,s6 =s an
e8tra in+entive an. )ers&na' t&5+%2 H&.g9ins a''&:e. vari&5s (ittings an. (i8t5res t& -e +5st&,ise. -y
t%e &:ners6 #%is :&5'. a''&: t%e +5st&,ers t& (ee' ,&re +&,(&rta-'e :it% t%e )5r+%ase &( t%eir
+&n.&,ini5, -e+a5se it :&5'. (ee' 'i9e t%ey %a. %a. ,&re in)5t int& t%e .esign &( t%e 5nit6
Un(&rt5nate'y it :as a's& ,a.e )&ssi-'e (&r +5st&,ers t& re.esign t%eir +&n.&,ini5,s t& a greater
e8tent i( t%ey s& .esire. an. :ere :i''ing t& )ay any e8tra +&sts6 #%is res5'te. in t%e )r&-'e,s &5t'ine.
a-&ve :it% .esign an. +&nstr5+ti&n6
D5e t& t%e nat5re &( t%e target ,ar9et2 H&.g9ins states t%at s%e e8)e+ts a '&t &( g&&. a.vertising t& -e
via :&r. &( ,&5t%6 D%i'e t%is ,ay :e'' -e a (eat5re &( t%e target ,ar9et2 it +an &n'y :&r9 :e'' i( t%e
+&ntent is )&sitive an. 5n(&rt5nate'y -e+a5se &( t%e )r&-'e,s ,enti&ne. a-&ve2 s&,e &( t%e +5st&,ers
%ave starte. t& +&,)'ain6 #%is ,eans t%at any in(&r,ati&n t%ey )r&vi.e t& (rien.s an. (a,i'y is 'i9e'y
n&t t& -e as )&sitive as H&.g9ins :&5'. 'i9e6 #%is is an e8tra +&nsi.erati&n t%at s%e a))ears n&t t&
%ave rea'ise. -e+a5se t%ere is n& evi.en+e t%at s%e %as atte,)te. t& a))ease &r +&,)ensate any &( t%e
+5st&,ers :%& %ave +&,)'aine.6
Con$"usion
?r&, t%e evi.en+e state. a-&ve2 it is )&ssi-'e t& +&n+'5.e t%at :%i'e @ris H&.g9ins %as %a. t& ,anage
a 'arge an. ,5'ti;(a+ete. )r&*e+t2 s%e a))ears t& %ave ,a.e a n5,-er &( .e+isi&ns t%at %ave a.verse'y
a((e+te. t%e s5++ess &( t%e )r&*e+t6 =s )r&*e+t ,anager s5++ess &( t%e )r&*e+t s%&5'. -e t%e (irst an.
,ain )ri&rity %&:ever even t%&5g% )&ssi-'e s&'5ti&ns t& t%e )r&-'e,s %ave -een given2 H&.g9ins .i.
n&t a))ear t& %ave 5se.2 &r -e 'i9e'y t& 5se any &( t%e, in &r.er t& res&'ve t%e +5rrent iss5es ass&+iate.
:it% t%e )r&*e+t6
28/05/2014 University ID Page 5
9817773
T&E M'LLER(S D'LEMMA
H&.g9ins states t%at t%ere are e((e+tive'y (ive .i((erent &)ti&ns avai'a-'e t%at +&5'. -e ta9en6 #%e ta-'e
-e'&: s5,,arises t%ese &)ti&ns an. t%eir a.vantages an. .isa.vantages6
De$ision A)*an#ages Disa)*an#ages
'nform #+e Mi""ers
#+a# i# ,as #oo "a#e #o
ma%e #+e re-uire)
$+anges
N& e8tra +&sts (&r t%e genera'
+&ntra+t&r
S+%e.5'e (&r +&nstr5+ti&n &( t%e
5nits :&5'. n&t -e .e'aye.
#%e 0i''ers +&5'. .ea' :it% t%e
+%anges an. ass&+iate. +&sts
t%e,se'ves
#%e 0i''ers :&5'. -e e8tre,e'y
.issatis(ie.
I( t%e +%anges :ere +arrie. &5t
a(ter +'&sing2 t%e entire ('&&r
:&5'. %ave t& -e s%5t .&:n
!8tra +&&r.inati&n inv&'ve.
