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Brand Recommendations
22
o In order to answer the question of how to make MeetMe mainstream, we first
looked at the competitive landscape of social discovery sites and secondary
research regarding consumer preferences . This created the platform for our brand
recommendations.
o Major Findings
o When compared to competitors in Social Media, Dating, and Mobile App Messengers,
MeetMes lack of specialization caused the site and app to score lower in all attributes
o Based on market research, users indicated that ease of use, simplicity of site, and
design were critical factors when forming an opinion about a brand.
o Recommendations
o
o
o
o
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mainstream
/mnstrm/
Ideas, attitudes or activities that
are regarded as normal or
conventional; dominant trends in
opinion, fashion or the arts
44
Competitive Analysis
55
Approach
Identified competitors based on
their market and client base
Ranked each competitors
based on previously defined
attributes one a 1-5 scale
Plotted each competitor and
MeetMe in order to compare
which attributes MeetMe is
strong/weak in
Findings
Overall, MeetMe is has strong
dating and offline meet up
attributes
MeetMes mobile app is
considerably stronger than its
web presence
Visual elements pose a
potential area of growth for
MeetMe across all markets
In order to understand where MeetMe falls within the different market segments we
looked at major competitors in Social Media, Online Dating, and Mobile App
Messengers.
66
0 1 2 3 4 5
Dating
Ease of Use
Visual Features
Customization
Offline Meetups
Referrals
LinkedIn
MeetMe
Facebook
Instagram
Twitter
Pinterest
Social Media websites were analyzed and ranked based on important usage criteria. Their
ranks were graphed and compared to MeetMes rankings. Overall, when compared to Social
Media sites, MeetMe excels at dating opportunities and offline meet ups.
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0 1 2 3 4 5
Dating
Ease of Use
Visual Features
Customization
Offline Meetups
Referrals
LinkedIn
MeetMe
Facebook
Instagram
Twitter
Pinterest
Overall, when compared to Social Media apps, MeetMe excels at dating opportunities and
offline meet ups. Additionally, the app allows for a better interface and thus a higher score in
the ease of use category.
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0 1 2 3 4 5
Dating
Ease of Use
Visual Features
Customization
Offline Meetups
Referrals
Zoosk
MeetMe
OkCupid
Badoo
Match.com
Overall, when compared to Dating websites, MeetMes jack of all trades outlook
puts it at a disadvantage in the market. One area of potential growth in the market
involves an enhanced focus on visual elements of dating websites
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0 1 2 3 4 5
Dating
Ease of Use
Visual Features
Customization
Offline Meetups
Referrals
Zoosk
MeetMe
OkCupid
Badoo
Match.com
Tinder
MeetMe has a comparable app to many that are currently on the market. MeetMe could
capitalize on the successful referral models used by Match.com and Badoo. Additionally, an
enhanced focus on visual elements of dating websites could lead to potential growth.
10 10
0 1 2 3 4 5
Dating
Ease of Use
Visual Features
Customization
Offline Meetups
Referrals
Snap Chat
MeetMe
Kik
Tinder
WhatsApp
MeetMe has a comparable app to many Messenger Apps that are currently on the market. An
improved focus on visuals would allow it to compete with SnapChat. Currently the potential
for offline meet ups and dating is above the market average.
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Market Research
12 12
Approach
Evaluate social media &
dating site characteristic
preferences
Gain feedback on MeetMe
design and layout
Findings
The same people that say
theyve met someone in person
that theyve met online also
say that theyve never used an
online dating service
Perception of clientele, ease of
use, privacy, and design are
huge factors
MeetMe design and page
layouts not appealing
13 13
How much does the layout (i.e. web design of
the dating service website matter to you?
avg. = 3.93 (out of 7)
How much does your perception of the
clientele affect your use of a dating site?
avg. = 5.21 (out of 7)
How important are each of the attributes listed below in making a social
media site successful (1-7; not at all important to extremely important)?
14 14
Top rated responses: confused, annoyed, uncomfortable
15 15
Top rated responses: confused, annoyed, uncomfortable
16 16
Top rated responses: confused, annoyed, engaged
17 17
For picture 1, respondents were likely frustrated by not knowing where to start.
The profile page is very busy and relatively unclear as to what direction users
should go on.
For picture 2, respondents likely felt that the gigantic picture of a stranger was
too overbearing. When you see a stranger on Facebook or Tinder, their profile
pictures are much smaller and less overwhelming.
It is also a little distracting and overwhelming that the user sees up to 5 different
pictures at once (in the side bar), rather than just the one picture
Confusion could be caused by what secretly admiring someone actually entails.
Could be too much going on on the screen
Picture 3 seemed to be the most appealing, but still did not have very favorable
results. See our recommendation for a Pinterest-esque layout to improve the
aesthetics
Note that the top ranked answer for all 3 pictures was that users would be more
likely to delete their accounts rather than revisit the site or refer it to a friend
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Recommendations
19 19
While mobile usage is growing rapidly and serves as the primary source of member
engagement, the MeetMe Brand should not abandon its use of alternative platforms. Instead
MeetMe should focus on improving the visual elements of current platforms and integrating
marketing to create a multi-channel approach to external communication.
Enhancements to
Current Website
Features
The current website is uninviting.
Slight modifications to color, layout and placement of
ads could create a more mainstream look and feel
Increased
Content
Marketing
While MeetMe has a Twitter and a Facebook, usage has
been sporadic
Additional platforms such as Instagram or Snap Chat
could allow for increase engagement with the target
market
20 20
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MeetMe currently under utilizes Twitter and Instagram. Additionally, MeetMes
Facebook presence is limited to an app page only.
23 23
Many dating sites customize features based on personal preferences. MeetMe has
a similar feature for Blind Date; however, the application of customization and filters
could increase chats, offline meet ups and overall friendship rate.
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Current games focus on actual competition rather than flirting. Additionally, games
are not features on the MeetMe app. A compromise would involve flirty games that
involve direct interaction/questions from someone youre compatible with.
Instructions
All MeetMe members pick a
representative picture (without
themselves in it)
Pair up two random people who fit
the same filter criteria with each
other in a chat
All they can see of the other
person is the representative
picture
They can have a conversation
without seeing each other, after 3
minutes, real pictures are
revealed and they both get the
option to keep talking or move on
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o Incentives for referrals:
o Receive MeetMe credits

