Testimonials
Advertisers
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advertisers....
“Every month we have a very successful rate from our
adverts that we place in the Family Times.  We are able to
track this through our telephone system, and can measure
the response from the advert placed. From the last advert
placed, in the winter issue of Family Times we had an
average of 14 calls per month, which is a very good call
response rate when compared to some other publications
that we advertise in”.
Tourism Holdings Limited - Rentals
Narelle Clayton, Sales & Marketing Co-ordinator
“In July 2006, we (the Christchurch Gondola) ran a series
of adverts in five local publications, including Family
Times. To measure the effectiveness of each medium,
we created a cut-out coupon allowing readers to enjoy a
50% discount off our Family Pass. We received over 500
coupons back, 146 of these were from a City Council
school holiday brochure, but in second place we received
110 from Family Times. I was very impressed by this
result as I had expected other leading newspapers to vie
for the top positions and was pleasantly surprised that
Family Times came up ‘trumps’. Based on this outcome,
we will happily and confidently, include Family Times in
our advertising campaigns for future local promotions.
I would like to personally thank Robyn and her team for
their support and wish them all the best for a busy year
ahead!”
Christchurch Tram & Gondola,
Raina Roberts, Sales & Marketing Manager
“I must pass on how fantastic the response has been to
our advertising in the Auckland edition of Family Times.
We receive bookings as a result of our half page ads as
soon as the paper is published…and these are bookings
from customers who while aware of Rainbow’s End are
not always aware of the range of birthday packages we
offer.
At all times your team have been great to deal with and I
particularly like how thought is put into what tie-ins there
might be between our product and editorials you might
be planning to include. I would recommend businesses
serious about targeting the family market give Family
Times a go.”
Rainbow’s End
Lianne Clarke, Marketing Manager
“I just wanted to write and tell you how successful our re-
cent advertising in the Christchurch Family Times has been.
This is the first time we have used the publication and I
am very impressed with the results it has provided so far.
Promoting Scouting has proven difficult in the past, how-
ever as the paper is given directly to children at schools it
reaches our primary target market directly. The paper also
appears to be well read by parents. As we have discussed, I
am keen to discuss booking space in your next issue as well
as expanding our advertising to include Dunedin”.
Scouting New Zealand
Mike Blackburn, Regional Manager
NZ’s No. 1 quarterly news magazine for parents and children
“Thank you for the opportunity to advertise in the
Auckland Family Times. As a family owned company, we
are delighted to be associated with a publication that
is such a well-researched and informative resource for
families.
Advertising in the Family Times provides us with the
opportunity to reach over 100,000 Auckland families
through its direct distribution via schools and pre-
schools. We appreciate the fact that the magazine has
a long shelf life and is referred to repeatedly by parents
and children alike. Throughout the company’s history,
we’ve maintained strong links with many families
– helping them to buy and sell property through many
generations and we continue to support the importance
of the family unit in NZ society.
We look forward to working with you over the next year.”
Barfoot & Thompson
David Ross, Marketing Manager
Readers
“Just a quick note to say thanks for your newspaper. I love
it. I read it from cover to cover. It’s great to have every-
thing laid out in front of you; times, places, prices. Good
stuff! I’m a mother with two school age children, so they
bring it home with them. The newspaper motivates me
to do things with them in the holidays. Keep up the good
work! Much appreciated.”
K.M. Barber
Principals
“St. Martins School has distributed Family Times to stu-
dents for a number of years. These papers have been well
received with many articles on issues relating to children
and featuring activities suitable for children during school
vacations. I have been impressed with the way children
have been involved and in the most recent addition
children from St. Martins were interviewed for an article
on the merits of school camps. These interviews were
undertaken in a professional and sensitive way reflecting
the standards of the newspaper. I recommend this paper
to potential readers and advertisers. At our school it is
distributed to approximately 400 families
Bruce Bridges - Principal, St. Martins School
“This is an excellent publication and we are very happy to
help distribute it to homes in our area via our students.
Some teachers have used it to direct students towards
worthwhile activities to undertake during the school
holidays. A staff member who belongs to a local theatre
group reports that ticket sales for holiday performance
have greatly increased since they began using Family
Times as their main means of advertising. We have no
problems at all in acting as distributors for this worth-
while publication.”
Virginia Ffitch - Principal, Kirkwood Intermediate
School
“Family Times (Christchurch) is distributed termly to all
families at our school. They look forward to receiving it
both because of its useful content and specialist
advertising.”
Keith Turner - Principal, Kendal School
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