TOTAL DESIGN

iedmadrid.com SUMMER COURSES

Course Director: Icar Thomas
Duration: from the 1st to 25th of July 2014
Schedule: 4:30pm to 9:30 pm (Monday to Friday) and 10:00am to 2:00pm
(Saturday)
Students: Individuals looking to complement and enrich their
artistic education under the direction of experienced professionals,
developing their creativity in a practical and intensive way through
multidisciplinary projects.
Admission process: the heads of the courses may request an updated
copy of candidates CV if they deem it necessary.
Certication: An accredited certication will be submitted upon
satisfactory completion of the course.
Attendance: Class attendance is mandatory and essential in order to
obtain this diploma.
Class size: The IED Masters average class size is 22 students. Limited
class size. We recommend registering at least one month prior to the
beginning of the course.
Price: 700 registration fee + 1.900 course fee.
Accommodation in Madrid (optional): hospitality@madrid.ied.es.
Admissions: +34 91 448 04 44 info@madrid.ied.es
For more information: iedmadrid.com
TOTAL DESIGN
iedmadrid.com SUMMER COURSES
3 2
S
ummer is the best time of the year to enjoy once-in-a-
lifetime experiences: trips, new contacts, new places,
and why not, choosing a stimulating environment to
train along with professionals from all over the world.
The Summer Courses at the IED Madrid bring together
all of these conditions: they allow students to enjoy and
learn through an enriching experience, at the same time
as they can reinvent themselves in the elds of design
and communication. All of this in a context that promotes
networking between students and teachers, with the best
premises, right in the city centre, to experience the IED
world rst-hand, and to learn about project methodology
with the help of the professionals who teach our courses and
MA programmes. Likewise, Madrid offers everything that a
student seeks. It is cosmopolitan, welcoming, fun, traditional
and avant-garde, open and dynamic, as well as the capital
of design and innovation, with an intense cultural life and a
youthful, optimistic and curious spirit.
The Summer Courses at the IED Madrid allow students to
delve into this world through activities guided by our teachers
that take place alongside conventional teaching: visits and
trips to the most interesting and active locations in the Madrid
summer. Once the course is over, students can use the credits
obtained to combine them with other programmes in our
school, to continue studying with more advantages.
Why take a Summer Course
in Madrid?
The Summer
Courses at the
IED Madrid bring
together all of
these conditions
they allow
students to enjoy
and learn through
an enriching
experience
in the elds
of design and
communication

Who can take a Summer Course at the IED

Madrid?
The Summer Courses at the IED Madrid are open
to anyone over the age of 16. These programmes
allow students to discover and develop their full
creative potential, and by the end of the course
they will be given a professional portfolio to
access the work world and to be admitted into a
subsequent academic cycle.
When are the classes taught?
The Summer Courses last for three weeks
and take place between the 1st and the 25th
of July 2014. The lessons are taught between
Monday to Friday from 16:30 and 21:30. There is
also the option of taking some lessons and going
on outings at different times.
What are the admission requirements?
The Summer Courses are open to anyone
with a strong interest in art and design. It is
necessary to have an intermediate level of
Spanish, both spoken and written.
When do students have to register?
There are limited places and access to
each course is established by the order of
registration. Because of this, we advise
students to register ahead of time.
For more information about admissions,
promotions and discounts, contact us:
iedmadrid.com
(+34) 91 448 04 44
Skype: master.iedmadrid
5 4
Where are the lessons taught?
The courses are taught in our buildings in the
Palacio de Altamira on Calle Flor Alta and in
the Edicio Modernista on Calle Larra, in the
city centre, next to the Malasaa quarter and
the Gran Va.
Who teaches the Summer Courses at the IED
Madrid?
The Summer Courses are taught by teachers
who also contribute to MA and Specialisation
Courses at the IED Madrid.
They are all active professionals and they deal
closely with students and offer personalised
monitoring through the whole education
process.
Which complementary activities are offered
along with the training programme?
Through the Summer Course a series of
activities are offered to help students get to
know more about the cultural, business and
design events taking place in Madrid, with a
special emphasis on the disciplines examined
in each course. The programme includes
visits to institutions, businesses, industry
fairs, events, lectures and cultural activities.
These experiences also promote connections
between students from different cultures and
nationalities, generating fruitful professional
networks between them.
Is there an accommodation service?
The students enrolled in the Summer Courses
can arrange for their accommodation
through the IED Madrid during their training
experience. The accommodation will be in
a single room with daily cleaning, ironing,
laundry and ADSL Internet services in the
centre of Madrid, very close to the two IED
Madrid schools.
What to do in your free time?
The weekend is the ideal time to enjoy and
discover Madrid and its surroundings. The
city offers a wide range of leisure activities
(lectures, theatre, cinema, concerts, festivals,
etc.) and many museums (the Thyssen-
Bornemisza, the Centro de Arte Reina Sofa,
the CaixaForum Madrid, the Museo del Prado,
etc.), making it one of the cultural reference
points in Europe, and a candidate to the
Cultural Capital 2020. Additionally, its location
and wide-ranging public transport system
allow students to easily visit Toledo, Segovia
and Salamanca, all of which are Unesco World
Heritage Centres.