Pus+ #+roug+ #+e
$+anges
0ini,i7e t%e .e,&'iti&n :&r9
re45ire.
I( t%e +&st :as a++e)te.2 it
:&5'. 9ee) t%e 0i''ers %a))y
P5tting t%e 5nit &n %&'. (&r
45&tes :&5'. -e +&st'y
Un+'ear :%& :&5'. )ay (&r t%e
%&'.
&ire a sma"" genera"
$on#ra$#or #o finis+
#+e uni# !efore $"osing
#%e +%anges :&5'. -e ,a.e
D&r9 +&5'. +&ntin5e in )ara''e'
&n t%e &t%er 5nits
0ini,5, .is+&ntent t& +5rrent
+&ntra+t&rs
E5&tes +&5'. -e e8tre,e'y
e8)ensive .5e t& &ver%ea.s
an.a'is, an. vi&'en+e +&5'.
res5't (r&, 'a-&5r +&n('i+ts
0anaging t:& genera'
+&ntra+t&rs is .i((i+5't
@e''y :&5'. give a s,a'' +re.it
(&r :&r9 .&ne an. ,ateria's
)5r+%ase.
Un+'ear :%&se res)&nsi-i'ity
)5n+% 'ist ite,s :&5'. -e
S#o ,or% on #+e uni#
an) +an) i# o*er
em#y
0i''ers +&5'. (inis% t%e 5nit at
t%eir +&nvenien+e
N& e8tra +&sts t& t%e genera'
+&ntra+t&r
Ban9s 5n'i9e'y t& 'en. ,&ney
(&r t%e )r&*e+t
>5st&,er )&&' :&5'. -e
,ini,ise.
"e.5+e t%e "H<s +&ntr&' &ver
t%e )r&*e+t
I,)a+t &( +&ntin5ing
+&nstr5+ti&n in a -5i'.ing
+&ntaining a '585ry %&te' +&5'.
-e negative
Mo*e #+e Mi""ers #o a
+ig+er f"oor
>&sts t& @e''y :&5'. -e
,ini,a'
#i,e +&nstraints :&5'. -e
'&&ser
<enera' +&ntra+t&r :&5'. -e
%a))ier
>&nstr5+ti&n +&5'. +&ntin5e &n
t%e &t%er ('&&rs
N& i.enti+a' 5nits avai'a-'e
"an.&')% :&5'. %ave t&
re.esign2 +&sting t%e 0i''ers
,&re
Hig%er 5nits are ,&re e8)ensive
=s is s%&:n in t%e ta-'e a-&ve2 t%ere is n& &-vi&5s )at% t%at +&5'. -e ta9en :it% n& .isa.vantages6 =''
&)ti&ns +a5se in+&nvenien+e t& .i((erent )arties inv&'ve. :it% t%is )arti+5'ar )r&-'e,6 #%e -est &)ti&n
t%at :&5'. +a5se t%e 'east in+&nvenien+e t& a'' )arties is t& ,&ve t%e 0i''ers t& a %ig%er ('&&r6
28/05/2014 University ID Page F
9817773
A)*an#ages
0&ving t%e 0i''ers t& a ('&&r &n :%i+% t%e interi&r :&r9 %a. n&t yet -eg5n :&5'. ,ean t%at t%ere
:&5'. -e n& nee. t& .e,&'is% any +&,)'ete. :&r9 an. t%ere :&5'. -e ti,e t& assess t%e +&st &( t%e
+%anges an. a''&: t%e, t& a))r&ve. -y t%e 0i''ers6 #%is ,eans t%at t%e genera' +&ntra+t&r :&5'. -e
+&ntent -e+a5se t%e &rigina' s+%e.5'e +an -e ,aintaine. an. t%e +%anges +&5'. -e ,a.e :it%&5t
signi(i+ant'y %ig%er t%an average +&sts6 #%is is -e+a5se t%ere :&5'. -e ti,e en&5g% t& %ave t%e
+%anges a))r&ve. -y a'' )arties -e(&re it :as ti,e t& +&nstr5+t t%e interi&r &( t%e ne: 5nit6 #%e interi&r
+&5'. t%en -e +&nstr5+te. as .esire. -y t%e 0i''ers :it% n& ,ateria's &r +&nstr5+ti&n :&r9 :aste.6 It
