Overcoming Overwhelm

Andrew is the Aussie bloke living in the U.S.
, Heather is the American gal living in

Australia; together they travel the world sharing strategies on how to put your
business on autopilot. Doing business online is no longer about having a website. To
get more clients and take care o the ones you have, you!ll need a map. They!ve got
it. So, sit back and rela", and welcome aboard. This light is bound to Autopilot #our
$usiness.
Andrew McCauley: %n today!s podcast, we are talking about the overwhelm that
strikes everybody online.
MC: Have you picked up our online survival guide yet& 'et prepped or the uture o
online marketing by going to www.aybguide.com.
Andrew McCauley: Hey everybody( This is Andrew )c*auley. +elcome to ,odcast
-..( .. / +e are talking about overwhelm(
+hat happens when people go into overwhelm& Are you suering rom overwhelm& %
think we all suer rom overwhelm somewhere along the way. There is so much to
learn, so much to do. How do you attack it& How do you make it work or you& And
how do you take a breath and say, 0#ou know what& This is not so bad.1
Speaking o taking a breath, here comes the lovely Heather ,orter. Hey, H(
Heather Porter: Hello, Andrew, and hello hello everybody( How are you guys& %
hope you!re well wherever you are in the world right now.
Andrew McCauley: How are you, H& +hat!s going on&
Heather Porter: #eah, %!m really good, actually. % think we!ve had a really good
week, you know. +e!re doing, like, a rebrand o our business and we!re ocusing on
our ne"t 234day plan and a lot o clarity. #ou know, it!s been good.
Andrew McCauley: %t has been good, actually, and % strongly suggest that
businesses do this sort o stu / this sort o stu meaning, you know, have a look,
take a break, take a breath, have a look at what you!re doing, where you!ve been,
and ind out where do you want to go rom there and then start to put it into plan.
#ou know, %!ve been doing that the last couple o days and we have a lot more couple
o days to go. $ut it!s 5ust given us a whole lot o clarity around what we want to do
and how we want to go, what we want to do moving orward.
Heather Porter: % think it!s kind o a part o why we!ve 5ust come up with this whole
business overwhelm topic because we have so much we want to accomplish in the
ne"t year and, like anyone, you see all this stu that you want to accomplish and you
get overwhelmed, but when you actually do e"ercises like chunking it down into
actually 234day chunks / and then, rom there, the bits that you have to do and how
to actually accomplish each o those steps / it suddenly becomes clear and doable
which is important.
Listen to the podcast here: http://autopilotyourbusiness.com/podcasts/66-overcoming-overwhelm-online/
Get a copy of our Online Survival Guide here: http://aybguide.com
www.autopilotyourbusiness.com
Andrew McCauley: #ou know, we!ve looked at this / 5ust or people listening / we
looked at what we were doing and we had a lot o things going on and someone said
to us, 06h, how do you keep up with it all&1 and we sort o shook our heads and said,
0+e 5ust do.1 $ut, realistically, it wasn!t good or us because we had too many
7338398:; unclear< and too many 7338398:= unclear< so we actually cut a lot o
things out, you know, middle o last year. And, now, although, you know, we!ve got a
lot o things that we want to do this year, we believe that are all achievable without
losing ocus on what we need to get done.
Heather Porter: >ery important.
Andrew McCauley: #es.
Heather Porter: So, now, Andrew, what have you learned over the last week&
Andrew McCauley: 6h. +ell, % discovered something really, really cool.
Heather Porter: 6h, okay.
Andrew McCauley: ?ow, % think many, many, many, many moons ago, % spoke
about one o my avorite apps on the laptop or on desktop called @nounce or
)ySpeed where you could speed up videos and you could watch videos in a aster
speed. #ou know, because % love listening to videos, % watch videos all the time,
especially educational ones. And, you know, sometimes, you don!t want to listen to
them at normal speed; you can actually take in the inormation aster than what they
speak about.
