Sie sind auf Seite 1von 4


Turkey, as a well-known tourism destination, continues to present investment

opportunities both in the established and newly developing subsectors of the

Turkey is currently the 6th most popular tourist destination in the world, attracting
more than 30 million tourists each year, and the number continues to rise every year.
The Turkish tourism industrys energetic and continuous growth remains unhindered
by the negative effects of the recent global economic crisis, while retaining immense
untapped potential. The robustly growing industry is enriched by its wide variety of
tourist attractions, such as breathtaking coastlines along the Aegean and
Mediterranean seas with long sandy beaches and pristine bays. Adding to Turkeys
natural riches, the country is the birthplace of many ancient civilizations that left their
mark in history. The Anatolian Peninsula has a vast number of archeological sites
inherited from various empires and diverse cultures, some dating back millennia.
From Ephesus to the West and Mount Nemrut to the East, it is common to encounter
sacred sites, temples and religious grounds belonging to various cultures and beliefs.

Further contributing to Turkeys strong socio-economic growth, the Ministry of
Tourism and non-governmental actors of the tourism industry are working towards
increasing tourism receipts by utilizing the full potential of diverse opportunities in this
key industry. The Turkish government offers programs and pursues policies that offer
reduced utility prices and reduced tax rates, while decisively eliminating any
bureaucratic barriers that may hinder sectorial growth. The combined efforts of the
government and industry organizations have already enabled the rise of investment
in new areas, such as construction of large convention and expo centers which boost
convention tourism, particularly in the countrys largest city, Istanbul. With its unique
location that bridges Europe and Asia and with over a hundred five-star hotels and
state-of-the-art facilities, the historic metropolis is the ideal destination for large-scale
international gatherings, fairs and exhibitions.

Elimination of almost all bureaucratic procedures for admittance of foreign patients to
receive treatment in Turkish hospitals contributed to the steady growth of the health
tourism sector. Furthermore the redesigning of environmental protection policies has
fostered development in newly discovered eco-tourism opportunities.

Turkey is the 6th most popular tourist destination in the world with an ever-
increasing number of visitors. From 2007 to 2012, the number of international
tourist arrivals increased 37 percent, reaching more than 31.5 million foreign
The Turkish tourism industry has grown above the global average in recent years
and the direct contribution of the industry to the GDP reached USD 30 billion in
The tourism sector targets 60 million tourist arrivals and revenues of USD 80 billion
by 2023.
Istanbul Atatrk Airport had more than 45 million visitors in 2012, of which 29 million
were passengers on international flights.
25 million passengers flew to Antalya Airport in 2012; 20 million of these
passengers were passengers on international flights. Antalya Airport has more than
50 different airways flying from/to more than 75 destinations. Antalya Airport is
ranked the 21st busiest airport in the world by number of international passengers.
In 2012, the number of airline passengers in Turkey exceeded 130 million. Istanbul
is the 8th most popular convention destination with 128 congresses and
conventions held in 2012. (International Congress and Convention Association -
In terms of geothermal tourism potential, Turkey is among the top seven countries
in the world and ranks 2
in Europe with its 1,300 thermal springs. Bed availability
in thermal vacation resorts has reached 35,000.
Turkey has 7,200 km of coastline and offers beautiful beaches; has 355 blue flag-
beaches and ranks 4
among 38 countries. There are also 19 blue flag-marinas in
Turkey is an emerging destination for golf tourism, with 15 operation licensed golf
tourism facilities. Most golf courses in Turkey use Bermuda grass, which is perfect
for a Mediterranean climate and can be used for more than a decade.

