1

FOREWARD
VMS is an application that easy, free, fun, quick and easy way to share your
special moments and keep in touch with your family and friends and instantly share
your video with any of your contacts. This report contains a complete profile of the
VMS, the results of the research we've done, and also plan to do to help VMS to reach
their target. This proposal give variety ways to promote VMS product such as media
relations, community relations, events, corporate social responsiilty and also
integrated media efforts.
!
INDEX
"#$%&'$(..............................................................................................!
)*'+T%$ 1 ,')-.$#/0( 10"#$M'T1#0...................................2
)ompany +rofile.........................................................................................2
+roduct +rofile............................................................................................2
#verall Target...........................................................................................13
)*'+T%$ ! $%S%'$)* 4 '0'56S1S.............................................17
"inal $esearch $eport..............................................................................17
S&#T 'nalysis.......................................................................................17
)*'+T%$ 8 +$#+#S%( 1(%'S 4 +$#.$'MS...............................19
Media $elations ......................................................................................19
)ommunity $elations...............................................................................1:
%vent.........................................................................................................!;
)orporate Social $esponsiility...............................................................!1
1ntegrated Marketing %ffort......................................................................!!
)*'+T%$ 2 ,/(.%T10......................................................................!8
)*'+T%$ 3 S/MM'$6 4 $%)#MM%0('T1#0............................!2
,1,51#.$'+*6.......................................................................................!3
8
Chapter 1
Background Information
I. Compan !rofi"e
1. #$% &o"ding Inc.
&e aim to provide a great service for our users and customers with focus on
ease of use and a rich user e<perience. /sing our products, regardless if you
are an end to end user or a corporate customer, is very easy= VMS is gloal
and can e used in any country. &e currently employ appro<imately 3; people
at our 2 local offices and our 7 distriutors around the gloe. #ur partners and
clients include among others gloal moile operators and media companies,
government organi>ations and law enforcement, premium content providers
and retailers, sports clus and celerities.
Management team?
"ounders Magnus -niving and Stephan -nowles launched VMS app in !;1;
in Sweden. The product VMS has een sold in numerous countries since then.
'dditionally, the acquisition of ,o>oka, an SMS application provider, made it
possile to offer a full@suite of services including oth VMS and SMS. 1n the
fall of !;1!, the headquarters were moved from Sweden to the /S in
preparation for the e<pected increase of /S usiness. Management team
represents e<perienced technology professionals and serial entrepreneurs from
/S' and %urope.
Board of Director'(
Mats (ahlin A)hairmanB
"redric "orsman
Cohan Sa<on
.erard )asale
$ami $ostami
%<ecutive #fficers?
Magnus -niving @ )%#
"redric "orsman @ )"#
2
)arl 'nder @ )S#
Stephan -nowles @ )T#
Magnus -aerg @ )M#
Senior 5eadership?
.erard )asale @ +resident and )%# of 1ronroad /S' 1nc
$eagan +anggaean @ )%# of 1ronroad 1ndonesia
Tor +edersen @ )%# of 1ronroad 1T 1ndia
Martin StrDmerg @ %<ecutive Vice +resident for %urope and 'sia
Tony Selin @ *ead of Sales 1ronroad Sweden ',
5ocations?
&ead Office
/S'
VMS *oldings 1nc
)ontact? Magnus -niving, )%#
+hone? E1 81; :88 !2 !1
%mail? magnus.knivingFvmsplay.com
De)e"opment Centre
India
1ronroad 1T 1ndia
)ontact? Tor +edersen
+hone? E:1 99G!338833
%mail? tor.pedersenFvmsplay.com
%a"e' Office
*%A
1ronroad /S' 1nc.
3
)ontact? .erard )asale, Cr
+hone? E1 81; 2:9 !;:9
%mail? gerard.casaleFvmsplay.com
%+eden
1ronroad Sweden
',)ontact? Tony Selin
+hone? E27 A;BG;@992 28 92
%mail? tony.selinFvmsplay.com
Indone'ia
1ronroad 1ndonesia
)ontact? $eagan +anggaean
+hone? E7! 91G 739 ;; ;;
%mail? reagan.panggaeanFvmsplay.com
Di'tri,utor'
%pain
VMS +lay 1erica S.5.
)ontact? 'nn )hristine *Hkansson
+hone? E82 7:G 7;787!
