`

CONTENTS
1. INTRODUCTION, AIMS AND OBJECTIVES
2. MODULE OUTLINE AND TEACHING METHODS
3. READING AND COURSE PREPRATION
4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES
5. ASSESSMENT DETAILS
1 | P a g e
1. INTRODUCTION
Organisations have a variety of purposes that depend on why they were established. Some
operate for profit, whilst others do not. Organisations structure themselves and operate in ways
that allow their objectives to be met. Every organisation has a range of staeholders whose
interests need to be satisfied, but staeholders have competing interests that may be hard to
reconcile.
!usinesses operate in an environment shaped by the government, competitors, consumers,
suppliers, and international factors. "earners will understand that some influences on the
business environment are direct and clear, for e#ample ta#ation policies on corporate activities.
Other influences are less clear, perhaps coming from the international arena and sometimes with
only an obli$ue impact on the national business environment.
%t is within this business environment that organisations function and have to determine
strategies and a modus operandi that allow them to meet their organisational purposes in ways
that comply with the relevant legal and regulatory framewors. %n addition, business marets
tae various forms and the structure of a maret enables an understanding of how organisations
behave. %n this unit learners will consider how different maret structures shape the pricing and
output decisions of businesses, as well as other aspects of their behaviour.
Aim
&he aim of this unit is to give learners the nowledge and understanding of how a business unit
can strategically organise and plan for liely future outcomes in order to be successful.
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C*'"-/+i") /1 /+-*,i)*'i/, legal structure' type eg private company, public company,
government, voluntary organisation, co(operative, charitable' sector )primary, secondary tertiary*
P.+3/)") mission' vision' aims' objectives' goals' values' profits' maret share' growth' return
on capital employed )+O,E*' sales' service level' customer satisfaction' corporate
responsibility' ethical issues
S'*6"4/20"+) owners' customers' suppliers' employees' debtors' creditors' financial institutions
)bans, mortgage lenders, credit factors*' environmental groups' government agencies )central
government, local authorities*' trade unions
R")3/,)i$i2i'i") /1 /+-*,i)*'i/,) )'*6"4/20"+ i,'"+")')' conflict of e#pectations' power
influence matri#' satisfying staeholder objectives' legal responsibilities eg consumer legislation,
employee legislation, e$ual opportunities and anti(discriminatory legislation, environmental
legislation, health and safety legislation' ethical issues eg environment, fair trade, global
warming, charter compliance eg !aning ,ode.
- | P a g e
2. 2 U,0"+)'*,0 '4" ,*'.+" /1 '4" ,*'i/,*2 ",(i+/,m",' i, 54i&4 $.)i,"))") /3"+*'"
E&/,/mi& )#)'"m). the allocation of scarce resources' effective use of resources' type of
economic system eg command, free enterprise, mi#ed, transitional.
The UK economy. si/e )gross domestic product, gross national product*' structure' population'
labour force' growth' inflation' balance of payments' balance of trade' e#change rates' trading
partners' public finances )revenues, e#penditure*' ta#ation' government borrowing' business
behaviour eg investment, objectives, ris awareness' cost of capital' consumer behaviour'
propensity to save' propensity to spend' tastes and preferences
G/("+,m",' 3/2i&# economic goals' fiscal policy. control of aggregate demand' central and
local government spending' Public Sector 0et !orrowing )PS0!* and Public Sector 0et ,ash
+e$uirement )PS0,+*' euro convergence criteria, monetary policy' interest rates' $uantitative
easing' private finance initiative )P1%*' competition policy )up(to(date legislation including
,ompetition 2ct 1334, Enterprise 2ct -55-*' ,ompetition ,ommission, Office of 1air &rading'
6irectorate 7eneral for ,ompetition*' European ,ommission*' sector regulators eg Ofgem,
Ofwat, ,ivil 2viation 2uthority' ,ompanies 2cts' regional policy' industrial policy' enterprise
strategy' training and sills policy.