7 6
Students will develop their creative abilities with
experimental workshops within the following disciplines:
fashion design, product design, interior design and graphic
design.
They will learn about the methodology used in design
process and will master the use of the necessary tools
to deal with transverse projects. They will also have the
chance to study with renowned professionals.
Introduction
Students will
develop their
creative abilities
with experimental
workshops

9 8
Toatl Design Summer Course IED Master Madrid
Programme
Fashion Workshop
A journey through the world of fashion
through a range of creative proposals,
examining the different production
processes involved in the design of a piece.

Design Workshop
The aim is to enable participants to analyse
and assess the relationships between a
day-to-day object and its true role in our
daily life. All of this is founded on the idea of
establishing, through design, an action for the
discovery or rediscovery of the roles played
by the objects that no longer form part of our
lives, and have been forgotten because they
are broken, we have become tired of them, or
their original role is no longer of any use.


Interior Design Workshop
During this workshop students will acquire
the basic tools needed to work as an interior
designer. Through practical and theoretical
lessons, they will learn about the way in
which space, proportions and lighting are
some of the essential elements on which
interior designers reect, playing with them
to plan each space.
Graphic Design Workshop
Being a graphic designer means knowing
how to use typographies, forms, colours,
photographs, etc., but also to be able to
understand each commission. Our work
is highly creative but also has an equally
important strategic component. During
this workshop we will develop a range of
commissions using the same methodology
as professional designers. The result will be
graphically outstanding and entirely real
projects, in the sense that they are based
on the daily reality of professional graphic
designers.
Objectives
The aim of this transverse course is to
encourage students to develop their own
creative potential in four different areas.
The workshops will be taught by renowned
professionals who will train and guide those
taking part in the workshops, improving their
creativity thanks to lessons and practical
exercises. In this way, students will have the
chance to become familiar with the different
stages in a multidisciplinary creative process.
Project by Esther Gmez Madrid
11 10
Toatl Design Summer Course IED Master Madrid
The course is divided into fourcreative workshops and cultural visits.
I. Workshops
Four intensive 20-hour workshops will be carried out during the
course. They will be taught by professional experts who will share with
students the necessary knowledge to study and develop creative work.

II. Cultural Visits
Students will enjoy a number of guided visits on weekends, visiting
the best museums in the city as a complement to their training in the
elds of design. Madrid boasts one of the most important museum
itineraries in the world, with the Museo del Prado, the Centro de Arte
Reina Sofa and the Museo Thyssen-Bornemisza.
Methodology
13 12
Toatl Design Summer Course IED Master Madrid
Faculty
Fashion Workshop