%mail? ac.hakanssonFvmsplay.com
-ena
Top ,rands 5imited 0airoi
7
)ontact? .eorge Thugge
+hone? E!32 !; !3G 88 91
%mail? george.thuggeFvmsplay.com
!hi"ippine'
1ronroad +hilippine
)ontact? $ico Velasco
+hone? E78 :1G 382 7: !3
%mail? rico.velascoFvmsplay.com
*ganda
Top ,rands 5imited 0airoi
)ontact? .eorge Thugge
+hone? E!32 !; !3G 88 91
%mail? george.thuggeFvmsplay.com
%audi Ara,ia
'lmanakh Telecommunications %st.
)ontact? (r. 'loathani#odan *assan
+hone? E:773333;;782
%mail? oodan.aloathaniFvmsplay.com
.an/ania
Top ,rands 5imited 0airoi
)ontact? .eorge Thugge
+hone? E!32 !; !3G 88 91
G
%mail? george.thuggeFvmsplay.com
0. Ironroad #$%
A. Ironroad #$% 1aunche' !ort Of 1o' Ange"e' 2!ort+atch3 #ideo App2-
Way Recorded
Video Channel based system now available on all app stores
Santa Monica, )alif. I #ctoer 1, !;1! I The +ort of 5os 'ngeles A+#5'B has
released its unique !@way recorded Video moile J+ort&atchK application on all
app stores. The announcement was made y developer and contract award winner
1ronroad /S' Amakers of the VMS social media appB at the 1')+ conference
today in San (iego, )'. 1ronroad won the contract allowing them to uild the
+ort&atch app and analytics system several months ago and delivered the working
system recently on all maLor device platforms.
J&e elieve that our +ort&atch app is the first of its kind nationally and our hope
is that it will provide for a etter means of disseminating critical information to our
constituents and a more meaningful and speedy response to any reported incident,K
said +ort of 5' )hief of +olice $on ,oyd. J&e are e<cited aout the possiilities
of more interaction within our organi>ation and eyond using this social media
toolK, said )aptain )urtis Thompson.
The +ort&atch app and wesite M www.portwatch.org N provides local residents,
+#5' workers and +#5' police, administrators and city officials to engage in a
roust !@way video, te<t and photo sharing system. The system allows for
emergency notifications, .+S tagging of video and photo content for sumission to
channels on the app, pulic relations, security and pulic reporting of incidents. 'll
recorded content is sent to the +#5' dispatch for review and appropriate handling.
A,out Ironroad *%A4 Inc.
1ronroad is a social media and moile marketing company with headquarters in
Santa Monica, )' and Stockholm Sweden and is proud to support its VMS moile
video platform on all maLor devices and app stores worldwide. The 1ronroad
JMetro&atchK rand creates and deploys solutions for law enforcement,
municipalities, government, airport and transports and universities in connection
with emergency, information, awareness and other social media tools using its
VMS moile video platform.
9
See www.vmsplay.com and www.metrowatch.us for more information. The +ort
of 5os 'ngeles is 'mericaOs premier port and has a strong commitment to
developing innovative strategic and sustainale operations that enefit the
economy as well as the quality of life for the region and the nation it serves. 's the
leading seaport in 0orth 'merica in terms of shipping container volume and cargo
value, the +ort supports more than 98;,;;; regional Los and P83 illion in annual
wages and ta< revenues. The +ort of 5os 'ngeles Q ' cleaner port. ' righter
future.
A. Ironroad i' a Fina"i't for the 0510 Red &erring .op 155 Europe A+ard
'pril 1!, !;1!
1ronroad announces it has een selected as a "inalist for $ed *erring's Top 1;;
%urope award, a prestigious list honoring the year's most promising private
technology ventures from the %uropean usiness region.
B. #$% in cooperation +ith .e"ia and .unigo.com 6 Fo""o+ $e"odife'ti)a"en
0510 through #$%
&hat many people would call the event of the year, Melodifestivalen, starts the 2th
of "eruary. 8293 contriutions were made to the show and now only 8! artists are
left to compete for one of the 1; spots in the finale in .loen the 1;th of March.