Anyway, %!ve discovered a new app on the i,ad called Swit. Have you ever heard o
this app&
Heather Porter: ?o. Does it do the same thing& Does it speed it up&
Andrew McCauley: So, it does the same thing, right& $ut it!s not 5ust videos; it
does audios as well( And you can download movies, you can download in there, or
you can stream it straight rom a website whether it!s #ouTube or whatever or iTunes.
So, not only are you streaming this stu aster and taking it in, you can actually
bookmark sections to listen to it over again and again and again i you want to. $ut
Swit is a very, very cool app. %t is e"pensive though. %t!s going to cost you AB.22 but,
i you can aord that, then you are going to en5oy Swit because %!ve done, you
know, we did a lot o educational programs and memberships that we listen to and,
sometimes, those videos won!t play on @nounce or )ySpeed. So, % play them on my
i,ad and now % can carry this stu around and watch whatever % want to watch in
super4ast speed which is pretty, pretty, pretty cool.
?ow, do you use anything like that& A speeding up device at all&
Heather Porter: ?o. #ou know, % don!t, and % know that you can take in inormation
like speed reading / you could take it in aster / and % guess it!s 5ust because %!ve
never gotten around to trying it out, but % can see how it could work. % think it would
be Cuite unny at the same time, initially / everyone!s talking like chipmunks.
Andrew McCauley: +ell, no, they!re not. That!s the thing. They!re not. See, they!ve
taken the chipmunk ability out o it so you can actually listen to the person in normal
speed and it really makes sense because here!s what % like to do.
% like to go through a training and, you know, % used to sit there and take notes and,
as % get to the irst point, % would sit there and %!d pause and %!d write the notes down
on my notepad or whatever. And then, ind out later on that that note wasn!t really as
important as the ne"t one and %!ve wasted time.
So, now, % like to go through this real ast, get the overview o it, and then go back /
and maybe a touch slower / but write the notes knowing what!s coming up and %
think % get better notes now rom doing that because % can lick through it real Cuick.
%nstead o an hour video, %!m watching it in, you know, 93 minutes or so, and % get a
really good overview o it, and % don!t have to know every single thing that they say.
% 5ust need to know the overview so then, when % go back and listen to it, % can write
notes and % know what!s coming.
Heather Porter: That!s a good little tip or those o us that are overwhelmed and
think, 06h, my gosh( % have so many videos % want to watch.1 )aybe trying a tool like
this could actually help you out because you!ll get through more o them aster.
Andrew McCauley: #es. So, Swit, shout out to Swit. 'ood 5ob, Swit( %!m very
happy with your app so ar.
?ow, what about you& +hat did you learn& +hat did you discover this week&
Heather Porter: A discovery and a good one. #ou know, again, it kind o comes
back to that whole overwhelm thing, but %!ve had a ew people approach me this
week saying, 06h( % got this website designed and %!m sitting here and % don! think it!s
actually doing anything or my business and % actually have no idea i everything!s in
the right place and even i %!ve written the right inormation on it in the irst place.1
And %!ve learned again this week that so many people, again, are so overwhelmed,
they don!t know where to start when it comes to their online business. So, they kind
o do things backwards. They!re looking or a web designer instead o a web strategist
irst, and they!re getting a website 5ust thrown together based on, you know, there!s
loads o good designers out there / absolute kudos to all you guys / but % ind that
what works best is you have a strategist that then has a team or works with your
team to get a web design created and that is a very speciic role / the web design /
and then the second set o that is one set!s actually created then you get a web
coder. % have ound that a lot o people are hiring web people that do both and it!s
such a dierent skill set. % mean, you have your creative brain that does the design
and then you need somebody that!s right up to date on the best coding or mobile
73383;8B2 unclear< responsive design or things that look clean and proessional.
So, this week, % guess what % learned again is people are a lot o times going in
backwards when they really should be thinking bigger picture irst / a strategy and
the outcome o what they want online then inding the people that e"cel in dierent
areas / strategist, web designer, and web programmer or web developer. % think that
is such a key thing or all business owners / 5ust having a team o those three around
you, whether you outsource them or you have them in your immediate team is great.
#ou know, either way, it!s important to look at that.
