Module Outline

Taylors University

Undergraduate Business Programmes
March Semester 2014

MGT 60304
Export Practices and Management



CONTENTS
Introduction
Module Overview
Learning resources
Assessments
Resit Assessments
Assessment Offences
Extenuating Circumstances
Assignment and Guidelines
Module Calendar
Assignment Cover



















INTRODUCTION
WELCOME

Welcome to Export Practices and Management course. The purpose of this informational booklet is to provide you the key
information you will need to successfully complete your studies. This course helps students to understand and apply the export
concepts and practices to contemporary global business. It includes (but not limited to) governmental controls and compliance,
licensing of products, pricing, entry modes and incoterms. You will find this course both challenging and rewarding. To successfully
complete this course you are required to participate in class discussions, online forums, read the prescribed textbook chapters,
complete weekly assigned work, assignments, and attend the lectures and tutorials.

Assumed Knowledge

This module requires students to have successfully completed BUS2514 sets the basic understanding of which
Introduction to International Business will expand on.


We wish you all the best in your study.


Dr. Nan Jiang
CONTACT DETAILS
Lecturer & Tutor
Dr. Nan Jiang
Room No.1, Level 9B, Block E
Email: nan.jiang@taylors.edu.my
FB: n.jiang2012@gmail.com
Ext: 5673












MODULE OVERVIEW
MODULE SYNOPSIS
There are new opportunities & challenges arising in global marketing and exporting. In order for any organization to take advantage
of the opportunities present as well as to rise above the challenges faced, it has to be adaptable to changes. Opportunities are
expanding as international trade continues to grow rapidly. The role of e-commerce is to enable even the smallest business to find
potential customers and means of distribution across the globe. The challenges of it would be increased competition, disruptions of
trade flows (military), natural disasters etc.

This course focuses on the marketing decisions as well as the management processes involved in developing export and other types
of international marketing operations. Among areas that will be touched upon would include the most important emerging markets
(China & India) in the modern business world, the increased importance of cultural differences in all aspects of exporting, the
management of the supply chain and logistics.
PRE-REQUISITE
BUS2514 Introduction to International Business
MODULE OBJECTIVES
1. To introduce the topic of international trade and export management
2. To analyse the different market entry strategies being used in international trade.
3. To further understand the concept of emerging markets in international trade.
4. To introduce the concept of supply chain management in international trade.
LEARNING OUTCOMES
On successful completion of this course students should be able to:
1. Describe the emerging discipline of export management.
2. Design effective marketing tools to take advantage of opportunities in the rapid growth of international trade.
3. Discuss on the different marketing tools in use in international trade and global marketing.
4. Implement different strategies for different entry modes into the international market.
5. Establish a better method of marketing products and services into emerging markets
6. Design the best strategy to be put in place for different entry modes
7. Handle export orders more effectively with Supply Chain Management
8. Form better working relationships amongst host country & other countries through the understanding of culture.
TAYLORS GRADUATE CAPABILITIES (TGC)
Taylor's Graduate Capabilities - Degree

Discipline Specific Knowledge

1.0 TGC: Discipline Specific Knowledge

1.1 Able to put theories into practice.
1.2 Understand ethical issues in the context of the field of study.
1.3 Understand professional practice within the field of study.

* This TGC is further clarified according to the respective program-specific outcomes.


Upon successful completion of this module, a student should be equipped with the following Taylors graduate capabilities:

On completion of this module, students should be able to achieve the following learning outcomes:
Learning Outcomes TGC1 TGC2 TGC3 TGC4 TGC5 TGC6 TGC7 TGC8
LO1 To introduce the topic of international
trade, export management, and export
marketing
X X X X X
LO2 To analyse the different market entry
strategies being used in international
X X X X X

Cognitive Capabilities

2.0




3.0
TGC: Lifelong learning

2.1 Learn independently
2.2 Locate, extract, synthesise and utilise information effectively.
2.3 Be intellectually engaged
TGC: Thinking and Problem Solving skills

3.1 Think critically and creatively.
3.2 Define and analyse problems to arrive at effective solutions.


Soft Skills

4.0



5.0





6.0







7.0






8.0
TGC: Communication Skills

4.1 Communicate appropriately in various settings and modes.


TGC: Interpersonal Skills

5.1 Understand team dynamics and mobilise the power of teams.
5.2 Understand and assume leadership.


TGC: Intrapersonal Skills

6.1 Manage oneself and be self-reliant.
6.2 Reflect on ones actions and learning.
6.3 Embody Taylors core values.


TGC: Citizenship and Global Perspectives

7.1 Be aware of and form opinions from diverse perspectives.
7.2 Understand the value of civic responsibility and community engagement.


