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Israel Retail Innovation

Hosted by
May 29, 2014
New York City

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The Government of Israel Economic Mission to North America
New York Trade Office

The Israel Economic Mission offers a full range of services for both Israeli and American
businesses. We provide contacts and guidance for Israeli companies interested in raising capital,
exporting their goods and services and finding partners in the U.S. Our office facilitates
partnerships, JVs and strategic alliances between companies and provides information on
available grants, loans and incentives in both the U.S. and Israel.

Year round, we arrange and support dozens of conferences, business delegations and campaigns
for every sector of the economy, from high-tech and new media to consumer products.

Please visit our website at www.itrade.gov.il/us-ny or contact our office for more information:




For updates on all of our activities and future events, please email Josh Berliner
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Government of Israel
800 Second Avenue, 16
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Floor
New York, NY 10017
T: 212-499-5610
Twitter: @IsraelTradeNY


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2014 Israeli Retailtech Delegation:
AdExtent
Brow.si*
Clinch Labs*
Dynamic Yield
Extreme Reality*
ForNova*
Hyperactivate*
Jifiti*
Loyal Blocks*
Mipso*
Mobilibuy*
myThings
Owner Listens*
Payoneer
Rent2Buy*
Rewardy*
Sensegon*
Shopcloud*
TruMedia
*indicates seeking investors.
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AdExtent
Personalized retargeting solution for e-commerce.
AdExtent online advertising solution enables brands and agencies to easily create and manage highly
effective retargeting campaigns across mobile and desktop devices. Unlike other solutions, AdExtent
does not require complex integration, yet it provides unprecedented control and transparency over the
campaign execution, including the ability to run campaigns using the clients existing DSP provider.
AdExtent advanced audience analysis mechanism identifies most likely to convert visitors, and ensures
maximum campaign performance by focusing on them.
Daniel Harrison, SVP Business Development
(212) 844-9579 daniel@adextent.com www.adextent.com

Brow.si
Publisher side mobile add-on that helps content and media players,
tackling two of their main challenges: Monetization and engagement.
With its added visionary layer, Brow.si is interrupting the market with a solution that takes mobile
engagement to the next level, while allowing the publisher up to 20% increase in mobile social shares.
With 9 out of 10 sites in Israel already Brow.si enabled, the guys from Brow.si are now taking their first
steps in the US with a newly opened local operation here. As of today, Brow.si is integrated into more
than 10,000 websites worldwide, with leading publications such as The Washington Post, Reuters, ESPN,
etc., and serving over 30 million unique users per month. With over 100 million page views, Brow.si is
leading mobile web engagement and monetization.
Dan Yashiv, Business Development
dan@brow.si www.brow.si



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Clinch Labs
Shopping has never been so accurate. The fully automatic solution
that magically creates unlimited dynamic product video ads on the fly.
We solve a $56B market problem of high demand and limited supply of digital / video ads for advertisers
and e-commerce platforms, while increasing CTR and conversion rates by 5-10x.
We are currently powering eBay on Facebook (20% conversion), Etsy stores advertising, European
marketing platforms and big inventory platforms in the US (10% CTR).
Oz Etzioni, CEO & Co-founder
(646) 361-6613 oz@clinch.co www.clinch.co

Dynamic Yield
Dynamic Yield develops unique personalization and optimization tools for online marketers.
Dynamic Yield's funnel optimization SaaS solution allows marketers to deliver an optimal user
experience to every user, automatically and in real-time. The result is more user engagement, higher
conversions and maximized revenue. Its solution embodies the power of big-data and real-time machine
learning into a set of simple tools that help marketers increase the monetary value of incoming traffic,
be it from on-site or off-site promotions. All this is done in an ongoing and automatic manner, without a
need for A/B testing, and without a need for engineering support
Liad Agmon, CEO
liad@dynamicyoeld.com www.dynamicyield.com


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Extreme Reality
Checkout fraud detection using existing in-store CCTV cameras.
Extreme Reality offers groundbreaking computer vision software, enabling detection of suspicious
behavior of customers and employees at the checkout area, based on hands detection-tracking. The
solution uses existing in-store CCTV cameras, is interoperable with existing video management systems
and can either trigger a real-time alarm or be stored for later as meta data to a video recording
database.
Gil Davidman, Director of Business Partners
(+972) 54-666-0999 gil@xtr3d.com www.xtr3d.com

ForNova
Market analytics solution provides real-time, actionable insights that
help e-commerce retailers and brands to better understand the market
and compete more effectively.
Sparks solution utilizes online product information to generate insights about pricing, stock levels &
availability, product mix, market positioning, revenue growth opportunities, social traction and more.
Amir Freund, CEO
(+972) 54-720-5642 amir@fornova.net www.fornova.net


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Hyperactivate
Marc Fishman, Co-founder & CMO
marc@hyperactivate.com www.hyperactivate.com
Jifiti
Jifiti is re-imagining gifting.
Jifitis no-integration gifting solutions allow shoppers to instantly send any
item as a gift directly to a friend via email, text or social posting. The gift
sender is never required to know the recipients shipping address or decide
on exact product information such as size, color and style. The recipient makes those decisions when
redeeming the suggested gift in-store or online.
Jifitis suite of gifting solutions include a native gifting app; an alternative gift checkout for e-commerce
sites; the ability to send a gift from within any 3rd party site; and a turn-key gift registry system.
Shaul Weisband, Co-founder & CMO
(213) 435-6036 shaul@jifiti.com www.jifiti.com
Loyal Blocks
Status by LoyalBlocks puts a membership card on your customers mobile phone.
Its like a frequent flyer program that keeps them coming back by rewarding
loyalty with customizable privileges & rewards.
Founded 3 years ago, LoyalBlocks is a New York based loyalty marketing platform for local businesses,
offering automatically triggered communication between merchants and customers through a unique
app for iPhone and Android. LoyalBlocks has raised around $12M from several sources including General
Catalyst Partners and Gemini Ventures.
Ido Mart, Vice President
idomart@loyalblocks.com www.loyalblocks.com