(uring a numer of weeks we get the chance to follow the 8! artists' road towards
the finaleR four contests, the Slast chanceS and lastly the ig finale in .loen. The
competition is seen y millions of TV@viewers and the artists and their songs are
constantly in the spotlight. &ith the assistance of VMS the fans are ale to follow
the artists to a much greater e<tent than any other year and in a way never possile
efore. ,y suscriing to VMS the fans get to follow the participants directly
through their telephones. 't Tunigo.com, a site with 1;; ;;; unique visitors every
week, and through VMS the fans are given the chance to enLoy e<clusive
Melodifestivalen material several times a day. The artists are for e<ample sharing
daily interviews and personal video logs.@Teliais a proud sponsor of
Melodifestivalen !;1!, a competition that every year attracts millions of TV@
viewers. Thanks to VMS and Tunigo everyody is now given the chance to get a
closer contact with the artists and follow the e<citing process, all the way to the
finale in .loen. &e are looking forward to see the interviews and the creation of
:
the video logs, Mats 'lperg, ,usiness (eveloper, *ead of Music 'ctivates and
'rtist $elations at Telia, says.@&e are incredily happy aout our cooperation with
Telia and Tunigo.com and looking forward to participate in Melodifestivalen as a
partner of Telia. Tunigo.com is already a partner of 1ronroadTVMS and attracts
over 1;; ;;; music loving visitors every week. 1n connection with
Melodifestivalen and through our cooperation with Telia even more people are
given the chance to e<perience VMS and videos directly through the moile phone,
Magnus -niving, )%# and group )%# at 1ronroad ',, says.
A,out .unigo
Tunigo is a place for finding, consuming, commenting and discussing music
together with other music lovers. Tunigo is the simplest and most entertaining way
to find playlists and new music from Spotify. *ere you easily find playlists for all
kinds of occasions and keep track on the latest )( releases, toplists and music
news. The service and rand Tunigo is developed and owned y Snowfish ', and
availale at Tunigo.com Adesktop and moileB as well as the Spotify@client. "or
more information see www.tunigo.com 'out 1ronroad 1ronroad is the company
ehind VMS that was fully launched the year !;1;. &e are estalished in ten
countries in %urope, 0orth and South 'merica, 'sia and 'frica. 1ronroad has
appro<imately 1;; employees and offices in Sweden AheadquarterB, 0orway,
(enmark, .ermany, Spain, The 0etherlands, )anada, 1ndia, 1ndonesia and
+hilippines. #ur partners and customers are several moile operators and media
companies as Tele!, 8, *utchinson, 6eliaSonera and Telkomsel.VMS is the
continuation of SMS and MMS, an easy and cost-efficient way to share
experiences and communicate through your mobile phone. VMS is downloaded as
a free app from App, Store, Android Maret and !lac!erry App "orld.
C. #$% i' introducing 2%ee +hat I7m 'aing3 to three ne+ countrie'( .he
N14 Be"gium and 1u8em,ourg
VMS is a video messenger that can e downloaded for free as an app. The service
is used etween moile users, celerity video loggers and companies that want to
communicate directly with their customers via moile phones. VMS will e
marketed y a susidiary of Swedish 1ronroad ', ApulB, called 1ronroad ,enelu<
,V. The target area has aout five million smart phone users, of which !;U are
1;
,lack,erry users. 1ronroad recently launched VMS for ,lack,erry.@1ronroad
,enelu< will e lead y (olf$ooiLakkers and located in the 0etherlands.
(olf$ooiLakkers has uilt a management team together with %dgar ,eere and
Michael Swarte, entrepreneurs who has wide e<perience from start ups and sales in
1T. (olf$ooiLakkers has a ackground from the 1T@usiness and from consultancy
all over %urope.&e are looking forward to present VMS to the ,enelu< market.
&e see a high adaption of these kinds of apps and a huge crowd of people who
want to follow celerity logs. 'lso the companies who are focusing on social
media for their communication with customers and prospects are showing a lot of
interest in VMS. #ur team is ready for making a ig success of the launch and
introductions of VMS in the ,enelu<, says (olf$ooiLakkers.Magnus -niving,
)%# of 1ronroad ', says?
#ur concept with locally financed susidiaries is proving successful and we
continue to strive towards getting VMS estalished all over %urope. &e are
pleased that we can now add three more important markets as we are getting closer
to reaching our goal.
