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NAME OF STUDENT
REGISTRATION NO.
UNIT NO. AND TITLE Unit 15: Managing Business Activities to Achieve Results
ASSIGNMENT TITLE Business Activities Report of Kinh Do Corp.
ASSIGNMENT NO 1 of 2
NAME OF ASSESSOR Aung Kyaw Oo
SUBMISSION DEADLINE 6 June 2014




I, __________________________ hereby confirm that this assignment is my own work and not copied
or plagiarized from any source. I have referenced the sources from which information is obtained by me
for this assignment.




________________________________ _________________________

Signature Date

















-------------------------------------------------------------------------------------------------------------

FOR OFFICIAL USE ONLY


Assignment Received by:


Date:


DANANG UNIVERSITY OF ECONOMICS
BTEC HND IN BUSINESS (MANAGEMENT)
Assignment Cover Sheet

2
Unit outcomes
Outcome
Evidence for the
criteria
Feedback
Assessors
decision
Internal
Verification

Criteria
First
Attempt
Re-
work

Understand
the
importance of
business
processes in
delivering
outcomes
based
upon
business
goals and
objectives

LO1
Evaluate the
interrelationship
between the
different processes
and functions of the
organisation
1.1


Justify the
methodology to be
used to map
processes to the
organisations goals
and objectives
1.2


Evaluate the output
of the process and
quality gateways
1.3


Be able to
develop
plans for own
areas of
responsibility
to implement
operational
plans

LO2
Design plans which
promote goals and
objectives for own
area of
responsibility
2.1


Write objectives
which are specific,
measurable,
achievable, realistic
and time-based to
align people and
other resources in
an effective and
efficient way
2.2


Implement
appropriate
systems to achieve
objectives in the
most efficient way,
on time, to budget
and meeting
organisational
standards of quality
2.3


Carry out work
activities meeting
the operational plan
through effective
monitoring and
control
2.4


Merit grades awarded M1 M2 M3


3
Outcome
Evidence for the
criteria
Feedback
Assessors
decision
Internal
Verification
Distinction grades awarded D1 D2 D3


Professors additional feedback and comments

Assignment Structure and formatting:

Very Good Good Average Poor Very poor

______________________________________________________________________________________


Referencing:

Very Good Good Average Poor Very poor Need improvement in Harvard referencing

______________________________________________________________________________________

Class participation and case studies %
Attendance Rate: Present %
Absent %
You have done well in:





You need to improve in:





Assessor Name &
Signature
Aung Kyaw Oo Date


(Oral feedback was also provided)

STUDENT SIGNATURE DATE / /

Name : .........................................................................................


FOR INTERNAL USE ONLY:

Verified : Yes No
IV Name Signature Date


4
SCENARIO

The Organisation

Kinh Do Corporation is a business group of Vietnam with an emphasis on distribution of
imported branded snack and candy goods, and food production including baked goods,
confections, snacks and soft drinks. The Kinh Do story starts with a small family business in
1993, with a single snack product which has since grown to include 300 products under 30
brands; creating one of the most well-known and dynamic companies in Vietnam. Kinh Dos
market leading position is a result of their strong local presence, significant distribution reach,
innovative product strategy, and high quality products. Main office of the company is located in
Ho Chi Minh City.

In 2010, Kinh Do focused more on both internal processes and business activities to be
effective and efficient. Kinh Do restructured to build a professional distribution system capable
of reaching broad regions in the country with high efficiency, enabling robust growth for the
company. Kinh Dos corporate strategy focuses on mergers and acquisitions, efficient business
processes and well-connected distribution system. To date, Kinh Dos distribution system has
been very convincing in its transformation, incorporating 200 best distributors, servicing
120,000 retail outlets, 30,000 ice-cream and dairy products retailers, and 30 Kinh Do Bakery
stores across the county. With 1,300-strong sales force, Kinh Do is ranked among top
companies which have the best distribution system in Vietnam.

As a manufacturing company, Kinh Dos functional departments include sales, marketing, R&D,
logistics, purchasing, production, finance and accounting, HR and IT. Kin Dos organisation
structure is exhibited below. The companys manufacturing plants are located in Ho Chi Minh
City, Hung Yen and Binh Duong Provinces. As a large organization, effective cooperation
among functional departments is a crucial factor in successful business operations of the group.
Moreover, almost all business processes require associated tasks and activities taken across
various departments and SBUs as well as some external stakeholders.

As the company grows, process standardisation will be among the primary focuses of the
functional departments in its building of the foundation upon which to accelerate growth.
Standardising processes and work flows help the company to scale up faster in the post M&A
and expansion scenarios.

