Introduction:

There are transient coming or leaving Abu Dhabi city of by Bomber famous
bridge section which runs old to pre-1968, but remembers stage
beginnings great giant to build a State of the Union modern, and it takes
recalls contemplating to restore the state it was in Bridge section of his
condition primitive before this date.

The most important part of Abu Dhabi city on the island of Abu Dhabi, which
is the largest island in the UAE, and linked to the mainland by three bridges
are called AL Maqtaa Bridge, Sheikh Khalifa ben Zayed Bridge, Sheikh Zayed
Bridge and Mussafah bridge, although Palace bridges, but their presence
keeps the continuation of Abu Dhabi island separate, bordered by the sea on
all sides, so they abounded the beaches and parks overlooking the sea.















Tourism In UAE
Succeeded the United Arab Emirates that imposes itself as a tourist
destination are important in the world tourism map, having provided all the
ingredients essential for the tourism industry and created new institutions to
promote tourism, and completed a large number of tourist facilities vital, so
that has become all the emirates a tourism center.

The State has all the elements of the tourism industry in the forefront of
security, stability and strategic geographical location and the Rev.
outstanding for more than six months in the year, and industry and fun to
walk around and shopping freedom, security and tranquility as well as
modern infrastructure and advanced to ensure that upscale tourists from
airports ports and a network of roads and means of communication and
transportation and other high-end services provided to visitors and tourists.













Details:
Were not the main road linking Dubai and Abu Dhabi and Al Ain are paved,
but the trip to Dubai across the road desert ancient of the biggest adventures
that could make them enterprising young man, perhaps some of the roads are
paved are primitive, and leave Abu Dhabi to the eye across this bridge, it has
to put in his calculations that walking through semi-cut methods, rarely
encounters or cars or even houses of villages or Petroleum stations, or any
type of road services.


Monitoring station
Bridge section was a mere crossing sandy
passes upon people and cars, guarded by a
mentor famous Tower section, which is
one of the highlights of the Emirate of Abu
Dhabi, cannot talk or write about the
history of Abu Dhabi's social and
economic, without addressing the history
of the section, which is Abu Dhabi Gate
Home towards its southern border. This is
the southern gate represents an integral part of the geographical and
strategic location and the origin named, in place section constitute a major
part of the system of social mobility historical Emirate of Abu Dhabi,
especially in the first half of the twentieth century, and before that pays
tribute to the bridge in this place, and where the caravans of camels, both
those coming to Abu Dhabi or those out of them stop him.





Historical:
Of historical monuments timeless to
this day in the city of Abu Dhabi, Fort
Crouching bridge section for more
than two hundred in the middle of the
water.

Historical documents indicate that the
construction operations have
coincided with the construction of the
fort palace in the city of Abu Dhabi. He
has built the fort in the area to be used
as a way station or as a control to
monitor any movements hostile
against the population at the time, and tell them to prepare to face any
dangers threatening them, because it is known that the processes of tides
played a major role in the separation of Abu Dhabi Island from the mainland
of the emirate, which was lead to the presence of a large distance between the
water and land, and had to be a point of warning or monitoring alert
residents to the presence of danger lurks them in terms of land and for that
has been the creation of this tower to lead this mission, and there was next to
a small castle to protect it but destroyed by time, but due to the values of the
fort and historical heritage in the history of the Emirate of Abu Dhabi, and the
state of the Union, has undergone significant restoration operations in the
past years, as is the case for most of the forts in the state.








Al Maqtaa Bridge
After taking it by Sheikh Zayed bin Sultan Al Nahyan, may God have mercy on
him, came to power in 1966 in the Emirate of Abu Dhabi, improving the
transport network between Abu Dhabi Island and inland areas of the emirate,
constitutes one of the priorities of the program of work of the government,
and has already been the construction process in 1968, to keep the bridge
the current status vital node transport key between Abu Dhabi Island and
wilderness areas of the emirate, and accompanied by the construction
process solemn declaration that the British will withdraw from the region at
the end of 1971, to keep pace with also the movement of building a new
society with direct start exporting oil from offshore fields in Abu Dhabi, which
began in 1962.

What is needed therefore to build a network of roads and transportation to
suit the new situation of the construction and the Renaissance, development,
and implementation of the development program provides people Utilities
modern that they were looking forward to it, and then play bridge section
vital role in facilitating the transition, and to overcome the movement of
companies operating in the deep desert, which allowed to increase daily oil
production significantly.