Turkey surpassed 31.5 million tourist arrivals, bringing it to 6th
place globally

Turkey is a popular tourist destination with an ever-increasing number of visitors.
Despite the economic downturn
in Europe, which is one of Turkeys biggest target markets, the number of
international visitors increased slightly
from 2011 to 2012, and 35% from 2007 to 2012, reaching more than 31.5 million
foreign visitors.
In 2012, a majority of visitors were German citizens. Six countries topped the list of
arrivals, namely, Germany,
Russia, the Ukraine, Bulgaria, Georgia and Iran which constituted around 79% of the
total number of international
The total visitor number, which includes citizens residing abroad and foreign
visitors, increased 142% from 2002
to 2012 and 35% from 2007 to 2012. Turkey maintains healthy growth in the sector
while the Middle East and
North Africa have seen more of a negative impact.
Business Monitor International forecasts that the international tourist arrival rate will
grow rapidly reaching more
than 37 million visitors in 2017.
The number of Turkish citizens touring Turkey has also grown strongly from 2004-
2012, having reached more than
6 million in 2012.
Both tourism income and per capita expenditure is rising, indicating strong growth in
the industry
As the global economy recovers and disposable income per capita increases, per
capita travel and
tourism expenditures will increase. Despite the global economic downturn, Turkeys
travel and
tourism income has risen approx. 40% from 2007 to 2012.
Per capita expenditure in 2012 was USD 798, which indicates an increase of 3%
from 2011, while per
capita expenditure of visitors from 2007 to 2012 rose approximately 4%.
From 2007 to 2012, tourism expenditures rose approximately 14%. However, the
global financial
crisis affected the travel and tourism industry, which in turn has altered tourist
spending behaviors.
The main reason for the accelerated growth of tourism income in Turkey after 2010
was the increase
in the number of tourists coming from the Asia- Pacific region.
The trend of visitors increasing per capita expenditure shows that Turkey is
attracting a greater number of wealthier tourists. There continues to be much demand
for high-end luxury resort investment in order to respond to increased demand from
high-profile high-income tourists.
The global economic outlook is brighter for 2013 than what it was in 2012 as the
global economy stands on firmer ground. This will in turn increase tourists
disposable income.
There is still room for increasing per capita expenditure in Turkey by focusing on the
luxury travel and tourism niche which includes areas such as golf tourism.
Turkey can leverage its rich culture and historical, assets along with its natural
beauty along with its sunny climate, golf courses, and beautiful coastlines to draw
premium tourists who spend more.

Executive Summary

The global travel and tourism industrys contribution to the GDP was more than
USD 2 trillion, adding 2.9% to the global GDP in 2012. The World Travel & Tourism
Council forecasts that the total contribution of travel and tourism to the GDP will
reach USD 10.5 trillion by 2023.
The Turkish tourism industry has grown more than the global travel and tourism
industry. The direct contribution of the travel and tourisms industry to the GDP has
been TL 57.5 billion and the total number of international visitor arrivals was more
than 31.5 million tourists.
The industry has boomed since 2004 and this steady growth can be attributed to
incentive mechanisms and regulations within Turkey, which supported growth in the
industry. Numerous successful projects to attract tourists from all over the world also
played an important part in tapping tourism potential.
Turkey derives value from almost every sub-segment of tourism. It can provide a
rich variety of options; from convention offerings to golf tourism; from mountain
resorts and winter sports to halal tourism. Halal tourism market is increasing rapidly
and is expected to reach more than USD 160 billion globally in 2017.
Special emphasis is given to health-related tourism in this report. Health-related
tourism has a very high potential for global growth. Turkey has both the necessary
highly-skilled workforce as well as lower costs. Health-related tourism in this report
includes: medical tourism, thermal, spa & wellness tourism, tourism for the elderly
and disabled.
The Ministry of Health expects health-related tourism to grow to USD 7 billion by
2015 and USD 20 billion by 2023. These ambitious targets can only be reached by
investments from both local and foreign investors.
Istanbul is Turkeys most populous city as well as its cultural and financial center
with a population of over 14 million people. The number of international visitors
coming to Istanbul continues to grow but hotel supply has not kept up with tourist
demand. Each year the gap grows wider. More investments, especially in the
accommodation sector, are needed to meet this demand. Special focus has been
given to Istanbul as a tourist destination and presents opportunities for the investors
to close this gap between demand and supply.
Another hot market for foreign investors is real estate. New legislation has
expanded the amount of property foreign investors can procure, providing one more
reason to spend time in Turkey.