Student Name: April J FRANCISCO (259726) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) Areportformatisnotused. No table of contents is provided. Formatting has majorerrors. Somesectionsaremissing. Notableofcontentsis provided.Someformatting errorsexist. Allmajorsectionsareincludedbutsome sectionsseemoutofplace.Atableof contentsisprovided.Limitedformatting errorsexist. Allrequiredsectionsareincludedbutone needstobeorganizedbetter.Atableof contentsisprovided.Noformattingerrors exist. Allrequiredsectionsareincluded,and eachiseffectivelyorganized.Atableof contentsisprovided.Noformattingerrors exist. 2.5 Written Presentation: Mechanics (2 Marks) Reporthascountless punctuation,spellingor capitalizationerrors. Reporthasmanypunctuation, spellingorcapitalization errors. Reporthassomepunctuation,spellingor capitalizationerrors. Reporthasafewpunctuation,spellingor capitalizationerrors. Reporthasnopunctuation,spellingor capitalizationerrors. 1.5 Text Organisation: Structure (5 Marks) Writtenworkis disorganizedtotheextent thatitprevents understandingthecontent. Therearenoheadings. Inappropriateuseofcharts ortables;or,useoftables andchartsisindicated,but notincluded. Writtenworkissatisfactorily organisedbutsomeareasare difficulttounderstand.Some headingsmaybemissing. Tablesandchartsare included,butareoutof contextornotlabelled. Writtenworkisgenerallygoodbutoneor twoareasaredifficulttounderstand. Someheadingsmaybemissing.Tablesand chartsareincluded,butaredifficultto understand(e.g.,poorlylabelled). Writtenworkiswellorganizedandeasyto understand.Sectionsoftheplanaremarked withappropriateheadings.Tablesand chartsareappropriatelyusedandeasyto understand,andcontributetotheeaseof readingtheplan. Writtenworkisexceptionallywell organizedandeasytounderstand. Sectionsoftheplanaremarkedwith appropriateheadings.Tablesandcharts areappropriatelyusedandeasyto understand,andcontributetotheeaseof readingtheplan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic,tendstonarrate ormerelysummarize; illogicalarrangementof ideas.Languagefrequently weakenedbycliches, colloquialisms,repeated inexactwordchoices. Notconsistentlylogically structured:narrates; digressesfromonetopicto another;awkwarduseof words,numerouserrorsin styleandpresentation includinggrammar. Reasonablywrittenandpresented:some awkwardtransitions;somebrief,weakly unifiedorundevelopedparagraphs; arrangementmaynotappearentirely natural;containsextraneousinformation. Morefrequentwordiness;unclearor awkwardsentences;impreciseuseof wordsoroverrelianceonpassivevoice; somedistractinggrammaticalerrors. Wellwrittenandpresentedreport: distinctunitsofthoughtinparagraphs;clear transitionsbetweendeveloped,coherent, andlogicallyarrangedparagraphs;afew mechanicaldifficultiesorstylisticproblems; maymakeoccasionalproblematicword choicesorsyntaxerrors;useofacliche. Wellconstructedreport:appropriate, clear,andsmoothtransitions; arrangementoforganizationalelements seemsparticularlyapt;usessophisticated sentenceseffectively;usuallychooses wordsaptly;observesprofessional conventionsofwrittenEnglishandreport format. 3.5
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered froma limited range of electronic and non- electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 7.5 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in- depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 7.5 Content: Application of Marketing Strategies (10 Marks) Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required. Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 7.5 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and nonelectronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and nonelectronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstreamliterature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 3 Comments & Total Marks Report was demonstrate all required sections. No formatting errors exist. Report is well organized and easy to understand. Good market analysis used in a marketing plan. Student showed ability to apply the theory and analysis to develop a marketing strategy for The Spot Caf & Bar. Marketing plan well researched, report emphasized on Market Research, Financials, Break-Even Analysis, Sales Forecast, Expenses Forecast and Controls. Good resources were used. Overall good Marketing Plan. 36 BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name: Haisheng XU (254197) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2.5 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1.5 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3.5 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3.5
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 7 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 6 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 6 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 2 Comments & Total Marks Report was demonstrate all required sections. No formatting errors exist. Good market analysis used in a marketing plan. Student showed ability to apply the theory and analysis to develop a marketing strategy for the Holden Colorado 7. Report should have more emphasises on marketing strategy and implementation. Information is gathered from a limited range of electronic and non electronic sources.