Andrew McCauley: #eah, %!m glad you said that because, you know, people say,
0*an you do all three&1 %!m like, 0?ot really,1 but, you know, we have a coder on our
team. He!s 5ust brilliant. He!s 5ust rock and roll, but he doesn!t do any design at all.
He!s like, 0% don!t want to touch design.1
Heather Porter: Shouldn!t.
Andrew McCauley: +e have a designer on our team who does stu and she!s like,
0% don!t want to touch coding. Don!t make me do coding,1 because they!re completely
opposites. And then, you know, you and % help out with strategy stu and neither o
us really want to do any o those other two. So, i you get someone who says, 0% want
to do all three,1 it!s like, 0+ellD1 #ou!re going to get a hal4baked 5ob on all three.
Heather Porter: Eust think twice. And, also, %!ll warn all o you guys as well. Here!s
another thing % learned this week. A lot o people are buying themes rom, like,
ThemeForest and, you know, +ooThemes which % love / and we actually use a lot o
these. However, they!re buying them and then they think that 5ust because that!s
how the demo looked on that particular site when they bought the site, that!s then, o
course, where they!re supposed to put all their stu. The demos are displayed to
show you everything that that theme can do. That!s the idea o it. %t!s a portolio o
what that theme can do or your website / that look and eel o everything. $ut it!s
not how you should be building your website based on your business and your
outcomes to convert and get leads. #ou can use these themes as a base. $ut, i you
5ust take them out o the bo" and try and make it look like the demo, that!s
dangerous. #ou know, you!re not going to get what you want in your online business.
Andrew McCauley: #eah, that!s a good point. #ou know, the themes are ully
ma"ed out. They have every bell and whistle they could possibly 7338328:; unclear<
because / remember / that!s a demo. They want to show you what!s possible with
those themes. Gike, you don!t have to have all o that either. $y the way, 5ust an F#%,
i you see something on a theme and you!re thinking, 06h, %!m not going to buy that
theme because it has this thing on it,1 then that thing usually can be turned o or
taken away so it doesn!t have that thing on it. So, i you are looking at themes or
your website and you!re not choosing some because they have these e"tra bells and
whistles, you can generally turn those o.
Heather Porter: 6r get customiHation or things that you don!t ind which we
recommend as well. So, you know, % guess that!s really it.
'uys, 5ust be thinking with the end in mind like what we!re going to talk about in this
episode o overwhelm. 6tentimes, you think, 0% 5ust need to throw it all together. %
5ust need to get this to happen.1 $ut really, take that e"tra moment to think, you
know, 0% want to have I,333 leads in, say, si" months. +hat do % need to support
that outcome&1
Andrew McCauley: #eah. So, today!s episode is all about overwhelm and this sort
o stu is e"actly the perect recipe or overwhelm. +hen people sit there and go, 0%
don!t understand it. % don!t know about it.1
+hen % was teaching during the week again, % had a group o people where we were
talking about 'oogleJ actually. % was teaching some 'oogleJ. % wasn!t planning to
teach 'oogleJ but they all said, you know, 0+e!d love to learn a bit about 'oogleJ
so % sort o chucked in a section on 'oogleJ and, you know, they!re all, like,
scratching their heads going, 0How do we keep up with that& +e!ve 5ust been through
Twitter and Ginked%n. +e did Facebook last week with him. How do % keep up with
this sort o stu& +e don!t even know where to start,1 and we!re hearing this all the
time. %t!s like, 0How do we get over this overwhelm problem that!s happening
everywhere&1
Heather Porter: %t!s not going to go anywhere either. % mean, there!s 5ust more and
more things, more and more changes always happening online, and craHier apps and
craHier unctions and it!s always going to be there. So, % think it!s more about the
mindset and how we, as business owners, approach the act that we have to be
online.