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8aret types. perfect competition, monopoly, monopolistic competition, oligopoly, duopoly'
competitive advantage, strategies adopted by firms' regulation of competition 8aret forces and
organisational responses. supply and demand, elasticity of demand' elasticity of supply'
customer perceptions and actions, pricing decisions' cost and output decisions' economies of
scale, the short run' the long run, multi(national and transnational corporations' joint ventures,
outsourcing' core marets' labour maret trends' employee sills, technology' innovation'
research and development' core competencies' business environment )political, economic, social,
technical, legal, environmental*' cultural environment.
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*&'i(i'i")
G2/$*2 1*&'/+) international trade and the 9: economy' maret opportunities' global growth'
protectionism' ;orld &rade Organisation );&O*' emerging marets )!+%, economies < !ra/il,
+ussia, %ndia, ,hina*' E9 membership' E9 business regulations and their incorporation in to 9:
law' E9 policies eg agriculture ),2P*, business, competition, growth, employment, education,
economics and finance, employment, environment, science and technology, regional*' labour
movement' worforce sills' e#change rates' trading blocs )eg monetary unions, common
marets' customs unions, free trade areas*' labour costs' trade duties' levies' tariffs' customs
dues' ta#ation regimes'
international competitiveness' international business environment )political, economic, social,
technical, legal, environmental*' investment incentives' cost of capital' commodity prices'
intellectual property' climate change eg :yoto Protocol, +io Earth Summit' third world poverty'
the group of -5 )7(-5*' global financial stability.
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1.1 identify the purposes of different types of organisation
1.- describe the e#tent to which an organisation meets the objectives of different staeholders
1.= e#plain the responsibilities of an organisation and strategies employed to meet them
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= | P a g e
-.1 e#plain how economic systems attempt to allocate resources effectively
-.- assess the impact of fiscal and monetary policy on business organisations and their activities
-.= evaluate the impact of competition policy and other regulatory mechanisms on the activities
of a selected organi/ation
LO3 U,0"+)'*,0 '4" $"4*(i/.+ /1 /+-*,i)*'i/,) i, '4"i+ m*+6"' ",(i+/,m",'
=.1 e#plain how maret structures determine the pricing and output decisions of businesses
=.- illustrate the way in which maret forces shape organisational responses using a range of
e#amples
=.= judge how the business and cultural environments shape the behaviour of a selected
organisation
"O> !e able to assess the significance of the global factors that shape national business activities
>.1 discuss the significance of international trade to 9: business organisations
>.- analyse the impact of global factors on 9: business organisations
>.= evaluate the impact of policies of the European 9nion on 9: business organisations.
S"&'i/, 3 T"*&4i,- *,0 2"*+,i,- M"'4/0)
%t is recommended that a range of strategies be used to deliver this unit. 6iscussion, debate,
individual worplace comparisons and use of case studies are all elements of this unit. ;here
groups of learners are from one organisation or sector, consideration of cultural issues can be
based upon the needs of the organisation or sector. ?ideo footage, not necessarily relating to
business or management, or acting could be used to illustrate some aspects of a business. &he use
of investigative tools is recommended to encourage both self awareness and the practical
application of the insights gained.
S"&'i/, 4 A))"))m",' M"'4/0) 7S.mm*+#
2 ey feature of the assessment strategy for this unit is the practical application of the theoretical
content to an organisational situation at strategic level. &he assessment will consist of an
individual report with an organi/ation chosen for the purpose to address all the learning
outcomes.
> | P a g e
P+/-+*mm" S3"&i1i&*'i/,
A&&+"0i'i,- B/0# EDE8CEL
C/.+)" BTEC HND IN BUSINESS
U,i' 1 BUSINESS ENVIRONMENT
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1 %ntroduction to the module. 9nderstand the organisational purpose
of businesses. %dentify the purpose of different types of
organisations. )1.-,1.-*.
%ntroduction to the module,
mode of assessment, awareness
of the awarding body,
assessment criteria and the
mode of assessment.
!acground of the
e#pectations of the
awarding body.
8odule handboo.
