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Future retail
Retail forms the core business activity at Future Group and most of its businesses in the
consumption space are built around retail. Future Groups retail network touches the lives of more
than 200 million Indians in over 61 cities and 65 rural locations across the country. The roup
currently operates around 1,000 stores spread over 10 million square feet of retail space.
!resent in the value and lifestyle sements" the roups retail formats cater to almost the entire
consumption e#penditure of a wide cross$section of Indian consumers.
%ed by !antaloon Retail" the roups flaship company" the roup manaes some of Indias most
popular retail chains like !antaloons $$ a chain of fashion destinations" Big Bazaar $$ a uni&uely
Indian hypermarket chain" Food Bazaar $$ a supermarket chain that blends the look" touch and
feel of Indian bazaars with aspects of modern retail like choice" convenience and &uality and
Central $$ a chain of seamless destination malls. 'ome of its other formats include" Depot" Shoe
Factory" Brand Factory" lanet Sports" a!!" "op 10" mBazaar and Star and Sitara. The roup
also operates Indias most popular online shoppin portal" future#azaar$com.
Retailin of products and services related to home buildin and home improvement is led throuh
the roups formats" %ome "o&n" a lare$format home solutions store" alon with speciali(ed
formats for home furniture and home furnishin throuh" Collection i and Furniture Bazaar and
consumer electronics throuh e'one and (lectronics Bazaar.
The roup also operates Indias leadin rural retailin chain" )adhaar that is present in over )*
locations in rural India. +adhaar" an ari$service cum rural retail initiative" provides a complete
solution provider for the Indian farmer.
In 200," !antaloon Retail was awarded the International Retailer of the -ear by the .'$based
/ational Retail Federation 0/RF1 and the 2merin 3arket Retailer of the -ear at the 4orld
Retail 5onress held in 6arcelona.
Consumer Finance
+ business division of Future 5apital 7oldins 0F571" Future *oney aims to set a new standard in the orani(ed
retailin for financial services and products by creatin a differentiated retail brand that will make retail finance
8'imple" 2asy and 5onvenient. These 8financial supermarkets provide a rane of innovative financial products and
services
Future 3oney proposes to leverae its reach and captive customer base to offer a one$stop solution for financial
products and services. 9ey product and service lines include consumer durable loans" personal loans" home e&uity
loans" credit cards" life and non$life insurance" mutual funds" forein e#chane and money transfer.
The roup has also launched Future 5ard" a uni&ue credit card cum loyalty card that offers loyalty benefits to card
holders in over 2: Future Group retail chains as well as other retail outlets
+nsurance
Future ,enerali
Future Groups foray into life and non life insurance services and products is led throuh Future Generali India %ife
Insurance 5ompany and Future Generali India Insurance 5ompany" respectively.
Future Groups partner" Generali Group was established in ;<=; in Italy and is now amonst the three larest
insurance companies in 2urope and is ranked =0th on the Fortune *00 list. It has more than ="*0"000
shareholders" ,0"000 employees and is present in :0 countries across the lobe.
The >oint venture company $ between !antaloon Retail and Generali Group $ Future Generali brins in a new wave
of innovation in the insurance space. +part from retailin insurance products in the e#citin environment
Future Capital Holdings
Future 5apital 7oldins %imited 0F571 is the financial services arm of the Future Group and has three primary
lines of business? in-estment ad-isory ser-ices" retail financial ser-ices and research.
F57 provides !rivate 2&uity and Real 2state investment advisory services to onshore and offshore clients. These
investment advisory services include investment analysis" research and recommendations.
F57 acts as the investment advisor to the Rs. =*0 5rore 0appro#imately .'@ <A 3illion1 .shiti/ 0enture Capital
Fund" an onshore '26I$reistered venture capital fund" whose main focus is developin retail malls in India. It also
acts as the investment advisor to three offshore investment manaers namelyB
Future 0entures
Future Centures" seeks to promote and participate in innovative and emerin business ventures in India. The
company intends to play a role in powerin entrepreneurship" by promotin or participatin in diverse business
activities" primarily in Dconsumption$ledE sectors in the country" which it defines as sectors whose rowth and
development will be determined primarily by the rowin purchasin power of Indian consumers and their
chanin tastes" lifestyle and spendin habits.
