COMMUNICATION

IGCSE
GOOROOCHURN KENTISH- kentishgooroochurn@yahoo.com
COMMUNICATION
Communication is the exchange and flow of
information and ideas from one person to
another; it involves a sender transmitting an
idea, information, or feeling to a receiver.
http://www.nwlink.com/~donclark/leader/leadcom.html
COMMUNICATION PROCESS
SENDER/TRANSMITTER RECEIVER
MESSAGE
COMMUNICATION
MEDIUM
TERMS DEFINED
Sender- Source who starts the process of
communication by sending a message.
Message- Information/Idea/Feeling that needs
to be transmitted.
Communication Medium- Method used for
transmission of the message
Receiver- Destination where the message has
to reach

Feedback is the reply provided by a receiver to
the sender to indicate whether the message
has been properly received, understood and
acted upon.

Therefore, effective communication involves
feedback.
FEEDBACK
INTERNAL COMMUNICATION EXTERNAL COMMUNICATION
Takes place within the
business

Downwards
Upwards
Horizontal/Lateral
Informal [Unofficial channels of
communication among members of an
organisation- Grapevine]
Takes place between a
business and other parties
Business & Government
Business & Suppliers
Business & Community













INTERNAL v/s EXTERNAL
COMMUNICATION

DIRECTION OF COMMUNICATION
D
D
O
W
N
W
A
R
D
U
P
W
A
R
D
LATERAL






Does not involve feedback. Sender cannot be
sure that receiver has understood the message.
ONE WAY COMMUNICATION

TWO WAY COMMUNICATION
kV JAD?
Emplass! Mo fine
arete met gel
naturel astere! Ena
chapeau lor latete.
Sender & receiver interact- There is feedback and discussion.
VERBAL [ORAL]- Involves talking between
sender and receiver.

NON VERBAL- Does not involve talking
between sender and receiver, therefore is
made up of all forms of communication other
than verbal.
FORMS OF COMMUNICATION
Telephone

VERBAL COMMUNICATION

Face to Face Conversation
VERBAL COMMUNICATION
Meeting
VERBAL COMMUNICATION
This can be classified as:
Written
Visual
NON-VERBAL COMMUNICATION
Letters
NON-VERBAL COMMUNICATION-
WRITTEN
Memo
Note from one person to another. Used within the
business to pass on a message or send a reminder.
NON-VERBAL COMMUNICATION-
WRITTEN
Reports
Used to present a research in a formal way. E.g
IB HL Written Report (IA)
NON-VERBAL COMMUNICATION-
WRITTEN
Notice
To pass on a message intended for everyone-usually pinned to
notice boards
NON-VERBAL COMMUNICATION-
WRITTEN
Executive Summary
Provide main findings of a research. Usually
made up of:
Rationale
Methodology
Main Results & Findings
Conclusions & Recommendations

Note: IB HL students have to provide an Executive Summary for their HL IA
(200 words)
NON-VERBAL COMMUNICATION-
WRITTEN
Charts & Graphs
NON-VERBAL COMMUNICATION- VISUAL
Posters
NON-VERBAL COMMUNICATION- VISUAL
Films & Videos
NON-VERBAL COMMUNICATION-VISUAL
Body Language
NON-VERBAL COMMUNICATION- VISUAL
Use of Technology to facilitate Communication
[Written & Non Written]

EMAIL

Facsimile (Fax)
WAWA
WAWA

VIDEO-CONFERENCING
Personal Preference
Organisation Structure
Security Issues & Concerns
Skills & Training
Ease of use
Size of business
Location
Urgency
Cost

(Hoang, 2007, pp. 238)
CHOICE OF COMMUNICATION METHOD
Refers to the ways/direction that allow members
of a group to communicate with each other.
COMMUNICATION NETWORKS/NETS
Centralised Networks- One person holding the
decision making power
Wheel
Chain

COMMUNICATION NETWORKS/NETS

Wheel Network

Chain Network
Decentralised Networks- Information passes
round from person to person. There is no
formal leader.
All channel Network (Connected)
COMMUNICATION NETWORKS/NETS

Connected Network
Next Class
BARRIERS TO COMMUNICATION
References
Hoang, P (2007)
Borrington & Stimpson (2002)