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Business Plan 2014-2015

NaviGators
Castilleja School, Palo Alto CA
trext
The Navigators | Business Plan 2014-2015
trext
Table of Contents
1.0 Executive Summary 3
1.1 Problem 3
1.2 Solution 3
1.3 Product Description 3
1.4 Market Potential 4
1.5 Competitive Edge 4
2.0 Company Summary 5
2.1 Mission 5
2.2 The Navigators 5
3.0 Product Description 6
3.1 Terminology 6
3.2 Product Flow 6
3.3 Features 7
4.0 Market Description 9
4.1 Market Potential 9
4.2 Launch Users 9
4.2 Competitor Apps 10
5.0 Financial Analysis 11
5.1 Prot and Loss Statement and Graph 11
5.2 Cash Flow Diagram 13
5.3 Revenue Streams 13
5.4 Expenses 14
5.5 $10,000 Grant Allocation 15
6.0 Strategy and Implementation 16
6.1 Pre-Launch Strategy 16
6.2 Post-Launch Strategy 17
7.0 Works Cited 19
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1.0 Executive Summary
1.1 PROBLEM
According to the National Center for Missing and Exploited Children, nearly 800,000
children are reported missing every year. With such shocking statistics, there is no
wonder why parents would be concerned about their childrens safety.
Therefore, its no surprise that many parents ask their teens to check in with them when
they arrive at a location. When their kids miss a text, parents get worried for their well
being. In addition, many teens get frustrated because they need to remember to tell
their parents when they have arrived somewhere.
1.2 SOLUTION
As mobile phones become ubiquitous, the potential benets of cell phones in
dangerous or emergency situations increase as well. According to the Pew Research
Center, 74% of Americans say they have used a cell phone in an emergency. Mobile
phones can be especially useful to improve communication within families and
between loved ones.
In order to prevent the frustrating scenarios of having to constantly check in with
guardians, Trext creates an automated system that alerts a preset group of people on
your safe arrival. With Trext, teens dont have to remember to check in with their
parents, and their parents still get a check in, reducing stress for all parties involved.
1.3 PRODUCT DESCRIPTION
Trext is dedicated to ensuring safety in everyday and emergency situations with three
main features: automatic check-ins, user tracking, and handling of emergency
situations.
1. Automatic check-ins: Instead of having to send an I have arrived text, Trext
automatically sends a prewritten push notication to a selected group of contacts once
a destination has been reached.
2. Tracking: A user may also turn on tracking so that a selected group of contacts can
follow her on a live GPS trace on a map.
3. Panic button: When in an emergency situation, the user can press the panic button,
conveniently accessible from every page of the app, to turn on tracking and send out
an alert to emergency contacts.
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1.4 MARKET POTENTIAL
Although Trext can be used by anyone, it focuses on providing safety and a network of
communication between teenagers and their guardians, such as friends and family. At
launch, Trexts potential market size will be the 75 million teen and adult iPhone users
in the US.
1.5 COMPETITIVE EDGE
Trext di"erentiates itself from its competitors by providing convenience, exibility, and
e#ciency in the following ways:
1. Automatic check-ins: Notify trackers automatically upon arrival at a destination.
2. Favorites: Save frequently used destinations and contact groups to be selected
quickly during check-in set up.
3. Text/email support: Allow contacts who cant download the Trext app to still receive
location updates without the physical app.