32
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:Harpreet SINGH (257818) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 2
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 7 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 6 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 6.5 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 2.5 Comments & Total Marks All major sections are included but subsections are combined and not clear. Report has many punctuation, spelling or capitalization errors.Written work is generally good but one or two areas are difficult to understand. Some sub-headings are missing. Most of the report is having brief, weakly unified or undeveloped paragraphs and some distracting grammatical errors. Marketing analysis needs more depth to be used in a marketing plan.Information is gathered from a limited range of electronic and non electronic sources. Not all information is documented correctly. 30
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:HUIHUA ZHU (261285) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 2
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 6 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 6 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 5.5 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 2.5 Comments & Total Marks STP Analysis: Tsingtao Beer s Market Segmentation is not detailed. 7 P of Marketing: Process & Physical Evidence were missing.Implementation Strategy and Evaluation Metrics and Control: Information is very limited only 58 words instead of 200 words; in this section you should be discussing on timing of promotional activities, when monitoring will take place, and how expansions likely will proceed.Section VI: Evaluation Metrics and Control is missing 200 words (methods of undertaking Marketing Plan assessment in terms of quantitatively or qualitatively). Overall your Marketing Plan is lacking in MARKETING STRATEGY & EVALUATION METRICS AND CONTROL PHASES. 28
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:Jagdeep SINGH (261457) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 2
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 5 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 5 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 5 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 2 Comments & Total Marks Late Submission. Table of contents is not provided Report has a major punctuation, spelling or capitalization errorsObjectives and goals are clearly stated and appropriately quantified. SWOT analysis is provided, but there are some missing points from preceding analyses. Marketing strategy and SWOT analysis, the target market(s) is identified but not described in enough detail Marketing Plan Implementing Strategy section is completely missing. Information is gathered from a good range of electronic and non electronic sources but could be extended. 25
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:Kamini SHARMA (262480) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 2
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 5.5 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 5 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 5.5 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 2.5 Comments & Total Marks Late Submission, All major sections are included but subsections are combined and not clear. Report has many punctuation, spelling or capitalization errors. Written work is generally good but one or two areas are difficult to understand. Some sub-headings are missing. Most of the report is having brief, weakly unified or undeveloped paragraphs and some distracting grammatical errors. Marketing analysis needs more depth to be used in a marketing plan. Information is gathered from a limited range of electronic and non electronic sources. Not all information is documented correctly. 26
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:Lin JIA (264059) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2.5 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1.5 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3.5 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3.5
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 8 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 7.5 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 8 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 2.5 Comments & Total Marks Report was demonstrate all required sections. No formatting errors exist. Report is well organized and easy to understand. Good market analysis used in a marketing plan. Student showed ability to apply the theory and analysis to develop a marketing strategy for the Enviro Group Solamate product. Information is gathered from a limited range of electronic and non electronic sources. Overall good Marketing Plan. 37
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name & ID: Meng LI (266170) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Somesections are missing. No tableof contents is provided. Some formatting errors exist. All major sections areincluded but somesections seemout of place. A tableof contents is provided. Limited formatting errors exist. All required sections areincluded but oneneeds to beorganized better. A tableof contents is provided. No formatting errors exist. All required sections areincluded, and each is effectively organized. A tableof contents is provided. No formatting errors exist. 2.5 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has somepunctuation, spelling or capitalization errors. Report has afew punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1.5 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. Thereareno headings. Inappropriateuseof charts or tables; or, useof tables and charts is indicated, but not included. Written work is satisfactorily organised but someareas are difficult to understand. Someheadings may be missing. Tables and charts areincluded, but areout of context or not labelled. Written work is generally good but oneor two areas aredifficult to understand. Someheadings may be missing. Tables and charts are included, but aredifficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of theplan aremarked with appropriateheadings. Tables and charts areappropriately used and easy to understand, and contributeto theeaseof reading theplan. Written work is exceptionally well organized and easy to understand. Sections of theplan aremarked with appropriateheadings. Tables and charts are appropriately used and easy to understand, and contributeto theeaseof readingtheplan. 