International Film Festivals & Markets Report 2006-2007

International
Festivals &
Markets
2006-2007 Report
Contents
1. Executive Summary
2. International Markets Overview
3. Berlin
4. MIPTV
5. E3
6. Cannes
7. MIPCOM
This report was prepared by Telefilm Corporate Affairs and Communications
www.telefilm.gc.ca
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Executive Summary
The following report summarizes intelligence gathered by an on-going research initiative officially
commissioned to Pollara Research. Data includes sales activities and overall client satisfaction at
international markets. The data is complimented by ‘in-person’ accounts of the activities and events at
these markets.
The Markets
International Markets have taken on ever more importance in the media industry. The year 2006 was no
exception. Of note in the last year were the European Film Market at the Berlinale Film Festival, Cannes,
the E3 expo, MIPTV and MIPCOM.
In total, Telefilm helped (either directly or indirectly) 269 companies participate in these markets. Support
for these companies was mostly provided through the Canadian pavilions and business centres that allow
Canadian participants space to display their promotional literature as well as a place to conduct meetings.
There were some travel grants provided to Canadian companies as well.
Telefilm contributed a total of $966,576 in 2006. When the support staff’s salaries are considered, this
commitment is worth more than $1.2 million dollars.
In 2006, 86 companies reported successful sales activity and 43 companies reported likely or completed pre
sales. This represents almost $64 million in sales and likely sales and an additional $40 million in
completed or likely pre sales.
In total, actual closed deals accounted for almost $5 million.
Although sales among Canadian companies were not consistent across the markets, an aggregate picture
indicates a strong return on investment for Telefilm dollars. Overall, for every dollar that Telefilm
committed in support, Canadian companies reported five dollars worth of sales. This figure goes up to over
one hundred dollars when likely sales are considered.
Besides the straight sales figures, participating companies expressed strong approval for both the markets
themselves as well as Telefilm’s Canadian pavilions. The average satisfaction rating for the market event
was 8.1 out of ten. The average rating for the value of the event was 7.6 out of ten. On average, 92% of
respondents reported using the Canadian Pavilion in one way or another.
Glowing reviews were given for the usefulness of the booth as well as the helpfulness of the staff.
Perspective Canada Initiative
In 2006, Telefilm changed its approach to the promotion of Canadian products in foreign markets.
Traditional networking events hosted by the Corporation were refocused at both Berlin and Cannes in 2006,
with the launch of a new program spearheaded by Corporate Affairs: Perspectives Canada. This initiative
was designed to promote and encourage sales of Canadian products in foreign markets by organising
screenings of selected Canadian titles for prospective buyers. The pilot program took place at the European
Film Market held in conjunction with the Berlin Film Festival, and the official launch was saved for
Cannes.
Results following Perspective Canada at Berlin were limited. This is attributed to a limited promotional
campaign for the pilot. However, by combining screenings and promotional activities, Perspective Canada
at Cannes was a success. At the official launch at Cannes, Telefilm worked with rights holders, and
reserved prime spots on the official Market Screenings schedule for 13 films. A campaign of
advertisements were inserted in the Festival’s daily industry journals to give buyers, acquisition executives
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and potential production partners all the details on the titles that will screen. Each Canadian film screened
twice, for a total of 26 screenings, over six days. A publicist was employed to pitch the Perspective Canada
screening initiative. In total, over $213,000 worth of deals were closed and a further $75,000 in likely deals
were struck for titles screened through this program at Cannes.
Going Forward
After a year, it is clear that Telefilm’s collaboration with Pollara Research has proven fruitful. The insight
and intelligence gained from the participant surveys have been invaluable. The data indicate a significant
level of sales activities as a result of Telefilm’s support. Moreover, it clearly shows that our clients are
satisfied with our efforts. Telefilm will continue its relationship with Pollara and our participation in these
international market places will continue to be analyzed going forward. We hope to realize further goals of
not only analyzing and reporting sales and satisfaction levels, but in determining and aiming for definitive
targets.
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International Markets Overview
Survey Findings
Pollara Research has completed four individual international market surveys. E3, Cannes, MIPTV and most
recently, MIPCOM have all been surveyed.
Along with a survey pre-test that was conducted in Berlin, this concludes a full cycle of surveyed markets
for 2006.
A total of 191 completed surveys were gathered from companies that had participated in the five
international market surveys conducted during the first year.
International Market Survey - Participants

Berlin MIPTV E3 Cannes MIPCOM
Date of Survey Mar-Apr 2006 Apr-June 2006 May-July 2006 June-July 2006 Oct-Nov 2006
Number of Companies Participating in Survey 13 54 24 34 66
MIPTV was the most successful for both sales and pre-sales in terms of % of participants. About 95% of
companies at MIPTV saw some sales activity. By volume of companies, MIPCOM was the most
successful. There were 50 companies that reported some level of sales or pre sales activity at this market.
International Market Survey - Sales Activities

Berlin MIPTV E3 Cannes MIPCOM Total
Completed sales for titles or began discussions % 56% 95% 57% 68% 81%
that will likely lead to sales # 5 31 6 10 34 86
Completed PRE-sales for titles or began % 38% 56% 26% 54% 48%
discussions that will likely lead to sales # 3 15 1 8 16 43
Almost $800,000 in completed sales and about $17.8 million in likely sales were reported at MIPCOM.
The highest sales figure for closed deals occurred at MIPTV which saw almost $1.7 million in completed
sales, making up almost half of all sales from the markets for 2006.
Sales Completed at Market $ 500,000 $ 1,660,050 $ - $ 929,000 $ 772,630 $ 3,861,680
Sales likely to occur from discussions at market $ 3,209,000 $ 20,651,004 $ 3,330,000 $ 14,825,000 $ 17,761,900 $ 59,776,904
Pre-Sales completed at market $ - $ 530,400 $ - $ 450,000 $ 95,000 $ 1,075,400
Pre-Sales likely to occur from discussions at market $ 1,400,000 $ 14,481,200 $ 500,000 $ 9,165,000 $ 13,815,000 $ 39,361,200
When sales are examined by genre, it is clear that Canadian companies are internationally competitive in
the animation category. The sales and likely sales at MIPTV and MIPCOM amount to over $20 million
dollars.
Also of note is the horror/thriller genre. Not always a huge draw at markets, Canadian companies buck the
trend by seeing sales activity (including likely sales) totalling over $7 million in 2006. At MIPCOM alone,
this category saw $5 million in closed deals or likely deals.
Not surprisingly, Canadian companies also showed strong sales in the Drama category. This is most notable
for feature film titles. At Berlin sales and likely sales of drama accounted for $1.1 million and at Cannes,
sales activities among Canadian participants reached almost $11 million.
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International Market Survey - Sales Activities - By Genre