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2.0 Company Summary
2.1 MISSION
The NaviGators aim to bring more automation and e#ciency into the very prevalent
problem of safety.
2.2 THE NAVIGATORS
As teens, the NaviGators have all had personal experience with the hassle of having to
check in with parents and with the insecurity of not having an emergency network
setup for urgent situations. In addition, our team is young and situated at the heart of
Silicon Valley; we therefore have a good understanding of how technology can be
integrated into di"erent aspects of life and how our target market utilizes technology on
a day-to-day basis. These two factors give our team a unique advantage over
competitor companies and position us for success in the eld.
2.2.1 Team Member Bios
Emily Burnette is experienced in HTML and Python, and is learning Java. She is a
member of the programming and electronics team and is operations lead of her
schools FIRST Robotics team. In her free time, she likes to design websites and rock
climb.
April Chien has experience with using Python and Objective-C. She loves coming up
with and designing ideas to help face issues of people today. In her free time she
enjoys drawing, taking photos, and reading.
Claire Huang is passionate about computer science, design, and entrepreneurship.
She is experienced in Java and is rapidly learning Objective-C and Xcode. In her free
time, Claire likes to dance and learn to code. She is skilled in Adobe Photoshop and
Illustrator.
Jolena Ma is experienced in Python, C++, HTML, and CSS, and is passionate about
using technology to help solve problems in the world. She created Trexts videos using
Adobe After E"ects and Keynote. In her free time, she loves to dance, take photos, and
make videos.
Wings Yeung has a working knowledge of Python and Java. She is a member of the
programming team of Castillejas FIRST Robotics team.
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3.0 Product Description
3.1 TERMINOLOGY
Trext revolves around the communication between a user and her contacts. Below is a
chart that denes terminology that will be used throughout this business plan.
3.2 PRODUCT FLOW
The product ow diagram below illustrates 3 generic use cases for Trext and their
corresponding outcomes, each of which will be discussed below in further detail. Each
case is initiated by a user wanting to share her location with a select group of contacts.
Generic Terms
A USER (or primary user) is an individual
who uses Trext as a mobile application.
A users CONTACT (or secondary user) is an
individual who uses Trext as a mobile
application or through text/email
notications, and is invited by the user to
track her.
Tracking-Specic Terms
A TRACKEE is a user from her contacts
point of view, specically while the user has
asked her contact to track her.
A TRACKER is a contact from the users
point of view, specically while the user has
asked her contact to track her.
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3.3 FEATURES
3.3.1 Automatic Check-In: user starts a trip
The rst method of activating tracking is designed to replace commonly used I have
arrived texts from teens to their parents or friends to conrm their arrival at the end of
a trip. This is useful for teens who drive themselves to school and need to check in with
their parents, or for friends who want to let each other know that theyve arrived home
safely after a night out.
The user begins by selecting the Start My Trip menu item, which will then bring them
to a screen prompting them to input their destination, choose a specic group of
contacts to be trackers, and a write an arrival message.
An invitation will then be sent to the requested trackers, where they can accept or
decline and view information about the trip. Once accepted, Trext will notify the
trackee, and automatically turn on the her tracking for the duration of the trip so that
her location is viewable by the tracker.
Once the user reaches her destination, Trext will automatically send the prewritten
arrival message to her chosen trackers via push notication, or text or email. Trext will
then automatically turn o" the users tracking, thus ending the trip.
3.3.2 Tracking: user turns on tracking from menu
The second method of activating tracking is designed to allow a user to share her
location with invited trackers at any time, without having to begin a trip. This is useful
for informal and impromptu circumstances, such as when two friends are trying to
meet up but are having a hard time nding each other, or when a user wants to take a
night stroll while staying safe.
The user begins by switching on tracking from the slide-out menu, where a pop-up will
prompt her to select her trackers. An invitation will then be sent to the requested
trackers via push notication, or text or email, where they can accept or decline. Once
accepted, the user will be notied.
For trackers with the Trext app, they can navigate to the Trackees page and view
their trackees live GPS location on the in-app map. For trackers without access to or
compatibility with the Trext app, the trackee can pay a small fee to allow her trackers to
receive periodic location updates via text or email.
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Users may also view their own location on a map, where there is the option to see
nearby schools, hospitals, and police stations as possible safety havens to go to in
case of emergency.
3.3.3 Panic Button: user presses panic button
The third and nal method of activating tracking is designed to improve safety in
emergency situations, providing a quick and e"ective way to alert close family and
friends of unsafe circumstances.
The user begins by swiping left from any screen to access the panic button, equipped
with a swirl unlocking gesture to prevent accidental activation. Upon activation, the
button will immediately turn on the users tracking and send out a pre-written message
to her emergency contacts, both of which will be set during Trexts tutorial when the
user rst downloads the app. The emergency contacts will then receive the message
via push notication, text, or email, and be able to view the trackees location.
Once the emergency has been resolved, the user can activate the panic button again
to disable the emergency tracking and notify her contacts that she is now safe.
3.3.4 Premium Services
Trext provides two premium services for annual fees:
1. Users can pay to invite an unlimited number of contacts instead of just using the
5 free ones.
2. Users can pay to allow a contact to receive text and email location updates if
the contact does not want to download the app or has an incompatible device.
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4.0 Market Description
4.1 MARKET POTENTIAL
Trext has a potential market of the 75 million iPhone users, who are 12 years old and
over, in the United States. Although our focus will be the 20 million middle and high-
school aged iPhone users and their parents, Trext is exible enough to be used by
anyone in a variety of situations, as safety is a universal issue.
According to US Census data, there are approximately 240 million adults over 18 years
old in the US. According to the Pew Research Centers Internet and American Life
Project, 91% of those own a cell phone, and of those, 25% own iPhones, which adds
up to 55 million adults iPhone users.
According to US Census data, there are approximately 30 million teens, 12 to 18 years
old, and according to a Forbes survey, of those teens, 66% own an iPhone, which
adds up to approximately 20 million teenage iPhone users.
4.2 LAUNCH USERS
The NaviGators will initially launch Trext to 200 middle and high-school aged teens in
the Bay Area, as well as an average of 3 contacts per teen (2 parents and one other
guardian or friend), which brings us to a total of 800 launch users. By the end of the
rst year, the number will grow to approximately 42,000 total users.