There!s no is, ands, or buts anymore about it. #ou have to be online. #ou have to
have a good website. #ou have to have social media presence. #ou have to be
monitoring your brand. #ou have to be doing all these things. So, it!s about now,
knowing that you have to do it. How do you now manage your mindset and your
overwhelm to make sure that you can do everything&
Andrew McCauley: 6kay. So, %!m going to chuck this back at you without any
warning. How do you manage your overwhelm& % mean, you!re probably 5ust one o
those special people who don!t get overwhelmed and stu like that. $ut, i you ever
did, how would you manage it& +hat would you do& +hat do you do& How do you go
through that process& +hat!s your method&
Heather Porter: #ou know, % tend to, again, % think what has to happen irst and %
work backwards. So, here!s the thing. % remember, you know, there was this one
time when % was brought into this startup magaHine in Southern *aliornia called
Kevolt in Style / always loved the name, by the way.
Andrew McCauley: % love that name.
Heather Porter: Kevolt in Style, and it was in San Diego and there was a change o
hands in sort o, % guess, the guy that was owning it, looking or new blood to come
in and help him out. And % was, at the time, running art, ashion, and music shows so
he thought, 0,erect(1 #ou know, 0Heather can come in and she can be our new
ashion editor,1 and %!m thinking, 0*ool( +hat does that mean& +rite some articles.1
$ut here!s my irst assignment. So, my background was sort o events and planning
events and stu. $ut he says to me / his name is Thadius, cool name / Thadius says,
0Hey, Heather. +e need you to organiHe a ashion shoot or the ront cover o ne"t
month!s issue, okay&1 and % said, 0Kight. +hat!s the budget&1 06h. 6h, this magaHine,
we!re a startup. +e don!t have a budget. $ut it!s okay. @veryone will want to be in
the magaHine so you can 5ust go ind the models and the hair and the makeup and all
the outits and do the storyboard and whatever you need to do, you 5ust do it. #ou!ll
get people involved.1 6h, my god( Are you kidding me&
So, perect state o overwhelm. %!m sitting there, thinking, 0Kight. So, %!ve 5ust been
tasked with this momentous task and % have one month to pull it o and % don!t even
really / % mean, % know people because % did events in Southern *aliornia, but do %
know the right people&1 So, here!s how % handled it basically, Andrew.
% thought, 06kay. So, % need to have a ront cover that also supplements with images
in the inside o the magaHine. So, irst o all, obviously, % need a photographer.
Secondly, % need to have girls / models. Thirdly, % need to have the clothes. Fourthly,
% need to have hair and makeup. And then, % have to have a location.1
So, % basically mapped out those components and then % went to work, sourcing and
inding each one. ?ow, in this moment / and % think, in any moment o overwhelm /
you can absolutely ask or help and you should ask or help, and be honest. So, %
literally called up a photographer. % 5ust ound, you know, % had a business card
loating around rom someone % knew, and this guy was up and coming, and % said,
0Gook, % 5ust got appointed a ashion editor or this magaHine. %!m new at this so
please orgive me while % can!t speak the language that you!re accustomed to when
being booked or photo shoots, irst o all.1 So, % was very upront. And then,
secondly, % said to him, 0?ow, % don!t have a budget but,1 %!ve already thought
through what % can give him, right& %n e"change. % said, 0So, here!s all the things %
can give you and, thirdly, look, i % organiHe everything or you and you 5ust need to
show up or an hour, how does that sound&1 and he!s like, 0All right. %!m in.1 And %
proceeded to do the same thing or clothing stores and everything % needed to source
this shoot and, ultimately, what happens is that we have this beautiul shoot on the
beach because, o course, % couldn!t ind anybody that would give me their space or
ree. +e did it on the beach, % got up and coming models rom a modeling school that
were looking or work e"perience, same with the hair and makeup / % sourced a
beauty school. And, ne"t thing you know, Andrew, within one month, % was given this
organiHe4a4cover4shoot. %n that month, % handed over the most beautiul image that
the editor4in4chie actually said he ever saw or the cover.
Andrew McCauley: Keally&
Heather Porter: And % was brand new at this and % didn!t even know anything about
it. So, you know what& Here!s my lesson to you guys8
+hen you have something that seems so big and so rightening and so 06h, my gosh(
% can!t possibly do this(1 you can i you chunk it into the bits that you need to
accomplish, look or what speciically or each o those things you need to do, and
ind the right team. Don!t be scared to ask or help and look or where you can get
this inormation.