TGC: Digital Literacy

8.1 Effective use of Information and Communications Technology (ICT)
and related technologies.




trade
LO3 To futher understand the the effect of
export and import on nations and
consumers
X X X X
LO4 To introduce the concept of logestic,
and supply chain management in
interantional trade
X X X X
LO5 To understand the impact of particular
factors (such as international
environment, gray market, financal
payment methods) in the contemporary
exporting scenario.
X X X X X X X
LO6 To demonstrate structuring,
communicating and defending analysis
orally, visually and in writing.
X X X X
LO7 To introudce export priceing
stgrategiee, and relationshps to
demostic price policies
X X X X
LO8 To evaluate the direct and indirect
export channels, and the operation of
dependent / independent export
organisations (such as, mercharnt,
agent, distributor, own subsidaries,
etc.) in both domestic and foreign
markets.
X X X X X X

Assessment LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8
Continuous Assessment
i. International Collaboration Project X X

X X X X X
ii. Individual Written Assignment X X X X

X X X

Final Exams X X X X

X X

MODULE DELIVERY/ TEACHING AND LEARNING ARRANGEMENTS
This module is taught by using a blend of learning methods. Class contact time usually consists of a two-hour lecture and a two-hour
tutorial each week. Lectures will usually begin in week 1 and tutorials in week 2. More details can be found in Taylors University
Student Handbook/ Dual Award Program Guide.

Module credit hours
4 credit hours



LEARNING RESOURCES
TEXT
Albeum, G. and Duerr, E. (2011) International Marketing and Export Management. 7th Edition Prentice Hall, Essex: England.
MAJOR REFERENCES
1. Branch, A. (2006) Export Practice and Management, 5th Edition. Cengage Learning: Bedford England
2. Christopher, M. (2011), Logistics and Supply Chain Management, 4
th
Edition Prentice Hall Publication: Harlow, England.
3. Johnson, T.E. and Bade, D. L. (2010) Export Import Procedures and Documentation, 4
th
Edition, AMACOM: U.S.
4. Nelson, C.A. (2009) Import Export: How to Take Your Business Across Borders, 4
th
Edition, McGraw Hill: U.S.


ONLINE SUPPORT
Taylors University provides a program website, TiMES to allow students convenient access to subject resources. This can be
accessed at: http://portals.taylors.edu.my

Materials available include:
Module Information Booklet
Lecture slides
Tutorial and assignment questions
Assignment Cover Sheet
Assignment Feedback Form
Online Instruction Video
Other module information



ASSESSMENT
ASSESSMENT SUMMARY
Form of assessment Length Weighting Due date
Group Assignment: X-Culture International
Collaboration
(TU Students only, Hardcopy)
2500 words 15%
28th April 2014, Mon, 1PM
(Week 6)

Individual Assignment 2000 words 35%
6
th
June, Fri, 1PM
(Week 10)
Final Examination
2 hours 30 minutes 50% TBA
ASSESSMENT DETAILS
Students are required to submit all assignments in both hardcopy to the module lecturer and softcopy to Turnitin in TIMeS.
Deadlines must be strictly adhered to. Please refer to Taylors University Student Handbook/ Dual Award Program Guide for more
details on late submission. All assignments must use the Assignment cover sheet and assignment feedback form as the first two pages
of the assignment (available from subject website). No extensions will be granted for assignment submissions. If the assignment is
submitted late due to circumstances beyond your control, you are required to complete an Application for Late Submission of
Assessed Work Form (available from the Divisional Office).
ASSIGNMENTS
Group Assignment: X-Culture International Collaboration (15%)
Pre-Project Training and Readiness Test

Please start with a short Video Introduction to X-Culture. The video link is also available in TiMES, Week-1. Please refer to X-
Culture Student Instruction in TiMES for more detail.

To ensure all students come in prepared, before placed on teams, each student must complete the pre-project training and pass a
readiness test. The Pre-Project Training Module consists of a text document with screen shots and visuals and links to online videos.
About a week before the official project start, you will receive an email with your personalized link to the X-Culture readiness test.
Please review the training materials and complete the test before the project start. Only after you successfully complete the training
test will you be placed on a team and can start working on the project. If you fail the Readiness Test, you will be eliminated from X-
Culture Project.