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4.2 COMPETITOR APPS
Trext has a number of competitor mobile apps that have tried to address a similar issue
of teen safety, including bSafe, Life360, React Mobile, and StaySafe. However, these
apps are either too expensive to be practical for teens, dont support automated
communication between users and their contacts, or take too much of the control over
tracking away from the teenage users.
Trext has three distinctive features (the automatic check-in, the panic button, and the
text updates for non-app users) and other supporting features to round out the Trext
experience.


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5.0 Financial Analysis
5.1 PROFIT AND LOSS STATEMENT AND GRAPH
STATEMENT

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June July August September October November December January February March April
FNANCNG
ACTVTES
Technovation Grant $10000
Sponsors $2000 $2000
Kickstarter campaign $4000
Total financing $10000 $0 $2000 $4000 $2000
DEVELOPMENT
ACTVTES
Contract mobile
developer $4500 $2700
Total development $4500 $2700 $0
OPERATNG
ACTVTES
Cash n
Branded Merchandise:
Units sold 33 61 161 426
Branded merchandise
sales $0 $0 $0 $0 $495 $911 $2414 $6396
New primary users 10 0 50 0 0 0 150 330 875 2317
Total primary users 50 50 50 50 200 530 1405 3722
New secondary users 30 0 150 0 0 0 450 693 1836 4867
Total User Base 40 40 240 240 240 240 840 1863 4574 11758
Text support fee $12.13 $0 $0 $0 $36 $80 $212 $562
Unlimited contacts fee $41.86 $0 $0 $0 $126 $276 $732 $1940
Total operating in $53.99 $0 $0 $0 $657 $1267 $3358 $8898
Cash Out
Amazon web services $10 $10 $10 $10 $10 $10 $10 $10 $10 $10 $10
SSL certification $71.1
Apple iOS developer
account $99
Online advertising
campaign $750 $750 $750 $1350 $1650 $1350 $1350 $750
Branded merchandise $600 $3000 $380 $657 $1659 $4314
Total operating out $180.1 $610 $10 $3760 $760 $760 $1360 $2040 $2017 $3019 $5074
SUMMARY
Operating ncome
(from recurring ops
costs) -$180 -$610 -$10 -$3706 -$760 -$760 -$1360 -$1383 -$750 $339 $3824
Operating ncome
(including
development costs) -$4680 -$3310 -$10 -$3706 -$760 -$760 -$1360 -$1383 -$750 $339 $3824
Cash Flow (including
financing) $5320 -$3310 $1990 $294 $1240 -$760 -$1360 -$1383 -$750 $339 $3824
Cum Operating
ncome -$4680 -$7990 -$8000 -$11706 -$12466 -$13226 -$14586 -$15969 -$16719 -$16380-$12556
Cum Cash Flow
(including financing) $5320 $2010 $4000 $4294 $5534 $4774 $3414 $2031 $1281 $1620 $5444
The Navigators | Business Plan 2014-2015
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SPREADSHEET INPUTS
GRAPH
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NPUTS
APP REVENUE BRANDED MERCHANDSE NEW USERS ONLNE ADVERTSNG
NAME AMT
PER
UNT
TME NAME AMT
PER UNT
TME NAME AMT
PER UNT
TME NAME AMT
PER UNT
TME
text support
% 35%
% primary
users who will
buy 10%
referral program
growth rate 30%
of primary
users from
month N
who will
refer 5 more
primary for
month N+1 Facebook $150 per month
text support
fee $0.99 per year
selling price
of
merchandise $15
per batch of
merchandise
launch users
(excluding beta) 150 Google $300 per month
unlimited
contacts % 40%
% secondary
users who will
buy 4%
normal growth
rate 15% Youtube $300 per month
unlimited
contacts fee $2.99 per year
unit cost of
merchandise $10
per batch of
merchandise
average
number of
contacts per
user 3 per user
Apple takes
for in-app
purchases % 30%
per in-app
purchase
number of
referred
contacts 5 per user
The Navigators | Business Plan 2014-2015
trext
5.2 CASH FLOW DIAGRAM
5.3 REVENUE STREAMS
5.3.1 App Revenue
While Trexts basic features are available for free, users can pay for 2 premium services:
1. An annual $2.99 fee to invite an unlimited number of contacts (vs. the free limit
of 5 contacts).
2. An annual $0.99 fee per contact who wishes to receive text and email location
updates, thus not requiring the download of the Trext app ($0.99 per guardian).
5.3.2 App Revenue Projections
To calculate our rst-year app revenue for each premium service:
1. We can use the fact that 29% of Americans have an emergency contact in their
phone (Emergency Link), apply this to our rst-year user base of 42,000, and
predict that we will earn around $9,500 from the annual unlimited contacts fee.
2. We can use the fact that 58% of Americans own non-iPhone mobile devices
(The NDP Group), apply this to our user base, and predict that we will earn
around $2,800 from the text and email support feature.