Animation $14,753,000 $5,338,000 $20,091,000
Lifestyle $1,417,000 $1,964,000 $3,381,000
Documentary/Educational $36,000 $4,204,000 $250,000 $2,701,000 $7,191,000
Children's Programming $311,000 $483,000 $794,000
Performing arts $424,000 $1,257,000 $1,681,000
Action/Adventure $32,000 $58,000 $650,000 $126,000 $81,000 $947,000
Horror/Thriller $1,758,000 $259,000 $5,101,000 $7,118,000
Drama $1,118,000 $551,000 $10,878,000 $479,000 $13,026,000
Comedy $765,000 $85,000 $185,000 $1,035,000
Romantic $4,500,000 $4,500,000
Public Affairs $61,000 $61,000
Sports $107,000 $750,000 $857,000
Reality $72,000 $60,000 $132,000
Simulation (games) $500,000 $500,000
Edutainment $10,000 $10,000
Other $2,170,000 $2,170,000
Total $3,709,000 $22,302,000 $3,330,000 $15,754,000 $18,399,000 $63,494,000
MIPCOM was not only successful with respect to sales, but it was also the market with the highest level of
overall satisfaction. On a scale of one to ten, the mean for the respondents to this market was 8.5. The
perception of value was also highest for MIPCOM. It received a mean score of 7.8 out of ten for value.
International Market Survey - Overall Satisfaction with Event

Overall Satisfaction with event on a scale of 1-10 (mean) 7.7 8.2 8.3 7.8 8.5
Rating of value of event on a scale of 1-10 (mean) 7.7 7.5 7.7 7.5 7.8
The Canadian pavilion has proven to be very popular with all measured markets. With the exception of
Berlin, well over 90 percent in each market reported using the pavilion. The latest results from MIPCOM
also are the highest with a 98% usage rate.
The Canadian Pavillion

Used the Canadian Pavillion 77% 93% 96% 94% 98%
Based on individual elements, there was a more varied response to the international markets. The overall
highest score across the three events was for “helpfulness of booth staff”. In general, no one element scored
below seven. In the table below, the highest ratings are in green and the lowest in red for each market.
Satisfaction with the Canadian Pavillion - Various Elements - 1-10 Scale

Helpfulness of booth staff 8.2 9.0 8.9 8.1 8.8
Overall utility of the Canada Pavilion to your company 7.3 8.6 8.4 8.1 8.4
Design and appearance of the stand 6.8 8.4 7.0 7.6 7.9
Usefulness of pavilion in holding meetings 6.2 8.3 8.2 7.8 7.9
Location of the stand 7.0 8.2 8.0 8.8 7.7
Availability of meeting spaces 5.4 7.9 8.0 7.2 7.8
Size of meeting spaces 5.2 7.5 7.9 7.3 7.1
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Perspective Canada Related Sales
The Perspective Canada screening initiative also spurred some sales activities. Of the titles screened
through this program at Cannes, three companies made deals for four titles. Closed sales accounted for
$213,000 and likely sales reached $75,000. All the Perspective Canada titles sold at Cannes fell into the
Drama genre. The largest deal for a single title was $185,000.
Overall Perspective Canada Titles Sales
Sales Likely Sales Total

Sales of titles screened $ 213,000.00 $ 75,000.00 $ 288,000.00
Investment Analysis
Telefilm committed a total of $967,000 to the five major markets analysed here. When relevant staff
salaries are included this total comes to almost $1.2 million. The market that drew the most monies was
Cannes. On average, the contribution to a market was $252,290 (including salaries).
Telefilm Contributions to Canadian Participation in International Markets -2006

TFC Contribution 191,000 181,634 113,200 292,739 188,003 966,576
TFC Related Salaries 42,462 76,668 11,795 87,283 76,668 294,876
TFC Total Contribution 233,462 258,302 124,995 380,022 264,671 1,261,452
When the sales achievements of Canadian participants in the markets for 2006 are considered, Telefilm saw
a significant return. Overall, nearly $60 million in completed sales or likely sales and pre-sales were
reported at these markets. Telefilm’s contribution accounted for only 2% of the total completed and likely
sales and pre-sales deals. If only closed deals are considered, this figure sits at 26%. If relevant salaries are
not considered as part of the investment, Telefilm’s total contribution to these markets is the equivalent of
20% of the total sales.
Telefilm's Commitments (minus salaries) to Market as a percent of Total Sales

Completed Sales PreSales 38.2% 8.3% - 21.2% 21.7% 19.6%
All Sales Activity including likely deals 3.7% 0.5% 3.0% 1.2% 0.6% 0.9%
When Telefilm’s contributions are expressed as a percent of sales, MIPTV stands out as the clear winner.
MIPTV’s investment counts as only 8.3% of the total closed sales deals. If all likely sales are considered,
this drops to half of one percent. Berlin had the highest contribution % of sales with almost 40%.
Dollars worth of sales for every dollar spent by Telefilm

Completed Sales PreSales $ 2.62 $ 12.06 $ - $ 4.71 $ 4.61 $ 5.11
All Sales Activity including likely deals $ 26.75 $ 205.48 $ 33.83 $ 86.66 $ 172.57 $ 107.67
The return on Telefilm’s investment in these markets was significant. Overall, for every dollar committed
to international markets, Canadian companies reported $5.11 worth of completed sales. If likely deals are
included every dollar spent by Telefilm resulted in more than $100 worth of sales. That is a one to one
hundred return on investment!
The market that proved to have the highest return on investment was again, MIPTV. For every dollar spent
by Telefilm companies at this market saw almost $12 worth of completed sales or $205 including likely
sales.
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European Film Market at the Berlin International Film Festival
Background
The Berlinale International Film Festival took place between February 9th and 19th of 2006 in Berlin. An
important initiative of this festival, the European Film Market (EFM), featured the Telefilm-financed
Canada Sales Desk. Three distribution companies worked out of the desk in 2006
Canadian projects also were selected for the Berlinale Co-production Market.
Notably, this year saw the introduction of a pilot screening project. Perspective Canada was Telefilm’s
new initiative for raising the visibility of Canadian cinema internationally. As described in the program,
Perspective Canada is “a showcase of recent films curated by top international festival directors and
programmers.” Screenings were held in the Canadian Embassy in Berlin.
Overview of Events
Perspective Canada
The Perspective Canada portion of the Berlinale film festival proceeded from the February 10 to 14. There
were four screenings per day for a total of 20. Ten films were selected for the program by festival
programmers.
As a result of this program, eight of the ten films went on to win a prize or award at an international or
Canadian festival. Four films already had an agent for sale, whereas six were represented by the producer
and did not have an agent yet.
The programming for Perspective Canada was officially off-market. However, in order to promote the
event Telefilm distributed special booklets and took out a publicity page in the guide.
Participants and organizers agreed that for the next occasion, better promotions will be necessary: in a
context like the EFM, where one programs tens of meetings per hour, it is imperative to advertise such an
event among purchasers.
European Film Market
The EFM is a major event within the Berlinale Film Festival. This year, it had an exhibition area of nearly
5,000 square metres, more than 250 participating companies from 51 countries, and over 650 films. The
2006 market saw the largest turnout ever, with 5,162 accredited industry professionals attending the event.
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This year’s market saw more than 40 Canadian companies at the ‘Canada sales desk’, located in the
Gropious Bau Building of the market. Telefilm coordinated and administered the sales desk in partnership
with the Department of Canadian Heritage's Trade Routes program, International Trade Canada, New
Brunswick Film, SaskFilm and Video Development Corporation on this initiative.
European Film Market Participant Survey
Overview
Pollara Research Inc. was commissioned in late 2005 to conduct research into Canadian participation in
international festivals and markets in which Telefilm had involvement. The Berlin EFM was the first
survey and the test for the entire annual project. Questionnaires were distributed and collected during
March 2006. Forty-one Canadian participants in the market were contacted to participate in the research.
Twenty-one companies responded to the survey and thirteen fully completed the questionnaire.
Of the response, three-quarters described the primary business focus of their company as a ‘producer’.
Almost 20% described themselves as sales agents. The majority of the companies hailed from either
Ontario (38%) or British Columbia (38%). About 13% of the companies were based out of Quebec. Almost
40% of the participating companies were smaller organizations with modest revenues of less than $100,000
annually. Moreover, 88% of all participating companies had less than ten staff. There were, however, a few
companies that saw annual gross revenues of more than $ 5 million. No company had more than 50 staff.
Sales Activities
For feature film, 81% of participants came to the market with an interest in selling drama. More than half
of the participating companies claimed to have completed sales or to have started discussions that were
likely to lead to sales, and 38% of participants reported pre-sales that were likely to occur.
The breakdown of Canadian sales and presales at the EFM are as follows:
Sales Pre Sales