o Unlock upgraded account features

o Follow list of steps at sign-up to access

all MeetMe features

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33% trust online banner ads
36% trust social media ads
36% trust online video ads
40% trust ads in search
92% trust peer recommendations
Average value of
referred customers is
16% higher than non-
referred
Noncash incentives are
24% more effective at
boosting performance
than cash
65% of new business
comes from referrals
83% of consumers are
willing to refer after a
positive experience,
but only 29% do
28 28
o Send free MeetMe credits to a friend

o Tell friends about activities on MeetMe

o Share official MeetMe blog or social media updates

Types of Referrals
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Appendix
30 30
Industry Notes
o 67% of singles know couples whove met through
online dating
o 23% of Facebook users check their account at
least 5 times a day.
o The average user of a social networking site has
more close ties and is half as likely to be socially
isolated as the average American
o There are 684,478 pieces of content shared on
Facebook; 3,600 new photos on Instagram; 2,083
check-ins on Foursquare during every minute of
every day.
Industry Growth
Number of Users (Millions) Global Social Media Use
40
1150
75 70 259
645
MeetMe Facebook Instagram Pinterest LinkedIn Twitter
2010 2011 2012 2013
The number
of Social
Media users
has more
than tripled
since 2010
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Industry Notes
o 67% of singles know couples whove met through
online dating
o The average dating site customer spends $239 a
year
o 85% of singles say meeting people through
online dating is socially acceptable
o With online dating, men make 80% of the initial
contacts, of which only 25% are reciprocated
User Gender Demographics
Number of Users (Millions) User Age Demographics
40 30 35
209
25 22
18-24
25-34
35-44
45-54
55-64
65+
Gender %
Men 59%
Women 41%
18-34 year
olds account
for 45% of
online dating
users
32 32
Industry Notes
o Messaging and social apps grew 203% since
2013. (Mobile app growth as a whole grew
115%).
o As of 2013, more than 61 percent of mobile
internet users accessed instant messaging on
their devices
o Users send over 64 billion messages daily on
Whatsapp
User Gender Demographics
Number of Users (Millions) Top Messenger App By Country
40 100 35 26
450
MeetMe Kik Tinder Snap Chat WhatsApp