- Organisational objectives lined with different staeholders )1.=* 6efine organisational
principles, purposes, objectives
and aims. 8ap and classify
staeholders.
2ddressing learning
outcome 1.=
Power point slides
= +esponsibilities of an organisation and strategies employed to
meet them )1.>*
2nalyse organisational
responsibilities using
appropriate techni$ues based
on practical problems.
2ddressing learning
outcome 1.>.
Power point slides
> 0ature of the national environment in which businesses operate.
Effective allocation of resources )-.1*
E#plain how economic systems
allocate resources.
2ddressing learning
outcome -.1.
Power point slides
@ 2ssessing the impact of fiscal and monetary policy on business
organisations and their activities )-.-*
E#plain the impact of the fiscal
and monetary policy on
businesses.
6iscussion and
addressing learning
outcome -.-.
Power point slides.
A Evaluate the impact of competition policy and other regulatory
mechanisms on the activities of an organisation )-.=*
6escribe a range of regulatory
mechanisms of different
6iscussion and
addressing learning
,ase study and power
point slides.
@ | P a g e
organi/ations. outcome -.=.
B E#plain how maret structures determine the pricing and output
decisions of businesses )=.1*.
E#plain organisational
behaviour in response to
changing environmental
factors.
6iscussion and
addressing learning
outcome =.1.
,ase study and power
point slides.
4 %nvestigate how maret forces shape organisational responses
)=.-*.
2nalyse and evaluate a range
of maret forces using Pestel
analysis, swot analysis and
PorterCs five force model.
2ddressing learning
outcome =.-.
,ase study and power
point slides.
3 2ssess how the business and cultural environments shape the
behaviour of an organisation )=.=*.
E#plain organisation culture
using the Schein model of
cultural levels.
6iscussion and
addressing learning
outcome =.=.
,ase study and power
point slides.
15 E#plore global factors that shape national business activities and
discuss the significance of international trade to 9: business
organisations )>.1*.
6escribe and analyse global
factors that shape national
business activities.
6iscussion and
addressing learning
outcome >.1.
,ase study and power
point slides.
11 2nalyse the impact of global factors on 9: business organisations
)>.-*.
2nalyse global factors effects
on 9: organisations.
2ddressing learning
outcome >.-.
Power point slides.
1- Evaluate the impact of policies of the European 9nion on 9:
business organisations )>.=*.
2nalyse European 9nion
impact on 9: businesses.
6iscussion and
addressing outcome
>.=.
Power point slides.
1= +evision
1> +evision
1@ +evision
1A +E?%S%O0
1B +E?%S%O0
14 1EE6!2,: 206 2SSESS8E0&
13 1EE6!2,: 206 2SSESS8E0&
-5 1EE6!2,: 206 2SSESS8E0&

+ecommended te#t and lins.
A | P a g e
%an ;orthington and ,hris !ritton, -553, &he !usiness Environment
D0,ED06 !usiness. Organi/ations, ,ompetition and Environment ,ore 9nit > )!PP*
,laire ,apon -553, 9nderstanding the !usiness Environment )Pearson*
Fournals and newspapers
Darvard !usiness +eview Fournal of !usiness 8anagement
&he 1inancial &imes and other daily newspapers which contain a business section and maret reports
;ebsites
www.bi/ed.ac.u provides case studies appropriate for educational purposes.
www.cmi.co.u
(&he ,hartered %nstitute of 8anagementCs site contains a useful nowledge centre
www.ft.com (&he 1inancial &imes business sections
www.thetimes155.co.u (8ultimedia resources
@
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B
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13
4 | P a g e
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3 | P a g e
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T"*&4i,- *,0 L"*+,i,- A&'i(i'i")
&he module tutor)s* will aim to combine lectures with tutorial activities. &his environment will
provide opportunities for the student to understand the course material through case study and
te#t and to apply it in a practical way. &he intent is to facilitate interactive class activities, and
discussion about the significant role of research in a global and local business environment.
