Performance Management Applications

G a i n I n s i g h t T h r o u g h o u t t h e E n t e r p r i s e
Applications that Span the
Enterprise
1
Managers need a consolidated view of their key
enterprise metrics and performance indicators in
order to make intelligent decisions. Performance
Management Applications Analytics deliver focused
solutions to meet your business requirements by
providing insightful and timely analysis, which
allows users to take immediate action to address key
business issues.
Prepackaged Intelligence
Performance management applications represent the
next generation of business intelligence (BI). They
consist of domain-focused business metrics, prebuilt
dashboards and scorecards, and best-practice analysis
techniques for gaining business insights. Applications
can also provide your managers with a framework for
business analysis. In addition, your entire
organization can benefit from management of
disparate data sources using a data warehouse, as
well as unprecedented flexibilty to implement and
customize prepackaged analytics.
The Buy-and-Extend Approach
Performance management applications are extensible
to reflect the different needs of our customers. From
prebuilt data models right through to analytics,
customers can extend the applications to match their
unique requirements:
Buy applications with built-in best practices and
data models for a faster time to return on
investment, less cost, and less risk
Extend the base data models and applications to
reflect that which is unique to your own
business
The Business Objects product line provides the industry's leading suite of
business intelligence products.
Performance management applications from
Business Objects provide prepackaged metrics,
reports, and analytics covering customers,
products and services, supply chain, human
resource, and finance functions. These
applications contain best practices for business
analysis and are supported by a customizable
framework that enables them to be adapted to
the unique needs of each customer.
Prepackaged Applications
2
Analytic Applications
Increase Profitable Relationships
While its important to retain customers, its even
more important to retain the right customers. But
how do you know who the right customers are? The
rich functionality of BusinessObjects Customer
Intelligence makes it possible for your organization to
identify your most profitable customers, optimize
sales activities around those customers, identify
successful marketing campaigns, and take action. In
addition, the application gives managers insight into
call center activity and changing customer behavior,
allowing them to take action before its too late.
Customer Intelligence also analyzes information
pertaining to customer-facing account teams. It can
answer questions such as: How does my pipeline look?
How are we closing compared to our forecast by region/by
sales person/by product? Which customers are contributing
to our profitability and which ones are not?
Industry-Leading Analytics
Performance Management Applications from
Business Objects provide guided analysis, a feature
that walks your users through each application to help
them get to the heart of their question. And because
users are often outside their comfort zone when
analyzing other areas of the organization, each
application has an embedded encyclopedia that offers
tutorial elements for every analytic. These tutorials
include business descriptions, a glossary of terms,
and answers to key business questions.
Our performance management applications include:
Analytic applications that drive insight
throughout your key business segments: customers,
products and services, supply chain, human
resources, and finance
Analytic solutions that enable users to
understand and analyze key information, to
answer specific business issues within industry
verticals, and throughout compliance
environments
Industry best practices across the enterprise.
Deliver Industry Best Practices
with Applications
3
Improve Supply Chain Performance
Flexibility, responsiveness, and reliability are the
critical elements that make up a successful supply
chain in todays marketplace. BusinessObjects Supply
Chain Intelligence provides you with a comprehensive
solution that allows you to evaluate, monitor, and
improve your supply chain performance and efficiency.
With this application, you can improve supplier
management, increase manufacturing efficiency,
optimize delivery and return management, and more.
Following the proven supply chain operations
reference (SCOR) framework from the Supply Chain
Council, a leading industry trade association, Supply
Chain Intelligence provides key performance
indicator (KPI) benchmarks and best practice
methodologies to help your users analyze supply
chain cycle times, inventory holding costs, and
demand forecasts.
Optimizing product profitability requires you to make
decisions based on a variety of factors including
product mix and pricing, product promotions, sales
channel performance, and customer behavior.
BusinessObjects Product and Service Intelligence is
tailored for your organizations sales, marketing, and
operational managers, as well as brand and category
managers. It provides key insights into product
behavior that impacts brand strategy, promotional
and merchandising mix, and product lifecycle
management issues.
Product and Service Intelligence helps you answer
questions such as: How is my growth, value, and volume
for a particular product? How much impact do new and
de-listed products have on our total revenue? Are my
promotional sales higher than last year? Product and
Service Intelligence allows you to optimize product
profitability and identify cross-sell and up-sell
opportunities, while tying into the other analytics in
the suite. This ensures that sales opportunities are
profitable to the overall business, and can be sourced
through the existing constraints in your
organizations supply chain.
We chose analytics from Business Objects
because their solution offers analytics that help
us make fast decisions that have a positive
impact on our business.
Olivier Paijens, Software Development Manager,
Sanoma Magazines Belgium
Supply Chain Intelligence provides visibility and actionable insight across the supply chain.
Use industry best practices
to analyze your buisiness.
Dig into the details
behind the numbers.
Highlight key variances
to take corrective action.
Extreme Business Insight
4
Maximize Employee Recruitment,
Retention, and Results
Organizations are faced with more complex employee
issues than ever beforefrom designing compensation
and incentive plans around the companys highest
performers to dealing with independent contractors,
foreign visa requirements, and a myriad of payroll
and federal reporting requirements. BusinessObjects
Human Resource Intelligence can provide insights to
your human resources (HR) managers by supplying
the answers to a variety of critical issues. Whether
