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Mr. Chetan Jaggu works for LSR Distilleries Pvt. Limited as a Management Trainee. In July 2015, Mr .
Chetan and a team consisting of Mr. Ash Patty, Mr Gundy Mallu , Mr Sunny Mistry(from HR) were
deputed in the Marketing Department . Their boss, Mr. Bubu showed them the sales figures of the
past month for 3 cities, Mumbai, Punjab and Kolkata. After giving that, he loosely mentioned that
Punjab is their biggest market.
1) Can Jaggu and his team (name ShaktiMaani Aandhi) verify Mr. Bubus claim? If yes, how can
they do it
Mr. Jaggu applied the appropriate methods to verify Mr. Bubus Claim. And got the following result
SUMMARY
Groups
Punjab
Mumbai
Kolkata
Count
30
30
30
Source of
Variation
Between Groups
Within Groups
SS
110.2889
750.8333
Total
861.1222
Sum
814
733
780
df
2
87
89
Average
27.13333
24.43333
26
Variance
8.188506
12.39195
5.310345
MS
55.14444
8.630268
F
6.389656
P-value
0.002575
F crit
3.101296
Mr. Bubu is pleasantly surprised to see that Team ShaktiMaani Aandhi used statistical techniques to
substantiate his claim. And he decided to test them further by putting forwards another statement
to check. Mr. Jaggus team worked on that too and generated the following table.
Mean
Variance
Observations
Pooled Variance
Hypothesized Mean Difference
Df
t Stat
P(T<=t) one-tail
t Critical one-tail
P(T<=t) two-tail
t Critical two-tail
Punjab
27.13333333
8.188505747
30
10.29022989
0
58
3.259844284
0.000933875
1.671552762
0.001867749
2.001717484
Mumbai
24.43333333
12.39195402
30
Based on the conclusion drawn by Mr. Jaggus team, the owners of LSR Refineries ie. Mr. LSR and
Mr. Ramuk Maytas decided to run sales promotion in Mumbai .
5) Is this a correct decision, explain?
After the sales promotion, ran in July 2014, Mr Jaggu was given a task to find out if that campaign
was of any impact.
After running the appropriate technique, ShaktiMaani Aaandi got the following results
Mean
Variance
Observations
Pearson Correlation
Hypothesized Mean Difference
df
t Stat
P(T<=t) one-tail
t Critical one-tail
P(T<=t) two-tail
t Critical two-tail
Mumbai July
24.43333333
12.39195402
30
0.18278443
0
29
2.235300456
0.016631265
1.699127027
0.03326253
2.045229642
Mumbai
August
26
5.310344828
30
Impressed with Mr. Jaggus leadership he was made the factory in charge for the Aurangabad
Refinery of LSR Refineries in July 2016. On his time there he decided to cut costs of overheads. For
this he took the records of the year 2012 , 2013 and 2014 to build a forecasting tool.
8) What forecasting tool should he use?
9)
10)
11)
12)
13)
Predicted Overhead
98391.35059
85522.33322
92723.59538
82428.09201
100227.9028
107869.3954
114933.4723
75117.13407
104910.3677
88553.83418
107350.1156
96596.62525
105066.7568
99463.45145
101603.311
112800.1888
111055.5759
90940.05044
96712.63492
107725.8963
97610.85237
95313.15629
97794.73098
102930.3164
92070.54941
82713.38076
117634.1764
96150.08087
101277.6428
98155.91213
84741.835
95609.88762
113279.0892
109936.5195
92022.1465
112227.6396
Residuals
1406.649409
2281.666779
957.4046174
-166.0920107
6740.097234
55.60458248
2353.52769
1750.865928
1090.632275
184.1658179
-1520.115584
-7866.62525
-4442.756845
-606.4514511
1018.688967
-4741.188802
-1001.575934
951.9495609
1980.365084
2804.10374
-727.8523694
4279.843712
-3230.730981
2821.683607
1153.450589
-7315.38076
-4497.176373
-10541.08087
-2779.64283
3647.087872
3629.165001
6809.112379
3903.910818
-2108.519545
-3990.146503
5715.360447
Mr. Jaggu decided to use his model to predict the overheads of the year 2015
16) What percentage of the predictions of the year 2015 will be correct?
17)Mr. Jaggu wants to check if his predictions are good enough. What technique will he use ?