Elena Vilabrille Paz
After studying fashion design at IED Madrid,
she began working in the eld of styling and
costumes (Citizen K, Vogue, La Mala Rodrguez,
El sueo de Morfeo, Instituto Cervantes, Madrid
City Council, Telefnica, Dove .. .), as well
as developing its own brand: lasantaelena.
Alongside she had started working as a teacher
and coordinator of workshops at IED Madrid
where in addition she has directed the Fashion
Communication ONE YEAR course (2009-
2013). Also, in 2012 she began to coordinate
the didactic department of eFashion, an online
course in collaboration with INDITEX.
Design Workshop
Luis Eslava
www.luiseslava.com
He nished his training in industrial
engineering in 2003 and, after spending a year
working at Camper, he took his postgraduate
studies in product design at the Royal College
of Art in Londres. He worked for several years
as a freelancer in a range of design studios,
such as Gemma Bernal, Barcelona, Okusa Ltd
in Japn and ltimo Grito in Londres.
He later founded his own design studio, Luis
Eslava Studio, which produces projects for
product development for a range of rms.
He is one of the young Spanish designers with
the greatest international potential. He works
with companies such as Lzf-lamps, Tombow
Japan, Martini Rusia, Sancal Velcro Brand
and TFK Kuwait, among others. His work
has been displayed at many galleries and
exhibitions all over the world: London, Lisbon,
Milan, Mexico, Tokyo, Miami, New York, Korea,
Beijing, etc. and he has received several design
awards, such as the Premio INJUVE 2006, the
Delta de plata AdI- FAd 2007 and the Good
Design Award 2009.
15 14
Toatl Design Summer Course IED Master Madrid
Interior Design Workshop
AMPS Arquitectura & Diseo
www.amps.es
The AMPS studio was founded in Madrid in 2006
by Alberto Marcos and Pablo Saiz. In 2008 the
architect Ignacio Aguado became a partner in
the company, and, one year later, the studio
was selected as one of the 15 emerging Madrid
architecture teams. In 2010 they won the rst
prize at the Concurso de ideas Diseos contra
la pobreza y la exclusin, organised by the
Ministry for Culture. In 2011, their expansion of
the University Campus of La Salle in Aravaca
was selected as one of the 100 best building
by Madrid architects all over the world in the
previous two years, and was included in the
book Madrid 100% Arquitectura II. They have
designed numerous residential, commercial
and display projects, most recently, the
exhibition Francia Disea Hoy at La Central de
Diseo of Matadero Madrid.
Faculty
Graphic Design Workshop
Oyer Corazn
www.clasemad.com
A BS in Communication Science from Boston
University, he is a designer and general
manager at ClaseMad. He created the project
Sealizacin e identidad en La Casa del
Lector at Matadero Madrid (2012) and the
factual radio show Diseo Sensato for RTVE
(R5), and he is a founding member of Dimad
(Asociacin de Diseadores de Madrid) and
the person behind the logos for Mapfre, UNED,
Tesoro Pblico, Crculo de Bellas Artes, Top
Rural, SoySuper, Casa del Lector, Casa de
Amrica, Universidad de Murcia, El Greco 2014
and Estampa Arte Mltiple, among others.
17 16
Welcome
to the IED Madrid
M
ore than forty-ve years
ago, the IED emerged as
an educational institution
working in all design disciplines,
visual communication and fashion,
and boasts thirteen schools in
Spain, Italy and Brazil.
The IED has been present in
Madrid for more than fteen
years, with two schools that serve
1,400 students. They are both
set in the city centre, next to the
neighbourhoods of Malasaa and
Gran Va.
At present, the IED Madrid is
a Private Centre for Higher
Education in Design, offering
Higher Qualications that are
equivalent to university degrees,
as well as MA and postgraduate
courses, one-year courses,
specialisation and summer
courses.
The IED Madrid offers
comprehensive training for new
design professionals, who are
The IED Madrid
is a cultural
institution
for the
dissemination
of design and
its connections
with other
disciplines

