1.

HOT SELLING ITEMS WHICH ARE CURRENTLY POPULAR AMONG

LOCALS AND ARE INTERESTING IN TERMS OF DESIGN AND PLACES
RELATED TO THE ITEMS

TYPES OF SAREES AND POPULAR STORES:
The Saree is an extremely versatile garment and maintains a numero uno status in terms of women
wear in India. Draping a saree can beautifully show off the curves of the body. Numerous draping
styles can transform a woman from a conservative to a modern and yet to an erotic being with the just
a twist in draping styles found all over India. The classic collections include Kanchipuram, Paithani
and Banarasi and Patola which are hand-woven in silk.
Traditional or classical sarees use silk and is one of the important items in an Indian womans
wardrobe to wear during any important traditional events and weddings. These sarees are made from
the most superior silk available in the world and are reputed for their intricate motifs depicted with
the sun, moon, chariot, peacocks, swans, parrots, flowers, lions, coins, mangoes and leaves and the
broad borders woven with golden threads. Kala Niketan and Nallis being the popular destination of
choice for classical sarees in Mumbai.
2. NEW FASHIONED SHOPS OR HOT RESTAURANTS THAT ARE
CONSIDERED TRENDY AMONG LOCALS
HIGH STREET PHOENIX:
Phoenix Mills was one of the first cotton textiles to go in for redevelopment in 1987 due to labour
unrest and higher cooperating cost and now includes a luxury tower, hotel and shopping complex on
the companys textile mill land. The tall chimney has been coloured with the High Street Phoenix
brand stripes and looks nothing like the sooth infested chimney it used to be in the past, however give
away the fact that this area used to be full of textile mills before it was redeveloped. The entire
complex was given a fresh coat of paint and strategically placed all the stores to create a dramatic set.
The Hamleys Toys section for instance was once the managers' area where they could supervise the
looms below which has been turned into a "Courtyard". Popularly known as the heart of High Street
Phoenix, "Courtyard"- true to its name, presents the perfect platform for celebration and festivities.
Completing this picture is an array of eateries that surround it.
PALLADIUM:
Spread across four levels, the elegant interiors compliment the mix of premium and luxury brands. It's
by far the most ubercool shopping destination in the city. The Art Deco design inspiration on the wall
and panels, with a glass domed atrium, Italian marble, onyx boards add sheer luxury to the space. The
Braille text on toilet doors is a thoughtful touch as are the full-length mirrors in the gents.
THE BOMBAY STORE:
The Bombay Store is the one shopping destination that comes to the customers mind while looking for
lifestyle products that are a perfect blend of contemporary and traditional techniques and art forms.
The Bombay Store offers artefacts, home dcor, fashion accessories and wellness products. The store
focuses on the theme of Discover a New India. A store highly recommended for collection that is
infused with Indian tradition and culture with heavy use favourite Indian colours like red, deep green,
hot pink, indigo, saffron, gold and purple those are vibrant, exotic and ethereal. Classic motifs like
peacocks, poppies, lotus, cypress trees, bulbul, tigers, and even holy cows appear in myriad ways in
their products. Needless to say, The Bombay Store is filled with the perfect combination of lifestyle
products steeped in casual luxury and relaxed glamour sophisticated, charming and original in
aesthetics.

3. THE LOCAL CULTURE OR CUSTOMS THAT WOULD HAVE SOMETHING
TO DO WITH TRENDS AND TASTES OF THE LOCALS.
GANESH CHATURTHI:
The spectacular eleven day Ganesh Chaturthi festival honours the birth of the beloved Hindu
elephant-headed god, Lord Ganesha. The launch of the festival observes huge, elaborately crafted
statues of Ganesha installed in homes and pandals, which have been specially constructed and
beautifully decorated. At the end of the festival, the statues in various sizes are paraded through the
streets to be immersed in the ocean, amidst singing, dancing and much fanfare. Ganesha is a popular
figure in Indian art and is depicted in wide array of patterns and elements. He may be portrayed
standing, dancing, heroically taking action against demons, playing with his family as a boy, sitting
down or on an elevated seat, or engaging in a range of contemporary situations.
NAVARATRI:
The first nine days of this festival are known as Navaratri (Nine Nights), and are filled with dance
forms called Dandiya Raas (using baton as props) or Garba Raas in honor of the Goddess Durga.
During the nine nights the locals frequent nearby community grounds that arranged for the event to
dance away the night. Women will be seen wear traditional costumes such as colourful embroidered
chanya choli, ghagra and bandhani duppatta dazzling with heavy mirror work and heavy jewellery.
The men will wear colourful turbans and kedias a traditional costume from Gujarat. The dancers whirl
in a choreographically to the the tune of music and drum beats which will get extremely complicated
and energetic as the night passes by.
DIWALI:
Probably the biggest festival in India is Diwali. It requires you to dress up in beautiful traditional
clothes with vibrant colours. The clothes should reflect the joy and excitement of this five day
celebration that represents the start of the Hindu New Year. The main festivities take place on the
third day where diyas (small terracotta lamps) are lit and placed in houses and fireworks are let off
everywhere, giving Diwali its name of 'Festival of Lights'. People also decorate their homes with
Rangoli (Hindu folk art using color powder), buy new clothes, gamble and give each other gifts and
sweets during the festival. The lamps and firecrackers make Diwali an illuminating and atmospheric
festival as it is revered with much joy and happiness.