they are dealing with employee retention and
turnover rates, or sales commissions and bonus
payouts, your HR team needs to have confidence in
the security, confidentiality, and accuracy of their
data. Like our other applications, Human Resource
Intelligence allows your HR managers to access the
data they need when they need it, so they can make
highly informed personnel decisions.
Measure Financial Performance
BusinessObjects Finance Intelligence provides your
finance managers with the ability to evaluate and
improve financial performance, review a wide array
of financial activities, and optimize internal
processes. The modules in Finance Intelligence will
provide your organization with a comprehensive
report card on its financial health covering
everything from the profit and loss sheet, revenue
plan and forecast, balance sheet, and general ledger.
By managing your revenue cycle, you can make
informed cash and revenue forecasts. Plus you can
ensure that your decisions contribute to strong
business performance.
The modules of the Finance Intelligence application
enable your users to evaluate and improve financial
performance, review financial activities, and optimize
financial processes. All modules are designed to cater
to either single legal entities and full company-wide
consolidated results. Through its web-based
interface, the Finance Intelligence analytics facilitate
the distribution of information to both your internal
and external customers.
Performance management applications from Business
Objects are the next step in the evolution of business
intelligence. Readily deployable, easily learned, and
scalable across the enterprise, Performance management
applications from Business Objects are engineered to
deliver rapid return on investment (ROI) by helping
your organization drive revenue, cut costs, and build
customer loyalty.
Deploy custom dashboards and scorecards across the organization
to increase alignment.
Focused Analysis for Specific
Business Issues
5
Analytic Solutions for Retail
Customer Profiling and Campaign Management
Analytics enables retailers to understand their
customers, develop appropriate strategies, run relevant
campaigns to them, and monitor the success of those
campaigns.
Store Assortment Optimization Analytics enables
category managers to increase product sales revenue
and profitability through improved company-wide,
store segment and store assortment composition and
by monitoring a standardized best-practice process.
Vendor Performance Management Analytics enables
supply chain managers to improve stock levels and
customer satisfaction through improved stock
availability and the frequent and effective monitoring
and control of vendor service performance.
Analytic Solutions for Consumer
Packaged Goods (CPG)
Sales and Marketing Effectiveness Analytics enables
consumer packaged goods manufacturers to
understand their distributors, track their sales
execution, and monitor the success of the sales and
marketing process.
Brand Assortment Optimization Analytics enables
brand managers to drive sales and profitability
through improved company-wide, customer segment
and customer brand composition and through the
monitoring of a standardized best-practice process.
Analytic Solutions for Finance
Sarbanes Oxley Compliance Analytics enables the
CEO, CFO, and the finance department to improve
the integrity of both financial information and
internal controls, giving them the confidence to
approve and sign-off on financial results.
Extreme Insight into Key Areas of the
Business
Analytic solutions from Business Objects are focused
solutions which meet the needs of specific business
issues in industry verticals today, such as interactions
with customers, suppliers, and the performance of
products. With this focused and up-to-date
information, organizations can react and take action
immediately.
Process-Aligned Analysis
The analytic solutions provide the means by which
users can follow a disciplined procedure to ensure
that key analysis is performed at each stage of the
process, providing direction to the next business
decision. Communicate issues to your colleagues,
such as the lack of adherence to internal compliance
processes, or the success of a particular type of
campaign, notify others when a task has been
completed and alert others to incomplete tasks.
Customer Profiling and Campaign Management Analytics enables retailers to
profile their customers, promote effectively, and monitor the campaign process.
Profile customers
Promote effectively
Monitor campaign
success
S
p
e
c
i
a
l
O
f
f
e
r
Profile
A Data Warehouse for the Enterprise
6
Consolidate Enterprise Data
Multiple operational systems, high data volumes, and
tactical deployments of disparate BI products can
result in inconsistent and outdated information. Data
warehouses that are not optimized for analytics,
together with a proliferation of disconnected data
marts, typically result in limited value for your end
users and a high total cost of ownership (TCO).
BusinessObjects Warehouse is designed from the
ground up to provide robust cross-departmental
insight. It packages best-practice data warehousing
techniques and provides organizations with
consolidated enterprise data that is optimized for
reporting and analysis. Built to support the broad, yet
modular approach of performance management
applications, BusinessObjects Warehouse provides a
single definition of entities such as time, customer,
product, and sales, to provide users with the ability to
make decisions based on a single version of the truth.
Open and Flexible Architecture for
Easy Customization
The goal of a data warehouse is to deliver analytics,
metrics, KPIs, advanced analysis, dashboards, and
scorecards efficiently to business users while also
allowing them to perform their own queries. To do
this, a data warehouse must be able to handle
complex hierarchies and cope with continuously
evolving data sources and business user
requirements. It must also be easy to maintain and
upgrade, and it must provide integrated metadata
from source system to scorecard. BusinessObjects
Warehouse is customizable and extensible, allowing it
to fit into an already complex infrastructure.
The Best Choice on the Market Today
Business Objects has the most comprehensive
performance management offering on the market
today. With insightful analytics, an unparalleled
framework supporting customized development, and
an integrated data warehouse, Business Objects
provides your organization with the insight you need
to extend your competitive advantage. To learn more
about Business Objects products and services visit
www.businessobjects.com.
Access, integrate, and deliver data from disparate systems with BusinessObjects Warehouse.
BusinessObjects Warehouse
OLAP Other Applications Legacy Data ERP, CRM, SCM Local Data Web
To accelerate BI time to value, BusinessObjects
Warehouse delivers packaged data integration
and a comprehensive, flexible
analytic data model.
P
r
i
n
t
e
d