2.3 T"*&4i,- E'4/)
&he collegeCs approach towards teaching and learning is simple and effective. &he main aim of
9:,!, is to assist learners in ma#imising their potential by ensuring that they are taught clearly
and effectively. &his will enable students to engage in the learning environment and promote
success in both their academic studies and subse$uent career.
2.3.1 M"'4/0) /1 D"2i("+#
LECTURES
&hese will be developed around the ey concepts as mentioned in the indicative course content
and will use a range of live e#amples and cases from business practice to demonstrate the
application of theoretical concepts. &his method is primarily used to identify and e#plain ey
aspects of the subject so that learners can utilise their private study time more effectively.
SEMINARS
&hese are in addition to the lectures. &he seminars are designed to give learners the opportunity
to test their understanding of the material covered in the lectures and private study with the help
of reference boos. &his methodology usually carries a set of $uestions identified in advance.
Seminars are interactive sessions led by the learners. &his method of study gives the learner an
e#cellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop
their oral communication sills.
CASE STUDIES 2n important learning methodology is the e#tensive use of case studies. &hey
enable learners to apply the concepts that they learn in their subjects. &he learners have to study
the case, analyse the facts presented and arrive at conclusions and recommendations. &his assists
in the assessment of the learnerCs ability to apply to the real world the tools and techni$ues of
analysis which they have learnt. &he case study serves as a supplement to the theoretical
nowledge imparted through the course wor.
P2*-i*+i)m
2ny act of plagiarism will be seriously dealt with according to the colleges and awarding bodiesC
regulations. %n this conte#t the definition and scope of plagiarism are presented below.
Plagiarism is presenting someoneCs wor as your won. %t includes copying information directly
from the web or boos without referencing the material' submitting joint coursewor as an
individual effort' copying another studentCs coursewor' stealing coursewor form another
student and submitting it as your own wor. Suspected plagiarism will be investigated and if
15 | P a g e
found to have occurred will be dealt with according to the college procedure. )1or further details
please refer to the plagiarism policy and the student code of conduct.*
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11 | P a g e
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"O1 9nderstand the
organisational purposes of
businesses
1.1 identify the purposes of different types of organisation
1.- describe the e#tent to which an organisation meets the
objectives of different staeholders
1.= e#plain the responsibilities of an organisation and
strategies employed to meet them
"O- 9nderstand the nature of the
national environment in
which businesses operate
-.1 e#plain how economic systems attempt to allocate
resources effectively
-.- assess the impact of fiscal and monetary policy on
business organisations and their activities
-.= evaluate the impact of competition policy and other
regulatory mechanisms on the activities of a selected
organisation
"O= 9nderstand the behaviour of
organisations in their maret
environment
=.1 e#plain how maret structures determine the pricing
and output decisions of businesses
=.- illustrate the way in which maret forces shape
organisational responses using a range of e#amples
=.= judge how the business and cultural environments
shape the behaviour of a selected organisation
"O> !e able to assess the
significance of the global
factors that shape national
business activities
>.1 discuss the significance of international trade to 9:
business organisations
>.- analyse the impact of global factors on 9: business
organisations
>.= evaluate the impact of policies of the European 9nion on
9: business organisations.


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&2S: 1. &he objective for this tas is to address and e#hibit an understanding to the Organi/ational
purposes of the business. Gou are re$uired to address the tas as specified and research &esco P", to
address the learning outcomes as specified. Please note that the research and subjective sill needs to
e#hibit transferable sill by reflecting it to the chosen organi/ation. 2nswers reflected without reflective
practice will be referred.
L"*+,i,- /.'&/m" 1
"O1 9nderstand the
organisational purposes of
businesses
P 1.1 E#plain briefly the
following types of
organisaitons and their
purposes.
a* ?irgin 7roup "&6
b* &escos P",
c* 8, 6onalds
d* 0ational Dealth
services )0DS* 9:
e* 2 corner shop near
where you live.
P1.1
=P,M,D>
P1.1 =P,M,D>
P1.- ,onsidering &escos
P",, describe the e#tent to
which it meets the objectives
of its different staeholders.