3.5 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrateor merely summarize; illogical arrangement of ideas. Languagefrequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from onetopic to another; awkward useof words, numerous errors in style and presentation including grammar. Reasonably written and presented: someawkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. Morefrequent wordiness; unclear or awkward sentences; impreciseuseof words or overrelianceon passivevoice; somedistracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; useof a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3.5 Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered froma limited rangeof electronic and non electronic sources. Demonstrates an understanding of thetheory of tools for market analysis. An attempt to usecredible and relevant sources. Evidenceof necessary research skills. Showed comprehension of thetheories for market analysis, but requires more congruencewith theresearch conducted. Evidenceof broad research on marketing. Theeffectiveusageof research relevant to themarket analysis in conjunction with tools presented in text book. 7 Content: Market Application (10 Marks) Lack of understanding of thetools for market analysis leads to the inability to apply to thereal lifemarketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify themarket, and design of market plan. Tools areused, but not always applied to themarket analysis. The analysis needs moredepth to be used in a marketing plan. Ableto makedecisions About therelevanceof info. Demonstrates in depth market analysis that could beused in a marketing plan. Demonstratecapability to apply themarketing analysis by using thetheory and research to new product situations. 5 Content: Application of Marketing Strategies (10 Marks)
Unableto apply the analysis to develop and implement a marketing strategy for theproduct, which could beintegrated into themarketing plan. An attempt is madeto apply theanalysis to develop and implement marketing strategy for theproduct, needs a better fit for success in themarketing plan. Demonstrates an ability to apply theanalysis to develop the marketing strategy, but the strategy and its implementation need moreintegration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for theproduct, moresupport fromtheimplementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for theproduct integrated into the marketing plan. 3 Research and Referencing (10 Marks) Limited research skills demonstrated. Very limited rangeof sources utilised. Major errors in referencing. Information is gathered froma limited rangeof electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good rangeof electronic and non electronic sources but could be extended. Someminor documentation errors exist but student generally understands how to citesources; compilea References page; and in general, introduceand analysefound information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligibledocumentation errors exist; student understands how to citesources; compileaReferences page; and in general, introduceand analysefound information. Evidenceof broad, systematic and creativeresearch. Demonstrates skilful useof high quality, credible, relevant sources. Selection of sources goes beyond themainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in aprofessional manner. 5 Comments & Total Marks STP Analysis: David Jones Market Segmentation is not detailed, information about Market Segmentation is generic. 7 P of Marketing: Process & Physical Evidence were missing and you should relate about Marketing Promotion not Human Resource Promotion. Implementation Strategy and Evaluation Metrics and Control: Information is very limited only 58 words instead of 200 words; in this section you should be discussing on timing of promotional activities, when monitoring will take place, and how expansions likely will proceed. Section VI: Evaluation Metrics and Control is missing 200 words (methods of undertaking Marketing Plan assessment in terms of quantitatively or qualitatively). Overall your Marketing Plan is lacking in MARKETING STRATEGY & EVALUATION METRICS AND CONTROL PHASES. 31/50
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name: Mo WANG (261445) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2.5 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1.5 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 4 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3.5
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 8 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 7.5 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 7 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 3.5 Comments & Total Marks Report was demonstrate all required sections. No formatting errors exist. Report is well organized and easy to understand. Good market analysis used in a marketing plan. Student showed ability to apply the theory and analysis to develop a marketing strategy for the Mos Travelling Company. Report should have more emphasise on marketing strategy. Good resources were used. Overall good Marketing Plan.
37
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name: Qi WANG (260346) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2.5 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1.5 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 4 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3.5
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 8 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 7.5 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 8 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 3.5 Comments & Total Marks Report was demonstrate all required sections. No formatting errors exist. Report is well organized and easy to understand. Good market analysis used in a marketing plan. Student showed ability to apply the theory and analysis to develop a marketing strategy for the JB HIFI product. Good resources were used. Overall good Marketing Plan.
