Social and Demographic Factors

A(n) _______________ is a strongly held and

enduring belief.

Social and Demographic Factors
The _______________ cohort controls
approximately 80% of personal wealth in the
U.S.

Social and Demographic Factors
_______________ are referred to a marketers
dream because they are younger, better
educated, and higher incomes than average
U.S. consumers.

Social and Demographic Factors
In terms of total population, _______________
constitutes the largest age cohort in the U.S.

Economics, Technology, Politics
and the Law
_______________ income is the total amount of
money made in one year by a person,
household, or family unit.

Economics, Technology, Politics
and the Law
_______________ research attempts to develop
new or improved products, while
_______________ research attempts to
expand the frontiers of knowledge but is not
aimed at a specific problem.

Economics, Technology, Politics
and the Law
A(n) _______________ exists when there are
many sellers and they each have a similar
product.

Economics, Technology, Politics
and the Law
The _______________ sets mandatory safety
standards for products consumers use, bans
dangerous products from the marketplace,
and oversees product recalls in the U.S.

Consumer Decision-Making
The Kindle and the Nook are both examples of
this source of need recognition.

Consumer Decision-Making
If a consumers initial scan of information s/he
has stored in memory does not yield enough
information about various purchase
alternatives, this individual will seek additional
information through __________.

Consumer Decision-Making
This refers to the brands a consumer will
actually consider buying.

Consumer Decision-Making
This refers to a feeling of psychological tension
or postpurchase doubt that a consumer
experiences after making a difficult purchase
choice.

Consumer Psychological Processing
In Maslows Hierarchy of needs, this refers to
the desire to have satisfying relationships with
others and feel a sense of love, affection,
belonging, and acceptance.

Consumer Psychological Processing
With this research technique, consumer motives
can be explored by bringing together a small
number of people with similar backgrounds
and/or interests to discuss a particular
product, idea, or issue.

Consumer Psychological Processing
This means that consumers do not remember all
the information they see, hear, or read even
after attending to and comprehending it.

Consumer Psychological Processing
In the multi-attribute attitude models, these are
the product attributes or performance
characteristics that consumers use in
comparing competing brands.

Culture and Subculture
_______________ refers to the set of values,
norms, attitudes, and other meaningful
symbols that shape human behavior and the
artifacts, or products of that behavior as they
are transmitted from one generation to the
next.

Culture and Subculture
A(n) _______________ is a homogeneous group
of people who share elements of the overall
culture as well as unique elements of their
own group.

Culture and Subculture
A _______________ consists of all the formal
and informal groups that influence the buying
behavior of an individual.

Culture and Subculture
_______________ is a group of people who are
considered nearly equal in status or
community esteem, who regularly social
among themselves, and who share behavior
norms.