Task
You will be working with students from other countries in a global virtual team (GVT) over the period of two months. The
names and contacts of your team members will be emailed to you on the day of the project start. Each team contains 5-7
international students.



The task is to develop an economically viable business proposal for a company of your teams choice. Your team must:

- choose an organisation, describe its core products, competencies, and international operations;
- propose a new product or service that the organization should develop; this can be a completely new product, the next
big thing for the company, or it can be a modification of an existing product;
- conduct a market opportunity analysis and choose a market where the product or service should be offered;
- conduct an in-depth analysis of the foreign market: its economic, political, and cultural environment;
- recommend a plan for the new market entry.
** If the organisation has already operated in the target market, please change your selection of organisation or the target
market. The target market must be new to the organisation.


Choosing organization: Your team can choose any existing organization as your client. It can be a large multinational corporation,
or a smaller company. Ideally, it would be an organization that might be interested in your business proposal. You dont have to
inform the organization about your project, unless, of course, you want to. When choosing a company, it is important that you can
obtain sufficient information about the organization. Large global companies may be an easier choice, but smaller less known
companies are also fine as long as your team can obtain information about the organization through personal contacts or on the
Internet.



Report Outline

Your team report must contain the following:

1. Executive Summary: Provide a short summary of the key points of your report. (0.5-1 page).
Please make certain to include a brief summary of the following:

- Organisation (1-3 lines)
- Product or service (2-4 lines)
- Key market characteristics needed for the product to be successful (2-5 lines)
- Suggested market and its basic characteristics (3-7 lines)
- Market entry mode (1-3 lines)
- Staffing strategy (1-4 lines)
- Marketing strategy (1-5 lines)

The summary can be provided as a bullet list or plain text.

2. The Organisation: Choose an organisation that you will be writing your report for. It can be any existing organisation, big or
small, as long your team members unanimously agree on the choice. Ideally, it would a company that may eventually be
interested in your report. We will try to contact every organization and send them your reports in the hope that this will lead to
further collaboration with the organisation and possibly some opportunities for the students who wrote the reports. In your team
report, describe the organization, provide a short overview of its history, products/services, key competitors, and strengths and
weaknesses of your firm. Include a note on your organisations international operations, such as where the organisation was
founded, first foreign markets entered, current international presence, etc. (1-3 pages).

3. Product/Service: Describe your proposed new product or service that have the potential to be profitable for your client. The
proposed product can be something radically new, the next big thing, or it can be simply a modification of an existing product
(1-3 pages).

4. Market Opportunity Analysis: Identify three or more key market success factors that are necessary in order for the proposed


new product to be successful (e.g., consumer income level, political stability, climate, availability of natural resources, Internet
penetration, product distribution network, etc.). Identify three countries/markets that meet the identified success criteria and
provide a comparison of the countries along with the success criteria. The home country of the company can also be
considered. A table similar to the one below with a brief 5-15 word summary in each cell would be sufficient for the
comparison. For example, if high consumer income is one of your success criteria, you would provide information on income
level in each of the three new markets/countries.









Based on your comparative analysis, choose one country that would be the most promising market for the client and the new product
you are proposing (1-3 pages). For the country or region that youve identified as the most promising market, describe the following:


5. Basic characteristics: Population, area, urbanization rate, climate, natural resources, other important basic characteristics and the
trends in all of the above (0.5-1.5 pages).

6. Economic Environment: Comment on the economic development of the country, using such indicators as GDP/capita, and GDP
growth rate, income level and income distribution, size of labor force, education level of labor force, labor cost incl. wages and
benefits, recent trends in labor cost and unemployment, etc.); major sectors of the economy, imports and exports, import tariff
rates, major trading partners; inflation and currency exchange rates, ease of doing business, other information you feel is
relevant, and trends in all of the above. Briefly explain how the information you presented makes the market/country most
suitable for the launch of the new product (2-3 pages).


7. Political and Legal Environment, Government: Comment on the political system, legal system and the type of law used,
political risk, government policy toward trade and foreign direct investment, property rights and intellectual property right
protection, membership in regional political and trading blocks, corruption, freedom and other relevant indicators. Briefly
explain how the information you presented makes the market/country most suitable for the launch of the new product (2-3
pages).