P1.2
=P,M,D>
P1.2 =P,M,D>
P1.3 ,onsidering &escos
P",, e#plain its various
responsibilites as an
organisaiton and the strategies
it employs to meet them.
P1.3
=P,M,D>
P1.3 =P,M,D>
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"O- 9nderstand th
e nature of the
national environme
nt in
which businesses
P 2.1 7iving relevant e#amples,
briefly e#plain how different
economic systems such as. command,
free enterprsie,mi#ed and transitional
systems attempt to allocate resources
effectively
P2.1
=P,M,D
P2.1
=P,M,D
1=
operate
P2.2 ,onsidering &escos P", 9:,
assess the impact of fiscal and
monetary policy on their activities
P2.2
=P,M,D
P2.2
=P,M,D
P -.= E#plain the impct of
competititon policy and other
regulatory mechansism on the
activities of &escos P", 9:.
P2.3
=P,M,D
P2.3
=P,M,D
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&2S: =. &he objective of this tas is to understand the behaviour of organi/ations in their mareting
environment. &o address this learning outcome e you are suppose to continue your research on the chosen
organi/ation, &esco P", and address the learning outcome as specified.
LO3 9nderstand
the behaviour of
organisations in
their maret
environment
P3.1 E#plain how maret structures
determine the pricing and output
deicisons of &escos P", 9:.
P 3.1
=P,M,D>
P3.1
=P,M,D>
P 3.2 %llustrate how maret forces
shape &escos P", 9: responses
using a range of e#amples.
P3.2
=P,M,D
P3.2
=P,M,D>
P 3.3 Fudge how the business and
cultural envoronments shape the
behaviour of &escos P", 9:.
P3.3
=P,M,D>
P3.3
=P,M,D>
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&2S: > &he objective of this tas is to understand the global factors and assess the significance of the
global factors that shape national business activities. &o address this tas continue your research with &esco
P", and address the "earning outcomes as specified. Please note wor reflected without address to the
chosen organi/ation will be refereed.
TAS! 4
P 4.1 6iscuss the significance of
international trade to &escos P", 9:.

1>
"O> !e able to asse
ss
&he
significance of
the global factors
that shape national
business activities.
P 4.2 2nalyse the impact of global factors
on &escos P", 9:.
P4.3 Evaluate the impact of polciies of the
European 9nion on &escos P", 9:.
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2ny act of plagiarism will be seriously dealt with according to the colleges and awarding bodiesC
regulations. %n this conte#t the definition and scope of plagiarism are presented below.
Plagiarism is presenting someoneCs wor as your won. %t includes copying information directly from the
web or boos without referencing the material' submitting joint coursewor as an individual effort' copying
another studentCs coursewor' stealing coursewor form another student and submitting it as your own
wor. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according
to the college procedure. )1or further details please refer to the plagiarism policy and the student code of
conduct.*
1@
ASSIGNMENT
&2S: 1 to &2S: >. Gou are re$uired to follow the instructions as specified towards each tas
and support with a research by using supportive materials lie boos, websites, etc., and give a
feedbac on the findings by relating your arguments to the relevant case studies as specified
towards each tas.
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A,)5"+) +"12"&'"0 5i'4/.' +"12"&'i(" 3+*&'i&" 5i22 $" +"1"++"0.
P1.1. E#plain briefly the following types of organisatons and thier purposes.
f* ?irgin 7roup "&6
g* &escos P",
h* 8, 6onalds
i* 0ational Dealth services )0DS* 9:
j* 2 corner shop near where you live.
P 1.2 ,onsidering &escos P",, describe the e#tent to which it meets the objectives of its different
staeholders.
P 1.3 ,onsidering &escos P",, e#plain its various responsibilites as an organisaiton and the
strategies it employs to meet them.