:&5'. a's& ,ean t%at +&nstr5+ti&n +&5'. +&ntin5e &n t%e &t%er +&n.&,ini5,s &n '&:er ('&&rs -e+a5se
:&r9 :&5'. n&t %ave t& -e st&))e. :%i'e t%e +%anges :ere assesse. an. 45&tes :ere .e'ivere.6
#%ese a.vantages are re'ative'y i,)&rtant -e+a5se it is ne+essary t& 9ee) t%e genera' +&ntra+t&r %a))y6
D%i'e t%e 0i''ers are )&tentia' -5yers &( &ne +&n.&,ini5,2 t%ere sti'' re,ain ,any &t%er ('&&rs t%at
nee. t& -e +&nstr5+te.6 Dissatis(ying t%e genera' +&ntra+t&r any (5rt%er at t%is )&int +&5'. +a5se
.i((i+5'ties s%&5'. t%ere -e any )r&-'e,s 'ater &n t%r&5g% t%e +&5rse &( t%e )r&*e+t6
Disa)*an#ages
D5e t& t%e ('&&r )'ate +%anging &n .i((erent ('&&rs &( t%e -5i'.ing2 t%ere :&5'. -e n& i.enti+a'
+&n.&,ini5, avai'a-'e6 = .ire+t +&nse45en+e &( t%is :&5'. -e t%at S5san "an.&')%As ar+%ite+t5ra'
)'ans :&5'. nee. t& -e a'tere. t& (it in :it% t%e ne: ('&&r )'ate &( t%e ne: +&n.&,ini5,6 #%is :&5'.
+&st t%e 0i''ers ,&re in sa'ary )ay,ents t& "an.&')%6 #%e .i((eren+es -et:een +&n.&,ini5,s s%&5'.
%&:ever -e ,ini,a'2 a''&:ing ,any &( t%e +5rrent a'terati&ns t& -e 9e)t2 an. 'ess ti,e t& -e s)ent
re.esigning t%e +&n.&,ini5,6
Gne &( t%e ,ain .isa.vantages t& H&.g9ins is t%at t%e %ig%er a)art,ents are ,&re e8)ensive6 D%i'e
t%is :&5'. n&t i,,e.iate'y see, a )r&-'e,2 t%e ,ain iss5e is :%et%er t%e 0i''ers :&5'. )ay e8tra (&r
t%e in+&nvenien+e &( %aving t& ,&ve t& a +&n.&,ini5, %ig%er 5) t%e -5i'.ing6 In &r.er t& satis(y t%e
0i''ers2 it :&5'. -e a.visa-'e (&r H&.g9ins t& &((er t%e )ri+e .i((eren+e -et:een t%e +&n.&,ini5,s as
a (&r, &( +&,)ensati&n (&r t%e in+&nvenien+e6 #%is is an e8tre,e'y i,)&rtant gest5re -e+a5se2 as %as
a'rea.y -een ,enti&ne.2 H&.g9ins is re'ying &n :&r.;&(;,&5t% a.vertising t& se'' t%e +&n.&,ini5,s6
#%e 0i''ers are .es+ri-e. as -eing a+tive in t%e s&+ia' +ir+'es &( B&st&n6 Sa, 0i''er is t%e )resi.ent &(
a (ir, an. t%ere(&re :&5'. a))ear t& -e t%e s&+ia' +'ass H&.g9ins is trying t& target6 ?&r t%is reas&n
t%eir satis(a+ti&n :&5'. -e very i,)&rtant s& t%at &t%ers in t%e sa,e s&+ia' +ir+'es gain a )&sitive
i,)ressi&n &( t%e "egen+y P'a7a +&n.&,ini5,s6
Con$"usion
#%e &)ti&n t& ,&ve t%e 0i''ers t& a .i((erent ('&&r a))ears t& -e t%e -est +%&i+e avai'a-'e t& H&.g9ins6
#%is is -e+a5se it a))ears t& %ave t%e 'east negative i,)a+t &n +&st2 ti,e &r 45a'ity6 D%i'e t%e +&st is