The company will also participate in businesses where it e#ercises control or influence" and can add value as
active shareholders" by utili(in the e#perience and knowlede of the Future Group" and specifically its parent"
!antaloon Retail.
Future *edia
Future 3edia India %imited" aims to create media properties in the ambience of consumption" and aid consumer$
brand enaement" convertin footfalls into eyeballs" creatin trends and thereby" the desire to chane.
The company was incorporated on 3arch <" 200) and its operations commenced from Fanuary ;" 200,. The
company offers relevant enaement throuh its media properties like Future 0isual Spaces, Future )cti-ation,
Future rint, Future 1adio, Future "0, Future Fuel and Future "heatre$
0isual spaces in the shoppin environment include shoppin trolleys" carry$bas" elevator doors" standees"
danlers" trial rooms" counters" in$store sinae" product displays and facades.
+monst print properties" Future 3edia offers *y 2orld" a monthly maa(ine for Future Group customers. Future
3edia has also launched Future "0" the first retailer$owned channel in India that aims to provide a completely
uni&ue audio$visual e#perience within an in$store environment.
Future F3(! is the TC network at 6!5% petrol stations" while Future "heatre has ac&uired on$screen media
rihts for all Ino# properties.
Future radio
In-store radio plays a big role in setting the ambience within a store and enhancing the
purchasing experience of consumers. The radio stations get the opportunity to reach out
to their listeners at a very effective consumer touch point retail, which makes a
listeners interaction with the brand as interesting as possible.
Future Radio has already started in-store radio in some of these consumer touch
points. The popular radio station !ed F" plays across #antaloon outlets$ while %ig F"
plays out across %ig %a&aars and Food %a&aars. 'ver time, Future "edia has plans to
launch its own in-store radio network
Red FM
Big FM
FUTURE FUEL: a first-of-its-kind television network at Petrol Stations
Future "edia, in association with %harat #etroleum (orp. )td, a *lobal Fortune +,, 'il
company, has recently launched an innovative form of digital communication- . network
of television screens, titled Future F/0), positioned at %#() petrol stations across the
(apital, would be used to cater to consumers in the .mbience of fuel consumption1.
This is the first time that #etrol 2tations are being used as a media opportunity, offering
a uni3ue and engaging media vehicle in out of home communications. Future F/0) is
the new answer to outdoor communications that engages audience with rich wallet
power, captive for a few minutes at petrol stations.
Future F/0), a Future "edia vertical driving consumer-brand engagement, will air
specially-created crisp content as well as advertisements, giving advertisers engaged
audiences. The attractive large-si&ed 45+ inches6 screens placed at prominent positions
will further enhance the ambience at the !etail 'utlets and give them a modern and hi-
tech look. 2creens would also be positioned inside the I7 8 '/T, %#()s branded
convenience stores, for the benefit of customers who visit them. .dvertisers could find
this medium very attractive since the dynamic images will offer a distinct advantage over
the static outdoor hoardings.
9hile the network is currently present only in 7ew :elhi, this will be spread over
prominent locations among the ;+,, strong %#() outlets across the country in a phased
manner. The company plans to extend the brand Future F/0) to other fuel companies
too.
"ultiplexes, in their effort to create one-stop entertainment destinations, have
succeeded in creating ideal spaces for high-impact advertising by extending the amount
of time a customer spends in the property. This has the dual benefit of increasing the
engagement of the consumer with the advertised brands. The advertising space in and
around multiplexes is ideal for ground activation of marketing campaigns thanks to the
captive audience that a multiplex provides.
To the nearly <+ million cinemagoers walking into multiplexes every year, it is a lifestyle
statement rather than =ust any cinema hall. In todays context, the cinema exhibition
business has proved to be a complex inter-play where an outstanding location, state-of-
the-art technology, luxurious and plush ambience, and warm customer friendly service
integrate to provide a world class cinema viewing experience to the patron. Today,
theatre is not only about watching a film, it is about being entertained. It is not only about
an experience, it is about being a part of the trend. Today, Theatre is the (ulture.