TAS! 2
1A
T4" /$%"&'i(" /1 '4i) '*)6 i) '/ *00+")) *,0 ":4i$i' *, .,0"+)'*,0i,- '/ '4" ,*'.+" /1 '4"
,*'i/,*2 ",(i+/,m",' i, 54i&4 $.)i,")) /3"+*'". T/ *00+")) '4i) L"*+,i,- /.'&/m",
+")"*+&4 T")&/ P2& *,0 *00+")) '4" '*)6 *) )3"&i1i"0. P2"*)" ,/'" '4*' '4" +")"*+&4
+"12"&'i,- /,2# ).$%"&'i(" )6i22) *,0 5i'4/.' +"1"+",&" '/ '4" &4/)", )&",*+i/ 5i22 $" *
+"1"++"0 5/+6.
P 2.1 7iving relevant e#amples, briefly e#plain how different economic systems such as.
command, free enterprsie,mi#ed and transitional systems attempt to allocate resources effectively.
P 2.2
,onsidering &escos P", 9:, assess the impact of fiscal and monetary policy on their activities.
P 2.3
E#plain the impct of competititon policy and other regulatory mechanisms on the activities of
&escos P", 9:.
TAS! 3
T4" /$%"&'i(" /1 '4i) '*)6 i) '/ .,0"+)'*,0 '4" $"4*(i/.+ /1 /+-*,i?*'i/,) i, '4"i+
m*+6"'i,- ",(i+/,m",'. T/ *00+")) '4i) 2"*+,i,- /.'&/m" " #/. *+" ).33/)" '/ &/,'i,."
#/.+ +")"*+&4 /, '4" &4/)", /+-*,i?*'i/,, T")&/ PLC *,0 *00+")) '4" 2"*+,i,- /.'&/m" *)
)3"&i1i"0.
P 3.1 E#plain how maret structures determine the pricing and output decisionsi of &escos P",
9:.
P 3.2 %llustrate how maret forces shape &escos P", 9: responses using a range of e#amples.
P 3.3 E#plain how the business and cultural envoronments shape the behaviour of &escos P",
9:.
TAS! 4
&he /$%"&'i(" /1 '4i) '*)6 i) '/ .,0"+)'*,0 '4" -2/$*2 1*&'/+) *,0 *))")) '4" )i-,i1i&*,&" /1
'4" -2/$*2 1*&'/+) '4*' )4*3" ,*'i/,*2 $.)i,")) *&'i(i'i"). T/ *00+")) '4i) '*)6 &/,'i,." #/.+
+")"*+&4 5i'4 T")&/ PLC *,0 *00+")) '4" L"*+,i,- /.'&/m") *) )3"&i1i"0. P2"*)" ,/'",
5/+6 +"12"&'"0 5i'4/.' *00+"))i,- '/ '4" /+-*,i?*'i/, &4/)", 1/+ '4" 3.+3/)" 5i22 $"
+"1"+""0.
P 4.1 6iscuss the significance of international trade to &escos P", 9:.
P 4.2 2nalyse the impact of global factors on &escos P", 9:.
P 4.3 Evaluate the impact of polciies of the European 9nion on &escos P", 9:.
1B
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9se a standard report structure, ;ord(process the report and use 0ormal script of a proper font
si/e 1-.
Produce an academic report, detailing the above issues with a word limit of >555 to >@55 words.
,omplete the title page and sign the statement of authenticity.
&he 2ssignment sheet should be attached in the front.
Submit the document in a folder in the form of a file as well as a soft copy on the submission
date.
%t should be uploaded on E("earning platform before the deadline and submitted to (((((((( and
sign the submission form of the college.
2ssignments submitted after the deadline will not be accepted unless mitigating and may be
entitled for a late fee.
C/22.)i/, *,0 P2*-i*+i)m m.)' $" *(/i0"0.
Start each answer on a new page and pages should be numbered. Dighlight each $uestion clearly.
%nclude a !ibliography at the end of the assignment and use the Darvard referencing system.
2ll wor should be comprehensively referenced and all sources must be fully acnowledged,
such as boos and journals, websites )include the date of visit*, etc.
&ry to give the page numbers, publishersH details and the year of publication
%n order to pass you need to address all the "O
%n order to get a merit you need to first pass and then address the characteristics of 81, 8-,8=
%n order to get a 6istinction you need to first pass, address all the merit characteristics and then
address the characteristics of 61, 6- and 6=.
