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The above graph shows that the most of
the respondents approached are of business class as they have to watch
more about the investment portfolio and other sector people like job H
professionals have a fi*ed income level so they are less interested in
taking risk.
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='. Investment Instruments.
The data above shows that today
everyone is interest in investing in different instruments provided by the
different institutions. 2ore H more people are investing in different
options of investments.
%@
Investment
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=(. Investment 3ptions provided to &espondents.
Investment Options
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$eres1
The more preferred investment option by the
respondents is 2utual fund as it provides more safety on investments
done.
'D
=+. 4re-uency of investments.
Frequency of Investment
1-15 0a1s
15-30 0a1s
1-3 ,ont's
3-6 ,ont's
6-12 ,ont's
1- ,ore
The fre-uency in which the more
investment is done is between ! month to %months. And the less
fre-uency is !day to !( days.
'!
=C Awareness about Investment )ompany of 24.
Different MF Investment
0 5 10 15 20 25 30
Rel ,-
-ran/ln ,-
$B+ ,-
20-3 ,-
4545 ,-
&t'ers
M
F
% Investment
The more awareness and interest for investment in
2utual 4unds is about &eliance 2utual funds. As more people are aware
about &eliance 24 . 0econd important investment interest is in G8)4
24. Fhereas TATA 24 H 0;I 24 are having e-ual awareness .
'#
=B. Interested to know more about 24.
Interest
)es 67
*o 21
In todays business world people are more
interested to know that how they save there income by investing it into
different instruments .0o about C@E of people in &ajkot are interested in
knowing more about 24.
'%
''
COMMENTS.
The respondents meet for the research report were mainly of
business sector so they were mostly affected by the market trends as they
are the part in which affects the market in a manner so they are directly
affected by the market . In such sector to respondents they manage their
short term cash by using them in their working cycle or some part is left
idle.
Fhile, the other sectors of the survey were of service H
professionals as they are not a part of business trends they dont have any
working capital to invest whatever they earn is liable for their personnel
use, e*cept their personal e*penses nothing is dont by them from their
money so they are least affected by the market trends .
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RECOMMENDATIONS :
2utual fund trend is fast growing trend in the city . As it has
developed a lot. There is very huge no. of people who are aware about
2utual fund
!. 0pread awareness more about 24 on larger H private basis.
#. There should be more private approaches towards potential
customers.
%. 2ore local advertising, through newspaper a local means of
communication should be used.
'C
'B
SWOT-ANALYSES
.o firm can work for the shake of work. 5ach and every firm wants to
have their own prestige in market there can be many other objectives like
to earn more profit to satisfy customers need, to maintain -uality . ;ut
none of above can be achieved or got without analy<ing firms own
performance. A firm having sound performance assessment policy will be
succeeding in the up coming future.
5very firm wants to compare its performance but we all know that if any
firm will not consider its weakness in performance assessment, it cannot
say that we are not lacking anywhere. In real, it is lacking but due to lack
of vision they are saying so.
There fore, 0F3T analysis is one of the tools to measure company
performance. It includes 0trengths Feakness, 3pportunities and Threats .
4or any particular firm this is the parameter which includes both the
aspects i.e. area which has been already improved and areas which are
needed to be improved . A firm has try to develop its weak areas retain its
strengths look for new opportunities with considering competitors
upcoming strategies that is what 0F3T is all about.
'@
STRENGTHS
?A0T A&5A 34 05&?I)50.
6338 I.)&58I;I,IT>
F5,, 850I6.58 )7,T7&5
WEAKNESS
8I0$AT)G 85$A&T25.T T3 ;5 0>0T52IJ58
.
OPPORTUNIES
T3 I.?50T I. &5A, 5A0TAT5.
T3 5.T5& I. )32238IT> 2A&K5T.
THREATS
83250TI) )32$5TIT3&0
85$5.80 3. 3TG5& )32$A.I50 A.8 TG5I& 0IT7ATI3..
(D
(!
CONCLUSION :
After completion of this research report I have found out
that the most part of the people in &ajkot are aware about the concept of
2utual funds and its working but they are somewhat not ready to take
risk in investing in 2utual funds as the investment option preferred bye
the people are government schemes and banks as they bring in sure
amount of interest and there is safety in such options . The customers in
&ajkot are not ready to take high risk in investment. ;ut segment which
suits the 2utual 4unds concept as the right investors so the company
should try to tap on such potential customers H create more surety of
returns in their investment.
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BIBLOGRAPHY :
2arketing 2anagement
;y $hillip Kotler
www.reliance24.com
www.yahoofiance.com
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