5 Companies 3 Companies
I I
22 Titles 4 Titles
I I
31 Deals 4 Deals
I I
$500,000 Deals Completed $1,400,000 Pre Sales likely to occur
$3,209,000 Sales likely to occur
Total Sales and Pre Sales = $5,109,000
The horror/thriller genre saw the most sales interest with almost a quarter million dollars in confirmed sales
and $1.5 million in likely sales. Drama was the second most popular genre with almost $160,000 in sales
and close to a million in likely sales. Documentaries and Action/Adventure products moved much more
slowly at the market. The Horror and Thriller genre seeing such high sales is not typical for this festival.
With three different companies representing about a half a dozen titles, this was not a simple anomaly, but a
possible indication of Canada’s strengths in this genre.
Sales and Likely Sales by Genre
Likely Sales Sales Total

Action/Adventure $10,000 $22,000 $32,000
Comedy $726,000 $39,000 $765,000
Documentary $0 $36,000 $36,000
Drama $961,000 $157,000 $1,118,000
Horror/Thriller $1,512,000 $246,000 $1,758,000
Total $3,209,000 $500,000 $3,709,000
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Sweden proved to the biggest buyer of Canadian product at the market. Companies from Sweden confirmed
a total of $90,000 in sales. However, discussions that were likely to lead to sales saw American company
earmarking $2 million towards Canadian product.
Sales By Country
Likely Sales Sales Total

Belgium $35,000 $35,000 $70,000
China $20,000 $20,000 $40,000
Czech Republic $0 $20,000 $20,000
Finland $0 $8,000 $8,000
France $100,000 $60,000 $160,000
Germany $700,000 $0 $700,000
Israel $20,000 $7,000 $27,000
Italy $270,000 $60,000 $330,000
Korea $0 $6,000 $6,000
Malaysia $0 $6,000 $6,000
Peru $0 $5,000 $5,000
Poland $0 $12,000 $12,000
Russia $40,000 $71,000 $111,000
Serbia & Montenegro $12,000 $0 $12,000
Sweden $0 $90,000 $90,000
Turkey $12,000 $48,000 $60,000
UK $0 $52,000 $52,000
USA $2,000,000 $0 $2,000,000
$3,209,000 $500,000 $3,709,000
The $1.4 million in pre sales that are likely to occur involved the U.S, UK and Germany. Drama was the
dominant genre of the presales with $1,100,000 worth of sales likely to occur.
Pre Sales Overview
Value of Pre-Sales
Deal Media Genre Country Likely to Occur
1 Feature Film Drama United States $800,000
2 Feature Film Drama United Kingdom $300,000
3 Feature Film Comedy United Kingdom $200,000
4 Feature Film Drama Germany $100,000
TOTAL $1,400,000
Co-Production and Co-Venture Deals
There were five participating companies (31% of those who responded to the survey) who indicated that
they either signed, or began negotiating co-production or co-venture deals while at the 2006 EFM. A total
of twelve co-production or co-venture deals were either signed or will likely be signed in the future as a
result of discussions initiated at the 2006 EFM. These deals are reported to be worth $10,525,000.
Countries involved included Japan, German, the UK and France.
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Number of Co-production or
co-venture deals signed/likely Estimated Value of
to be signed deals to company Countries involved
Company 1 2 $1,000,000 Japan
Company 2 3 $250,000 Germany
Company 3 1 $3,000,000 Germany
Company 4 1 $275,000 UK
Company 5 4 $6,000,000 France, Germany, UK
Total 12 $10,525,000
Canada Sales Desk
A solid majority (77%) of participants used the Canadian Sales Desk. Of the 23% who did not choose to
use the Canadian pavilion, when asked why responded:
• It was structured for sales.
• Not suitable, too small, no way for international community to easily identify Canadian producers.
Needs to be rethought. Should be a directory of Canadian producers, more meeting areas,
message system, boxes for people to leave messages. More opportunity to display materials &
products
Participants were asked to rate their satisfaction with various elements of the Canadian operation. In
general, the response indicated the highest level of satisfaction with the “helpfulness of the booth staff’.
This element received an average ranking of 8.2 out of ten for satisfaction.
Average Satisfaction
Canadian Pavilion Element rating /10
Helpfulness of booth staff 8.2
Overall utility of the Canada Pavilion to your company 7.3
Location of the stand 7.0
Design and appearance of the stand 6.8
Usefulness of pavilion in holding meetings 6.2
Availability of meeting spaces 5.4
Size of meeting spaces 5.2
The poorest ratings related to the meeting spaces provided. The availability of these spaces received only a
5.4 out ten for satisfaction. Participants’ satisfaction with the size of these meeting rooms ranked the lowest
of all elements with an average rating of 5.2 out of ten.
Some of the suggested future improvements for the Canadian operation, taken verbatim from respondents
include:
More seating for meetings. Well-located, great staff, just not enough room.
The space provided was fine but, if finances permit, a bit more space would be useful.
Larger space, less congested.
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SVP plus d'espace pour le prix payé, avoir une distributrice d'eau, organisation mons efficace que
lors des MIP (ex matériel arrivé en retard, personnel a l'accueil plus ou moins professionnel).
Better leadership from organizers and assistance in addressing technical problems and company
representation issues. Fulfill an active role in more actively linking Sellers and Producers.
Centralization of everything in general would be better.
As seen with these comments, the biggest complaint about the operation was the space itself and that it
should be larger than the 50 square meters available.
Costs of attending the Market
The average cost for a company to participate in this market was reported as $6,900. On average the market
scored 7.7 out of ten for its value when participation expenses are considered.
Overall Impressions of the Market
In general, participants were satisfied with event. On a scale of one to ten, the European Film Market
received a 7.7. Its value to the company was also rated as 7.7 out of ten.
The market was also held in relatively high esteem among the participating Canadian companies. Many felt
it was in the top two among other international markets (23% claimed it was number one and 23% claimed
it was the second best).
A respondents would either definitely (54%) or probably (46%) recommend this market to others. Three
quarters were return visitors.
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MIPTV - International Television Programme Market
Background
The International Television Programme Market (MIPTV) took place in Cannes France during the week of
April 3 to April 7, 2006.
Television programming is the specialty of the MIPTV market. As described by the official program, “this
event is characterized by the range and diversity of its international representation”. It is a crucial
international event for the sale and purchase of broadcasting rights, co-productions, financing, networking,
corporate consolidation, cross-border investments and forecasting of trends, for both programming and
companies' positioning in an increasingly global business environment.
Overview of Events
At MIPTV, as at MIPCOM, Canada's presence is the fifth-largest, after those of the United States, Britain,
France and Germany.
More than 187 Canadian companies participated in MIPTV 2006. Of those, 68 companies were directly
associated with the Telefilm-sponsored Canada Pavilion. Canada’s presence at the market ranks among the
top five, but the Canadian pavilion was actually the largest at the event by square footage.
MIPTV Participant Survey
Overview
The MIPTV market was the first full ‘official’ measurement of Pollara (given that Berlin was a pre-test).
Pollara contacted 68 Canadian companies that attended MIPTV. Of these invitations, 58 companies
accessed the on-line survey tool and 54 actually completed it. This is an exceptionally high response rate of
almost 80%. The survey was open to respondents from April 25 until June 22, 2006.
The majority of the companies that responded to the survey were based out of Ontario and Quebec; 31 out
of the 54 companies were Ontarian and 14 companies reported Quebec as their home base. The majority
(73% of the response) described the primary focus of their company as ‘producer’, and the most
represented media, unsurprisingly given the venue, was Television (93%).
Among the responding companies, the largest group (34%) reported revenues between one and five million
dollars, although in general, it was an eclectic group of companies with regard to revenues. Most of these
companies were modestly sized with 64% of the respondents reporting ten employees or less.
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Sales Activities
About 95% of all responding companies claimed to have made sales or started discussion that would lead to
sales at the MIPTV market.
When asked what genre was of most interest for sales, for Television, it was overwhelmingly Children’s
Programming. About 62% of all respondents showed some interest in selling this genre. The second and
third ranked genres for interest in sales were Documentary/Educational and Animation.
The breakdown for MIPTV Canadian sales are:
Sales Pre Sales