Strategic management activities and processes are carried out at the highest management
levels in head office. These include implementation and evaluation of cross-functional
decisions that enable the organisation to achieve long-term objectives. Among such operational
processes are coordinating activities, setting product strategies, identifying new investments,
mergers and acquisitions, expanding distribution network, and establishing joint-ventures.

In order to achieve its corporate objectives, Kindo Do managers must ensure that these
functional activities and processes in this large and complex organization are carried out
effectively and efficiently with high quality standards. Management must make sure that
objectives of every functional area must be aligned with those of the organization. Quality
management is practiced throughout the organization from strategic to operational level.

Kinh Do annual report is provided to you for your information and reference.

Your Role

Assume that you are newly appointed Business Consultant to Kinh Do. You are assigned to
provide assessments and recommendations to the management for the issues addressed in
the tasks below. Provide your analysis in a report format with a proper memorandum.

When evaluating the tasks below, you are recommended to consider both internal and external
customers. You may choose your own choice of functional area described in the scenario.

Support your plans for a specific area of responsibility, at your choice, with project management
tools and techniques - such as CPA, PERT, Gantt chart, and other relevant tables when
necessary.


The organisation Structure of Kinh Do Corporation

(Sources: Kinh Do Annual Report, www.kinhdo.vn, www.wikipedia.org)


Sales Marketing R&D Logistic Production Purchasing
Finance &
Accounting
HR &
Admin
IT
Cookies
Cracker
Wafer
Snack
Cakes
Buns
Candies
Chocolate
Yoghurt
Ice Cream
SBUs GROWTH TEAM COST TEAM SUPPORT TEAM
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Task 1:
1.1. Evaluate the interrelationship between the different processes and functions of the
organisation.
1.2. Justify the methodology to be used to map processes to the organisations goals and
objectives.
1.3. Evaluate the output of the process and the quality gateways at Kinh Do.

Task 2:
2.1. Design plans which promote goals and objectives for area of responsibility you have
chosen.
2.2. Write objectives which are specific, measurable, achievable, realistic and time-based
to align people and other resources in an effective and efficient way.
2.3. Implement appropriate systems to achieve objectives in the most efficient way, on
time, to budget and meeting organisational standards of quality.
2.4. Carry out work activities meeting the operational plan through effective monitoring
and control.


GRADING

Pass is achieved by meeting all the basic requirements defined in the assessment
criteria.

Merit Identify and apply strategies to find appropriate solutions (M1)

Characteristics / Possible Evidence relevant theories and techniques have
been applied with the derivation of mission, objectives, culture and
organisational structure.

Select/design and apply appropriate methods/techniques (M2)

Characteristics / Possible Evidence - a range of methods and techniques have
been applied indicating tool and systems, quality audit implementation and
quality culture embedded.

Distinction Use critical reflection to evaluate own work and justify valid conclusions (D1)

Characteristics / Possible Evidence Ability to show evaluation has taken place
using defined criteria such as developed plan, objectives set, managed work
activities and implementation.

Take responsibility for managing and organizing activities (D2)

Characteristics / Possible Evidence Ability to show with evidence the areas of
substantial activities/projects or investigations have been planned,
managed and organised with clear explanation of responsibilities and
implementation of operational plans.

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PRESENTATION

1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and students name.
Attach all the pages of assignment brief/cover sheet with your report and leave them
blank for official use.

2. Ensure that authenticity declaration has been signed.

3. Content sheet with a list of all headings and page numbers.

4. A fully typed up professionally presented report document. Use Times New Roman-12
or Calibri-11 font and 1.5 Line-spacing.

5. Your assignment should be word-processed and should not exceed 7,000 words in
length. Exhibits/appendices are outside this limit.

6. Use the Harvard referencing system for all citations and references.

7. The assignment should contain a list of any references used.



NOTES TO STUDENTS FOR SUMMISSION
Check carefully the submission date and the instructions given with the assignment.
Late assignments will not be accepted.
Ensure that you give yourself enough time to complete the assignment by the due date.
Do not leave things such as printing to the last minute excuses of this nature will not
be accepted for failure to hand-in the work on time.
You must take responsibility for managing your own time effectively.
If you are unable to hand in your assignment on time and have valid reasons such as
illness, you may apply (in writing) for an extension.
Failure to achieve a PASS grade will results in a REFERRAL grade being given.
Take great care that if you use other peoples work or ideas in your assignment, you
properly reference them in your text and any bibliography.


NOTE: If you are caught plagiarizing, you could have your grade reduced to R, or at worst,
you could be expelled from the programme.