8. Cultural Environment: Comment on predominant religion(s), language(s), social class structure, values and attitudes,
customer preferences and tastes, aesthetics, other relevant cultural and normative characteristics and the trends. Briefly
explain how the information you presented makes the market/country most suitable for the launch of the new product (2-3
pages).

9. Entry mode: Suggest the most suitable entry mode consistent with the above analyses (e.g., export, licensing, franchising, joint
venture with a local company, management contract, wholly-owned subsidiary, etc.). If you feel the product or service should
be developed and/or distributed in a partnership with another company, provide additional details on how the partnership
should be set up (contribution of each company, sharing of profits/losses, and how the partnership will be governed). Explain
your suggestions (1-3 pages).

10. Staffing: Outline how the development and distribution of the new product should be staffed; hire new personnel or use current
employees; use locals, expatriates, or third-country nationals, outsource product development/distribution/branding, etc. Provide
additional details if you feel that the staffing choices should differ across positions, functions, or regions. Explain your
suggestions (1-3 pages).

11. Marketing: Provide a brief summary of a marketing strategy for the product/service you recommend. Comment on expected
Country Success Criterion A Success Criterion B Success Criterion C
Country X A brief comment on where country X is
with respect to criterion A here
Country Y ...
Country Z ..


marketing challenges (e.g., language and cultural differences, legal differences with respect to marketing, packaging,
advertising, content information, etc.) and suggest solutions to these challenges (2-4 pages).

12. Appendices and references: It is strongly recommended that all tables, graphs and other information be incorporated directly
into the body of the report. However, if needed, you may have appendixes at the end of the report. This final section should
also contain references to the sources cited in the report (0-4 pages).




Report Formatting
Your team must collaboratively produce and submit one business proposal that addresses all questions listed above, containing a
total of 12 keys points. The report should be 15 to 35 double-spaced pages, including appendices with references, statistics, charts,
maps, etc.

Please format your report according to the following:

- Use the template provided at the end of this document for the title page of your team report (Appendix 1). The title page of
the report must contain your team number and names of all teammates. If some of your teammates did not participate in
the project, list their names on the title page of the report, and add a note indicating that these students did not participate.

- Number all pages in your business proposal.

- Margins should be 2.5cm (one inch) at the top, bottom, and sides of the page.

- Font type should be 12-point Times New Roman throughout the business proposal.

- Double-space all body text.

- Indent the first line of a new paragraph.

- Business proposal text should be left-aligned.

- In-text citations should include only the name of the author(s) and the date of the publication. Full references (author,
year, title of the publication, publisher, and website address, etc.) should be provided at the end of the report. APA-5
reference style is preferred, which is highly consistent with Harvard reference style. Please consult
http://www.library.cornell.edu/resrch/citmanage/apa for additional guidelines.

- Wikipedia is an excellent resource to begin your research, but it is an inappropriate source to cite in your paper. Instead,
you must find the source behind the Wikipedia entry and verify its accuracy. For academic resource, please refer to
Taylors library, such as, Online Database, E-journals, and Euromonitor, etc.
12

Submitting Team Reports
We use a centralized electronic team report submission system that works on the Turnitin platform. When the team report is ready
for submission, please select one student who will electronically submit the report on behalf of the entire team. Each team must
submit only one report. In addition X-Culture submission (to US), EPM students (TU students) are required to submit a hardcopy
of their team report to drop box outside TBS divisional office by Monday, 28
th
April 2014 at 1PM (Malaysia Time). Please
include the title page of your team report (see Appendix 1). With the same deadline, each EPM student must confirm his/her
group assignment submission through a submission link, which will be provided in TiMES (Week 6).

To submit your team report through Turnitin, the member of the team who will be handling the submission on behalf of the team
will have to follow these steps.


To submit your team report (see X-Culture Training Module for more details):

Part 1. Create a TurnItIn account (time required: 60-90 seconds).
1. Go to www.turnitin.com.
2. Under the email box in the upper right corner, click on the link Create Account.
3. On the next window, under the Create a New Account heading, click on the Student link.
4. Follow the directions on the New User page.
Class ID#:
to submit the preliminary draft (deadline 7): 7468351
to submit the final report (deadline 8): 7468366
Class enrollment password: xculture

Note: if you already have a TurnItIn account, simply log on using your old login information, click on the Enroll in Class tab
on the top, and repeat step 4.