Thus, our total rst-year projected app revenue is $12,000.
5.3.3 Funding and Additional Revenue
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In addition to app revenue, we will raise funds through investors, a 60-day Kickstarter
campaign from August to September, and the sale of branded merchandise.
To nd investors, the NaviGators will email Silicon Valley tech companies asking for
support, and create a startup prole on AngelList to connect with angel investors. We
will leverage AngelList primarily as a networking and investor-search tool, and will
reach out more directly through email to investors once we have identied good
matches for Trext.
For the Kickstarter campaign, our fundraising target will be $4,000, which, after
subtracting Amazon payment processing and Kickstarter fees, will leave us with around
$3,600. We will use the money for our beta test and launching expenses. In addition,
we will reward lower-level backers with branded merchandise and higher-level
sponsors with branded features and premium features at no cost. We will make sure to
frequently update supporters so that they feel connected and invested in our project.
The branded merchandise, which includes shirts, stickers, laptop decals, and safety
items such as ashlights and emergency alarms, will generate around $35,000 in our
rst year. This merchandise will be handed out for free to Trexts pilot users and
Kickstarter campaign backers and later sold through Trexts online landing page and
social media proles after launch.
5.4 EXPENSES
5.4.1 Startup Costs
Before launch, our primary expenses will be product development and marketing.
Although we will develop the minimum viable product by ourselves, we will hire an
auxiliary freelance developer during June and July to integrate the following
functionalities: app usage tracking and performance analytics, app security and data
encryption, scalable data storage, and location services while preserving a users
battery. We project each functionality will take 12 days to develop, but we will allocate
2 months for unexpected delays. Given a salary of $150 per day, the developer will be
paid a total of $7,200.
Regarding marketing, we will purchase Trexts pre-launch branded merchandise for a
total of $3,600 to prepare for the pilot users and Kickstarter campaign. We will also
begin Trexts intensive pre-launch online marketing campaign three months, spending
an average of $900 per month on Facebook advertising, Youtube sponsored videos,
and Google advertising.
5.4.2 Monthly Post-Launch Costs
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We will spend $10 per month on Amazon Web Server mobile app hosting fees. Since
Trext deals with especially sensitive tracking and location sharing information, we will
also incorporate additional security maintenance with high quality SSL certication for
$71.10 per year.
To continue promoting Trext, we will spend an average of $1,450 per month on online
advertising for the rst three months after launch (while the referral program is active)
and $750 every month afterwards We will also continue stocking on our branded
merchandise, spending $24,000 in total throughout the rst year.
5.5 $10,000 GRANT ALLOCATION
If we receive the $10,000 grant, we will spend $7200 to hire the freelance developer. In
addition, we will spend $71.10 for SSL certication, and $99.00 for Apples yearly iOS
Developer fee, and we will use the remaining grant money on online advertising and
merchandise for our alpha test.
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6.0 Strategy and Implementation
6.1 PRE-LAUNCH STRATEGY
To prepare for the launch of Trext, the NaviGators will conduct user testing to rene
their product and market to the target user base once the products viability has been
veried.
6.1.1 Pilot Tests
The NaviGators will conduct two pilot tests, an alpha to test the e"ectiveness of our
solution, and a beta to test its usability and scalability.
The alpha test will be conducted with 10 teenage users and their respective contacts
(all smartphone-only users) for 10 days from late July to early August, after the
minimum viable product has been developed with automated check-ins and live GPS
tracking. We will specically be looking for our delivery on our value proposition of
automation and safety; the amount of time per day that users save by checking in with
Trext; and any additional feedback or suggestions on Trexts features.
