6/9/2014 Five Marketing Management Philosophies

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Five Marketing Management
Philosophies
mbalectures July 2, 2010
There are different concepts that
guide sellers to conduct their
marketing activities. For example
sellers can only focus on production
and try to reduce their cost of
production, or focus on improving
the quality of product. Similarly they
can pay more attention to selling
and promotion. In this way different
concepts have evolved to help the
organizations in managing their
marketing activities. These
concepts are: production, product,
selling, marketing, and societal marketing. The explanation of these concepts is given
below.

Production Concept

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6/9/2014 Five Marketing Management Philosophies
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Production concept refers to the philosophy that supply creates its own demand. It
means that the sale will increase automatically with the increase in production and
distribution facilities. This is one of the oldest concepts and works only in few
situations. For example if the management is trying to reduce the cost of production
then it can do so by increasing the production. With the increase in production,
economies of scale takes place and the cost of production reduces, which helps to
reduce the prices. Similarly the concept of production is helpful in situation when there
is imbalance between demand and supply i.e. demand exceeds supply. Due to higher
demand, prices start to increase therefore management can earn higher profits by
increasing the production.

Product Concept

Product concept states that the sellers should focus on improving the quality of their
products, improve the performance, add more innovative features etc. So basically this
concept is about to attract the customers by improving the quality and performance on
one hand and offer attractive prices on other. Similarly the design, packaging and
effective distribution channels of product are some of the important tactics to attract the
customers. The important drawback of product concept is that it can lead to marketing
myopia in which the organization overlooked the importance of other substitutes
available in the industry.

Selling Concept

The concept of selling focuses on the large scale selling and promotion activities in
order to attract more customers. There are various industries which sell products that
buyers do not normally think of buying. Therefore in order to attract such buyers, these
organizations have to practice the selling concept. There is high risk in such marketing
because the organizations try to sell the product whether the buyers like or not.
Therefore, if the buyers do not like the product then it can really spoil the reputation of
organization.
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6/9/2014 Five Marketing Management Philosophies
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What is Organizational
Culture?
Concepts of Marketing

Marketing Concept

According to marketing concept, organizations should focus to analyze the needs and
wants of target market and provide the desired satisfaction more effectively than
competitors do. Most people mix marketing concept with selling concept but there is
difference between the two. Selling concept starts with the production of goods,
focuses on promotion and sales and ends at getting profits. In contrast the market
concept starts with a well defined market, focuses on customer needs and wants and
ends at creating long term customer relationship by effectively satisfying the needs and
wants of customers. Thus though marketing concept, organization could be benefited
in the long run.

Societal Marketing Concept

Societal marketing concept focuses to improve the well being of consumers and
society as a whole. Therefore those organizations which are practicing this concept try
to analyze the needs, wants and demand of target market and deliver superior value to
customers which results in overall wellbeing of customers and society. Societal
marketing concept is relatively new as compared to the other marketing management
philosophies.
Principles of Marketing
5 marketing management philosophies, five marketing management philosophies, The marketing
management philosophies, what are marketing management philosophies
44 responses to Five Marketing Management
Philosophies
Is there any demerits of this Marketing Management Philosophies? If yes state them
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Laizer,Ndimolwo Lomnyak says: May 20, 2011 at 6:24 pm
6/9/2014 Five Marketing Management Philosophies
http://mba-lectures.com/marketing/principles-of-marketing/641/five-marketing-management-philosophies.html 4/9
clearly thank u
U was tried indeed 2 clarify about the 5 Marketing Management Philosophies.. go
a heard doing well,,,,,,,,.,, stay in creed dear.
well doing. keep it up,,,,,,,,,,, but what are the criticism facing marketing
management philosophies world wide?
nothing has been said about the relationship marketing philosiphy!this is great and
keep up the good work!
I got full marks in my teststhanks keep providing us such knowlegegood work
good approach.help ful for better result
Good work.. Its really vry helpfull but if some demerits or critisim of each philosophy
could also there then it would made it awsome.
Anyways thnxx
can you please name some of the companies guided by those philosophies.
it is really very good help ful for me thanq very muh.

Laizer,Ndimolwo Lomnyak says: May 20, 2011 at 6:29 pm

Laizer Ndimolwo Lomnyak says: May 22, 2011 at 2:00 pm

Joel Lempe says: June 29, 2011 at 3:29 pm

Ninad laxane says: September 5, 2011 at 8:09 pm

shahbaz says: October 17, 2011 at 12:19 pm

Zuhaib says: November 13, 2011 at 6:20 am

HILARY says: November 30, 2011 at 4:05 pm

Praveen says: December 16, 2011 at 3:30 pm
sabina gautam says:
6/9/2014 Five Marketing Management Philosophies
http://mba-lectures.com/marketing/principles-of-marketing/641/five-marketing-management-philosophies.html 5/9
i like this philosophy and it is very important for my study so thankyou very much..
i like the topic philosophy of marketing,and it is very helpfull for me.
Thanks for ua good ideas on marketing philosophies,myself i find it helpful but next
time try to give the merits and demerits per each
Please assist me in how a marketing strategy can help make a company look more
vibrant or rather interesting to interested parties.
good stuff overall
thank you for sharing your ideas i hope you continue helping us
thanks for your effort i think relationship marketing was not captured and we will also
be glad if examples are given to support our argument when writting. thanks. from
ghana
New product development . various strategies in this globalisation competition