Andrew McCauley: Awesome, awesome. % love that story and % love a couple o
things in that. 6ne is it!s like eating an elephant. #ou know, same old story. #ou
know, 0How do you eat an elephant&1 06ne bite at a time.1 $ut, you know, what %
also love and % see this all the time with people that we deal with right now is theD
was it the manager o the magaHine who said, 0?o, it!s a startup, but people want to
be on our magaHine,1 you know, assuming that people want your stu, and we see
this with websites all the time. +e see people that want to create a website and then
they!re like, 06h, well, i % 5ust build it, they!ll come,1 and that!s so ar rom the truth
and people get caught up with their own importance, % think, and % 5ust love the way
that people oten think that, and % don!t think there!s anything wrong with that either.
Heather Porter: ?o, no, look, % mean, we all love our baby and we!re e"cited and
stu about it and to position it and sort o say, 0*ome on4board, it!s great(1 but, at
the same time, you have to come rom the perspective / always / o what!s in it or
the other person. That!s why, when % spoke to the photographer, % already mapped
out in my head what!s in it or each o these people& And how can % e"plain to them
that %!m a newbie in this industry so % don!t sound like a complete idiot when %!m not
asking the right Cuestions, you know& So, % was very clear about that so then they
had that time or me and then they were orgiving and lovely and wanted to work
with me. So, % think, when you 5ump in and you try and say, 0,ush, push, push.
Here!s what % have,1 instead o, 0Hey, how can % help you& % think this is how this can
help you. +ould you like to hear what % have to say&1
$ut what about you& % mean, % think one thing that you and % have been learning
about overwhelm is that what is overwhelming now is not overwhelming even a day,
a week, a year, a month in the uture.
Andrew McCauley: ?o. ?o, you!re right. #ou know, there!s a saying that % think
Tony Kobbins comes up with. % know you may cringe when % say Tony Kobbins butD
Heather Porter: $ecause % worked with him, yeah.
Andrew McCauley: $ecause you worked with him or so long. $ut, you know, he
says, 0This too shall pass,1 you know& So, whatever!s happening or you right now,
5ust know that that will pass / whatever, however that its or you. $ut, you know,
when % was in hotels / % was in hotels or I; years, so % spent a lot o time in pubs
industry / and, i you don!t know, i you!re listening to this podcast through some
other country in the world, hotels are like Starbucks / there!s one on every corner in
Australia pretty much / and they!re very cultural so it!s not a dodgy bar where / well,
there are dodgy bars in Australia, don!t get me wrong but, like, the hotel industry is
very amily4centered. %t can be a place where you take your amily, take your kids,
you have a, you know, you have a meal there, there!s a big restaurant, there!s oten
a lot o kids! playrooms and that sort o stu as well.
So, % was in that industry or I; years. % got in there 5ust as % let school / 5ust as %
turned I= actually because, in Australia, you can drink when you!re I= so % could
work there. And % thought %!d be in there or three months and it took me I; years to
get to out.
$ut % remember speciically, % was working or a nightclub. First night, it was the
biggest nightclub in the southern hemisphere. %t was huge. %t was a monster o a
thing. At any one time, we could it 9,333 people in and, at the time, all o the other
local bars and places had been getting shut down because poker machines or slot
machines had 5ust come into >ictoria / my state / and all these bars were getting rid
o their nightclubs so they could put these poker machines in and there was nowhere
or kids to go so this new nightclub was getting opened up and everyone was so
e"cited out in the suburbs.
6pening night, it was craHy. +e!d got everything ready and we had a Cueue out the
ront o the door. %t literally went or nearly a mile. %t was phenomenal. %t was like,
0+hat& These people, we can!t it all these people in,1 and we had :L security guards
and L3 bar sta ready or this club. #ou know, we!re sitting there and we were
running around like headless chooks. %t was insane. %t was like there was so many
things to do, so many things to think about because this is the irst night / this is
opening night. @verything was going to be 5ust craHy. +e knew that we had to make
sure we had the right sta on. +e had to have the right security on, the right door4
girl, the right amount o stock, the right music. +ere the DEs right& The lights right&
+as the urniture going to stand up& +as the toilets going to work& #ou know,
everything that has to happen and it goes through your head.