%ig%er t& t%e "H< t%an s&,e &t%er &)ti&ns2 it is e8tre,e'y i,)&rtant t& )'ease t%e 0i''ers6 #%e ti,e is
9e)t &n s+%e.5'e -e+a5se +&nstr5+ti&n +an +&ntin5e &n '&:er ('&&rs an. t%e a'terati&ns s%&5'. -e
a))r&ve. -y t%e ti,e +&nstr5+ti&n starts &n t%e 0i''erAs ne: 5nit6 E5a'ity ,ig%t -e s'ig%t'y a.verse'y
a((e+te. -e+a5se t%e 0i''ers :&5'. n&t -e getting t%e a)art,ent t%ey :ante. in t%e (irst )'a+e6 #%ey
:&5'. %&:ever -e getting a ,&re e8)ensive a)art,ent (&r t%e sa,e )ri+e :%i+% s%&5'. satis(y t%e,6
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NE. FLOOR LAYOUT
#%e ne: ('&&r 'ay&5t t%at %as -een .esigne. :as -ase. 5)&n t%e a.vi+e given -y "5sse' ?ar'ey6
?ar'ey2 an e8)ert in t%e (ie'. &( +&n.&,ini5, ,ar9eting2 re+&,,en.e. t%at t%e +&n.&,ini5,s -e
'arger2 rat%er t%an )'enti(5'6 In a++&r.an+e :it% t%is2 t%e ne: ('&&r 'ay&5t +&nsists &( seven 5ni45e
+&n.&,ini5,s s)rea. ar&5n. t%e ('&&r )'an6 #%is .esign a's& atte,)ts t& ,a8i,ise t%e +&st2 ti,e an.
45a'ity as)e+ts &( t%e )r&*e+t s& t%at t%e )r&*e+t +an -e s5++ess(5'6
Cos#
In &r.er t& 9ee) t%e +&st &( t%e )r&*e+t t& a ,ini,5,2 ,any as)e+ts &( .esign %ave -een +are(5''y
+&nsi.ere.6 #%e r&&,s in ea+% +&n.&,ini5, t%at re45ire )'5,-ing (9it+%en2 5ti'ity r&&,2 -at%r&&,s)
%ave2 as &(ten as )&ssi-'e2 trie. t& -e )'a+e. t&get%er6 ?5rt%er,&re in as ,any sit5ati&ns as )&ssi-'e2 a
neig%-&5ring +&n.&,ini5, :i'' try t& %ave t%eir r&&,s t%at re45ire )'5,-ing2 a.*a+ent t& t%&se in t%e
&t%er +&n.&,ini5,6 B&t% &( t%ese .esign e'e,ents :i'' a''&: ,&ney t& -e save. &n t%e )'5,-ing &(
t%e ('&&r6 Pi)es :i'' n&t %ave t& -e +arrie. t&& (ar an. :i'' -e re'ative'y gr&5)e. t&get%er6
Time
#& ,aintain a s+%e.5'e an. save ti,e in t%e +&nstr5+ti&n &( t%e +&n.&,ini5,s a n5,-er &( ste)s %ave
-een ta9en6 #%e )'5,-ing ,enti&ne. a-&ve :i'' -e 45i+9er t& +&nstr5+t t%an i( t%e r&&,s :ere
ran.&,'y .istri-5te. ar&5n. t%e ('&&r6 0&st +&n.&,ini5,s (eat5re straig%t :a''s in a'' r&&,s t%at are
(ar si,)'er t& -5i'. t%an +5rve. :a''s an. s& s%&5'. a''&: t%e )r&*e+t t& -e 9e)t &n target6
Un(&rt5nate'y &ne sa+ri(i+e in t%e ti,ing %a. t& -e ,a.e6 !a+% +&n.&,ini5, &n t%e ('&&r is 5ni45e in
&r.er t& ,a8i,ise 45a'ity (.es+ri-e. in ,&re .etai' -e'&:)6 #%is ,eans t%at t%e +&nstr5+ti&n :&r9ers
:i'' n&t -e a-'e t& :&r9 as (ast as t%ey +&5'. i( a'' +&n.&,ini5,s are i.enti+a'2 -e+a5se t%e )'ans an.