Forming a part of the Future Theatre bou3uet, are Inox and 0-23uare chains of
multiplexes as well as 0ros (inema, "umbai
FORMATS IN RETAIL
specialty Store: Narrow product line with deep assortment, viz apparel stores, book
stores etc. A clothing store would be a single line store, men's clothing store would
be limited line store & men's custom-shirt store would be a super specialty store.
Eample! "he limited, "he #ody $hop.
Departmental Store: $everal product lines-typically clothing, household goods,
home %urnishings- with each line operated as a separate department managed by
specialist buyers or merchandisers.
Eample! $ears, #loomingdale's.
Supermarkets: &elatively large, low-cost, low-margin, high volume, sel%-service
operation designed to serve total needs %or %ood, laundry & household maintenance
products.
Eample! 'roger, $a%eway.
Convenience Stores: &elatively small store located near residential area, open long
hours, seven days a week and carrying a limited line o% high-turnover convenience
products at slightly higher prices.
Eample! (-Eleven, )ircle '.
Discount Store: $tandard merchandise sold at lower prices with lower margins and
higher volumes. "rue discount stores regularly sell merchandise at lower prices and
o%%er mostly national brands.
Eample! *al-+art, 'mart.
O!price retailer! +erchandise bought at less than regular wholesale prices & sold
at less than retail, o%ten-le%tover goods, overruns and irregulars obtained at reduced
prices %rom manu%acturers or other retailers.
-actory outlets are owned and operated by manu%acturers and normally carry the
manu%acturer's surplus, discontinued or irregular goods.
Eample! +ikasa.dinnerware/, 0eter .shoes/
1ndependent o%%-price retailers are owned & run by entrepreneurs or by divisions o%
larger retail corporations.
Eample! ".2.+a, -ilene's #asement.
*arehouse clubs .or wholesale clubs/ sell a limited selection o% brand name grocery
items, appliances, clothing and other goods sold at deep discounts to members who
pay an annual membership %ees. *arehouse clubs serve small businesses & group
members %rom government agencies, nonpro%it organizations and some large
corporations. "hey operate in huge, low-overhead, warehouse like %acilities & o%%er
%ew %rills."hey o%%er rock bottom prices- typically 345 to 645 below super market
and discount stores prices but make no home deliveries and accept no credit cards.
Eample! $am's )lubs, +a )lubs.
Superstore! Averages 78,444 s9uare %eet o% selling space traditionally aimed at
meeting consumers' total needs %or routinely purchased %ood and non %ood items.
:sually o%%er services such as laundry, dry cleaning, shoe repair, check cashing & bill
paying.
A new group called ;category killers; carries a deep assortment in a particular
category & a knowledgeable sta%%.
Eample! #orders books & +usic, 1'EA.
)ombination stores are a diversi%ication o% the supermarket store into the growing
drug-and-prescription %ield. )ombination %ood & drug stores average 88,444 s9uare
%eet o% selling space.
Eample! 2ewel & <sco stores.
=ypermarkets range between >4,444 and 334,444 s9uare %eet and combine
supermarket, discount & warehouse retailing principles. ?roduct assortment goes
beyond routinely purchased goods & includes %urniture, large & small appliances,
clothing items and many other items. #ulk display & minimum handling by store
personnel with discounts o%%ered to customers who are willing to carry heavy
appliances and %urniture out o% the store. =ypermarkets originated in -rance.
Eample! )arre%our and )asino .-rance/, ?yrca, )ontinente and Alcampo .$pain/,
+ei@er's .Netherlands/.
"LA#ERS IN RETAIL
Pantaloon Retail (India)
Pantaloons managing director Kishore Biyani believes in changing the rules.
When Pantaloon started the Big Bazaar discount stores in 2002, malls were not
part o the shopping culture. Big Bazaar became a hit, as it combined the loo! and
eel o "ndian bazaars with aspects o modern retail li!e choice, convenience and
#uality. $ead#uartered in %umbai, the &s ',(00)crore company now operates
over ( million s# t across *0 cities.
Shoppers Stop
+ menswear store owned by K &ahe,a in the %umbai suburb o +ndheri in -..-
has now transormed into /hoppers /top, with 20 departmental stores. 1he
company entered airport retailing in a ,oint venture with the 2uance 3roup. "t
also launched "ndias largest hypermar!et, $ypercity. "n 200(, it bought the
4rossword boo!store chain.