So, we opened the doors and, all night, we were 5ust running rom problem to
problem. +e were like, it almost elt like % was carrying a ire e"tinguisher because
we!d run up to one bar because there would be something happening up there that
didn!t work and then we!d run to another bar because another sta member didn!t
want to work because it was too much pressure and someone was abusing that
person. And then, it was like ugh, and the security, there would be ight here and
they were kicking somebody out because that!s what they thought we wanted and so
on and so on.
Anyway, this went on or a number o months, actually / or the irst couple o
months / but then, by around about our or ive months, you know, we were able to
start to settle down because we started getting our systems in place. +e knew the
right sta to put on at the right times. +e knew that we had the right security, the
right stock amount was going to be there. All o our systems or the sta doing the
bits and pieces was all in place and it became, actually, an easy night or us and not
only did we have 9,333 people, we had over three to B,L33 people come through the
venue a night.
Heather Porter: That!s a lot.
Andrew McCauley: And all we did was drink coee and we hardly worked at all
meaning that our systems were taking over so that we didn!t have to work. +e didn!t
have to run around. +e knew that, i there was a problem, the system / whatever
system we put in place / was able to i" that problem.
So, it became a matter o inserting systems into what we knew because, at the time,
we were in over / it was like, % remember thinking ater the irst two nights, %!m like,
0% can!t keep this up or another year or two years or however long % want to work
here. This is insane( % am physically tired(1 % put a, you know how you measure your
steps&
Heather Porter: 6h, a pedometer&
Andrew McCauley: A pedometer. So, % put on a suit, %!m wearing a suit and tie in a
nightclub and % walked in nice shoes and % still walked over ive miles a night in a suit.
Heather Porter: 6h. +ow(
Andrew McCauley: 'etting my itness, right& So, ive miles, seven M or whatever it
was in a night, and %!m thinking, 0% can!t do this every night. This is 5ust insane.1 %
was e"hausted. )y legs were killing me.
$ut, anyway, what the point was is that, once the systems kicked in then it became
really easy. % had people coming up to me and saying, 0#ou never do any work, do
you& All you do is stand there and drink coee and talk to people.1
Heather Porter: Hey, that!s like the entrepreneurs that, like, a lot o people look at
and they aspire to be like, and then they get that little envy bug and they!re like, 0%t
5ust looks like they never work(1
Andrew McCauley: Kight. So, they say, 0All you do is don!t work,1 and my point is
that, 0#ou know what& % work my ass o.1 $eore that, % had to get the systems in
place so % did it now; %!m reaping the rewards later. #es, % can stand here in a
nightclub and drink coee and % can talk to people or whatever % want to drink and
talk to people and not eel like % have to run around. #ou know, % went rom seven
miles a night to around about two because %!d oten walk around the club but % knew
what % needed to check. There wasn!t spot ires having to be put out or anything like
that. % had the right people doing the right things and those systems saved by ass
and it saved my overwhelm and we worked hard on the systems because the systems
have to change. #ou know, we had a system in place and it may be wrong, it may not
be the best or most eective o systems, so we!d go and change it.
So, % guess my point is that once you / like you did, you set down, you wrote down
what you needed / you needed a beach location, you needed a photographer / oh,
sorry / you needed a studio or a photographer, you needed hair and makeup and so
on / you put that into a system. ?ow, %!m guessing that the ne"t month, they
probably said, 0#ou know what, Heather& 'o and do it again.1
Heather Porter: #eah. #eah, o course.
Andrew McCauley: They said, 0#ou did a good 5ob o it last month. 'o and do it
again.1 ?ow, what did you do& Did you have the same problem with overwhelm& ?o,
you didn!t. #ou would have 5ust said, you know, 06kay. ?ow % know my system is %!m
going to ind the photographer then %!ll go ind the makeup then %!ll goD1 and you
probably had your own little system in place that made the overwhelm a lot less
apparent.
