EXECUTIVE SUMMARY

This research intends to identify the factors that influence the consumers decision while
purchasing Mobile Phone Operator. Telecommunication services are most common now-a-
days. In 1989 Citycell Company first introduced them into this market. After citycell ,
Grameenphone arrived and other competitors (banglalink, airtel , tale-talk, robi) became the
followers. They provide consumers a wide range of facilities. Every year they are spending a big
portion of their profit for the advertisement purpose to attract the consumer. Although the main
purpose of mobile phone is communication and basically making phone call and sending SMS,
but in todays age of information the use of mobile phone is much more than this primary
function. People use mobile phone to use internet, do banking, transfer money, and many other
reasons. So the service demanded by different people is also different based on their primary use
of mobile phone. Whose basic need is to use internet definitely his first priority on selecting a
mobile operation is speed of internet and cost of using internet. As there is huge competition in
the telecommunication market, consumers often find it very difficult to purchase a mobile
phone connection. While purchasing a mobile phone operator, consumers consider several
factors to evaluate and select the right one from a wide range of services and existing brands.
Some of these factors are call rate, Brand Image, Network coverage, promotion, internet,
customer service, and value added services and so on. But, as long as the consumers of
Bangladesh are considered, all the factors are not the subject to be understood and evaluated
by all consumers. Many consumers do not understand and care about the brand image or
internet facilities. For them the major concern is call rate and network coverage where as other
consumers use connection only for Brand Image and Internet. After conducting this research,
the major influencing factors and their degree of influence will be revealed.
BACKGROUND
In our country each and every person is dependent on the telecommunication service. The
telecommunication companies are not providing only communication service to the customers.
Along with communication service they are providing several other services. Mobile Operator is
basically providing the telecommunication service to its consumers.. Earlier for
telecommunication we only knew telephone or telegram but now mobile is the basic medium in
communication with each other. Now mobile operator service does not include only
communication but it has broaden its aspect to internet, WIFI, mobile ticket, mobile banking
(VAS) etc. Through times, people are seeking different types of facilities in mobile operator
service and for that the mobile operator continuously have to improve their service to meet the
consumers need for different services. As the telecommunication industry is very competitive,
so they always have to give their companys product a new look for survival in the market. So,
the factors that influence the customer in choosing operator come in the discussion. It is almost a
basic human nature that they day by day they need something new in the mobile operator service
that will help them in completing task easily. It is human nature that their expectation varies time
to time. So it has become challenge for the mobile operator to improve the service along with the
growing expectations of the consumers. At last it the task for the operator to generate
improvements in the given factors like- call rate, network coverage, VAS etc. to retain customer.
So the companies must know the factors that influence the choice decision of the consumers
regarding mobile operator. In our study we tried to find out the aspects or factors that influence
the decision of customer in choosing the mobile operator.
OBJECTIVES OF THE RESEARCH
Broad Objectives: The broad objective of this research is to find out the factors that
influence customers purchasing decisions of Mobile Phone Operator.
Specific Objectives :
1. To identify the factors that may influence customers purchasing decisions of Mobile
operator
2. To measure the degree of influence of each factor individually.
3. To identify which factor significantly influence consumer evaluation of Mobile Phone
Operator.


APPROACH TO THE PROBLEM
Pretest: At first a pretest will be conducted based on secondary information (previous
research papers) to determine the specific components of the research. Then, a survey
will be conducted to find any other specific components which are newly stimulated and
may be the result of changing consumer behaviors and technological innovations.
Research Question(s): Several research questions will be developed based on the
specific components of the research to be answered when the ultimate findings of the
whole research work come out.
Hypothesis: After developing the research questions the hypotheses will be drawn
based on the research questions for further tests. These hypotheses will be tested one
by one to prove if they are accepted or rejected.

RESEARCH DESIGN AND METHODOLOGY :
Research Type: Causal Research (Cause & Effect relationship).
Information to be obtained: Information about consumers age, gender, purchasing
experiences, preferences, degree of importance to be given in particular factor etc. will
be collected..
Sample Size: Sample size will be determined after consulting with the faculty member.
However we expect to collect data from a convenient sample (around 70-100 students
of EWU)
FIELDWORK/DATA COLLECTION
Data Sources : Data will be collected from two sources- survey (primary) and secondary
research(s).
Data Collection Process(s): In survey, a well-structured questionnaire containing several
MCQ(s) & open-ended question(s) related to the research will be asked to the
respondents. The sample size will be 70 and all of the respondents will be selected from
the student of East West University. Research Paper(s) which are conducted previously
based on similar of related topics or titles will be collected from Internet, EWU Library
and other academic sources.
DATA ANALYSIS
Test(s): Various dependence tests & tools will be used in the research process such as
regression analysis, correlation analysis etc.
Any test and analysis suggested by course instructor will be used in research work considering
the research objective(s) and requirement(s).
REPORTING
Final Report: A Final report containing the precise & referential findings regarding the
research will be submitted after finishing all the research and analysis. This report will
be based on the specific and meaningful interpretation of all data collected & analyzed.
Intermediate Report: Any intermediate report will not be required. But, the draft of
report & research progress will be demonstrated time to time to the course instructor
and any required alteration & suggestion of him will be taken under consideration
during the research work Process.
Formal Presentation: A formal presentation will be given after submitting the final
report according to the course instructors decision.



TIME AND COST
Projected Time Schedule:
RESEARCH & ALLIED JOBS REQUIRED TIME
Proposal Development & Approval 7 Days
Research Plan Development 4 Days
Questionnaire Development 3 Days
Field Survey & Data Collection 7 Days
Data Analysis & Preparation 5 Days
Report Development & Presentation 4 Days
30 DAYS (APPROX.)
Estimated Cost Structure:

PARTICULARS ESTIMATED COST (TK.)
Secondary Data Collection TK 400 /-
Questionnaire & Report Printing TK 500/-
Miscellaneous & Other Expenses TK 100/-
TOTAL TK 1000/- (APPROX.)
THE END