D. #$% to Canada( 9%ee +hat I:m 'aing9 in a"" of North America
The VMS messenger app, already availale in the /.S., will e marketed y a
susidiary of Swedish 1ronroad ', ApulB. VMS is a video message service that
can e downloaded for free as an app. The service is used etween moile users,
video loggers and companies that want to communicate directly with their
customers via moile phones. The )anadian market is strategically important
ecause VMS has e<citing content in the app from /.S. and other markets. 1n
addition, 1ronroad recently launched VMS for ,lack,erry, which has a large
market share in )anada. Together with the already availale apps for i+hone and
'ndroid, more than 93U of smart phone users in )anada will now e ale to use
VMS. 1ronroad )anada will e headed y 0iklas *olm, who previously worked at
Mc-insey )ompany as a proLect manager serving leading companies within
telecom and high@tech in %urope and 0orth 'merica. #ur goal is to estalish VMS
as an important communication channel for smart phone users and usinesses in
)anada. )anada has well developed sports@, retail@ and media@ industries where
VMS has proven to e a competitive product to reach end users directly in the
moile phone, says 0iklas *olm. @ &e continue to successfully pursue our strategy
11
to estalish ourselves in new markets. 1n )anada we can reach a "rench@speaking
audience as well, which makes it easier when we eventually estalish VMS in
"rance. &e will also see many synergies etween VMS in )anada, /S' and the
+hilippines, says Magnus -niving, )%# of 1ronroad ', ApulB.
E. #$%6 2%ee +hat I7m 'aing3 no+ on B"ack,err
VMS is a messenger service for sending video to and from moile phones. The
technology was launched a year ago and has een availale for i+hone and
'ndroid as a free application for download. 0ow 1ronroad is launching VMS for
,lack,erry.@ ,lack,erry is a key tool for the /.S. and South 'merican
demographic target, so we are e<cited aout this launch. Many of our target users
and potential partners are committed to ,lack,erry, says .erard )asale,Cr, founder
of 1ronroad /S' 1nc.VMS is popular for sharing special video moments etween
friends and family, as well as for celerities roadcasting videos directly to their
fans moile phones. VMS was recently launched in 1ndonesia, where the numer
of ,lack,erry users is also high.@ ,lackerry users in 1ndonesia reached 3.19
million in !;11. 1tOs really a huge market for VMS here, says (anny $itonga,
Marketing (irector of 1ronroad 1ndonesia.VMS will soon also e availale for
0okia Symian and for &indows.
F. .e"kom'e" i' "aunching #$% ;#ideo $e''age %er)ice<
Telkomsel, the leading operator of cellular telecommunications services in
1ndonesia, has launched VMS, Video message Service, as a value added service to
their suscriers. Telkomsel is the market leader in 1ndonesiaOs telecom industry
and has an estimated numer of 1;; million suscriers.
V+ (igital Music and )ontent manger at Telkomsel, -rish+riadi, says?VMS will
accommodate our customersO needs to share videos personally straight from their
moile phone, whenever and wherever. The innovative technology that VMS
offers is a real commitment of ours to provide the most advanced moile lifestyle
service solution.
1n 1ndonesia, VMS is availale as a free application that can e downloaded for on
i+hone, 'ndroid and ,lack,erry smartphones, or as VMS for 8. phones.The
presence of innovative services such as VMS is e<pected to make a new trend in
1!
communicating through video. )ooperation with Telkomsel as a strategic partner
for these services is our effort to innovate produce value@added services to suit the
needs of customers, said (anny $itonga, (irector of 1ronroad 1ndonesia.Telkomsel
is one of the largest moile operators in the world in terms of numer of
surscriers. See www.telkomsel.com
=. ="o,e .e"ecom "aunche' #$% a' it' "ate't )a"ue6added 'er)ice
VMS is developed y the innovative moile technology company 1ronroad.&e are
very e<cited aout .loeOs launch of VMS in the +hilippines. .loe is the right
partner for us since they have a great strategy to launch VMS widely in a short
time, says Conas 5itorn from 1ronroad. The VMS app is availale for download
from 'ndroid market and 'pp store.
&. Ironroad Ad)i'or Board 6 e8perienced &o""+ood e8perti'e in)o")ed in
the de)e"opment of #$%
$agnu' -ni)ing and Ian Brce
5ast "riday, 1ronroad announced the launch of its VMS AVideo Message ServiceB
app in the /.S.'.)oncurrent with its launch 1ronroad has announced its world class
'dvisory ,oard, which includes film stars such as Michael -eaton A,atman 1:9:B
and Marc ,lucas A-night and (ay !;1;B, film producer 1an ,ryce ATransformersB
and cinematographer Steven (ouglas Smith. This is a clear confirmation that we
are on the right track with our product launch in the /S', and we are happy to
attract some of the most widely known people from the film industry as advisors,
says Magnus -niving, )%# 1ronroad ', ApulB. VMS is communication y video
via moile phones and our 'dvisory ,oard sees great opportunities for the app to
18
develop into a road channel for infotainment and marketing, continues -niving.