sabina gautam says: January 9, 2012 at 3:18 am

sunaina says: January 22, 2012 at 2:59 pm

Nelson kyaruzi says: March 8, 2012 at 5:01 pm

Jeremy says: March 12, 2012 at 7:06 am

fajr says: April 11, 2012 at 11:07 am

kimgenova says: April 12, 2012 at 2:32 pm

akpalu rita says: May 2, 2012 at 9:04 am

satya says: May 2, 2012 at 9:08 am

Aman randhawa says: May 3, 2012 at 1:27 pm
6/9/2014 Five Marketing Management Philosophies
http://mba-lectures.com/marketing/principles-of-marketing/641/five-marketing-management-philosophies.html 6/9
Thanks alot for help
Actually the information helped me pass my paper, keep up.
I need to understand clearly the marketing mix
Among the five marketing Management philosophies, which one that surpass the
other?
On the other hand which one that involves the idea of the other?
i need example of that five concept please help me
Very good and simple explanation, this can be easily remembered and useful, this is
surely helpful for people like us who has just started teaching Marketing.
Thank You.
Why is it important for a company to choose a particular marketing philosophy?
Thanks for the information, it helps me alot. Good Job sir.
how about the holistic concept

BILLY KEYOMBE says: May 17, 2012 at 7:27 pm

Augustine Deogratias says: June 10, 2012 at 9:06 am

richie says: July 1, 2012 at 3:27 am

Irfan Ali says: August 26, 2012 at 2:11 pm

Nomvuyo says: August 29, 2012 at 11:49 am

Jon says: November 21, 2012 at 11:42 am

steve says: November 27, 2012 at 8:02 am
najib haruna says:
6/9/2014 Five Marketing Management Philosophies
http://mba-lectures.com/marketing/principles-of-marketing/641/five-marketing-management-philosophies.html 7/9
Alhamdulillah i satisfied i can able to score all my point insha Allah. Tnxx.
thanks for the good work, quite helpful for my paper keep it up .
wonderful!!
site practical examples of companies using management philosophies
thanks for supporting me
i like the way it explains the whole philosophies
its well explained and easy to understand
Hi, I see relationship marketing was not covered?
This highlights the forming of long-term partnerships with customers.
thanks for dah philosophies really apreciate

najib haruna says: December 9, 2012 at 4:10 pm

ayub omondi says: December 13, 2012 at 3:31 am

faith weyama says: March 16, 2013 at 3:50 pm

lovemore mupfururirwa says: April 4, 2013 at 9:15 am

m ayaz says: April 12, 2013 at 6:14 am

B.ARUN says: May 11, 2013 at 7:05 am

wilfred chemweno says: June 29, 2013 at 10:54 am

Sasha says: July 4, 2013 at 7:38 pm

gideon kipson says: July 28, 2013 at 10:18 am
doreen batsima says:
6/9/2014 Five Marketing Management Philosophies
http://mba-lectures.com/marketing/principles-of-marketing/641/five-marketing-management-philosophies.html 8/9
useful material indeed, keep the good work
Great minds,,,,,kip it up!!
VERY USEFULL IN DEED!!
can you inform what is the best concept in the shot term??
Thanks for the incredibly useful information. This helped me a lot in a marketing
management assignment. Thanks once more! =]
thanks for the infos about this philosophies..which philosophy did they use in which
managers are capable enough for managing their business?
but anyway thank you very muchhhh.. godbless
What is different between selling and marketing
very useful concept to submit my marketing management assignment:-)
what are the limitation of the marketing management philosophies

doreen batsima says: August 17, 2013 at 2:37 pm

Braizl Bil says: October 6, 2013 at 11:13 am

jakobo says: October 30, 2013 at 8:22 pm

Mart says: November 26, 2013 at 12:16 pm

yang says: January 17, 2014 at 3:34 am

yang says: January 17, 2014 at 3:35 am

Simon simon MBA Mtwara 2012/2014 says: January 18, 2014 at 9:06 am

shanrha:-) says: January 19, 2014 at 1:31 pm

gady sonai says: January 30, 2014 at 10:21 am
6/9/2014 Five Marketing Management Philosophies
http://mba-lectures.com/marketing/principles-of-marketing/641/five-marketing-management-philosophies.html 9/9
helpful for the students especially those who are taking this major subjects
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sha kumar says: April 19, 2014 at 9:17 am
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