I I
138 Titles 26 Titles
I I
188 Deals 35 Deals
I I
$1,660,050 Deals Completed $530,400 Pre Sales completed
$20,651,004 Sales likely to occur $14,481,200Pre Sales likely to occur
In total there were 142 titles that saw sales or pre-sales confirmed or discussed. Canadians struck 192
separate deals which accounted for almost $2.2 million in completed sales and pre sales in this market.
Moreover, there were tens of millions of dollars worth of sales and pre sales that were likely to occur
because of discussions started at the market. In total Canadian companies that responded to the survey
reported $37 million in sales/pre sales or likely sales/pre sales.

Animation $710,000 $14,043,000 $14,753,000
Lifestyle $358,000 $1,059,000 $1,417,000
Documentary/Educational $163,000 $4,041,000 $4,204,000
Children's Programming $125,000 $186,000 $311,000
Performing arts $88,000 $336,000 $424,000
Sports $64,000 $43,000 $107,000
Reality $47,000 $25,000 $72,000
Action/Adventure $40,000 $18,000 $58,000
Horror/Thriller $40,000 $219,000 $259,000
Drama $20,000 $531,000 $551,000
Comedy $5,000 $80,000 $85,000
Public Affairs $0 $61,000 $61,000
Total $1,660,000 $20,642,000 $22,302,000
The highest selling genre at the market was the Animation category. This holds to Canada’s known
reputation as a creator of quality animation programming. In total, it saw $710,000 in completed sales and
over $14 million in likely sales. The total sales, both likely and confirmed for this genre was almost $15
million. No other genre came close. Life style and Documentary were the second and third highest selling
genres with $358,000 and $163,000 respectively.
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By Country, the Canadian participants made the most lucrative deals with France. In total, they reported
almost $5 million in sales or likely sales between the two countries. Of that total, three-quarters of a million
dollars were confirmed sales. When only likely sales are considered, the U.S. actually surpassed that with
more than $8.6 million in likely sales with Canadian companies.
Sales By Country (Top Ten)

France $750,000 $4,247,000 $4,997,000
United States $265,000 $8,648,000 $8,913,000
United Kingdom $157,000 $3,661,000 $3,818,000
Australia $78,000 $286,000 $364,000
Germany $75,000 $1,178,000 $1,253,000
China $64,000 $88,000 $152,000
Europe $59,000 $88,000 $147,000
Russia $51,000 $141,000 $192,000
Japan $30,000 $598,000 $628,000
Netherlands $20,000 $197,000 $217,000
Based solely on confirmed sales, companies from Ontario reported the highest rate of success. They
reported almost $1.6 million in completed deals. They also saw almost $8 million in likely sales. Quebec
companies did not report any confirmed deals, but did claim over $11 million in likely sales due to
discussions that occurred at the market.
Sales by Company Region within Canada
Sales Likely Sales

Ontario $1,575,000 $7,919,000
British Columbia $85,000 $1,291,000
Quebec $0 $11,227,000
Other $0 $235,000
Pre Sales saw the UK as the biggest spender among Canadian companies. Participants closed $320,000
worth of deals and more than $4 million in likely sales. The USA wasn’t far behind with $182,000 in
confirmed sales and $3.4 million in likely sales at MIPTV.
Pre Sales by Country (Top 3)
Sales Likely Sales

