,u

"Kfi tu?saT
l .
rt1(,7K0 to. Course l3:(. AvrS
'.
<-o
rAF
UNIVERSITY OF MALTA
FACULTY OF INFORMATION AND COMMUNICATION TECHNOLOGY
Department of Computer Information Systems
B.Sc. (Hons.)
-
Year I
January 2009 Assessment Session
CIS100I Electronic Commerce I 20th January 2009
1415-1545
Answer all
Questions
Exercise I - Explain the following e-commerce terms. Give examples rvhere
possible
a) Site sponsorship
$r L)
;{/u
SSL
[15
marks]
Page I of6
a)
Exercise
2 - Answer
briefly
the folloning
questions
What
are the barriers
to online
commerc
trt
e,r., u,"< a _. |
,e?
Mention
2 examples
( ' , 4^4- : <
L( L
with
reasons.
mDfl-
'zX;s/;c*'
: l c'
,*,J
O
, o*can
a $
'ebsite become
stickier?
Explain
2
c) Design
a front page
for an e-commerce
sife oo,,r-^F
o.u',i
i t r'
"'.'-
io n."a
"
r
o.p".' r *liffi
!:,HT:::::,ffi
;fi llil;"
into
boxes/areas
and *.ir.
ioi,n
*frlr
rou
rvould
put
in thern.
1
I
I
()
fi?ilr:li,l::Jtsure
that people
do nor reverse
charges
on their vrsA?
Mention
2
,3
Listwith
reasons
5
*": l &
t
.
V(,
a
products
that would
never (or
rarely)
sell completely
online.
.r^.
.\lu
*:ffi:*ffiXrTthe
following
multiple
choice
questions
by circring
3.lffich
of the following
is an example
of m_commerce?
(.9/
topptng
up your
credit
n. Sending
an SMS
c. Buying
a ringtone
d. None
of the above
3.2 What is the meaning
of hits in web statistics?
a. How many files are on the website.
b. How manypeople
saw pages
on the website
,:" To*
many pages
in a wibsite
were downloaded.
)uow
many files in a website
were downloaded.
3.3 What is an example
of a social networking
site?
a. Yahoo!
b. Google
c. Linkedln
r$
EC-Europe
3.4 Which sector is best for immediate
online shopping?
a. Real Estate
b. Cars
,$
Books
d. Clothing
3'5 choose the worst (in
effecti'eness)
onrine
marketing
toor?
a. Spam
b. Site sponsorship
t. In-store
advertisins
(/ Banner adr-ertisini
[25
marksl
the letter
PaSe
-1
ef,6
-\
3.6 Which of the following is a C2C site?
a. facebook.com
b. airmalta.com
c.
google.com
/.(\,
-
!/
ebay.com
3.7 How often should you update your website?
As often as you can
Once a week
Once a month
Once a quarter
3.8 What's the name of the policy that deals with the names and addresses of
customers on a website?
f.)Vnvacy
Policy
bl o"tilr"* Policv
c. Returns Poticy
d. Employment Policy
3.9 Why will m-commerce spread quicker than e-commerce?
a. More people have a mobile phone than a credit card
.,@
tttouite providers can offer lower percentages for fees to shopowners
c. There are less hackers for mobile phones
d. There are new mobile operators appearing regularly
3. I 0 what is the 'public face' aspect of the Internet Strategy of a company?
a. The mission statement
b. The overall strategy
c. The operational strategy
d. All of the above
3.1I What is an overstocks site?
(t.il site which sells lots of stock
Y A site which sells almost expired goods
c. A site which sells stocks and shares
d. A betting site on the stock market
3. I 2 Which type of site
ryanair.com?
, i
, t
I
I
!l
il
: i
i
I
a. BZB
b. CzC
fiS
Yzc
Y. none of the above
3.13 Which type of site is wikipedia.com?
a. BZC
b. C2B
,y92C
fi./none
of the above
Page 4 of6
r l
3.14 which one of these sites are types of e-commerce
sites?
*lSearch Ehgines
fiJ
Casinowetsites
Y Social networking
websites
d. Online Directories
3.l5 what is the best measure of a site having a following
bye the same people
@hits
b. pages
c. repeat visits
d. unique users
3.16 which if the following
is a
bpe
of internet
advert
a. Jump
page
b. Flash Page
c. Home Page
fl)all
of the above
\ v.
3.17 The returns policy
on a website talks about
A 1o*
people
can return to the website for future visits
(r)
!o*
products
can be returned
when customers
are dissatisfied
-f,.
How return migrants are safeguarded
in Europe
,
d. How often one needs to refurn to a website
to get speciar offers
3.18 An advertising
website that allows cusromers
whq their links are followed is using
3.22 which of the following is the most ethical advert
sloean
a. Product X improves your performance
l}}Vol
b. Product X will make people love you
c. Product X has a guarantee
of5 years
7fl)froduct
X has a lifetime guu.unt".
to sponsor keywords
and only pay
I
was perpetrated
CPM
CPF
CPC
CPT
3.19 A page with 2 frames, 5 images and a video generates
a. 7 hits
b. 8 hits
c. t hits
6t oni t t
I
t
t
l
t
I
t,
I
3.20 which of the following
is-an example of inftngement
of copyright law online
a. Downloadine
free e-books
rp)
Oownloading
movie torrents
Y Opening a website
selling music CDs
d. Opening a website selling books
3.21 Jurisdiction
of a criminal offence committed
onlineis dependent on
a. Country of residence
of the hacker
,h.
Location of hosting provider
of website
(c/
Country of access through which offence
d. It's difficult to say
Page 5 of6
:#rff:fu:,j;fllt":,::rg
is extremely
imporrant
to reduce
the phenomenon abandoned
shopping
carts
Return policy
Privacy
policy
Terms
& Conditions
Delivery
charges
policy
Tffi}.ff"p
is rhe most
wlnerable
when
one deals
with online
shopping?
Women
Men
People
aged 60+
'
tftffi:*rtffi"rt'method
has created
lots of controversy
due to hackers?
b. Debit
Cards
c. Cash
on Delivery
d. Bank
transfer
3.26 Paypal
is a type of which
a. Bank
transfer
- b. Wallet
software
c. Mobile phone
SIM
'
d. Credit
Cards
of
3.24
q
c.
d.
online payment
method?
cards
3.27 Who
is the webrnaster?
:. The owner
of the website
(!,/
1.tt"
hosting
provider
of the website
9.
The designer
of the website
d. The maintainer
of the website
' ""H*"ntinent
is aiming
to grow
exponentially
when
it comes
to e_commerce?
@
asi a-
c. Africa
d. Australia
''tt
T3n"r*'fse
types
of software
herp you
keep track
of your
cusromers?
((9
^CRM_lpplications
like Salesforce.com
c. sage linancial
Controller
d. SQL Database
3.30 How can you
ensure
that customers
read your
emails?
a. Ask them for their email
address
b. Ask them
to register
fo. your.uiling
list
Q
est them to click on
"";il;n'-" d. Ask thern to read your
website
[60 marksl