DANA A.

Profile

• Marketing graduate with one year’s experience at The Walt Disney Company.
• On the executive board of international student run organisation, AIESEC.
• Background of planning and organising marketing campaigns and events.

Education

APRIL 2009 – JUNE 2009

Berlitz Language School, Beirut, Lebanon

• Completed four levels of the Arabic language course and passed with a High
Distinction.

OCTOBER 2004 – JUNE 2008

Aston Business School, Birmingham, UK
BSc (Hons) Marketing 2:1

FINAL YEAR
• Completed group projects on strategy development and implementation for various
companies within marketing, management and international business modules.
• Evaluated a Cadbury Dairy Milk campaign to determine integration of marketing
communications.
• Designed a WeightWatchers campaign to target men and pitched this to an audience of
twenty.
• Understood the importance of customer and employee relationships within service
firms.

THIRD YEAR PLACEMENT

Disney-ABC International Television, London, UK
Job Title: Marketing Intern
• Responsible for the internal TV channel including planning and implementation of
internal marketing campaigns to encourage viewing. This allowed for development of
creative, organisational and time management skills.
• Organised events such as team days and company screenings where 30 and 100
people attended respectively. Required logic and good judgement.
• Supported colleagues with hosting the yearly international press day and coordinated
journalists and talent at the event.
• Built relationships with clients overseas and ensured their marketing needs were met
by frequent communication and supplying relevant assets.
• Worked with agencies on several creative projects such as the company Christmas
card, video content and TV schedule design managing budgets of £1000 and £3000.
• Maintained and updated the client website using html coding.
• Dealt with ad hoc administrative duties such as raising purchase orders in SAP and
collating information for sales use.

SECOND YEAR
• Elected as managing director for a group assignment, competing in a simulated
automobile industry environment. Our presentation resulted in achieving the second
highest mark of the year.
• Pitched an advertising campaign to increase awareness of breast cancer for a
marketing psychology group project.

FIRST YEAR
• Attained a rounded business foundation by studying 12 different modules.
• Gained a European Computer Driving Licence qualification.
SEPTEMBER 1997 – JULY 2004
Silverdale Secondary School, Sheffield, UK
A Levels: Business and Economics (B), English Language (B), Spanish (B)
GCSEs: 10 subjects, grades A*-B including English (A*), Spanish (A*) & Mathematics (A)

Work Experience

2009 – APRIL 2009

FEBRUARY
Robin Hood Pub (Mitchells and Butlers), Sheffield, UK

• Dealt with a variety of customers, and while always in a professional manner, adjusted
the level of formality to what social setting the guest desired.
• Managed and took ownership of complaints in a way that appeased guests and the pub
manager.
• Gained knowledge of the products in the beverage industry including their positioning
strategies.

SEPTEMBER 2008 – NOVEMBER 2008

Ryan International School, Shajahanpur, Mumbai and New Delhi, India
(Volunteering)
• Taught English to children from the age of 5 to 12 using games, role plays and visual
teaching aids.
• Delivered presentations about The UK and its culture to various groups of students.
Sessions were tailored depending on age (from 3 to 18 years) and size of group (from 5
to 100 students) and lasted as long as one hour. Used flags, pictures, blackboards,
music and books.
• Choreographed a 3 minute Morris Dance and taught the steps to 150 children for them
to perform at an International Theatre Festival.

JULY2005 – AUGUST 2005

IT Specialists, Sheffield, UK
• Coordinated and individually carried out marketing and PR work to increase awareness
of a small local IT firm.
• Organised accounts and receipts and took the initiative to set up a system to support
the process after I left.

SEPTEMBER 2003 – SEPTEMBER 2004

USC, Meadowhall Centre, Sheffield, UK
• Replenished and systematized stock and carried out security measures, all of which
required attention to detail.
• Provided quality customer service with an emphasis on communication and achieved
the highest sign-up rate for the company store card.
• Efficiently operated tills while under pressure during busy Christmas periods.
Achievements and Interests

• Elected by peers to be vice president of AIESEC. This allowed me to learn leadership,

mentoring, planning and teamwork skills. Marketed a Work Abroad Programme and
successfully matched five graduates with jobs in China, India and the USA. Additionally,
I organised, coordinated and ran a Global Village event at university where 500 people
attended.
• Travelling, having spent much time in Asia, provides adventure, new and interesting
social opportunities and insight into a variety of cultures and viewpoints.
• Keeping active through aerobics classes, badminton and tennis.
• Cooking and baking in particular provides a social, creative and productive medium
which I enjoy.