I. Ironroad Internationa" *%A announce toda the +or"d +ide "aunch of
their f"ag'hip product 2#$%3
Santa Monica, )', May 7, !;11?
1ronroad /S' along with 1ronroad ',, launched it's cutting edge smart phone
application VMS today to the world via the cloud. VMS, downloaded as a free app
from the 'pp Store or 'ndroid Market, is a simple and ine<pensive way to share
video e<periences and communicate through a moile phone. VMS allows
consumers to rapidly share video through a simple app that works in the same way
as an SMS. The platform powering the VMS application, allows users of VMS
app, the aility to customi>e their privacy settings, enaling various methods of
video message e<change. These include, videos messages from one to another
user, video roadcasts from one to many users and all either free or as a premium
paid suscription. 1ronroad's advanced roadcast video platform is targeted at
content creators, now ale to moneti>e video logs from suscrier one and
usinesses who want to integrate video and instant communications into their
marketing mi< cost effectively. .erard )asale,Cr., )%# of 1ronroad /S' 1nc. says?
&e elieve that the future of social media and roadcasting is largely through the
smartphone which is rapidly proliferating, and as capacity and andwidth increases
rapidly with 2. and 5T% here in the /S we elieve that VMS is the tool of choice
for users to easily manage their own personal moile roadcasting network. To
learn more aout 1ronroad or VMS please visit www.ironroad.com 'out 1ronroad
/S', 1ronroad /S' 1nc. is the e<clusive license holder of the VMS application for
all of the 'mericas, e<cluding )anada.
II. What i' #$%
VMS is an application that easy, free, fun, quick and easy way to share your
special moments and keep in touch with your family and friends and instantly
share your video with any of your contacts. The VMS@app availale for 'ndroid,
,lackerry, i+hone and Symian. Videos are pushed directly from and to our
moile phone with no hassle, no fiddly moile rowsing and no interrupted
streaming. &hile we have all our VMSOs on our moile we can of course access
our VMS@account here on vmsplay.com. )reate an account and send your first
12
VMS now using our wecam or y uploading a video.
VMS is more than a message service etween people. Suscrie to your favorite
cele, actor, TV@channel or team and get video updates @ directly to your moile
phone. #r create our own channel and ecome a roadcaster and let the world see
what you are saying.
VMS can also e used as a tool for moile marketing and sales. 1t's possile for
your company to reach your audience of e<isting or potential customers,
employees or anyone who is interested in hearing what you have to say. VMS
(irect is the product that helps you go moile now, with support for +ush, +ull and
1nteractivity, allowing you to create sales, campaigns, competitions, surveys and
much more.
O)era"" .arget
#verall Target VMS have two things. "irst to get new users and people use VMS
as one of an application on their gadgets, so can help to make them easy to share
every moments in their life and then to help 1ronroad ', too to increase their
profit from VMS application. So, to help 1ronroad ', company to increase their
profit and their users, we did events such as every week we sent videos, which is
our themes are Jgive me ideasK and Junforgettale momentsK. &e choose that
themes it Lust for help people to more e creative to make something useless to e
useful, like how to recycling the unsuitale goods ecome unfit for use Afor give
me ideas themeB, and how we can give surprise for irthday Afor unforgettale
momentsB. 'nother way to help VMS reach their target is y making event such as
JVMS .oes to )ampusK and JVMS asketall cup !;18K. &e hope we can make
this event happen and VMS can reach the goal.
13
Chapter 0
RE%EARC& AND ANA1>%I%
FINA1 RE%EARC& RE%*1.
!rogre'' (
&e successfully gain awarness of VMS to /+* students
&e successfully gain 8; followers
&e successfully make 8; vidoes of each logger Agive me idea and
unforgetale momentB
&e gave !3; questioner for students of /niversitas +elita *arapan
,ase on !3; questioner result from /niversitas +elita *arapan, most of /+* students
knows the e<istence of video logging or video sharing ut they are not familiar aout
VMS AVideo messenger serviceB. The students of /niversitas +elita *arapan mostly
donOt have an interest to have a video messaging account. &hile we did the research
we found ostacles, such as?
1. 'ctivation code
!. Vuality of the video
8. Short time video
2. *ard to upload the video
"rom the final research result, the students donOt have interest on video messenger
service, ecause they never see the advertising, lack of word of mouth and they
choose to send video through other application such as email, line, m.