4. TRADITIONAL ARTS AND CRAFTS OR HISTORICAL CONSTRUCTIONS
THAT WOULD STILL HAVE AN INFLUENCE ON LOCAL TRENDS AND TASTES

AGRA FORT:
Known as the 'Lal Qila' due to the use of red sandstone by which it was built. A symbol of power,
strength and resilience, as it stands today in full glory. Entering the gate and walk over a ramp leads
you to a Great Courtyard. On the right hand is the multi-pillared Diwan-i-Aam (Hall of Public
Audience). Further you find the Royal Pavilions containing beautiful mosques, palaces and markets.
Most of the edifices are made of pure marble with beautiful carvings. To cool off the rooms in the
marble pavilions, the walls were hollow and filled with running water. Agra Fort is a magnanimous
structure, worked both as a military strategic point as well as the royal residence. Most of the
buildings within the Agra Fort are a mixture of different architectural styles. The assimilation of
Islamic (Persian) and a good blend of different local Hindu styles have given the buildings within the
fort a distinctive look.
TAJ MAHAL:
The epitome of love composed in an edifice in marble, Taj Mahal is one of the most graceful and
extravagant monuments in India. It has become the signature monument of Indian architecture. Iris
and Lily motifs can be seen extensively on the Taj as well as intricately carved lattice windows put of a
single marble stone amazes you. The light streaming through the lattice screen provides a dramatic
effect on the murals in the hall highlighting the intricate carvings and detailed inlay work using semi
precious and Jaisalmer stones. The inlay work on the facade of the Taj Mahal makes you instantly
agree that it is designed like a palace and finished like a jewel.
AMER FORT:
The Amer Fort is an opulent palace complex built with red sandstone and marble. This place is
absolutely huge and massive and it is a treat to walk around this place admiring the amazing artistry
that went in to make this masterpiece. Rarely do you get to witness a fort as luxuriant as a palace. The
marble sourced from the nearby town of Makarana, exudes an airy and cool place to live in. Imagine
lounging here on a hot summer day may have been a more than welcome place to be if you may have
crossed the Thar desert, coming back from war or some expedition a few hundred years ago. I had an
absolutely wonderful time exploring the Amer Fort especially the endless design inspiration this place
is filled with.
BASSEIN FORT:
In spite of much of it being in ruins, the Bassein Fort is very appealing and has a certain old world
charm to it. The fort is filled with ruins of various buildings which once adorned the fort. However,
after all the abuse from the war, it is commendable to witness the various structural elements giving
hints of their grandeur even today through various well-preserved facades covered with beautiful
designs amidst others that have worn out in the due course of time. The fort has three ceilings and
transports you back in time to wonder at the artistry that went into building it. Remnants of age old
churches are found here. The fort is surrounded by quiet greenery on three sides and the sea at the
other. The typical, yet beautiful designed niche found in the fort may have been in vogue during those
times.

ELEPHANTA CAVES:
The Elephanta Caves are a network of sculpted caves located on Gharapuri Island (the city of
caves) in Mumbai Harbour. The two hills of the island, the western and the eastern, have five
rock-cut Hindu caves in the western part and a brick stupa on the eastern hill on its top
composed of two Buddhist caves with a few rock-cut cisterns. The Hindu caves contain rock
cut basalt stone sculptures dated between the 5th and 8th centuries dedicated to the god
Shiva. All the caves were also originally painted in the past, but now only traces are visible.
Most of the sculptures are damaged by the Portuguese soldiers using the reliefs of Shiva in
the main cave for target practice, sparing only the Trimurti sculpture. On the eastern part of
the island, on the Stupa Hill, there is a small group of caves that house Buddhist
monuments. The caves, however, represent a masterpiece of creativity genius and bears a
unique testimony to a cultural tradition to a civilization which is living or which has gone
into oblivion.