i
n

t
h
e

U
n
i
t
e
d

S
t
a
t
e
s

N
o
v
e
m
b
e
r

2
0
0
4

(
A
u
t
h
o
r
:

G
.

W
e
i
s
m
a
n
t
e
l
;

C
o
n
t
r
i
b
u
t
o
r
s
:

C
.

C
l
a
i
b
o
r
n
e
,

D
.

D
i
c
o
c
h
e
a
,

J
.

M
e
e
g
a
n
)

P
T
#
B
R
3
3
7
-
E
.

www.businessobjects.com
Americas
Business Objects Americas
3030 Orchard Parkway
San Jose, California 95134
USA
Tel: +1 408 953 6000
+1 800 877 2340
Asia-Pacific
Business Objects Asia Pacific Pte Ltd
350 Orchard Road
#20-04/06 Shaw House
238868
Singapore
Tel: +65 6887 4228
Europe, Middle East, Africa
Business Objects SA
157-159 rue Anatole France
92309 Levallois-Perret Cedex
France
Tel: +33 1 41 25 21 21
Japan
Business Objects Japan K.K.
Head Office
Yebisu Garden Place Tower 28F
4-20-3 Ebisu, Shibuya-ku
Tokyo 150-6028
Tel: +81 3 5447 3900
For a complete listing of our sales offices, please visit our web site.
Business Objects owns the following U.S. patents, which may cover products that are offered and licensed by Business Objects: 5,555,403,
6,247,008 B1, 6,578,027 B2, 6,490,593 and 6,289,352. Business Objects and the Business Objects logo, BusinessObjects, Crystal
Reports, Crystal Enterprise, Crystal Analysis, Web Intelligence, RapidMarts and Business Query are trademarks or registered trademarks of
Business Objects SA or its affiliated companies in the United States and other countries. All other names mentioned herein may be
trademarks of their respective owners. Copyright 2004 Business Objects. All rights reserved.