Product Plan

The Product:
Barilla Pasta
Target Audience:
College age students and young families between the
age of 18 and 30.
Brief History:
The Barilla Pasta Company, which is, The Italian Food Company has
been operating since 1877. They have strong traditions and classic
favors which show in every single item they sell. A major slogan that
represents the company is We help people live better by
bringing wellbeing and the joy of eating into their
everyday lives.
The Plan:
We want to maintain this strong tradition and culture with an all new product redesign.
We do not need to improve the ingredients they have proven themselves for almost two
centuries. With that being said we want to create a new and modern display of the product
that will capture the attention of shoppers and remind them of the reason why Barilla pasta
is the best. We will be creating a new box design and logo to bring in a simple vintage
Italian look to the pasta.
Although the blue and red are eye catching many pasta brands on the market use those
same colors, we want to bring out a new, simple and unique display that will draw you to
Barilla pasta, not just because of our quality food but our quality design as well.
The major design plan as hinted above is a simple and clean look, we want the product
to do the talking. The basic idea that we have in mind is a brown box with a clear window
front, a simple statement of quality food. The label will be a black white and include hints
of green and red. To top off the box we will have a long sticker design that easily keeps the
box closed and keeps a simple logo and design and also shows our simple list of
ingredients and displays the product the customer is purchasing.
Although Barilla is a well-known product the branding has not stood out among crowds,
there is a sea of the same color on pasta shelves and we want to remind customers why
Barilla Pasta Company is the best and produces the best product. We want to catch the eye
of our audience and to drive sales. By creating a unique product look that improves
customer loyalty and increases sales we will reconnect with customers and improve sales.
Style Guide
Color Choies:
Name: Black
CMYK: 0, 0, 0, 100
RGB: 35, 31, 32
Pantone: Hexachrome Black C
HEX: # 272425
Name: Burnt Orange
CMYK: 0, 89, 100, 25
RGB: 188, 52, 25
Pantone: 173 C
HEX: # a23720
Name: Olive Green
CMYK: 10, 0, 100, 62
RGB: 113, 114, 0
Pantone: 392 C
HEX: # 717218
Name: White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
Pantone: 7541 C
HEX: # ffffff
Font Choies:
Notera
Regular
This font should be used
between 40 pt and 150 pt font
size (varying with use). This font
will only be used in the regular
style.
Avenir Next Condensed
Regular
This font should be used
between 12 pt and 24 pt font
size (varying with use). This font
will only be used in the regular
style.