Lifestyle
3rowing rom one store in Bahrain in -.0', the 2&")led 5andmar! 3roup today
operates over ( million s# t in the %iddle 6ast and "ndia. 1he groups irst
5iestyle store in "ndia opened in 4hennai in -.... 2ow it has '2(,000 s# t in
4hennai, $yderabad, Bangalore, 3urgaon and %umbai. "ts irst hypermar!et,
branded as 7%a8, is e8pected to open soon.
Reliance Retail
%u!esh +mbanis -(,000)people &eliance &etail has opened 2(0 convenience
stores, branded as 79resh, across the southern states. "t is now planning to launch
'0 such outlets in %umbai. &eliance &etail plans to invest &s 2(,000 crore on
hypermar!ets, supermar!ets and specialty stores in the ne8t our years. 1he irst
hypermar!et will be up in +hmedabad by the end o :uly.
Aditya Birla Retail
1he company, which will operate under the brand 7%ore, has selected two
ormats ; hypermar!ets and supermar!ets ; or its initial oray. 1he irst store
has opened in Pune. 5ast :anuary, the company ac#uired 1rinethra /uper &etail,
which has given it more than (,00,000 s# t and a strong presence in the /outh.
1he Birlas outlay or the business over the ne8t three years is &s .,000 crore.
Bharti Retail
1he worlds largest retailer Wal)%art, which preers to go it alone outside the </,
chose /unil %ittals Bharti 6nterprises as its partner in "ndia. 1he venture will
start with the cash = carry >wholesale? ormat, which could be e8tended to retail
operations once oreign direct investment is allowed in multi)brand retail, as is
e8pected. 1he entity is yet to start operations as the ormal agreement has not
been in!ed.
C$RRENT NE%S
Country's leading retail chain Future Group is going for a major expansion of its Big
Bazaar chain of outlets, with the company planning to take the total number of stores to
!" by #une $""%&
Big Bazaar has presently %$ outlets across the country and ha'e plans to add o'er (!
stores by the end of #une $""%, Future Group )irector *akesh Biyani said&
Besides, the company is also exploring for a !"+!" joint 'enture with ,nternational Group
for its kids wear segment&
-.e are exploring 'arious proposals and options to maximise our efficiency and
operations,- he said on the sidelines of the /ure 0 /lay *etail 1ummit&
.hen asked about the media reports regarding Future Group plans' to split the company
into two specialised segment consisting of front2end and back2end retail, Biyani refused
to comment on the issue&
-3he company cannot comment on speculated stories run by sources& 3here is no official
announcement or decision in this regards,- Biyani said&
4e added that the company's expansion will be fully funded, with its own capital&
-3he funding plans is being done by preferential allotment and we ha'e already decided
about the amount,- he said&
Future Group is also starting its own ethnic women's wear stores and the first one will
start by 5ugust this year&
-5 total ethnic in the women' wear category will come up in 'arious cities and the stores
will be on !,"""26,""" s7 feet,- Biyani added that the company is planning to grow by
!2$" per cent in apparel wear and double its sales of ethnic women wear in the next few
years&
3he company is also looking for an increase of !"2!! per cent in its total sales o'er the
next fi'e years&
RETAIL MAA!EMET
BI! BA"AAR
Future &roup
?antaloon &etail is the %lagship enterprise o% the Future &roup, which is
positioned to cater to the entire 1ndian consumption space. "he Future
&roup operates through si verticals! Future &etail .encompassing all retail
businesses/, Future )apital .%inancial products and services/, Future #rands
.management o% all brands owned or managed by 'roup companies/,
Future $pace .management o% retail real estate/, Future Aogistics
.management o% supply chain and distribution/ and Future +edia
.development and management o% retail media/.
Future )apital =oldings, the 'roup's %inancial arm, %ocuses on asset
management and consumer %inance. 1t manages two real estate investment
%unds .=orizon and 'shiti@/ and consumer-related private e9uity %und,
1ndivision. 1t also plans to get into insurance, consumer credit and other
consumer-related %inancial products and services in the near uture.
Future &roup's vision is to, ;0eliver Everything, Everywhere, Everytime to
Every 1ndian )onsumer in the most pro%itable manner.; <ne o% the core
values at Future &roup is, '1ndianess' and its corporate credo are - &ewrite
rules, &etain values.