Heather Porter: $ecause %!d already written down what % needed. $ut, more
importantly, % now had a team and contacts that % could use again. So, you know, %
looked at it rom a perspective o 0%!m building something1 where, you know, yeah,
there!s a system but, suddenly, %!m bringing in a team and it becomes more than 5ust
me. Gike you!re saying, you know, ater a ew o these, % almost even could 5ust sit
back knowing that the hair and the makeup people % used knew me now and they
kind o 5ust ran the session, you know& And the photographer knew what to do and
all that so it!s great.
Andrew McCauley: % mean, % have a bunch o stories. % could keep telling all these
dierent stories about overwhelm at the start but, once you put a system in place,
look at our magaHine. #ou know, % spent :3 hours a month putting a magaHine
together every month. Did % like it& ?o, % hated it. $ut what % was able to do is put a
system in place where my involvement in the magaHine now is e"tremely minimal /
e"tremely, %!m talking less than 93 minutes.
Heather Porter: #eah, because we have what you put together. +e use a pro5ect
management tool called $asecamp / there!s lots o cool ones out there, but / it
allows you to actually create pro5ects where you have to4dos already templated in
and because you spent the time developing what!s actually needed, it!s almost like a
click o a button where you go, 0$oom( ?ew magaHine issue coming out( Here!s all
the to4dos,1 and then they!re assigned to the team and then our team takes over.
Andrew McCauley: #eah. %n act, %!m heavy into creating a whole bunch o systems
73389.8B3 unclear< our content. @ven stu or this podcast, you!re going to see a ew
e"tra things coming up possibly down the track. $ut that!s all part o systems and
putting that overwhelm in place.
#ou know, % guess this whole concept / not concept / the whole discussion came
about rom people you and % had been speaking to 5ust this week, and it!s not 5ust the
irst time this week. % mean, we!re hearing it every single week. ,eople are saying, 0%
don!t know where to start. %t!s all too big.1 Start somewhere. Eust start somewhere
and somewhere small and 5ust go, 0Get me 5ust do one,1 and do one piece really well.
And then, % can add another piece later. $ut don!t go into overwhelm where you
actually close down and do nothing.
Heather Porter: The way % like to look at it is, % guess, i you!re looking in chunks o
your online business, you!re looking at you have your website, you have your social
media, you have your lead generation and your lead ollow4up / really, what other
chunks& %!m trying to think kind o big picture here or everybody, what they need to
look at. +hat other areas would you say&
Andrew McCauley: +ell, % guess the thing is it!s more o a Cuestion o what do you
want to achieve&
Heather Porter: 'ood point.
Andrew McCauley: Gike, what is it that you want to get out o whatever it is you!re
doing. % it!s social media, what are you doing social or& %s it branding or is it to
connect with new people& %s it to ollow your current clients 5ust to see what they!re
doing& 6r is it to go and spy on your competitors& Gike, what do you want to do&
+hat!s the point o it&
And then, say, 06kay. % my point is branding, %!ve got a new website; % want to get
people to know about my new website, my new brand, my new product. 6kay. +hat
do % need to do irst& 6kay. So, % have the ability to go to ,interest, Ginked%n,
#ouTube, Twitter, Facebook, 'J,1 whatever site you want to go to. 0?ow, which one
do % go to&1
% mean, these people asked me Cuestions last night, 0% don!t know which one % should
go to.1 +ell, where are your target market hanging out& 0% don!t know.1 +ell, who is
your target market& 0% don!t know.1 6kay then, let!s get clear on that. +ho!s your
target market& Find out what they like. +here do they hang out& +hat do they like to
eat& +here do they go and shop& +hat movies do they watch& +hat restaurants do
they go and hang out at& And, once you know that target market, then you!re going
to ind out, 0+ow( These people, in general, like ,interest more than anything else.
So, maybe % should spend a little bit o time on ,interest or a week or two.1 Forget
about 'oogleJ, orget about Ginked%n because, at the moment, you!re probably doing
it badly anyway so orget about it and 5ust say, NGet me play with ,interest or the
ne"t week and a hal and see what % get. Gook at my results.1 )easure what you!ve
done and then ind out what sort o results you get. Then you can make a decision
whether ,interest is or you or not. And, i it!s not, scrap it and don!t go back till
you!ve played with the other ones.