.i,ensi&ns +&ntin5e t& +%ange ar&5n. t%e ('&&r6 In &r.er t& (5rt%er i,)r&ve t%e 45a'ity2 t%is :as a
ne+essary sa+ri(i+e6
/ua"i#y
#%is :as &ne &( t%e ,&st i,)&rtant +&nsi.erati&ns -e+a5se -e(&re t%e .esign :as starte.2 t%e target
,ar9et :as e8a,ine.6 #%e target ,ar9et is (&r :ea't%y +&5)'es6 #%is ty)e &( ,ar9et is '&&9ing (&r
'585ry an. s&,e:%ere t%ey :i'' -e %a))y2 an. :i'' -e a-'e t& s%&: t& &t%er )e&)'e :it% )ri.e6 ?&r t%is
reas&n ,a8i,ising 45a'ity :as &ne &( t%e ,ain +&n+erns :%en re.esigning t%e ('&&r )'an6
Gne &( t%e (irst an. ,&st &-vi&5s )&ints is t%at ea+% +&n.&,ini5, is 5ni45e6 #%ere is a range2 (r&,
'arge '585ry +&n.&,ini5,s :it% an e8+e''ent vie:2 t& t%e +%ea)er2 s,a''er +&n.&,ini5,s &n t%e &t%er
si.e &( t%e -5i'.ing6 #%is a''&:s t%e +5st&,ers t& se'e+t t%e +&n.&,ini5, +'&sest t& :%at t%ey .esire2
%&)e(5''y ,eaning t%at a..iti&na' +5st&,isati&n s%&5'. -e at a ,ini,5,6
!a+% +&n.&,ini5, %as -een .esigne. s& as t& 5se nat5ra' 'ig%t t& its (5'' e8tent6 D%ere )&ssi-'e a''
s&+ia' r&&,s an. -e.r&&,s %ave -een given a :in.&:6 #%&se +&n.&,ini5,s :it% an e8+e''ent vie:
%ave %a. t%e '&5nge an. ,aster -e.r&&, )'a+e. a'&ngsi.e t%e :in.&:s s& t%at t%e vie: +an -e 5se. t&
its (5'' a.vantage6
#%e r&&, 'ay&5t :as +are(5''y +&nsi.ere. as :e''6 ='t%&5g% ea+% +&n.&,ini5, is 5ni45e2 :%ere
)&ssi-'e r&&,s s5+% as 9it+%en an. .ining r&&,2 &r ,aster -e.r&&, an. -at%r&&, %ave -een )'a+e.
a.*a+ent t& ea+% &t%er6 #%is ,ini,ises t%e in+&nvenien+e (&r t%e &:ners6 !a+% +&n.&,ini5, a's& %as
a :a'9 in +'&set insi.e t%e ,aster -e.r&&,2 .esigne. t& )r&vi.e t%e 9in. &( '585ry t%e target ,ar9et
:i'' -e '&&9ing (&r6
#%e +&,(&rt &( t%e resi.ents :as an i,)&rtant +&nsi.erati&n as :e''6 D%ere )&ssi-'e n& s&+ia' r&&,s
in &ne +&n.&,ini5, %ave -een )'a+e. ne8t t& -e.r&&,s &r 45iet r&&,s in a neig%-&5ring r&&,6
Si,i'ar'y n& -e.r&&,s %ave -een )'a+e. ne8t t& an e8terna' +&rri.&r2 stairs &r 'i(ts2 &r a 5ti'ity r&&,6
#%is is )5re'y a +&nsi.erati&n s& t%at t%e n&ise 'eve's are n&t t&& %ig% i( t%e resi.ents are trying t& s'ee)6
Con$"usion
=s +an -e seen2 great e((&rt %as -een ,a.e t& ,a8i,ise t%e 45a'ity &( t%e +&n.&,ini5,s :%i'e
,aintaining a++e)ta-'e 'eve's &( ti,e an. +&st6 #%is is seen as i,)&rtant -e+a5se it :i'' -e a 'arge
(a+t&r :%en +5st&,ers +&nte,)'ate -5ying &ne &( t%e +&n.&,ini5,s6
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9817773
0'0L'OGRAP&Y
@!"HN!"2 H62 Project Management: A Systems Approach to Planning, Schedling and !ontrolling,
"ifth #dition6 an N&stran. "ein%&'.2 19956
0!"!DI#H2 I6"6 1 0=N#!J2 S6I62 Project Management: A Managerial Approach6 I&%n Di'ey 1 S&ns2
In+6 US=2 20006
D&r. >&5nt3 2955