The beta test will be conducted with 50 diverse users and their respective contacts for
one month in September to catch the start of school. By this time, we will have
incorporated feedback from the rst pilot and expanded Trexts feature set to include
the emergency notication system and premium text and email support. We will be
looking for: feedback on the intuitiveness of Trexts user interface; conversion rates for
the premium services; and the performance of Trexts data processing system under
high tra#c.
6.1.2 Marketing and Distribution
After the alpha pilot ends in August, the NaviGators will begin their marketing
campaign to publicize Trext before its January 2015 launch date. We will start with a
60-day Kickstarter campaign from September to October to both raise funds and
increase recognition.
We will continue with an online and social media marketing campaign, beginning
during the Kickstarter. We will post advertisements on social media channels and
websites popular with teenagers, such as Facebook, Google, Youtube, and Twitter, and
will do PR through tech websites, such as TechCrunch, CNET, Mashable, and the
Verge. We will link these advertisements to a landing page that will contain further
information about our app, testimonials from our pilot users, and directions to
installation on the iOS app store.
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We will also target parents, safety organizations, and law enforcement by presenting at
speaking engagements with schools, colleges, and educational technology
conferences.
Trext will be distributed for free on the iOS app store.
6.2 POST-LAUNCH STRATEGY
After Trexts 2015 launch, we will continue growing the applications user base through
online ads and an in-app referral program.
6.2.1 Referral Program
The Trext referral program will be active for the rst three months after launch. If a user
refers the app to 5 contacts who all download the app as well, then we will waive the
users $2.99 annual fee for access to unlimited contacts for the rest of the year.
We know that a referral program will be one of the quickest and most e"ective ways to
gain users, since industry statistics indicate that referrals are more powerful than direct
advertising. Thus, people are more inclined to use referred products, and referred users
are more likely to stay with the product longer. According to Nielsen, 92% of
consumers trust product recommendations from friends and family, while only 33%
trust online advertisements. Referred customers have a 16% higher lifetime value
(Wharton School of Business), meaning a longer customer relationship and higher
revenue for Trext.
Based on the industry average that 30% of satised customers refer products (Texas
Tech), we can predict that after just 3 referral iterations, our user base will increase by
1300%.
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6.2.2 Future Plans
In the future, we hope to expand Trexts feature set and market size.
For activating the panic button, we will add a smartphone hardware shortcut (such as
holding the two volume buttons down simultaneously), as well as integration with
existing wearable devices, such as the Pebble smartwatch, Samsung Galaxy Gear, and
various tness bands. We will also add notication of emergency services personnel at
911 (on top of the users personal emergency contacts) when the panic button is
activated.
The tracking feature will also be expanded to allow live GPS tracking of multiple people
on the same map, which would be ideal for groups of friends meeting up together,
event organizers who want to track the progress of their attendees, and many other
situations.
For the start my trip feature, we will add a timer, to be set along with the destination
and contact selection for the trip information, that will notify the users selected
contacts of potential danger if the timer expires before she reaches her destination. We
will also add a system notication to alert contacts if a users phone is about to die and
will stop broadcasting her location.
To increase market size, we will expand our focus to the entire state of California, and
eventually, the rest of the United States. We will develop for other mobile platforms and
wearable technologies to make Trext more accessible.
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7.0 Works Cited
"6 Referral Marketing Best Practices." SlideShare. N.p., 30 Apr. 2013. Web. 20 Apr. 2014.
<http://www.slideshare.net/G3Com/rtp-webinar-ppt-nal>.