38.5
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:Ranjod SINGH (264910) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 2
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 6 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 6 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 5.5 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 2.5 Comments & Total Marks Late Submission, major sections are included but some sections seem out of place. A table of contents is provided with no page numbers. Report has a few punctuation, spelling or capitalization errors. Written work is generally good, some STP and Strategy areas are difficult to understand. Marketing Plan Implementing Strategy section is completely missing. Information is gathered from a good range of electronic and non electronic sources but could be extended. 27
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:Saurabh KHURANA (2616067) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 2.5
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 5.5 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 5.5 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 5.5 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 3 Comments & Total Marks Late Submission, Report was demonstrate all required sections. Table of Contents were missing page numbers.. Student showed ability to apply the theory and analysis to develop a marketing strategy. Report has a few punctuation, spelling or capitalization errors. Report should have more emphasises on marketing strategy and implementation. Most of the report is having brief, weakly unified or undeveloped paragraphs and some distracting grammatical errors. Marketing analysis needs to be used in a marketing plan. 28
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name: Vamsi Chilukuri (263794) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 2 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 3 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 3 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 0 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 1.5 Comments & Total Marks Report doesnt have Table of Contents, The executive summary includes most, but not all of the critical elements of the marketing plan. Marketing plan objective is missing. Company Overview is elaborated and competitor analysis is ignored. SWOT analysis, the target market(s) is identified but not clear. Integral Sections of Marketing Plan are missing (STP, MARKETING STRATEGY and Evaluation Metrics and Control). Information is gathered from a limited range of electronic and non electronic sources. Not all information is documented correctly. Student showed poor participation in classes, having less attendance and hasnt followed Marketing Plan Format given. No catch up classes or assignment help session were attended. 15
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name: Wenhao LI (254196) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1.5 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3.5
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 6 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 6 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 7 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 3 Comments & Total Marks The executive summary includes most, but not all of the critical elements of the marketing plan. The marketing objectivesand goals are clearly related to the company/organization mission. Objectives and goals are clearly stated and appropriately quantified. SWOT analysis is provided, but there are some missing points from preceding analyses. The marketing strategy is logically linked to the marketing objectives and goals. Based on the marketing strategy and SWOT analysis, the target market(s) is identified but not described in enough detail. Information is gathered from a good range of electronic and non electronic sources but could be extended. Overall good marketing plan. 32
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:Xiaojiao SHI (259874) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2.5 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1.5 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3.5 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3.5
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 8 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 7.5 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 8 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 3.5 Comments & Total Marks Report was demonstrate all required sections. No formatting errors exist. Report is well organized and easy to understand. Good market analysis used in a marketing plan. Student showed ability to apply the theory and analysis to develop a marketing strategy for the Coles. Report should have worked more on Metrics and Control. Overall good Marketing Plan. 38
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name:Yibing LIU (266140) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 3 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 2
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 7 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 6 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 6.5 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 2.5 Comments & Total Marks All major sections are included but subsections are combined and not clear. Report has many punctuation, spelling or capitalization errors.Written work is generally good but one or two areas are difficult to understand. Some sub-headings are missing. Most of the report is having brief, weakly unified or undeveloped paragraphs and some distracting grammatical errors. Marketing analysis needs more depth to be used in a marketing plan.Information is gathered from a limited range of electronic and non electronic sources. Not all information is documented correctly. 30
BCO101 FUNDAMENTALS OF MARKETING (MARKETING PLAN) BCO101 Rubric Assessment 3 Total Marks: 50% Student Name: Zhe WAN (261592) ASSESSMENT CRITERIA FAIL (Less than 50 %) PASS (50% to 59%) CREDIT (60% to 74%) DISTINCTION (75% to 84%) HIGH DISTINCTION (85% and Above) MARKS Written Presentation: Report Format (3 Marks) A report format is not used. No table of contents is provided. Formatting has major errors. Some sections are missing. No table of contents is provided. Some formatting errors exist. All major sections are included but some sections seemout of place. A table of contents is provided. Limited formatting errors exist. All required sections are included but one needs to be organized better. A table of contents is provided. No formatting errors exist. All required sections are included, and each is effectively organized. A table of contents is provided. No formatting errors exist. 2 Written Presentation: Mechanics (2 Marks) Report has countless punctuation, spelling or capitalization errors. Report has many punctuation, spelling or capitalization errors. Report has some punctuation, spelling or capitalization errors. Report has a few punctuation, spelling or capitalization errors. Report has no punctuation, spelling or capitalization errors. 1 Text Organisation: Structure (5 Marks) Written work is disorganized to the extent that it prevents understanding the content. There are no headings. Inappropriate use of charts or tables; or, use of tables and charts is indicated, but not included. Written work is satisfactorily organised but some areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are out of context or not labelled. Written work is generally good but one or two areas are difficult to understand. Some headings may be missing. Tables and charts are included, but are difficult to understand (e.g., poorly labelled). Written work is well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. Written work is exceptionally well organized and easy to understand. Sections of the plan are marked with appropriate headings. Tables and charts are appropriately used and easy to understand, and contribute to the ease of reading the plan. 2 Text Organisation: Grammar, Readability (5 Marks) Simplistic, tends to narrate or merely summarize; illogical arrangement of ideas. Language frequently weakened by clichs, colloquialisms, repeated inexact word choices. Not consistently logically structured: narrates; digresses from one topic to another; awkward use of words, numerous errors in style and presentation including grammar. Reasonably written and presented: some awkward transitions; some brief, weakly unified or undeveloped paragraphs; arrangement may not appear entirely natural; contains extraneous information. More frequent wordiness; unclear or awkward sentences; imprecise use of words or overreliance on passive voice; some distracting grammatical errors. Well written and presented report: distinct units of thought in paragraphs; clear transitions between developed, coherent, and logically arranged paragraphs; a few mechanical difficulties or stylistic problems; may make occasional problematic word choices or syntax errors; use of a clich.