#ig #azaar - 1sse sasta aur accha kahin nahi
#ig #azaar, one o% the biggest retail %ormat o% ?antaloon &etail .1ndia/
Aimited, has democratized shopping in 1ndia and is much more than a
hypermarket. =ere, one %inds over B(4,444 products under one roo% that
cater to every need o% a %amily, making #ig #azaar 1ndiaCs %avorite shopping
destination. *here #ig #azaar scores over other stores is its value %or money
proposition %or the 1ndian customers.
$pread across 68444 s9.%t. At Aandmark, -A"1+A NADA&, #ig #azaar, one
%inds a huge variety o% products to select %rom with a good price and 9uality.
*ith the ever increasing array o% private labels, it has opened the doors into
the world o% %ashion and general merchandise including home %urnishings,
utensils, crockery, cutlery, sports goods and much more at surprisingly low
prices.
1n recent years, #ig #azaar has adopted value pricing in which they win loyal
customers by charging a %airly low price %or a high E 9uality o%%ering.
=owever, consistent low price %or the products is not only the universally
desired characteristic, it is also a surrogate %or di%%erent o%%ers provided by
these stores at di%%erent intervals o% time.
$abse $aste "een 0in . #ig days /
F3G 2an &epublic 0ay A National =olidayH
#ig #azaar +arketing 0epartment gave a new thought on this day in 344G
they started a new shopping %estival, i.e.
$abse $aste "een 0in . None o% the retail industry were aware about these
surprise shopping %estival . #ig #azaar did it in its own wayII
"hey showed this National holiday can be celebrate in %estival mode , while
doing shopping #ig bazaar throwed
:p to G85 o% on each & every products in the store %or three days. $o the
promotion was called $abse $aste "een
0in.
*hat #ig #azaar did $pecialJ
+arketing
Above the line activities %or $$70 involes!
All the leading channel had $$70 B4 $pot in each E.$ony, $et+a.
Advt in Aeading Newspaper like $akal, Aokmat, 1ndian Epress.
&adio! &adiomirchi BG $pot in a day.
#elow the line activity %or $$70 involes!
&oad $how ,0istribution o% lea%lets, 1nvitations in near by societies &
)orporates,$ms Activity, )able scroll,=oardings,=uman #anners.
+arketing Epenses!
1n 344G! B.8)&
1n 344(! 7.8)&
1n 344>! 8)&
"arget Audience
K #ig #azaar targets higher and upper middle class customers.
K "he large and growing young working population is a pre%erred customer
segment.
K #ig #azaar speci%ically targets working women and home makers who are
the primary decision makers.
1t is part o% #ig #azaarCs .owned by #iyaniCs Future &roup/ new Duerrilla
+arketing $trategy. Duerrilla %orce is divided into small groups that
selectively attack the target at its weak points. *ah lah, enter the uture
and in the world o% cut throat competition, corporate use etension o% the
same strategy in marketingLhmmmm never imagined this while we were in
our shortsII )orporate like coke, pepsi, etc have been using the same %or
9uite some time now and the latest entrant is our very own MFuture &roupC-
#ig #azaar, ?antaloons, Future #azaar, eNone are all part o% this 'roup and
they are taking on the biggies like $hoppers $top, Ai%estyle, and "ataCs
*estside. *ith retail market in 1ndia especially in metros where standard o%
living and disposable income is at an all time high, competitors will vie %or
the market share and can stoop to any levels while marketing their products.
Duerilla marketing is @ust one o% the strategies and surely one can learn a lot
%rom the ongoing battle, especially people interested in marketingOmarketing
techni9ues.
?AN"AA<<NC$ ?&<-1AE
?antaloon &etail .1ndia/ Aimited, is 1ndiaCs leading retailer that operates
multiple retail %ormats in both the value and li%estyle segment o% the 1ndian
consumer market. =ead9uartered in +umbai .#ombay/, the company
operates over 8 million s9uare %eet o% retail space, has over 784 stores
across 64 cities in 1ndia and employs over B>,444 people.