"7 Surprising Stats about Customer Referral Programs." Referral SaaSquatch. N.p., n.d. Web.
20 Apr. 2014. <http://www.referralsaasquatch.com/7-surprising-stats-about-customer-
referral-programs/>.

"Apple and Samsung Grow to Represent 68 Percent of Smartphones Owned in the US,
According to The NPD Group." NPD Group, 16 Jan. 14. Web. 20 Apr. 14. <https://
www.npd.com/wps/portal/npd/us/news/press-releases/apple-and-samsung-grow-to-
represent-68-percent-of-smartphones-owned-in%20the-u-s-according-to-the-npd-
group/>.

Bostic, Kevin. "Piper: More than Half of Teens Own an IPhone, IPad Immensely Popular." Apple
Insider. N.p., 8 Oct. 2013. Web. 02 Apr. 2014. <http://appleinsider.com/articles/
13/10/08/piper-more-than-half-of-teens-own-an-iphone-ipad-immensely-popular>.

BSafe. N.p., n.d. Web. 02 Apr. 2014. <http://getbsafe.com/>.

"California." United States Census Bureau. U.S. Department of Commerce, n.d. Web. 02 Apr.
2014. <http://quickfacts.census.gov/qfd/states/06000.html>.

Graziano, Dan. "ComScore: More than 100 Million Smartphone Users Now in U.S." BGR. N.p.,
8 Mar. 2012. Web. 30 Apr. 2014. <http://bgr.com/2012/03/08/comscore-more-than-100-
million-smartphone-users-now-in-u-s/>.

"IPhone Application Hosting." Amazon Web Services, Inc. Amazon, n.d. Web. 25 Apr. 2014.
<http://aws.amazon.com/iphone-application-hosting/>.

"Kinvey's App Cost Estimator." Kinvey. N.p., n.d. Web. 30 Apr. 2014. <http://www.kinvey.com/
app-cost-estimator>.

Life360. N.p., n.d. Web. 02 Apr. 2014. <https://www.life360.com/>.

Miller, Matthew. "U.S. Apple IPhone Ownership Hits 42 Percent, Says NPD."ZDNet. N.p., 16
Jan. 2014. Web. 20 Apr. 2014. <http://www.zdnet.com/u-s-apple-iphone-ownership-
hits-42-percent-says-npd-7000025258/>.

"Mobile Application Developer Salary in United States." Job Search. Indeed, n.d. Web. 30 Apr.
2014. <http://www.indeed.com/salary/q-Mobile-Application-Developer-l-United-
States.html>.

Olson, Parmy. "Survey: More Teens Are Buying IPhones, And Craving An IWatch." Forbes.
Forbes Magazine, 08 Apr. 2014. Web. 30 Apr. 2014. <http://www.forbes.com/sites/
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parmyolson/2014/04/08/survey-more-teens-are-buying-iphones-and-craving-an-
iwatch/>.

React Mobile. N.p., n.d. Web. 02 Apr. 2014. <http://reactmobile.com/>.

"San Francisco Bay Area." Bay Area Census. N.p., n.d. Web. 02 Apr. 2014. <http://
www.bayareacensus.ca.gov/bayarea.htm>.

Smith, Aaron. "Smartphone Ownership 2013." Pew Research Internet Project. Pew Research
Center, 5 June 2013. Web. 20 Apr. 2014. <http://www.pewinternet.org/2013/06/05/
smartphone-ownership-2013/>.

"State & County QuickFacts." United States Census Bureau. U.S. Department of Commerce,
n.d. Web. 29 Apr. 2014. <http://quickfacts.census.gov/qfd/states/00000.html>.

Staysafe. N.p., n.d. Web. 02 Apr. 2014. <http://www.staysafeapp.com/>.

Trustico. Trustico, n.d. Web. 25 Apr. 2014. <http://www.trustico.com/dv/thawte/ssl123-secure-
ssl-certicate.php>.

Whitney, Lance. "IPhone Wins 51 Percent of U.S. Smartphone Sales, Says Report." CNET. CBS
Interactive Inc., 22 Jan. 2013. Web. 30 Apr. 2014. <http://www.cnet.com/news/iphone-
wins-51-percent-of-u-s-smartphone-sales-says-report/>.

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