Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Renovarse para vender

El Cliente en el centro de la
estrategia empresarial

Helena Herrero
Presidente HP Espaa y Portugal

Barcelona, Marzo 2014

The World 2020
The World 2020
Young and old, more people will live on and shape our planet

The World 2020
The middle class in developing countries will redefine markets
The World 2020
Rise of the Mega Cities. Most of us will live in cities
The World 2020
Well lose our village connections, but gain cyber connections
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Technology 2020
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Technology 2020
Software Applications as competitive weapons
2010
4 per app
2015
36 per app
2020
120 per app
Surge in # of releases per app per year
Technology 2020
We will conquer information: BigDatas BigBang
695,000 status updates
98,000+ tweets
698,445 Google searches
1,820TB of data created
11million instant messages
168 million+ emails sent
217 new mobile web users
Growing Internet of Things (IoT)
Pervasive
Connectivity
Explosion of
Information
Smart Device
Expansion
Every 60 seconds
2013
40 Trillion GB

DATA
2020
Technology 2020
Mobility, looking forward the era when everyone, and
everything, is connected
Technology 2020
Personalizing the power of the cloud
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Enterprise 2020
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Enterprise 2020
The Workplace of the Future
Well work in virtual offices on virtual teams
Enterprise 2020
HR 2020: Managing the Workforce
Whats in a name?
By 2020 there will be five generations of employees working together
Estimated percentage in 2020 workforce
Enterprise 2020
Well rely more on systems of engagement
than systems of record
Becoming customer centric
enterprise
Becoming customer centric enterprise
Information
technology
Data centers
Networking
Devices
Security
Applications
Finance , HR, Others
Productivity & efficiency
Performance
Return on investment
Employee satisfaction
Costs

Business Units
Sales & Marketing
Latest technology & design
Products
Digital marketing
Social media
Sales coverage
Becoming customer centric enterprise
Reinventing the way we go to market
Understand the
market
& customers
Build the
right product
& solutions
Create deeper
relationships
Becoming customer centric enterprise
Deeper Relationships: the decision process is no longer linear


From the traditional waterfall
Source: SiriusDecisions
to the new customer decision journey
Source: McKinsey&Company
Analysis of Social Media
Earned marketing
Search keyword bidding





Adaptive segmentation
By the minute pricing
Dynamic Content
Personalized experiences
A new marketing for a new generation
Marketing trends growing complexity
Traditional
Marketing
Product
Price
Placement
Promotion
Brand Image
Digital
Marketing
Online Ads
Online campaigns
Web pages



E-Commerce
Basic Segmentation
Flexible Pricing
Social
Marketing
Next Mktg
Generation
Next +5 yr
Big Data
Cloud
Mobility






Real-time marketing
Buyers in control
Insight from info
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21
A new marketing for a new generation
Types of Information
Clickstream
Data
Transactional
Data
Logs
ERP CRM
HRMS Procurement
Supply Chain
Management/
Inventory
Mgmt
Unstructurated Info Structurated Info
90% 10%
Social Media Video
Audio
Email
Texts Messages
Word, Excel
Images
Big Data
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Are you ready for 2020?
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.