United Kingdom $320,000 $4,385,000
USA $182,000 $3,400,000
France $0 $5,731,000
There were 19 participating Canadian companies (35% of those who completed the survey) who indicated
that they either signed, or began negotiating co-production or co-venture deals while at MIPTV 2006.
However, only 11 of these companies answer to all subsequent questions concerning the number of deals,
the value of deals, and the countries with which these deals were made. This will lead to data that, although
incomplete, is still useful for analysis.
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In total, 13 companies provided full information about the number of co-production or co-venture deals -
and reported a total of 28 deals. These deals were reportedly worth $40,970,000. Most deals were struck
with the UK and France.
co-venture deals signed/likely Estimated Value of deals to
to be signed company Countries involved
Company 1 3 $3,500,000 France
Company 2 3 $800,000 Ireland, UK
Company 3 3 $10,000,000 France, UK
Company 4 6 $6,000,000 -
Company 5 2 $800,000 Switzerland
Company 6 - $7,000,000 UK
Company 7 1 $70,000 UK
Company 8 2 $1,500,000 Australia, UK
Company 10 1 $300,000 UK
Company 11 2 $100,000 Israel
Company 12 2 $900,000 France
Company 13 2 $9,000,000 France, Germany, UK, USA
Total 28 $40,970,000.00
Canadian Pavilion
Clearly, the Canadian pavilion is of use to Canadian participants at MIPTV. Almost all the companies
(93%) reported using the Canadian pavilion in one way or another. Of the small percentage who claimed
not to use it, the main reason appears to have little to do with the quality of the pavilion, but that they were
simply making their deals at the booths of other countries.
The MIPTV Canada Pavilion in general, received higher ratings that its equivalent at the Berlin European
Film Market. No element scored below seven for MIPTV. The highest level of satisfaction (nine out of ten)
was the helpfulness of the booth staff. Close after that, with 8.6 out of ten, was the level of satisfaction with
the utility of the pavilion overall to the participant’s company.
The most major concern was the size and availability of meeting spaces, despite the fact that the Canadian
pavilion was reportedly the largest at the market.
Suggested improvements for the booth included statements about the size of the facility, followed by
requests for a change of location. Some participants reported that since the booth was not located in the
main area, some clients had difficulty finding it.
Page 16
Costs of attending the Market
Respondents reported that their companies incurred an average cost of $14,812 in attending MIPTV 2006.
Almost a fifth of the respondents (10 companies) indicated that they received funding support from federal
government organizations or the provincial funding agencies to attend the event. The market received an
average score of 7.5 out of ten for its overall perceived value for money invested.
Overall Impressions of the Market
The MIPTV market received a much higher overall satisfaction than Berlin, with respondent’s average
ratings hitting 8.2 out of ten.
The highest level of satisfaction was reported for the market’s ability to produce opportunities for ‘re-
connecting with existing business contacts’. The poorest scoring element related to the how much visibility
or press coverage the market could produce for the respondent’s company. This item received 6.1 out of
ten.
Elements of MIPTV rating /10
Re-connect with existing business contacts 8.4
Make new business contacts 7.7
For your own professional development 7.6
Learn about international markets and trends 7.5
Sell/distribute your existing titles 7.3
Meet potential co-production partners 7.1
Seek out new project ideas and creative inspiration 7.1
Pre-sell your titles and projects 6.8
Identify potential new geographic markets 6.8
Participate as a speaker on panels 6.6
Acquire titles for distribution 6.4
Seek financing or investment 6.4
Attract visibility or press coverage for your company 6.1
About a third of the respondents rated MIPTV as best international event and another third felt that it was
the second best. The largest group of participating companies (42%) felt that it was actually the MIPCOM
market (held later in the year) and not MIPTV that was the best international event of this kind.
A solid 72% of respondents reported that they would ‘definitely’ recommend MIPTV and a further 22%
said they would ‘probably’ recommend it. Only 6% were not sure if they would recommend the market.
Some verbatim comments:
[It’s an} excellent meeting place for broadcasters and distributors from the international
community.
A great opportunity for smaller CDN companies to create some int'l exposure re: their
programming.
C'est un must pour qui fait de l'international’
Page 17
E3 – Electronic Entertainment Expo
Background
E3 was the biggest event worldwide in the interactive games sector. Held exclusively for video game
industry professionals, this tradeshow was the premiere event for developing business opportunities and
keeping up with the latest trends. Last year it was held May 10-12, 2006, in Los Angeles, California
The Electronic Entertainment Expo or E3 had its last official run in 2006. This market was proving to be
too large and it was officially decided to down-size and re-structure the form of the market. It is now
known as the E3 Media and Business summit. It will be an invitation only event held in July of 2007.
The E3 market regularly attracted upwards of 60,000 attendees.
Overview of Events
This year, Telefilm Canada continued its market activities at E3. For the second time, the Canada Pavilion,
covering 1,800 square feet, was located in the highly sought-after West Hall featuring several world-class
exhibitors such as Sony and Nintendo.
Despite a decrease in attendance of 10,000 at the market, it did not seem to affect the level of business
activity. In fact, the organizers of E3 deliberately limited the registrations this year in order to limit access
exclusively to the industry members.
The Ubisoft Montreal team took home the prize for best action/adventure game from the Game Critics
Awards: Best of Show E3 2006 for Assassin’s Creed. This is the fourth time in five years that Ubisoft
Montreal has garnered an award in the “Best action/adventure game” category. Edmonton’s Bioware was
also singled out by the Game Critics Awards: Best of Show E3 2006, winning the prize for best role-
playing game for Mass Effect.
E3 Participant Survey
Overview
Pollara’s research continued with E3. An adapted version of the questionnaire that was used at MIPTV was
applied for this market. Surveys were conducted between May 29th and July 17th. Of the 27 participating
companies contacted, 25 accessed the survey, and 24 actually completed. This is an excellent response of
89%. The majority of respondents were companies from Quebec (18 completed surveys).
Page 18
Almost half of the companies that responded were self-described as game developers. About 21%
described themselves as productions services organizations.
The main platform of interest among this group was lead by PC (63%). About half of the respondents also
listed various game platforms such as Nintendo DS, Playstation 3 and X-Box 360 as platforms of interest.
Half the companies had less than ten permanent members of staff, and almost all companies had less than
$5 million in annual revenues.
Sales Activities
The sales activities at E3 were fairly modest in comparison to the other markets. No actual deals were
closed among the responding companies. However, of the companies that responded to the sales questions
in the survey, there were almost $4 million in likely sales reported. This consisted of 16 deals for both
sales and pre sales. More than half (57%) reported that they had started discussion leading to likely sales,
and about a quarter (26%) expect to make pre-sales.
Sales Pre Sales

I I
12 Titles 1 Titles
I I
15 Deals 1 Deals
I I
$3,330,000 Sales likely to occur $500,000 Pre Sales likely to occur
The genres that saw likely sales were extremely diverse. Adventure saw the most with $650,000 in likely
sales.
Likely Sales by Genre
Likely Sales
Adventure $650,000
Simulation $500,000
Edutainment $10,000
Other $2,170,000
Total $3,330,000
The most likely deals were discussed with the US. Over $2.9 million of the $3.3 million in likely sales/pre
sales were with the US. There were a quarter-million dollars worth of potential deals discussed with
German companies.
Sales By Country
Likely Sales Likely Pre Sales

United States $2,960,000 $500,000
Germany $250,000
Canada $50,000
Japan $50,000
Latin America $20,000
Total $3,330,000 $500,000
Page 19
Most participating Canadian companies at E3 were Quebec-based, so it is not surprising that nine-tenths of
all likely sales were with these companies.
Likely Sales
Quebec $3,170,000
Other $160,000
Of the participating companies, six (25% of those who completed the survey) indicated that they either
signed, or began negotiating co-production or co-venture deals while at E3 2006. However it is important to
note that only two of these companies answered all subsequent questions concerning the number of deals,
the value of deals, and the countries with which these deals were made. There were, however, four
companies who did provided information about the number of co-production or co-venture deals - and
reported a total of nine deals.
Of the companies that reported information regarding the value of the deals, they indicated a total of
$4,400,000 worth of deals.
Respondents reported that they participated in an average of 16 business meetings each while at E3 2006.
Number of Co-production or co-

venture deals signed/likely to Estimated Value of
be signed deals to company Countries involved
Company 1 2 $4,000,000 United States
Company 2 4 $350,000 United States
Company 3 2 $50,000 no data
Company 4 1 no data India
Company 5 no data no data United States
Company 6 no data no data Germany
Total 9 $4,400,000.00
The Canada Pavilion
The Canada Pavilion group stand covered an area of 1,800 square feet in the West Hall at booth 2108. It
accommodated 28 companies that participated at E3 as exhibitors, inside a private office, business lounges,
or even in the general meeting area.
The location of the Canada Pavilion in the West Hall resulted in increased visitor traffic. The presence of
two individuals to staff the booth was not too much given the popularity of the general meeting area, which
was completely used for most of the event.
Page 20
According to the Pollara study, the Canada pavilion was, once again, used by most Canadian participants.
More than 96% reported using the pavilion in some capacity.
Of the elements for which respondents were asked to rate their satisfaction, similar to the previous two
markets, the booths staff’s helpfulness was rated highest. This element received a rating of 8.9 out of ten.
The utility of the pavilion ranked high as well with a rating of 8.4 out of ten. The poorest rated element was
the stand’s design. The meeting spaces, for the third market in a row, also received lower marks for
satisfaction.
Costs of attending the market
Respondents reported that their companies incurred an average cost of $8,110 in attending E3 in 2006. The
market received an average score of 7.7 out of ten for its overall perceived value for money invested.
Overall Impression of the Market
Among the participating companies, E3 received an average overall satisfaction rating of 8.3 out of ten.
Similarly to MIPTV, E3 attendees were most satisfied with the opportunity that the market provided to “re-
connect with existing business contacts”. More than half of the game developers indicated that E3 was the
either the best or second best among other international markets of similar type.
Average Satisfaction rating