aware of the time they are living

in and the environmental, social,
economic and political needs that
will dene future societies.
Thanks to the constant relationship
between our school and the
business world, all of the courses
enjoy the support of a wide range of
companies and institutions.
In addition, the IED Madrid is a
cultural institution disseminating
design and its connections
with other disciplines, such
as architecture, art, lm and
music. We organise exhibitions,
conferences and events linked to
our vision of the future, through
innovation and experimentation.
19 18
T
he IED Master is the postgraduate
school of the IED Madrid, a dynamic and
innovative laboratory, focusing on debate
and research, which offers the best conditions
to learn in a strategic environment: a place in
which to think about the present and design
the future.
The programmes at the IED Master have been
designed to offer continuous education, to
provide students with efcient training in
the elds of design and communication, to
face an increasingly demanding market. The
training journey we offer combines a cultural
context, transverse knowledge and technical
specialisation.
All of the courses are characterised by offering
students a multidisciplinary and international
vision which involves carrying out real world
projects in collaboration with companies and
professionals from the sector.
At the IED Master we aim to train future
professionals who can boast innovative and
creative proles, which is essential nowadays
in order to successfully face the demands of the
current work market.
We promote multidisciplinary knowledge in the
context of design and communication, achieving
a wider perspective in terms of the personal and
professional development of our students.
We provide rigorous specialisation in each
specic professional area, with a teaching
methodology that combines theory and practice,
to culminate in a nal project tutored by the best
professionals in the sector.
We teach our students to develop high-quality
communication and management skills with
regard to the knowledge acquired.
The IED Master programmes are aimed at
students holding diplomas and degrees, as
well as professionals and freelancers working
in the elds of design and communication,
and the corporate world. They are designed
to offer high-quality training that ensures
an opportunity for personal and professional
growth.
The Excellence
of the IED Master
21 20
M
an has always used the
image to communicate.
Understood as reality
and symbol, it represents the
whole and the parts, the real
and the ctitious, it transmits
emotion and meaning. It is also
the link between the word and our
experience of the world, as well
as being a socialising element.
It occupies the most important
place in communication and
involves people, society and
culture.
The multiplication of electronic
devices and the diversity of
communication channels present
us with an almost uninterrupted
ow of images. An invasion
which determines our way of
communicating and has involved
a change in our culture.
This circumstance requires a
constant generation and updating
of visual systems, which decide
the communication link between
individuals, companies, platforms
and networks.
The IED Visual
Communication School
This
circumstance
requires a
constant
generation and
updating of
visual systems,
which decide the
communication
link between
individuals,
companies,
platforms and
networks

Because of all this, the IED Master Visual

Communication School supplies the tools
and theoretical and technical foundations
necessary to cope with this new scene, based
on the following objectives:
To analyze the current role of the image and
pose possible alternatives for the immediate
future.
To delve into theoretical, technical and
projectual knowledge of the different elds of
audiovisual design.
To provide the students with a creative vision.
The IED Master Visual Communication
School trains competent professional for
their incorporation into the work market
and entrepreneur activity, by means of the
tools and the vision to interact directly with
the world as a generating agent of value and
change.

23 22
The IED Master is constantly in contact with the
business world as part of its curriculum, with
a relationship that runs parallel to the training
course.
Teaching and business are intertwined in each
of the courses, enriching the educational
experience of the students with case studies,
competitions, involvement in projects, etc.
This link is consolidated in most programmes
with the completion of a nal project in which
the student makes use of all the knowledge
acquired during the course.
To promote these synergies, the IED Madrid
has a Business Bureau where agreements
with public and private entities are activated,
to develop educational content as part of our
Career Guidance. The aim is to facilitate access
to the employment market and to create a
network of professional contacts from the start
of the academic year.
Education and
business come
together in each
of the courses,
enriching the
experience of
our students