"he companyCs leading %ormats include ?antaloons, a chain o% %ashion outlets,
#ig #azaar, a uni9uely 1ndian hypermarket chain, -ood #azaar, a
supermarket chain.A subsidiary company, =ome $olutions &etail .1ndia/
Aimited, operates =ome "own, a large-%ormat home solutions store,
)ollection i, selling home %urniture products and E-zone %ocused on catering
to the consumer electronics segment.?antaloon &etail was recently awarded
the 1nternational &etailer o% the Pear 344( by the :$-based National &etail
-ederation .N&-/ and the Emerging +arket &etailer o% the Pear 344( at the
*orld &etail )ongress held in #arcelona.?antaloon &etail is the %lagship
company o% Future &roup, a business 'roup catering to the entire 1ndian
consumption space.
F$T$RE &RO$"
Future &roup is 1ndiaCs leading business 'roup that caters to the entire
1ndian consumption space. Aed by +r. 'ishore #iyani, the Future &roup
operates through si verticals!
KFuture &etail
KFuture )apital
KFuture #rands
KFuture $pace
KFuture +edia
KFuture Aogistics.
Apart %rom ?antaloon &etail, the groupCs presence in the retail space is
complemented by 'roup companies, 1ndus Aeague )lothing, which owns
leading apparel brands like 1ndigo Nation, $cullers and :rban Poga, and
Dalay Entertainment Aimited that operates #owling )o, $ports #ar, -B37
and #rew #ar.
Future )apital =oldings, the groupCs %inancial arm, %ocuses on asset
management and consumer credit. 1t manages assets worth over QB billion
that are being invested in developing retail real estate and consumer-related
brands and hotels. "he 'roup has launched a consumer credit and %inancial
supermarket %ormat, Future +oney and soon plans to o%%er insurance
products through a @oint venture with 1talian insurance ma@or,Denerali.
&RO$" R1$1<N
Future &roup shall deliver Everything, Everywhere, Every time %or Every
1ndian )onsumer in the most pro%itable manner.
&RO$" +1$$1<N
*e share the vision and belie% that our customers and stakeholders shall be
served only by creating and eecuting uture scenarios in the consumption
space leading to economic development.
*e will be the trendsetters in evolving delivery %ormats, creating retail realty,
making consumption a%%ordable %or all customer segments E %or classes and
%or masses.
*e shall in%use 1ndian brands with con%idence and renewed ambition.
*e shall be e%%icient, cost- conscious and committed to 9uality in whatever
we do.
*e shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving %orce to make us success%ul.
)<&E RAA:E$
1ndianness! con%idence K in ourselves.
Aeadership! to be a leader, both in thought and K business.
&espect K & =umility! to respect every individual and be humble in our
conduct.
1ntrospection! leading to purpose%ul K thinking.
<penness! to be open and receptive to new ideas, knowledge and K
in%ormation.
Raluing and Nurturing &elationships! to build long term K relationships.
$implicity K & ?ositivity! $implicity and positivity in our thought, business
and action.
Adaptability! to be %leible and K adaptable, to meet challenges.
-low! to respect and understand the K universal laws o% nature.
)<+?ANPC$ 2<:&NEP
BS>(! )ompany incorporated as +anz *ear ?rivate Aimited. Aaunch o%
?antaloons trouser, 1ndiaCs %irst %ormal trouser brand.
BSSB! Aaunch o% #A&E, the 1ndian @eans brand.
BSS3! 1nitial public o%%er .1?</ was made in the month o% +ay.
BSS6! "he ?antaloon $hoppe E eclusive menswear store in %ranchisee
%ormat launched across the nation."he company starts the distribution
o% branded garments through multibrand retail outlets across the
nation.
BSS8! 2ohn +iller E -ormal shirt brand launched.
BSS(! ?antaloons E 1ndiaCs %amily store launched in 'olkata.
344B! #ig #azaar, M1s se sasta aur accha kahi nahinC - 1ndiaCs %irst
hypermarket chain launched.
3443! -ood #azaar, the supermarket chain is launched.
3446! )entral E M$hop, Eat, )elebrate in the =eart o% <ur )ityC - 1ndiaCs %irst
$eamless mall is launched in #angalore.
3448! -ashion $tation - the popular %ashion chain is launched
344G! Future )apital =oldings, the companyCs %inancial arm launches real
estate %unds 'shiti@ and =orizon and private e9uity %und 1ndivision.