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Mipso
MIPSO solves the fashion industrys sizing problem.
MIPSO is revolutionizing the apparel sales industry by solving the whats my size? issue. Our patented
technology provides the shopper the most accurate size recommendation with the entry of only two
measurements: height and waist. With MIPSO, brands and retailers possess an Omni-Channel white-
label solution that integrates their online presence with their in-store activities.
Charlie Cornish, North American Sales
charlie@mipso.mewww.mipso.me

Mobilibuy
We power retail players with the technology and solution to create
new, on-the-go shopping moments.
Mobilibuy platform provides innovative retailers with the ability to open virtual points-of-sale in any
physical location and on any media asset, and enable shoppers to buy on-the-go using smartphones.
MobiliBuys solution enables users to:
Create additional Point-Of-Sales quickly and easily. No facility, staff, or onsite inventory needed;
Use any media to generate your virtual POS: Posters, billboards, screens, and print media;
Easily extend into new locations and geographies;
Offer real-time optimization to a product mix leveraging real-time data;
Give shoppers a perfect moment to buy: Offering just the right product, at the right time, and
in a convenient location.
Moti Levy, Co-founder & CMO
motil@mobilibuy.com www.mobilibuy.com


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myThings
myThings is a global leader in real-time advertising, and the performance display provider of choice
for Tier 1 e-commerce brands.
Founded in 2005, myThings offers end-to-end personalized retargeting campaigns across display
banners, mobile and Facebook. The company personalizes over 5 billion impressions a month for top
advertisers in 30 markets including Adidas, Walmart, ToysRUs, Littlewoods, Very.co.uk, Zalando, Orange,
Best Buy, and Microsoft. Its advanced UI dashboard and in-depth analytics are setting a new standard in
the transparency of programmatic ad campaigns.
Jake Engwerda, VP Sales, Americas, APAC & Global Accounts
jakee@mythings.com www.mythings.com

Owner Listens
OwnerListens is a location based, real time customer service
platform that helps businesses delight customers and increase revenues and loyalty.
OwnerListens is an instant messaging platform for businesses - a WhatsApp for commerce - designed to
capture and respond to location based messages from customers via their smartphones. Unlike any
other voice of the customer and customer support solutions, OwnerListens maintains a relationship with
customers throughout their visits at all businesses, and gains deep insights into customer preferences
and service expectations. This positions OwnerListens to capture market share in the $18 billion CEM
market from established players who lack mobile DNA and are entrenched in outdated, expensive and
asynchronous survey and call center based approaches.
Adi Bittan, Co-founder, CEO
adi@ownerlistens.com OwnerListens.com



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Payoneer
Payoneer provides an industry-leading global payout platform
that simplifies the world of commerce by removing the
limitations that typically surround international business.
With Payoneer, companies can engage business partners and service providers in more than 200
countries, and enjoy the same convenience in making payments as if they were working with a local
provider. Payoneers innovative solutions include Prepaid Debit MasterCard cards and global bank
transfers in over 60 currencies.
Gil Abir, VP Corporate Partnerships
gil@payoneer.com www.payoneer.com


Rent2Buy
Moti Kahana, Founder & CEO
moti@rent2buy.com rent2buy.com



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Rewardy
Micro CRM & customer retention platform for SMB's based on unique integration with the
POS/payment processing terminal and the business (patent pending).
Rewardy develops a Micro CRM & Customer Retention platform which integrates with the business's
existing POS/Payment Processing Terminal software (patent pending technology) and helps the
merchant to effectively manage and retain its customers, increase average spending and promote
products and services. The integration with the already deployed POS/payment processing hardware,
and reduced set up costs, assures a secure and automated operation and based on the direct linkage to
the customers' transactions, and allows the merchant to offer granular and highly personalized
customer retention plans. The solution is field proven and based on a solid business model of paid-for
service, (merchants pay a fixed monthly fee), operative in hundreds of SMB's in Russia, Israel and
Turkey (US launch in Q2).
Jeff Treichel, Business Development
jefft@rewardy.com www.rewardy.com

Sensegon
Personify your target audience.
Sensegon is the first and only psychosocial digital ad platform that gives brands and retailers the
capability to target by persona-archetypes rather than just demos, geography and interests. Sensegon
doesnt replace these targeting parameters, but creates a new layer of targeting.
Mark Lehmann, Chief Revenue Officer
markl@sensegon.com www.sensegon.com



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Shopcloud
Indoor navigation technology.
Shopcloud, a Tel-Aviv based startup, has developed INSIDE; a breakthrough indoor
location technology. Our solution is hardware free with sub meter accuracy, and
it's free for end users and location owners. Like most great innovations, we developed INSIDE to fulfill
our need for a simple, accurate solution for indoor navigation. When we didn't find a technology that
was user-friendly and affordable, we set out to create it ourselves. The result is Inside: The most
advanced indoor navigation solution, which will make visitors feel right at home from their very first
step.
Gil Devora, Founder & CEO
gil@shopcloud.com www.insidenavigation.com

TruMedia
Every face counts.
TruMedia is the leading solution provider of real-time, automate d
customer profile and behavior analysis for the retail, banking and digital
signage industries. The companys state of the art on-site video analytics
and cloud based business analysis enables better understanding of the customers profile and behavior
trends, resulting in improved sales.
Moshe Shlisel, CEO
ayelet@tru-media.com www.tru-media.com



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