Elements of E3 /10
Page 21
Cannes Film Market
Background
The Cannes Marché du Film is held in conjunction with the International Film Festival in May each year
and runs for eleven days. In 2006, it ran from May 17th to May 28th. According to the official press, the
film market saw 10,000 attendees in 2006 with more than 80 different countries represented. There were
1,500 screenings held at the market.
Another imitative at the film market, The Producers Network, was a forum that successfully brought
together producers from around the world. This year saw 550 producers from 55 different countries meet.
Launched in 2004 by the Festival de Cannes and the Film Market, the Producers Network creates
significant co-production opportunities.
Overview of Events
At Cannes, the Canada Pavilion enjoyed higher business activities than the previous year and the
Perspective Canada film screenings continued from its pilot in Berlin.
Perspective Canada
The 2006 market saw the official launch of the Perspective Canada screenings. A selection of 13 films was
presented at the Cannes Film Market. These recent fiction features were invited to take part in the joint
program based on specific criteria. Namely, they must have:
• been produced with the support of Telefilm Canada

• been completed in the 9 months preceding the Cannes Festival
• not been released or not been presented in more than one international market before Cannes
• 50% produced in Quebec, and 50% in English Canada
The final selection represented a good sampling in terms of variety of styles, diversity of regional
production and representation of major Canadian distribution agents.
One of these films was selected at Cannes and closed the Directors’ Fortnight; ten were represented by a
sales agent; six were international premieres presented at the market.
Of the titles screened at Perspective Canada, four were either sold or in negotiations to be sold. The total
value of these deals was more than $288,000.
On the promotional front of Perspective Canada, Telefilm hired a press attaché to handle press relations.
Before the actual festival, the publicist pitched mainly to Canadian journalists and wrote the Cannes
Page 22
announcement release. The publicist also gathered contact information on Canadian and international
journalists attending the festival. This was the first time for which Telefilm allowed a publicist to draft the
official Telefilm press release as well as drafting key corporate messages.
Perspective Canada was initially pitched by the publicist as one of several pieces of Telefilm’s new
direction. The creation of the National Feature Film Executive position was used as another crucial piece of
the publicist’s strategy to convince trades and Canadian journalists to cover Perspective Canada as part of a
larger corporate strategy. Unfortunately, this strategy had to be abandoned with news that the appointment
had fallen through.
The media coverage of Perspective Canada was noteworthy and the program proved to be extremely
successful with regards to public relations. With certain exceptions, most journalists felt that Perspective
Canada sounded like a great idea, and the overall impression of the program was positive. However, many
of the journalists felt that although the program was good, it was not necessarily newsworthy enough to
warrant significant coverage (or in some cases, even a small mention). Some journalists wanted to wait
until after the festival to see if Perspective Canada had produced satisfactory results. In the end, some of the
notable press coverage included:
• CBC radio – two announcement pieces on Perspective Canada

• Le Journal de Montréal – feature piece on sales of Maurice Richard and Perspective Canada and
Telefilm
• Le Soleil – piece on sales of Quebec films from Perspective Canada
• Variety – announcement piece on Perspective Canada programme
SODEC
In partnership with la SODEC, Telefilm participated for a third time in the Producers’ Network organized
by the Marché du Film. This event gives added visibility to Canada and provides another form of
networking activity for the producers outside the Canadian pavilion. In 2005, there were close to 480
producers registered under the Producers’ Network and 34 were Canadians. There was a marked increase
in Canadian participation this year, with 48 Canadian producers accepted out of the total of 500 who
participated.
Cannes Participant Survey
Overview
Pollara contacted 47 Canadian companies that participated in the Cannes Film Market between June 13 and
July 31, 2006. Of the 47 participants contacted, 38 accessed the survey and 34 completed the survey. This
is a 72% response rate. These companies covered a reasonably representative cross-section of the country.
When asked to self-describe their primary interest, almost 90% reported ‘producer’, and all of them stated
feature film as the medium they’re most interested in. Almost 40% claimed an additional interest in
television.
Again, the respondents were from modestly sized companies. Two-thirds reported revenues last year of less
than $300,000 and 92% of them had less than ten permanent employees.
Sales Activities
There were a significant amount of deals closed for Canadian companies at Cannes in 2006. Almost 70% of
responding companies reported some level of sales activity at the market. In total there were almost $1
million in completed sales and almost half a million dollars in completed pre sales. Respondents reported
that discussions started at the market were likely to lead to an additional $15 million in sales and $9 million
in pre sales.
Page 23
Sales Pre Sales
I I
19 Titles 11 Titles
I I
25 Deals 12 Deals
I I
$929,000 Sales Completed $450,000 Pre Sales likely to occur
$14,825,000 Sales likely to occur 9,165,000 Pre Sales likely to occur
Among the genres, Drama proved to have the highest sales with $553,000 worth of deals completed and
more than $10 million worth of likely sales. Documentary had the second highest dollar value for closed
deals with a quarter of a million dollars worth of sales.
Likely Sales Sales

Drama $10,325,000 $553,000
Documentary/Educational $0 $250,000
Action/Adventure $0 $126,000
Romantic $4,500,000 $0
The United Kingdom closed the most deals with Canadian companies. It generated $300,000 worth of sales
and an additional $8.9 million in likely sales with a single Canadian company. Inter-Canadian deal making
resulted in a quarter of a million dollars in sales.
Regionally, British Columbian companies reported the most sales at the Cannes film market.
Sales By Country
Likely Sales Sales

United Kingdom $8,900,000 $300,000
Canada $1,750,000 $250,000
France $0 $175,000
United States $100,000 $100,000
Poland $0 $45,000
Australia $0 $28,000
Latin America $0 $11,000
Indonesia $0 $10,000
Portugal $0 $10,000
Germany $4,075,000 $0
Likely Sales Sales

British Columbia $8,900,000 $300,000
Alberta $825,000 $250,000
Quebec $0 $202,000
Ontario $100,000 $166,000
Other* $5,000,000 $11,000
*Other includes blank or undetermined responses
Page 24
At Cannes in 2006, there were a total of almost half a million dollars worth of closed pre sales deals. Likely
pre sales levels approached $10 million.
Drama was the number one genre for generating presales. All completed deals were in this genre. The
United Kingdom, number on for sales, was also the country that generated the most pre sales for Canadian
companies at Cannes. Germany produced almost $2.4 million in likely sales.
Pre Sales by Genres
Likely Pre-Sales Pre-Sales