Heather Porter: And % think what %!m hearing here is that clarity is key. The more
clear you are, the less overwhelm you have because you know e"actly what you need
to do. And, % guess the other thing here is start with the end in mind. Gike you!re
saying, irst o all, get very clear on where you want your business to go. +hat do
you want it to look like& #ou know, what are you going to be selling& +hat are your
bigger visions or who you are and what you stand or& And then, work backwards
rom there by inding your right market, by then thinking, 06kay. ?ow that % know my
market, what can % sell to my market& 'reat. ?ow that % know what to sell, how do %
develop the systems and the things to support selling that& And how do % then reach
that market& +here do they hang out&1 So, it really is like that trickle eect o
starting big and then trickling down to the little baby steps rom there. $ut, i you!re
not clear at that big, big picture then how could you possibly even know what else
you need to do&
Andrew McCauley: #es, very good. #ou know, % think we!re coming to the end o
our time. $ut % think one o the biggest things is get yoursel a notepad and write
down what is it that you really want to do. 'et clear in what it is that you want and
then take it one step at a time. That!s my advice. That!s what %!ve learned knowing
rom all o these pub e"periences and going through magaHines and all that sort o
stu is, yes, it!s overwhelming at the start but, by the time you!ve been through it or
a small amount o time or even a couple o times, then you are going to ind, 0+ow(
That was easy. +hat was % worried about&1
Heather Porter: >ery, very, very true. There!s something very rewarding, guys,
about sitting down with a notepad or +ord open or your i,ad or whatever it is and
literally 5ust writing, 0+hat do % want to accomplish in a year& 23 days&1 and then
chunk it down into the actual dierent sections and what you need to do. That is a
very un e"ercise and actually Cuite easy. %t seems, again, overwhelming. $ut, when
you start to do that, you!re going to come out the other side thinking, 0% know what %
stand or, % know what % want to achieve, and % / wow( / actually have steps to go
ater it.1
Andrew McCauley: #eah, deinitely. All right. +ell, % think we!re going to wrap it up
here. H, where else can people ind out more about this and leave us a review&
Heather Porter: ,lease, please, please come on over to
autopilotyourbusiness.comOpodcast. That!s where we have our show notes and our
resources and you can sign up or weekly reminders whenever we release a new
episode. +e would love to have a review rom you as well, i you want to pop on over
to iTunes right now and 5ust tell us what you think.
And, lastly, guys, i you don!t have our A#$ 'uide yet, our survival guide, we!d love
or you to come over and get that / aybguide.com. +e have some really cool little
templates in there and videos and then we give you some on4going resources on 5ust
the things that you need to be aware o as a business owner in your online
marketing.
Andrew McCauley: #es, awesome. All right, H. +ell, great talking to you. Gook
orward to speaking to you ne"t week.
Heather Porter: #ay(
Andrew McCauley: #ay( All right. See you, everybody. Take care.
Heather Porter: Thanks, guys. Talk soon.
Andrew McCauley: $ye.

MC: )ake sure to grab our ree business automation guide now and get access to
other special bonuses. Head on over to aybpodcast.com.
All passengers and cabin crew should now be seated with their seatbelt securely
astened. Gadies and gentlemen, this is the irst oicer speaking. 6n behal o your
captains, Andrew )c*auley and Heather ,orter, we would like to thank you or taking
the 5ourney with us to Autopilot #our $usiness. #ou are now closer to putting your
own business on autopilot using the %nternet.
6 course, i you would like to rack up some reCuent lyer points, visit our website
www.Autopilot#our$usiness.com or check us out on Facebook at
Facebook.comOAutopilot#our$usiness. These reCuent lyer points are totally useless
but the inormation is gold.
Until we ly again, happy travels(

Overcoming Overwhelm

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Andrew is the Aussie bloke living in the U.S.

, Heather is the American gal living in

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