?lans %orays into insurance and consumer credit.+ultiple retail
%ormats including )ollection i, -urniture #azaar, $hoe -actory, ENone,
0epot and %uturebazaar.com are launched across the nation.Droup
enters into @oint venture agreements with E"A+ &roup and Denerali.
344(! &etail %ormat =ome "own is launched in Noida.
344>! &etail %ormat =ome "own is launched in Aucknow
A*A&0$ & &E)<DN1"1<N$
344(
National &etail -ederation Awards 1nternational K &etailer %or the Pear 344(
E ?antaloon &etail .1ndia/ Atd
*orld &etail K )ongress Awards
Emerging +arket &etailer o% the Pear 344( E ?antaloon &etail .1ndia/ Atd
=ewitt #est Employers 344( K
#est Employers in 1ndia .&ank B6th/ E ?antaloon &etail .1ndia/ Atd
?) *orld 1ndian *ebsite Awards K
#est 1ndian *ebsite 1n "he $hopping )ategory - -uturebazaar.com
&eaderCs 0igest K "rusted #rands ?latinum Awards
"rusted #rands ?latinum Award .$upermarket )ategory/ E #ig #azaar
344G
&etail Asia ?aci%ic "op 844 K Awards
Asia ?aci%ic #est o% the #est &etailers E ?antaloon &etail .1ndia/ Atd
#est &etailer in 1ndia E ?antaloon &etail .1ndia/ Atd
Asiamoney K Awards
#est +anaged )ompany in 1ndia .+id-cap/ E ?antaloon retail .1ndia/ Atd.
Ernst K & Poung Entrepreneur o% the Pear Award
Ernst & Poung Entrepreneur o% the Pear .$ervices/ E 'ishore #iyani
)N#) 1ndian #usiness K Aeaders Awards
"he -irst Deneration Entrepreneur o% the Pear E 'ishore #iyani
1mages &etail Awards K
#est Ralue &etail $tore E #ig #azaar
#est &etail 0estination E #ig #azaar
#est -ood & Drocery $tore E -ood #azaar
&etail -ace o% the Pear E 'ishore #iyani
&eadersC 0igest K Awards
?latinum "rusted #rand Award - #ig #azaar
)N#) Awaaz )onsumer K Awards
+ost ?re%erred Aarge -ood & Drocery $upermarket E #ig #azaar
&eid K & "aylor Awards %or &etail Ecellence
&etail Entrepreneur o% the Pear E 'ishore #iyani
Layout
In todays competitive environment store design has now become a strategic tool for
differentiating the offerings of the store and retaining customers. (ustomers perception
regarding in-store design has changed. They see shopping as an activity which gives fun
and excitement. (ustomers like to shop in a changing and exciting environment.
!etailers are developing innovative strategies for store design. 2tore design is now
become a marketing tool for retailers. Thoughtful design of physical elements is a
significant aspect for communicating store image to customers. !etailers are giving
more attention on creating favourable in store environment for customers, this re3uires
deep understanding of the target customers.
In retail environment now more systematic attention is been given to efficient designing
of the store which influences the buying behaviour of the customers. >isual
merchandising and store layout are considered as most significant elements of in-store
design. >isual merchandising coordinates stores marketing, positioning and
communication strategy. Thoughtful in-store display creates favourable appearance of
the store for the target customer and attracts them towards products. 0ffective display
provides easy accessibility of product to target customers and demonstrate the products
in a way to make selection process easy for the customers. 0fficient design of the store
layout contributes to profitable utili&ation of store space. 0fficiently designed layout can
create en=oying the environment by providing convenient shopping. !etailers adopt
different patterns of store layout to encourage circulation of the customers to all parts of
the store and to provide easy accessibility of merchandising.
The ultimate ob=ective of efficient store design is to increase sales and profit of the store.
:irectly or indirectly the elements have some impact on the buying behaviour of the
customers. >isual merchandising is considered to create an interest in the customers
and create a favourable image of the store in the mind of the customers. 2tore layout
provides convenience to customers and makes shopping smooth. !etailers always try to
create favourable psychological impact on customers by designing element of the store
in most sophisticated way. 0.g. retailers use graphics with social meanings to associate
customers with some life style.