5. OTHER THINGS THAT REPRESENT THE CHARACTERISTICS OF THE
LOCAL

TRUCK ART IN INDIA:
Truck Art in India encapsulates various aspects of folk art that makes journeys through the
dusty highways of India, incredible in more ways than one. With a kaleidoscope of bright
paints, motifs, typography and some unique couplets, these Indian trucks take you on a
rather colourful journey of diverse cultures and beliefs of the country. The designs painted
on the trucks do not merely stand for aesthetic purposes, but they also attempt to depict
religious, sentimental, and emotional viewpoints of the people related to the truck industry

PANDALS:
Pandals are basically tents or these days elaborate sets constructed to accommodate a deity,
so that the devotees can pay their homage and seek blessings under a roof. These pandals
have gone from humble tents to the outrageously elaborate sets with various themes. With
all major Hindu festivals coming in India will be preparing for the grand festival with great
fervour and zeal. Pandals across the city are busy preparing to welcome their favourite god or
goddess working overtime. In most by lanes of India, artisans and labourers will be working
anywhere between a week to two months to prepare pandals the festival extravaganza that
may last to 15 days. Such is the enormity of these festivals that people voluntarily work here
after their office hours. The residents volunteer for all kinds of work, from decorating the
pandal to taking care of the security and the footwear of the devotees. In all the pandals, the
work starts by designers coming up with some innovative themes, who are mainly occupied
in designing motion film sets. Later in the night, they are joined by the volunteers to help
them in their work.

6. INTRODUCTION TO DESIGN MAGAZINES IN INDIA
VERVE:
Verve is an Indian monthly fashion and lifestyle magazine for women. The magazine's main
focus is on women's lifestyle, trends, fashion, business and topics on Bollywood. It covers
national & international fashion, interviews famous business people and covers topics on
latest fashion & designs. The magazine also contain articles about photography, style,
celebrities, Indian models, nightlife, forecast, dressing, luxury, cameras, soul, spotlight, and
people. Verve claims to cover achievers in every field from fashion, business and style to
Bollywood, books and travel.
KLICK:
Klick is a unique magazine emphasising on the various fashion trends of India, the exquisite
designers and displays the best of Indian heritage. This magazine is a platform that touches
and connects the whole fashion industry with great emphasis in amazing visuals and relevant
and interesting content. KLICK is a Creative Connections' flagship media brand, a monthly
magazine that captures the fabric of fashion in India. Klick provides a canvas where fashion
leaders and followers can connect and innovate combining the best of its glorious history and
the hot & happening trends in fashion.

INTRODUCING TRENDY PLACES IN INDIA LIKE A TRAVEL GUIDE.
GOA:
The smallest state of India is favourite tourist destination. This place has a laid back and sun attitude
to it that will charm you instantly. You will fall in love with its old churches and facades of the
Portuguese era and the pristine beaches. Apart from this Goa has a fantastic night life where the
young people love to groove to the music and the beats at the shores.
KERALA:
The pristine sandy beaches and gently lapping back waters of Kerala is a perennial favourites with the
tourists world over. One cannot contain enough the beauty of Gods Own Country. Spending the
alone moments will seem like a dream come true here. Kumarakom, Munnar, Wayanad and Periyar
are some of the must visit places in Kerala.
DARJEELING:
It is considered the Queen of Hill Stations in the country. Its magical and mystical charm and oodles
of scenic beauty have kept it trendy and happening through the years. This beautiful city still holds a
colonial charm to it. Sip cups of fresh tea as you sit watching the distinct snow-capped mountains.
Soak in the local culture by visiting the tea plantation, monasteries, waterfalls or riding the famous toy
train.
UDAIPUR
The romantic city of Udaipur, Rajasthan is truly a beautiful city in India. This City of Lakes,
gives you a chance to avail royal facilities combined with old world charm. You can never get
tired of boating in the shimmering Pichola Lake or exploring the beautiful gardens and grand
palaces.