KATRINA ABELITA 22891 Springwater St.

Lakeforest, CA 92630
(323) 747-8888
kdabelita@gmail.com

OBJECTIVE
Business communications professional eager to contribute dynamic promotion, marketing, public and media
relations, administrative and coordination skills in a challenging Marketing Communications position

CAREER PROFILE
➢ M.A., Liberal Arts, Communications major.
➢ B.A., Political Science.
➢ Career built in mobile surveillance, international logistics, academic and non-profit sectors.
➢ Fluent in English and Filipino.
➢ Extensive experience in social networking sites (Facebook, Twitter, etc.) and internet research.
➢ Focused but can inject creativity, wit and humor at work when the situation allows it.
➢ Knowledgeable in Associated Press style.
➢ Strong campus leadership involvement.
➢ Intern of The Year Finalist from Texas Public Relations Association.
➢ Expertise in marketing and operations strategies.
➢ Skilled in exceptional customer service.
➢ Highly capable copywriter and communications concepts originator.
➢ Outstanding facilitator and speaker.
➢ Well-organized multi-tasker with strong detail orientation.
➢ Self-motivated, self-directed.
➢ Knowledgeable in business unit operations.
➢ Contributor in critical process improvement.
➢ Adept in relationship development and facilitating repeat business.
➢ Proven accomplishments in coordination, strategic planning and project management.
➢ Track record of ability in MS Office Suite and other advanced business software applications.

PROFESSIONAL EXPERIENCE
INT Express LLC, Los Angeles, CA 2007 - Present
Communications Specialist
• Oversees marketing and operations strategy/system.
• Reports to CEO and works with Sales Manager to attain sales goals covering fashion, textiles and other
target markets.
• Initiates prospects for new markets by word of mouth, networking during trade shows, Designers and Agents
Market Week, and making sales calls.
• Coordinates with service providers to plan strategies for current products, services, software updates and
pricing.
• Provides support for company representatives/agents in Los Angeles, New York, United Kingdom,
Germany, Turkey, China and the Philippines.
• Plays key role in providing direction to sales and customer service.
• Assists company representatives/service providers on pending issues.
• Resolves issues and answers queries of agents and clients.
• Coordinates pick-ups between clients and drivers.

Safety Vision L.P., Houston, TX 2006

Marketing/PR Assistant
• Retained to serve as liaison between Marketing and Sales.
• Effectively assigned sales leads to Account Executives.
• Researched and tracked marketing efforts covering advertisements, product and press releases.
• Originated, edited, proofread and disseminated press/product releases for print and electronic publication
through BusinessWire, and other magazines
• Aided associated communication projects, updated website content and submitted company/product
descriptions for buyer and trade show guides.
• Tasked to support client-approved testimonials, magazine interviews and information requests.
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University of St. Thomas, Office of Public Affairs, Houston, TX 2004 - 2005

Public Affairs Intern
• Selected to serve as regular Writer/Contributor to UST Weekly, and The Insider campus publications.
• Successfully covered university events, updates, awards and grants.
• Authored and distributed press releases.
• Managed and updated media list.
• Aided Public Affairs Director during school functions covered by media.
• Tracked and tallied media coverage/hits for University board report.
• Reviewed, edited and revised submitted articles for campus publications.
• Performed in-depth research for articles/news releases.
• Reviewed past publications.
• Conducted interviews of faculty, students and staff.
• Tasked to train new student workers.

Houston A+ Challenge, Houston, TX 2005

Public Affairs Intern
• Finalist, James W. Hart Intern of the Year (Texas Public Relations Association).
• Managed "Teacher Externship" account.
• Wrote press releases.
• Originated key luncheon article and took official photos for quarterly newsletter.
• Effectively interviewed teachers and company representatives.
• Facilitated uploading/updating of information on company website through DreamWeaver

EARLIER BACKGROUND
Prior to 2005, served as English Instructor, Moohan Tutorial Services and Intern, Senate of the Philippines. In
these assignments, built outstanding PR, communications, copywriting and organizational skill sets.

EDUCATION
University of St. Thomas, Houston, TX
Master, Liberal Arts, Communications Major, 2005

De La Salle University, Manila, Philippines

Bachelor of Arts, Political Science, Policy Studies Major, 2002

Rice University, Houston, TX

Non-Credit Course: Effective Writing: The Essentials, 2002

PROFESSIONAL SAMPLES
http://www.houstonaplus.org/resources/12-16-05final.pdf (Please go to page 4)
http://www.safetyvisionnews.com/ (Please scroll down; title: “On time deliveries, secure personnel and
property)