Drama $7,300,000 $450,000
Other $150,000 $0
Horror/Thriller $300,000 $0
Comedy $500,000 $0
Romantic $915,000 $0
Pre Sales by Country
Likely pre-sales Pre-Sales

United Kingdom $5,450,000 $300,000
Germany $2,365,000 $0
Canada $750,000 $0
United States $500,000 $0
Europe $100,000 $150,000
Half of the responding companies indicated that they either signed, or began negotiating co-production or
co-venture deals while at the 2006 Cannes Film Market. However, only 11 of these companies answer all
subsequent questions concerning the number of deals, the value of deals, and the countries with which these
deals were made. According to the available response, there were a reported total of 25 deals worth about
$55,800,000. Respondents reported that they participated in an average of 22 business meetings each while
at the 2006 Cannes Film Market.
Number of Co-production
or co-venture deals Estimated Value of
signed/likely to be signed deals to company Countries involved
Company 1 2 $12,000,000 -
Company 3 2 $10,000,000 France, Italy, UK
Company 4 3 $8,000,000 Europe
Company 7 3 $2,000,000 Europe, South Africa, UK
Company 8 1 $1,400,000 -
Company 9 1 $400,000 France
Company 10 1 $400,000 Greece
Company 11 1 $250,000 Germany
Company 12 1 $150,000 UK
Company 13 1 $100,000 Belgium, Canada, UK
Total 13 $55,700,000.00
Page 25
The Canadian Pavilion
Like at the other festivals and markets, the Canadian pavilion was used by almost all of the responding
companies. In total, 94% of the participants reported using the pavilion. In fact, among the one or two
companies that did not use the pavilion, their reasoning was due merely to being to busy off site.
Satisfaction with the booth appeared high as well, with the location of the booth being a hit. This year the
Canada Pavilion was in its prime location space at the bottom of the steps leading to the Marché du Film
entrance. Respondents rated his location with a rating of 8.8 out of ten.
The helpfulness of the booth staff, already highly rated at other festivals, continued with Cannes. They
were rated 8.1 out of ten. As has been the trend among all Telefilm sponsored festival and market pavilions,
the size and ability of meeting spaces were the lowest rated.

Canadian Pavilion Element /10
Cost of attending Cannes
On average, responding companies reported that it cost of $8,959 to attend the 2006 Cannes Film Market.
As for the value of the money spent, the market received a satisfaction score of 7.5 out of ten.
Overall Satisfaction with the Event
In general, the participants were satisfied with the Cannes Film Market. The market received a mean score
of 7.8 out of ten for overall satisfaction.
The element that received the highest points for satisfaction was the ability of the market to contribute to
the respondents own professional development. It received a positive score of 8.2 out of ten on the
satisfaction scale. The lowest scoring elements, both scoring under 6, were ‘acquiring titles for distribution’
and ‘participating at as a speaker on panels’.
Elements of Cannes /10
Participate as a speaker on panels 5
Page 26
MIPCOM
Background
Taking place every October, MIPCOM has grown exponentially since it was launched, becoming the
indispensable fall counterpart to MIPTV. It is important event for sales and rights purchasing, co-
productions, financing, networking, corporate consolidation, cross-border investments and forecasting of
trends as well as programming and companies' positioning in an increasingly global business environment.
MIPCOM is preceded by MIPCOM Junior, a series of screenings of children's and youth programs.
The 22nd edition of MIPCOM – the world’s audiovisual content market – reported the highest-ever number
of participants with 12,509 delegates, representing a 7% increase on 2005.
MIPCOM 2006 also reached a new record in terms of participating companies with 4,216 from 98
countries attending the market, an 8% increase compared to the 3,896 companies present last year. The
number of buyers rose 10% and a total of 3,847 acquisition heads attended compared to 3,504 in 2005.
Overview of Events
The four-day MIPCOM conference programme entitled “Reshaping Media,” staged a total of 29 sessions,
with 83 speakers and boasted 6 of the highest-ever profile keynote speakers of any MIPCOM: George
Bodenheimer, of ESPN Inc.; Beth Comstock, of NBC Universal; Harry Sloan, of Metro-Goldwyn-Mayer
Inc.; Anne Sweeney, of Disney Media Networks/Disney-ABC Television Group; Sanjiv Ahuja, of Orange
and Todd Wagner, of 2929 Entertainment.
For the first time, MIPCOM welcomed 4 “Gurus” - major industry figures in their individual sectors - to
share their expertise and experience with delegates: Simon Assaad, Co-CEO/ Co-Founder of Heavy Inc.,
focused on user-generated content; Keith Chapman, Creative Director of Chapman Entertainment Ltd.,
discussed programming and advertising; Graeme Ferguson, the former Director of Global Content
Development for Vodafone Group, spoke about mobile TV and Ben Silverman, CEO of Reveille, examined
the branding business..
Preceding MIPCOM, MIPCOM Junior’s results confirmed the current strength of the childrens’ and youth
programming sector. The 14th edition of the market attracted 529 companies, up from 512 in 2005. Over
two days, 937 programmes were screened, of which 562 were new. In addition to boasting a fully-fledged
programme of focussed conferences and events, the number of screenings at MIPCOM Junior rose again to
42,848, a 9% increase on 2005.
Page 27
MIPCOM Participant Survey
Overview
The survey took place between October 27 and December 8th, 2006. A total of 86 e-mailed invitations were
sent to Canadian companies that attended MIPCOM 2006. 70 of the 86 companies clicked on the link in the
e-mail invitations to go to the survey site. Of these 70, 66 completed all of the survey - a 77% response rate.
The survey was open from October 27 until December 8, 2006. During the course of the survey,
POLLARA and members of the International Initiatives Advisory Committee (IIAC) followed up with non-
responding companies by e-mail and by telephone to encourage them to participate.
Almost all companies claimed to have an interest in Television and three-quarters of the respondents self-
identified as producers. More than half of the respondents hailed from Ontario and the rest were mostly
split between Quebec and British Columbia.
Sales Activities
All closed deals and likely sales and pre sales for MIPCOM added up to an impressive $32 million. In total,
there were 34 companies who who reported on sales and likely sales. There were 135 separate deals which
resulted in three-quarters of a million dollars in sales and almost $18 million in likely sales.
Sales Pre Sales

I I
114 Titles 31 Titles
I I
135 Deals 37 Deals
I I
$772,630 Sales Completed $95,000 Pre Sales likely to occur
$17,761,900 Sales likely to occur $13,815,000 Pre Sales likely to occur
In completed deals, Animation proved to be the move lucrative genre. It saw $120,000 in completed sales
and more than 5.2 million in additional likely sales. Although Comedy did not see as many likely sales as
Documentary and Horror, it saw more completed sales with $85,000 worth of deals being struck at the
market.
Likely Sales Sales