Wellconstructed report: appropriate, clear, and smooth transitions; arrangement of organizational elements seems particularly apt; uses sophisticated sentences effectively; usually chooses words aptly; observes professional conventions of written English and report format. 3
Content: Market Analysis (10 Marks) Limited research skills demonstrated with irrelevant sources. No or minimal understanding of the theory of tools for market analysis. Research demonstrates an attempt to use sources, but shows less depth in analysis. Info is gathered from a limited range of electronic and non electronic sources. Demonstrates an understanding of the theory of tools for market analysis. An attempt to use credible and relevant sources. Evidence of necessary research skills. Showed comprehension of the theories for market analysis, but requires more congruence with the research conducted. Evidence of broad research on marketing. The effective usage of research relevant to the market analysis in conjunction with tools presented in text book. 3 Content: Market Application (10 Marks) Lack of understanding of the tools for market analysis leads to the inability to apply to the real life marketing. Market analysis not applied to support the argument. Insufficient market analysis fails to identify the market, and design of market plan. Tools are used, but not always applied to the market analysis. The analysis needs more depth to be used in a marketing plan. Able to make decisions about the relevance of info. Demonstrates in depth market analysis that could be used in a marketing plan. Demonstrate capability to apply the marketing analysis by using the theory and research to new product situations. 3 Content: Application of Marketing Strategies (10 Marks)
Unable to apply the analysis to develop and implement a marketing strategy for the product, which could be integrated into the marketing plan. An attempt is made to apply the analysis to develop and implement marketing strategy for the product, needs a better fit for success in the marketing plan. Demonstrates an ability to apply the analysis to develop the marketing strategy, but the strategy and its implementation need more integration into the marketing plan. Demonstrates an ability to apply the theory and analysis to develop a marketing strategy for the product, more support fromthe implementation is required.
Demonstrates an ability to apply the theory and analysis to develop and implement a marketing strategy for the product integrated into the marketing plan. 0 Research and Referencing (5 Marks) Limited research skills demonstrated. Very limited range of sources utilised. Major errors in referencing. Information is gathered froma limited range of electronic and non electronic sources. Not all information is documented correctly. Errors exist with citations, and References. Found information is not introduced or analysed adequately. Information is gathered froma good range of electronic and non electronic sources but could be extended. Some minor documentation errors exist but student generally understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Demonstrates selection of credible, relevant sources fromrelevant, quality literature. Negligible documentation errors exist; student understands how to cite sources; compile a References page; and in general, introduce and analyse found information. Evidence of broad, systematic and creative research. Demonstrates skilful use of high quality, credible, relevant sources. Selection of sources goes beyond the mainstream literature. Report contains no errors in documentation. Student introduces and analyses found information in a professional manner. 1 Comments & Total Marks Report doesnt have Table of Contents, The executive summary includes most, but not all of the critical elements of the marketing plan. Marketing plan objective is missing (What does the CBA want to achieve, both overall (brief) and with this marketing plan). Company Overview is elaborated and competitor analysis is ignored. Based on the marketing strategy and SWOT analysis, the target market(s) is identified but not described in enough detail. Positioning statement(s) is provided but not explained. Integral Sections of Marketing Plan are missing (MARKETING STRATEGY and Evaluation Metrics and Control). Marketing plan is incomplete. No marketing books are journals referenced only web sites are used as references. 15