Student
Services
Companies
The Professional Guidance Department is a
service offered by the IED Madrid to its students
in order to advise them and bring them closer
to the business sector in a personal and
professional way.
The services on offer are useful to those who
want to carry out practical experience, or are
seeking work, and for those who are interested
in exploring and dening their work and study
options following their studies.
This department provides students with
contacts, opportunities and meetings with
companies, on the basis that this will help
students enter the work market. This service can
be enhanced by the attitude and initiatives of the
students themselves.
How to take part?
Students should submit their CV in Word or
PDF. They will be included in our database
and will take part in all of our selection
processes, depending on their personal and
professional prole.
Students are advised to send a motivation
letter describing their interests and
objectives.
We offer the chance to hold a personalised
meeting with any students who are
interested in this service, to offer them
guidance, help them tweak their CV, and
manage their entry in the work market.
Always by prior appointment.
Operation
The IED carries out personalised monitoring of
the students and former students who have been
through this department and the companies who
might be interested in them, in order to share
the results of the selection processes.
Professional Guidance
25 24
General
Information
ISTITUTO EUROPEO DI DESIGN. C/ Larra, 14 - 28004 Madrid.
Mercantile register: Tome 7617, Book 0, Folio 201, Section 8, Page
no. M - 123199, 1st registration. Director IED Madrid: Riccardo
Marzullo.
The IED offers Ofcial Degrees in Design Graphic Design,
Product Design, Interior Design (code 28073045), whose training
leads to the obtaining of an ofcial and recognized qualication by
the Education Department of the Madrid Region, order number
364/2010, of the 2nd of February, 2011. Provisional study plans,
pending approval. Itineraries in the process of being regulated by
the Madrid Region. The IED also teaches courses leading to its own
qualications, which do not lead to an ofcial qualication, three-,
two- and one-year courses, MAs, advanced training, specialization
and summer courses. In some cases, special technical skills will
be required.
All courses are attendance-based. For any information on the
duration of each course, start and end dates, number of teaching
hours and practical hours, please see the leaets for each
department, available to all students. The cost of school material
varies depending on the course chose, ranging between 20 and
160. Additionally, the cost of the necessary materials to carry out
projects ranges, depending on the course chosen, between 30
and 270. The cost of this material will be the responsibility of each
student, taking into account that the IED offers its students the
use of its IT, fashion and product design workshops. The courses
are taught from Monday to Friday at the premises of the IED, and,
occasionally, on Saturdays. The timetable runs from 9:00 to 23:00.
The minimum number of registrations to carry out a course is
15 students. The hours mentioned in each programme include
teaching hours, project tutorials, practical classes in laboratories
and cultural visits, depending on each course.
The IED offers a Professional Guidance Service to its students, as
well as the practical experience agreement form (a maximum of
400 hours) and the list of available companies. The registration
period opens eleven months before the start of the course, and
closes once the available places have been lled. The annual fee
is divided into a registration fee and a course fee. The reservation
of each place will be formalized by means of the payment of the
registration fee. The IED recognizes students right to drop out of a
course in certain cases. This information, as well as that describing
the causes, formalities and consequences of the resolution of the
contract, is included in the general regulations, available to the
public at the ofces of the Information and Guidance Service and
Administration Department.
The IED organizes a yearly competition to offer a grant which
may cover the course fee. As of the publication of this leaet, the
IED Master Madrid has a faculty of active professionals made
up of 15 PhDs, 145 graduates and 53 professionals with other
qualications. The prices of the courses depend on their duration,
the credits offered, the language in which they are taught and the
provenance of each student. For more information please write to
info@madrid.ied.es.
REGISTRATION FEE PAYMENT: BANK DEPOSIT AND SUBMISSION
OF THE BANK RECEIPT BY FAX TO 91 448 01 22 OR E-MAIL TO
info@madrid.ied.es SPECIFYING THE NAME OF THE STUDENT.
Payments from Spain: Banco Popular Espaol. C/ Gnova, 20
28004 Madrid. Istituto Europeo di Design. Account Number: 0075-
0322-81-0600446618.
Payments from abroad: Banco Popular Espaol. C/ Gnova, 20
28004 Madrid Spain. Istituto Europeo di Design. Swift code:
POPUESMM. IBAN Code: ES65 0075-0322-81-0600446618. In
cash: CHEQUE MADE OUT TO ISTITUTO EUROPEO DI DESIGN S.L.
CREDIT CARD (VISA, MASTERCARD). PAYMENT OF THE COURSE
FEE: A single payment of the total course fee (by means of one of
the payment options listed for the registration fee), to be paid one
month prior to the start of the course. Payment in instalments by
nancing the course fee through a nancial institution, processed
one month prior to the start of the course, as described in the
information leaet available to students at the Information and
Guidance Service and Administration ofces of the IED Madrid.
Acceptance is subject to approval by the nancial institution.
The ISTITUTO EUROPEO DI DESIGN, S.L reserves the right
to update, modify or remove the information contained in this
information leaet. Additionally, the company fulls all personal
data protection security measures as stated in RD 1720/2007.
27 26
IED Madrid
Flor Alta 8, 28004 Madrid
IED Master Madrid
Larra 14, 28004 Madrid
T. +34 91 448 04 44
F. +34 91 189 24 02
info@madrid.ied.es
Skype: master.iedmadrid
facebook.com/iedmadrid
twitter.com/iedmadrid
tuenti.com/iedmadrid
IED Network: Milano, Roma, Torino,
Firenze, Venezia, Cagliari, Madrid,
Barcelona, So Paulo