%WO. ANA1>%I%
%trength'(
"ree to send and receive video
17
)reate a good connection to long distance communication
Variatife channel and content
Safe and legal A(igital right managementB
+rivate
)an e use for sales and marketing moile
1nclude pull moile dataase, push mass video and interactivity
Weakne''e'(
+eople still not familiar with VMS
)an only e accessed with other VMS user
+rocedures are not fle<ile
(ifficult to find a potential user
Opportunitie'(
Most people use smart phone
*onest and real
More 1nteractive
+ositive environmental
'ttractive and fle<ile era
.hreat'(
#ther high recognition social media, such as youtue and keek
+oor provider connection
1G
+oor activation system
Chapter ?
!RO!O%ED IDEA% AND !RO=RA$
A. $EDIA RE1A.ION%
%stalish and maintain relationships with the media is an effective way to uild,
maintain, and enhance the image or reputation of the organi>ation in the eyes of
stakeholders. Media relations is very important as a form of communication and
mediation etween an organi>ation and its pulics. "or VMS media relations
activities, we will work with several media of television, radio, maga>ines and
newspaper.
1. .e"e)i'ion
#n the media television we will work closely with -ompas TV, -ompas TV
is a television station that is still relatively new, ut already has good quality and high
audience as much as other television stations in 1ndonesia. This is ecause the events
and impressions from -ompas TV is different and interesting. 1n this case the VMS
can e included as a material event to show in SSuka@SukaS this is an event that
played at 19.8; every day at -omas TV. The concept of JSuka@SukaK is to provide
information to the audience through a collection of videos Avideo courtesyB an
attractive and collected ased on a particular theme.
19
"or e<ample the theme is aout? funny video, unique events in 1ndonesia,
interesting tips, recipes or cake, and so on. This show or event is interesting ecause a
lot of the audience numer, shows in the family time, and two M) who made the
show more interesting and funny. VMS has many categories of videos that interesting,
such as the popular video or other channels like funny videos that can e shown as a
material of event SSuka@SukaS
0. Radio
&e will work with +ramors radio. +ramors radio is a radio that already has
good tittle to the millions of listeners and has a target market of young people. #n this
radio, there is one program that ecame the audience favorite JThe (andeesK
performed y (arto and (anang, they are the announcers of this program that has
creative and funny personality . 1n this session we want VMS to e the sponsor of the
program, which is VMS will e used as the material to roadcast. ,y entering VMS
as roadcast material, VMS will e promoted y the roadcaster ut in the unique,
creative and different way.
'nnouncer will introduce more aout VMS, and invites the listener to
download the application in their gadget. 1n this program will e held the competition
y answering questions aout VMS via phone or twitter with cash money pri>e $p.
!3;,;;;, ;;. This program will e show everyday from Monday to Sunday at 2 pm
until 9 pm and if it possile it will e continued.
?. $aga/ine
Maga>ine that will e our target is ? .o .irl, )osmo .irl, .'(1S, .ita )inta,
"emina, *igh%nd. This list of maga>ine has a target market of teens to adult hood.
&e choose maga>ine as a medium of media relations ecause as we know maga>ine
is an interesting media to read, especially for teens ecause of the information and the
design. ,y sending interesting press releases that has new value to management
maga>ine, we hope our press releases will pulished on the maga>ine. &e will e
looking for a contact person or links to the media so that can e easier to get a space
in the maga>ine.
B. Communit Re"ation'
)ommunity $elations or community relationship is mutually eneficial
1:
usiness relationship with one or more stakeholders, to enhance the reputation of the
company into a company that is good for the community. The principle activities of
pulic relations is to harmoni>e the relationship etween the company and its
managers and employees in communities around the company. $elationships must e
nurtured y the +$ is not Lust a short@term relationship, ut also a long@term
relationship.
't the community relations we had the idea to include the VMS as a
sponsorship at events that held y each faculty at /niversity of +elita *arapan. &here
every ! weeks at the campus garden certainly there will e a ig event that attract
faculty with diverse themes. %very event definitely needs a permanent sponsor or a
sponsor can e a part of the show. &e choose the /niversity of +elita *arapan, which
is part of the target market VMS as well as the campus has a lot of events that involve
students as well as outsiders. The logic is that if VMS has always een a part of the
community events faculty in the campus then all students can aware and know aout
the VMS product. "urthermore, in the event VMS will have a special ooth to
promote their products, provide an account activation, distriuting flyers and also held
a qui> or competition in the event.
