Gautam Venkataraman

Cohort A-11
@03021677


COLUMBIA ASIA Referral Hospital-Yeshwanthpur

Project that Im working on: -
Customer Perception Analysis & Marketing Research for CARHY

Roles & Responsibilities as an Intern: -
Maintain and develop good relationship with customers through personal
contact, meetings, telephone etc.
Must act as a bridge between the company and its current market and future
markets.
Display efficiency in gathering market and customer information to enable
negotiations regarding variations in prices, delivery and customer
specifications to their managers.
Help management in forthcoming products and discuss on special
promotions.
Review their own performance and aim at exceeding their targets-Sales
Strategy.
Record sales and order information and report the same to the sales
department.
Provide accurate feedback on future buying trends to their respective
employers.
Identify business opportunities by identifying prospects and evaluating
their position in the industry; researching and analysing sales options.
Sells products by establishing contact and developing relationships with
prospects; recommending solutions.
Maintains relationships with clients by providing support, information, and
guidance; researching and recommending new opportunities;
recommending profit and service improvements.


Things observed while working for Columbia Asia: -
The marketing strategies adapted by Columbia Asia are very aggressive
unlike other Hospitals.
The value proposition offered by Columbia Asia has been a great fit for
their target market/segment.
They have outsourced every aspects of promotion.
In order to generate leads promotional activities like health camps,
awareness of good health etc. are being conducted.

Two or more things that I have learnt in the class and have observed the same in
Columbia Asia: -
The Marketing Game played in the class gave a little bit of practical
experience of how marketing strategies are implemented in a company, this
made us understand the marketing mix strategies of Columbia Asia.
As discussed in the Marketing class; Marketing is one of the most
important functions which a company should invest on as this is the main
driving force of a company & its shareholders.
The methods of sales forecasting.
In Business Communication class we were taught how to write mails to the
clients, the same way it is followed in Columbia Asia.