Contributed to this production, as is the case today, in feeding mechanisms of
development, and achieve a better life for the people of Abu Dhabi, this bridge
has become immortal flesh and tall, and a witness to the march of four
decades of development, progress and prosperity.



Encourage and promote tourism
Despite repeated calls, which starts in the wake of the forums and exhibitions
travel and tourism Gulf on promoting tourism between the Gulf Arab states,
we find that offers offices and companies and airlines national focus on
foreign markets, and dealing with its citizens Gulf manner confident of
employing them, not another alternative in front of him only these companies
and carriers is limited by the internal transport rights between sectors and
within some of its cities.

The price of traveling to some of those Gulf destinations, which do not
increase the duration of the flight two hours, find prices close to the price of a
ticket to travel to the Asian point of not less than six hours. As those
companies sure about bending to the Gulf imposed by the price, because the
issue for most travelers after the family, rather than a tourist, by virtue of
kinship links between most of them.

Against this price discrimination on travelers and GCC citizens, we find very
attractive offers for tourists from abroad to come to the state or other Gulf
states sister. And anyone can be sure that these offers as soon as access to the
sites of foreign tourism promotion, to see all the heartbreak difference that
offers a room or even a suite hotel within the state versus what you ask him
to pay if they contact the hotel directly. A big difference and unjustified,
despite much talk about it that was presented to officials in the tourism
sector. But it seems that their focus and interest in foreign markets at the
local tourist came.




Types of advertising media
The process of the delivery of the tourism product, tourism service or any
product or idea to the individual in particular and society in general have
either directly face-to-face or indirect way (print, video, and audio). Shall be
active Declaration and moving up advertising message in a clear and explicit.

Most of the planners of advertising messages devote much of their time and
effort to work on drawing mix the best means of advertising Media Mix
Fortunately The information and statistics and data available about the
advertising media is much more than any information and data about the
aspects of other advertising and competitive advantages of each advertising
medium readily available and documented.

Can be divided to advertising media:
1 - Readable media (newspapers, magazines, posters, brochures,. Brochures,
calendar, advertising in the modes of transport and highways.).
2 - Visual aids (TV, movies, Internet).
3 - Means audio (radio and hearing aids).
Importance of the Internet in tourism promotion:
The Internet sites achieved an increase in total sales ($ 2 billion) in 1996 to
61 billion dollars in 2000.

The technology of the Internet is a suitable tool for the promotion and
distribution of hotel services and tourism because of the nature of these
services that their success depends on providing adequate and appropriate
information and attractive and capable of attracting tourists / visitors to
request and purchase
And highlights its importance in making the tourism and hotel markets able
to access the website of the hotel organization in all locations of the world
and see the multiple services via a direct line:
1. Computer and software
2. Travel
3. Leisure and entertainment
And began to hotel and tourism organizations in the study of the tourist
market and to promote and stimulate sales and that:
1. To expand in the areas of promotion and tourism marketing and
advertising and sales promotion through the delivery of all the sites and
attractions and services for the consumer / tourist / visitors and draw a
mental image memorable.
2. Internet helps to give equal opportunities to compete in the tourism
market, whether tourist organizations, big or small, any size has a global
presence on the Internet.
3. The tourism promotion which includes (advertising, personal selling,
public relations, sales promotion, advertising and publishing) needs a big
budget cannot tourism organizations small to do, thereby contributing to the
Internet in providing equal opportunities to compete and spread through the
promotion of sites and tourist services.
4. That the Internet plays an important role in achieving cost economies and
post hotel and tourism organizations to promote their services and
distributed at low cost compared to the methods of promotion and traditional
marketing.
Destination Swot Analysis
The destination is mainly located in the sea pathway linking the mainland to
Abu Dhabi Island where such a distance makes it visible through passengers
passing through Al Maqtaa Bridge. When people see that a certain event is
taking place there then they will be attached to check it and visit it where we
conduct the SWOT analysis as follows:

Strengths:
It is one of the historical towers that will attract tourists because Abu
Dhabi is a modern city and tourists doesnt like to see only modern
things but also like to see things related to heritage.
It is located in an Area where nearby there are some remarkable
projects and institutions like the petroleum institute and the University
of Abu Dhabi and this will be an advantage to make campaign among
students to come see the place.
It is opposite to SAS Island where it will be a rest points for workers
there so that they can come and dine in.
Weakness
The place lacks maintenance and this may it expose to early damage
when it starts receiving people
The access is not available where a small boat should exist and when it
takes 15 minutes in each trip which will delay passengers
The ships pass near the tower and have a loud noise that may disturb
people.
Opportunities
Such a project if it becomes successful may be adopted by the
Department of Tourism in Abu Dhabi
The heritage places in Abu Dhabi are not utilized and this will make
people search to these places if they find ours successful and this will
lead to exploring more places.
Threats
The aging of the place and the maintenance may make it loose its
historical value so should be maintained with same material.
Bringing electricity to the place is a big threat since it requires
investments of big amounts since it is in the sea and not on land

Stake holder:

Varied definitions of stakeholder, or interest groups, including:
- Stakeholders are individuals or groups of them or share interests with
business organization, gives them the right to question the nature of how
their performance.
- Stakeholders are a group of individuals, groups and institutions that affect
and are affected by actions taken by the institution.
- Stakeholders can be classified into five groups, Cron, shareholders,
customers, and employees, and other stakeholders.
- Interest groups is a individuals, groups and institutions that affect and are
affected by the acts and decisions taken by the institution, on the other hand
we can say that each class of
These groups seek to benefit or gains from the property .4
The most important thing we take away from tariffs prior to stakeholders or
stakeholders are individuals and share of the business organization, and
therefore have the right to see and stand on how their performance, as they
seek to gain from it. There is a dialectical relationship between these parties
and business organization, as affect and are affected by their actions.

Items :

1. Unions
2. Governments
3. Suppliers
4. Lenders / Creditors
5. Customers / Distributors
6. Trade unions
7. Competitors
8. Communities
9. Special interest groups
This environment various by several parties to a business organization
shall take into account their demands and claims when formulating their
strategies.
This strategic planning arbitrator enjoined us to focus on the most
important stages of strategic planning divided into five main steps:
- Choose a business organization and its main objectives.
- The analysis of the competitive environment for foreign business
organization to identify opportunities.
- Analysis of the internal operational environment for business organization
to identify strengths and weaknesses.
- Choose the strategies that the underlying strengths of the business and
address weaknesses in order to seize the opportunities and face threats.
- Implementation of the strategy.













Vision and Mission
Our Vision is spotting the lights on the archeological and heritage sites in
Abu Dhabi and making people aware that the UAEs Future is mainly derived
genuinely from its heritage
The destination will be the same but we will add some chairs and tables for
people to sit in addition to adding a small kitchen to prepare traditional foods
to make people feel the essence of UAE culture.
People will visit the place, they will eat traditional food and one of our staff
will explain to them about the site where the package includes site vision,
lunch or dinner and boat fees.
The value of this place is that it will give people an idea how Abu Dhabi island
had been protected in earlier times and how ships were guided through the
narrow sea pathway.
Mission statement: our mission is See Abu Dhabi through its heritage not
only through its future.
The purpose of this cultural site is introducing people to the heritage of the
UAE where though now we are making skyscrapers but also we had our own
art of building and those who claim that there is no heritage should see first
these places to learn more about the country.
The target market will be mainly tourists that are interested in the heritage
and archaeology and also we will make campaigns among Students and
schools to make them know these places around the country and not only this
tower.



Conclusion:
The first section of bridge during its establishment in Abu Dhabi. Up a one-
way bridge between the city of Abu Dhabi and the rest of the wilderness
areas. Tower in the background shows the control section, which is 200 years
old and is part of the fort which was used section control tower line of
defense against any invasion. Built the fort in a traditional style using wood
and colored soft sandy.





















Reference:
http://visitabudhabi.ae/ar/what.to.see/culture.and.heritage/al.maqtaa.fort.aspx
http://www.tripadvisor.com.eg/Attraction_Review-g294013-d2358809-Reviews-
Al_Maqtaa_Fort-Abu_Dhabi_Emirate_of_Abu_Dhabi.html
http://www.alittihad.ae/details.php?id=14474&y=2010
http://www.ae-id.com/vb/showthread.php?t=16925