&e will have a video competition with interest theme such as video aout the event,
culinary, tips and tricks, and other interesting themes that can e adLusted with the
theme of the event at that time. The competition is open to pulic, and the winner will
get cash money and the video can e show on the slideshow during the event.
C. E)ent
1. #$% =oe' to Campu'
&e will make the ig event SVMS .oes to )ampusS in 'ugust !;18. This
event will e held at many university in Cakarta, such as ? /niversitas +elita *arapan,
/niversitas 1ndonesia, /niversitas Multimedia 0usantara, /niversitas Trisakti, ,ina
0usantara /niversity, /niversity Moestopo. 'nd if it possile, this event will e
continued to the others university in Cakarta. The concept of the event SVMS .oes to
)ampusS is visiting campuses with the main oLective to promote and introduce VMS
to the campus, especially students.
&e also will open a ooth at the campus to give information aout product,
activation VMS directly, and also some interest game. #n day 8 there will e held
!;
entertainment music performance, dance performance, or a stand@up comedy of artists
and comic artists are provided y the VMS. "or e<ample? $aisa, 'dera, Sammy
Simorangkir, $aditya (ika, Warry *endrik and others. 1n this event will e a
promotion technique with unique way, introduce VMS to friend and show the capture
of promotion on the ooth and then the audience will get a souvenir from.
0. #$% Ba'ket,a"" Cup 051?
This event is the second option of the event, where we saw a great opportunity
to introduce our products through this event. &here previously the target are students
and the pulic, at his time on VMS ,asketall )up !;18 which will e the
participants were high school students in Cakarta and surrounding areas. This event
will carry the theme SSportivity to /niteS event was held to unite students from
different schools in Cakarta to compete in sport, doing his hoy on sports and also
introduced VMS products through games and events in it.
This event will take place in /niversity of +elita *arapan. &e choose this
location ecause it is located strategic so it will e easy to reach if the participants in
the Cakarta area or others area around Cakarta. 0ot Lust the game, in the event will also
e open a>aar from sponsors who want to participate in this great event such as ?
food, sport area, shoes, gadget and others. &e already have several lists links that are
e<pected to participate, including? 'uto !;;;, Toyota, (aihatsu, +ocari Sweat,
)oldStone, ,)', ,lackerry, 0ike, +ramors $adio, Tra< "M $adio, 5ippo Village
and others.
The +ri>e for the winner ?
X 1st +lace Male and "emale receive $p 8,;;;,;;; and products from sponsors
X &inners ! Son and (aughter get $p !,;;;,;;; and products from sponsors
X 8rd +lace Male and "emale receive $p 1,;;;,;;; and products from sponsors
X MV+ sons and daughters get cool merchandise and products from sponsors
X 8@point contest winners receive a pri>e of 2;U of the registration and other cool
merchandise from sponsors
D. Corporate %ocia" Re'pon'i,i"it
!1
)S$ is a concept that organi>ations, in particular the company is having a
responsiility towards customers, employees, shareholders, communities and the
environment in all aspects of company operations. )S$ related to SSustainale
(evelopment.S &here there is the argument that a company in carrying out its
activities should not ase their decisions solely ased on financial factors such as
profits or dividends ut also must e ased on social and environmental consequences
for the present and long term.
&e will hold a program S)are for (isaled )hildren in 1ndonesiaS, in which the
results of the company's profits in performing VMS event will e donated to
6'6'S'0 +%M,10''0 '0'- )')'T A6+')B. Then we will ask the children
to make their video skills and creativity oth in education and proved that children
who have physical limitations keep the spirit in e<ploring their potential.
E. Integrated $arketing Effort'
&e use electronic media, print media, and online media in promoting VMS ?
@ %lectronic Media
)reating advertising through media such as TV and $adio. The ads will e delivered
y $aisa, 'dera, $aditya (ika, Sammy Simorangkir and *endrik Warry as
%ndorsement.
@ +rint Media
Through maga>ines, newspapers, and rochures. )reated with creative images that
attract the attention of consumers
@ #nline Media
&e also will make advertisements over the internet. 1nternet advertising can e seen
on everyone from anywhere in the world. 'nd one of the advantages is the cost of
advertising on the 1nternet is a very cheap and easy to manufacture. VMS in
advertising, we will create classified ads T links, image ads T anners, advertising
multimedia T flash and video ads.
!!