9se a common format for the $uestions, for e#ample.
%ntroduction )analy/e the $uestion.*
9nderpinning :nowledge )write about the relevant theoryEpoints*
2pplied nowledge)6ata 2nalysis*
,onclusions and +ecommendations )summari/ing the whole scenario eeping in view pass,
merit, distinction criteria.*
14
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0i)'i,&'i/,
N*m" R"-i)'+*'i/, N.m$"+
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O.'&/m")9&+i'"+i* I,0i&*'i(" &4*+*&'"+i)'i&) P/))i$2" "(i0",&" @""0$*&6
P1.
P2.
P3.
P4.

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&+i'"+i* )3"&i1i"0 1/+ 3*))

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8. %dentify and apply
strategies to find appropriate
solutions.
. +elevant theories and
techni$ues have been applied.
. Effective judgments have
been made.
. ,omple# problems with
more than one variable have
been e#plored.
. 2n effective approach to
study and research has been
used.
8-. SelectE design and apply
appropriate methodsE
techni$ues.
. 2 range of methods and
techni$ues has been applied.
. 2 range of sources of
information used.
. &he selection of methods and
techni$ues justified.
. ,omple# informationEdata
have been synthesi/ed and
processed.
.2ppropriate learning
methodsE techni$ues applied.
8=. Present and
communicate appropriate
findings.
. 2ppropriate structure and
approach has been used.
. "ogical and coherent
arguments have been
presented
13
. &echnical language
accurately used.
. 2 range of methods of
presentation has been used.
. 1amiliar and unfamiliar
conte#ts have been used.
. %t is appropriate for familiar
and unfamiliar audiences.
6istinction 6escription.
61. 9se critical reflection to
evaluate own wor and
justify valid conclusion.
. Synthesis has been used to
generate and justify valid
conclusions
. &he validity of results has
been judged
. Self(criticism of approach
has taen place.
. Evaluation has taen place
using defined criteria
. +ealistic improvements have
been proposed against defined
characteristics for success.
6-. &ae responsibility for
managing and organi/ing
activities.
2utonomyEindependence
demonstrated
Substantial activitiesEprojects
or investigations have been
planned, managed and
organi/ed.
&he unforeseen has been
accommodated.
&he importance of
interdependence has been
recogni/ed.
6=. 6emonstrate convergent,
lateral and creative thining
%deas generate and decisions
taen
,onvergent and lateral
thining have been applied
,apacity for innovation and
creative thought has been
used.
+eceptiveness to new ideas
has demonstrated.
9nfamiliar conte#ts have been
applied.
L"*+,i,- /.'&/m")
O, ).&&"))1.2 &/m32"'i/, /1
'4i) .,i' * 2"*+,"+ 5i22
A))"))m",' &+i'"+i* 1/+ 3*))
T4" 2"*+,"+ &*,
-5
"O1 9nderstand the
organisational purposes of
businesses
1.- identify the purposes of different types of organisation
1.- describe the e#tent to which an organisation meets the
objectives of different staeholders
1.= e#plain the responsibilities of an organisation and
strategies employed to meet them
"O- 9nderstand the nature of the
national environment in
which businesses operate
-.1 e#plain how economic systems attempt to allocate
resources effectively
-.- assess the impact of fiscal and monetary policy on
business organisations and their activities
-.= evaluate the impact of competition policy and other
regulatory mechanisms on the activities of a selected
organisation
"O= 9nderstand the behaviour of
organisations in their maret
environment
=.1 e#plain how maret structures determine the pricing
and output decisions of businesses
=.- illustrate the way in which maret forces shape
organisational responses using a range of e#amples
=.= judge how the business and cultural environments
shape the behaviour of a selected organisation
"O> !e able to assess the
significance of the global
factors that shape national
business activities
>.1 discuss the significance of international trade to 9:
business organisations
>.- analyse the impact of global factors on 9: business
organisations
>.= evaluate the impact of policies of the European 9nion on
9: business organisations.

-1