#eople often complain that %ig %a&aar outlets always look very crowded. %ut few reali&e
that it is concisely designed to look =ust like that. 9hen the shop looks neat and empty,
the masses never walk into it. There has to be what is called the ?button brush effect,
and an ?organi&ed chaos. .s Indians, we like bumping into people, chatting, gossiping
and eating while we shop@
%ig %a&aar layout consists of layout of long rows of parallel fixtures, with no aisles
because aisles can be boring they restrict space and cant be dramati&ed. .t %ig %a&&ar,
they create multiple cluster or mini-ba&aars within every store. It was designed as an
agglomeration of ba&aars with different sections selling different categories.
AIt uses s#a$e effi$ientl%&
It #rovides eas% sitting of 'er$(andise and linking of t(e #rodu$t
t(roug(out t(e store&
It allows 'ore $usto'ers in t(e store at an% ti'e&
Allows staff of t(e store to work easil% alongside t(e $usto'ers wit(out
distur)ing t(e'&
Provide self-servi$e at'os#(ere
The structure of %ig ba&aar at phoenix mill in "umbai covers two floors that is basement
middle level and first floor.
The basement includes
Furniture
Bome lein
"obile &one
2tar and sitare
'pticians
9atches
The middle level includes
0lectronic items
The first floor includes
"en , ladies and kids wear
.pparels
Foot wear
"usic
Toys
1tationary
Services
%ig %a&aar provides a wide range of services to its customers like Trial rooms ,
elevators, car parking , security, baggage counter , trolleys so that one could shop easily
They even provide them with after sale services in case of buying electronic items. 'ne
of the ma=or service provided by them is one stop shop as one could get a whole range
of items under one shop and at the most reasonable price. They always have their
outlets in such a location where it is easy to commute.
They have also given ma=or emphasis to convince for customers in which layout has
played a ma=or role. The layout of the store is so effective that customers find their way
out of what they want. %ig %a&aar provides good employee service i.e their salesmen
are always redy to provide help. 0mployee service is often neglected as part of good
retail marketing but customer and employee interaction can be used as the significant
tool for retail marketing.
Promotion
%ig %a&aar uses various promotional strategies like the prices on 9ednesdays are very
low compared to other retailers, this helps is bringing in a huge number of customers
they even have a concept of *BI! +A,- which means they give huge discounts to their
customers on the <5
TB
of Can and on D+
TB
.ugust. 'n such days they come up with
promotional offers like bring old items from your house and take huge discounts and
freebies.
3hey come up with offers like
School Jao Khushi Khushi:
:iscounts on all school re3uirements like school bags, water bottles 8
lunchboxes.
l9in a pencil case with every purchase worth !s. +,, 8 above
l2end us your experience of the A%est day that you had in schoolE the most
humorous one will get a free shopping trip worth !s D,,,,F-
l)ucky draw shop for !s D,,,, 8 above, drop in your kids name into our drop
box D, lucky kids will get G,H off on an 7IIT course
l2hop for !s +,, 8 above, drop in your kids painting the best painting will get
sponsored for an art course.
.(us(i ki )arsaat:
A:iscounts ki barishE various discounts across the board
2pecial discounts on raincoats 8 umbrellas
)ucky :raw 'n purchases worth !s. D,,, 8 above drop in your name into
our drop box 8 you could be one of the G families to en=oy the rains in *oa.
#urchase goods worth !s +,, complete the slogan I love the rains in "umbai
becauseI 8 win you own customi&ed umbrella get your friends 8 family
photograph screen printed on it.
Steal a deal:
0ach ob=ect will have their individual price-tags.The consumer bargains on the
"!# with the counter sales girlThe counter sales girl will be given a Alowest
bargainE slip for each piece of merchandise. The consumer who is able to match
the best Alow bargainE walks away with her goodies.
/a##% Fat(er0s +a%:
*et caught shopping with your :ad on Fathers :ay 4<,
th
Cune6 8 get a <,H
discount on your total bill
2hop for !s +,, 8 above - submit a picture if your :ad 8 you the best pair
wins a complimentary dinner at (opper (himney
"ake purchases worth !s G,, 8 above 8 fill in a line on what your :ad means to
you 8 win tickets to the latest blockbuster movie.