Chapter @
B*D=E.IN=
VMS
%V%0T
'ug@18
%stimated ,udget
1. )ommunity $elations $p. 8:.;;;.;;;
1 Sponsor of faculty event A18 facultyB $p. 8.;;;.;;;
$p. 8;;;.;;;,;; T faculty
11. %V%0T
'. VMS .#%S T# )'M+/S $p. 87.23;.;;;
1 Sound system $p. 8.;;;.;;;
! 1nfocus, 5ayar $p. 3;;.;;;
8 Souvenir $p. !.3;;.;;;
2 Standing +oster $p. 23;.;;;
3 +erformances
$aisa AsingerB
$p.
8;.;;;.;;;
,. VMS ,'S-%T,'55 )/+ !;18 $p. !!.G3;.;;;
1 Sound system $p. 8.;;;.;;;
! ,asketall A1; alls Y $p. !;;.;;;B $p. !.;;;.;;;
8 Trophy E Medal $p. 1.;;;.;;;
2 -onsumsi $p. 3;;.;;;
!8
3 +ri>es
1st pri>e $p 8.;;;.;;;
!
nd
$p. !.;;;.;;;
8
rd
$p. 1.;;;.;;;
7 $eferee $p. 1.3;;.;;;
G +ulikasi $p. 1.;;;.;;;
9 Scoring and time oard $p. !3;.;;;
: *onor for crew A!3 personB $p. G.3;;.;;;
T#T'5
$p.
:9.!;;.;;;,;;
&e donOt use all the udget given, the rest of the cost can e used to une<pected
things. 1f at any time this event need more udget, we will get it from the sponsor.
Chapter A
%*$$AR> AND RECO$$ENDA.ION
A. -e !oint of the !ropo'a"
#ur proposal held a SVMS .oes to )ampusS on a large scale as it aims to promote
and introduce the VMS to the campus, especially students. 1n addition, VMS event
held the second option SVMS ,asketall )up !;18S with the theme SSportivity to
/niteS, in which the target is high school students in Cakarta and surrounding areas. 1n
addition to promoting and introducing what was VMS, this event also aims to unite
students from different schools to compete in sportsmanship. This event is sponsored
y maLor companies such as Toyota 'uto !;;;, (aihatsu, ,ank ,)', ,lackerry,
0ike, )oldstone, +ramors $adio, Tra< "M $adio, etc..
B. Recommendation
1. 8rd +erson $eference
1n cooperation with maLor companies such as Toyota 'uto !;;;, (aihatsu, ,ank
,)', ,lackerry, 0ike, )oldstone, +ramors $adio, Tra< "M $adio, and many
more.
!. %ndorsement
!2
1n promoting and introducing our VMS rings music performances and stand@up
comedy of artists and comic artists like $aisa, 'dera, Sammy Simorangkir, Warry
*endrik, $aditya (ika and many great artists ecause they are pulic figures that a lot
of fans ecause of aility of e<traordinary talent.
0ot only to promote and introduce the VMS to the community ut also showed
concern for children who are less fortunate. Then the profits of holding this event will
e donated to those in need and we choose (isaled )hildren (evelopment
"oundation Athroughout the eventB in the form of money, specific learning tools that
can help them in learning, healthy foods and clothing and wear proper clothing.
Buitioner
Curusan T 'ngkatan ?
Cenis -elamin ? "emale T Male
1. 'pakah 'nda memiliki account pada sosial mediaZ
a. 6a . Tidak
!. Sosial Media apa yang paling sering 'nda gunakanZ
a. "aceook . Twitter c. +ath d. 5ain@lain
8. 'pa alasan 'nda menggunakan sosial media terseutZ
a. Mengikuti trend . Mencari teman c. Mencari 1nformasi
2. 'pakah 'nda pernah mengetahui aplikasi video sharingT video loggingZ
a. 6a . Tidak
3. 'pakah 'nda tertarik menggunakan aplikasi video sharingTvideo loggingZ
a. 6a . Tidak
7. 'pa alasan 'nda menggunakan video sharingZ
a. 1nteraktif . Menarik c. 5ain@lain[
G. 'pakah 'nda mengetahui aplikasi Video Message Service AVMSB Z
a. 6a . Tidak
9. Cika ya, darimana 'nda mengetahui aplikasi VMS terseutZ
!3
a. Teman . 1klan c. 5ain@lain
:. Menurut 'nda, apakah aplikasi VMS sudah efektifZ
a. 6a . $agu@ragu c. ,elum
1;. -ontenTtema apa yang paling 'nda minati dalam video sharingZ
a. Music . "ashion c. -uliner d. 5ain@lain
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