Animation $5,218,000 $120,000
Comedy $100,000 $85,000
Action/Adventure $0 $81,000
Documentary/Educational $2,621,000 $80,000
Drama $405,000 $74,000
Horror/Thriller $5,035,000 $66,000
Lifestyle $1,913,000 $51,000
Performing Arts $1,207,000 $50,000
Children's Programming $453,000 $30,000
Sports $750,000 $0
Reality $60,000 $0
Page 28
By Country, intra-Canadian sales resulted in the most closed deals. A total of almost $150,000 changed
hands in completed deals. France (as a ‘specifically’ stated country) was the foreign country with the
highest value of completed sales deals.
Sales By Country (Top Mentions)
Likely Sales Sales

Canada $1,767,000 $146,000
Europe $2,250,000 $136,000
France $125,000 $113,000
Asia $500,000 $80,000
Scandinavia $690,000 $60,000
Brazil 0 $55,000
Germany $860,000 $37,000
Finland $110,000 $35,000
Sweden $70,000 $34,000
China 0 $11,000
Japan $65,000 $10,000
U.K. $6,515,000 $10,000
U.S.A. 3212000 $10,000
Poland 0 $9,000
Singapore 0 $7,000
Ukraine $1,000 $7,000
Italy $904,000 $5,000
Lebanon $7,000 $4,000
Hungary 0 $2,000
Ireland 0 $2,000
Middle East $80,000 $2,000
Australia $303,000 $0
Latin America $100,000 $0
Quebec companies closed the most deals. They reported almost $400,000 in sales. In likely sales, British
Columbian companies were the most successful with more than $9.3 million dollars likely to come from
discussions at the market.
Sales By Company Region
Likely Sales Sales

Quebec $534,000 $391,000
Nova Scotia $1,060,000 $7,000
Ontario $6,553,000 $200,000
British Columbia $9,315,000 $175,000
Other $300,000 $0
As for pre sales, by country, most deals were cut with Sweden or the less specifically reported
“Scandinavia”.
Pre Sales by Country (Top Mentions)
Likely pre-sales Pre-Sales

Scandinavia $0 $35,000
Sweden $90,000 $30,000
France $30,000 $30,000
United Kingdom $5,005,000 $0
Germany $2,745,000 $0
Canada $2,695,000 $0
U.S.A. $1,540,000 $0
Page 29
A total of 22 companies (33% of those who completed the survey) indicated that they either signed, or
began negotiating co-production or co-venture deals while at MIPCOM 2006. However, only 15 of these
companies provided answers to all subsequent questions concerning the number of deals, the value of deals,
and the countries with which these deals were made. Of the 20 companies that provided information about
the number of co-production or co-venture deals 39 deals were reported. These deals had a reported value
of $37,382,000.
Co-Production and Co-Venture Deals (Top 10)
co-venture deals Estimated Value of
signed/likely to be signed deals to company Countries involved
Company 1 1 $7,000,000 UK
Company 2 1 $6,500,000 UK
Company 3 3 $6,000,000 Europe
Company 4 2 $5,000,000 UK
Company 5 4 $4,000,000 Italy, UK
Company 6 1 $2,652,000 UK
Company 9 2 $1,000,000 UK, U.S.A.
Company 10 2 $1,000,000 France, U.S.A.
Canadian Pavilion
MIPCOM had the highest usage of the Canadian pavilion among all the measured markets and festivals. Of
the participating companies, 98% reported using the pavilion.
The booth’s staff received accolades again with an 8.8 out of ten satisfaction rating being reported by the
respondents. The meeting space received the lowest marks. When asked for suggestions for improvements,
some of the responses included:
• Move the Canada Pavilion out of the basement onto the main floor.
• It would be better if we weren't in the basement and had some sunlight and fresh air.
• L'espace sous les escaliers est trop bruyant!!! mais le reste est super bien placé.
• More booth space available for those willing to pay extra. Ensure that all services and display is
set up and working correctly.
• More screening spaces, and available meeting areas.

Canadian Pavilion Element /10
Page 30
Cost of attending the event
Companies incurred an average cost of $15,000 in attending MIPCOM 2006. Although MIPCOM was
considerably more expensive to attend than some other markets, the participants in general saw it as a
worthwhile expenditure. Overall, the value for the money for MIPCOM was rated as 7.8 out of ten.
Overall Impressions
The overall respondent satisfaction with MIPCOM was an 8.5 out of ten. The market was held in high
esteem among the participating companies. More than half (53%) felt that it was the best market of its kind
when it came to meeting their needs.
On an individual element basis, the market was most satisfactory for allowing the companies to ‘re-connect
with existing business contacts’. It was also rated highly (8.2 out of ten) for making new business contacts.
The lowest rated element was the markets ability to provide opportunities to participate as a speaker on a
panel.

Elements of MIPCOM /10
Page 31
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International

2. International Markets Overview

This report was prepared by Telefilm Corporate Affairs and Communications

In total, actual closed deals accounted for almost $5 million.

Perspective Canada Initiative

International Market Survey - Participants

Number of Companies Participating in Survey 13 54 24 34 66

International Market Survey - Sales Activities

Berlin MIPTV E3 Cannes MIPCOM Total

International Market Survey - Overall Satisfaction with Event

The Canadian Pavillion

Satisfaction with the Canadian Pavillion - Various Elements - 1-10 Scale

Overall Perspective Canada Titles Sales

Sales Likely Sales Total

Telefilm Contributions to Canadian Participation in International Markets -2006

Berlin MIPTV E3 Cannes MIPCOM Total

Berlin MIPTV E3 Cannes MIPCOM Total

Berlin MIPTV E3 Cannes MIPCOM Total

European Film Market

European Film Market Participant Survey

Sales Pre Sales

Total Sales and Pre Sales = $5,109,000

Likely Sales Sales Total

Likely Sales Sales Total

Pre Sales Overview

Co-Production and Co-Venture Deals

Countries involved included Japan, German, the UK and France.

Canada Sales Desk

• It was structured for sales.

 Larger space, less congested.

 Centralization of everything in general would be better.

Costs of attending the Market

Overall Impressions of the Market

MIPTV Participant Survey

The breakdown for MIPTV Canadian sales are:

Sales Pre Sales

Total Sales and Pre Sales = $37,322,654

Sales and Likely Sales by Genre

Sales Likely Sales Total

Sales By Country (Top Ten)

Sales Likely Sales Total

Sales by Company Region within Canada

Sales Likely Sales

Pre Sales by Country (Top 3)

Sales Likely Sales

Co-Production and Co-Venture Deals

Co-Production and Co-Venture Deals

Overall Impressions of the Market

Some verbatim comments:

 C'est un must pour qui fait de l'international’

The E3 market regularly attracted upwards of 60,000 attendees.

Sales Pre Sales

Total Sales and Pre Sales = $3,830,000

Likely Sales by Genre

Likely Sales Likely Pre Sales

Sales by Company Region within Canada

Co-Production and Co-Venture Deals

Co-Production and Co-Venture Deals

Number of Co-production or co-

The Canada Pavilion

Costs of attending the market

Overall Impression of the Market

Average Satisfaction rating

• been produced with the support of Telefilm Canada

International Film Festivals & Markets Report 2006-2007

International Film Festivals & Markets Report 2006-2007

Larger space, less congested.

Centralization of everything in general would be better.

C'est un must pour qui fait de l'international’