Part 2: Submitting the report (time required: 60-120 seconds)
5. Once the form is completed, you can log into your account. Your home page will list your classes, click on the one titled X-
Culture, 2013, Aug-Oct, Final Report (or X-Culture, 2013 Aug-Oct, Report Draft if you are submitting the draft).
6. Click on the "Submit" button.
7. Choose Single File Upload.
8. For the title of your submission, enter your team number (e.g.,. 123, DO NOT add words such as team or report, the name
of the file must only contain the number of your team).
9. Click on "browse" to locate the paper saved to your computer.
10. Click on the file and click "open".
11. Click the "upload" button at the bottom.
12. Click "submit" to confirm your submission. Once the submission is finalized, you will see Your submission was successful on
the top of the page.

Project Evaluation
Your performance will be evaluated based on the timely completion and quality of the following components:
1. All surveys and progress updates are completed on time, fully and thoughtfully. Please note, the online survey system
automatically checks for random response pattern students who just randomly click on answer options will be identified and
disqualified from the project.
2. Quality of the team report as measured by
o Quality of the Executive Summary (informative, summarizes key points);
o Accuracy and thoroughness of the company analysis;
o Economic feasibility and originality of the international business proposal;
o Quality of the market opportunity analysis, including the feasibility of the success criteria;
o Accuracy and thoroughness of the market analysis;
o Feasibility of the suggested market entry mode and staffing policies;
o Feasibility of the marketing strategy;
o Quality of the arguments in support of the recommendations provided in the report (clarify, thoughtfulness, strength
of the arguments essentially how well you explain your decisions);
o Proper use of relevant, reliable and legitimate external sources and references;
o Clarity of presentation, formatting quality, readability, visual appeal, grammar;
o Absence of plagiarism TurnItIn automatically checks all reports for plagiarism and highlights sections of the report
that have been copied from other sources without proper referencing.
3. Peer evaluations: At the end of the project each student will evaluate their teammates with respect to effort, commitment,
intellectual contribution, and help writing the report and coordinating team efforts.
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Teams
Each team will be comprised of 5-7 students from different countries. You will receive the names and contacts of your team
members in a personal email on the first day of the project, provided you will have reviewed the pre-project training module
(see PDF attachment in TiMES) and passed the readiness test (your personalized link to the pre-project readiness test will be
emailed to you several days before the project starts).

Special Note: To ensure that the X-Culture project closely resembles the real workplace environment, the assignment to teams has
always been done on a random basis and the students could not choose their team members, just like corporate employees usually
cannot choose whom they work with.


Important: Occasionally emails with invitations to take a survey are filtered into the Junk / Spam email folder. Please check your
Junk / Spam email folder (search for messages with X-Culture in subject line) if you dont receive a survey invitation message
around the date specified in the table above. If you do not receive any of the above-mentioned invitation emails with links to surveys
by the time specified, please contact your instructor. Lost emails and other technological failures are not an excuse for missing the
deadlines
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Individual Assignment: Export Proposal (35%)
Upon completion of the X-Culture international collaboration project, students are required to prepare an individual written
assignment based on the following assignment outline (see Individual Assignment Marking Scheme). Students may incorporate their
findings and ideas gained from X-Culture project into one final report, which requires substantial exporting components and focuses.

Task
This individual assignment is based on your participation of X-Culture project. You may adopt certain content of the X-Culture
team report (if applicable). The task is to develop a feasible export or export-related business proposal for a company of your
choice to facilitate its international market expansion.

Your report must contain an executive summary table, which provides a short summary of the following key points of your report.
Please make certain to fill in a briefing summary with key words, for example:


Executive Summary Content Remark
Company & Country KOHL Corporation, US
Product Solar Smart Phone
Target Market / Country Malaysia
Entry Mode Direct Export
Production Site (Country) Vietnam
Export Price Strategy Penetration
Export Product Strategy Standardization
Export Promotion Strategy Pull Strategy
Export Payment Arrangement Letter of Credit
Total Capital Budget $ 5 Millions
Total Word 1993



Report Outline and Guide (35%)

You must:
1. Choose an organisation and describe its core products. Similar with selection of organisation in X-Culture project. You can
choose any existing organisation. It can be a large multinational corporation, or a smaller company. In your report, you are
required to describe the organisation, provide a short brief. You also can adopt the same organisation from your X-Culture team
report, or choose a completely new company (5 Marks, word limit: 100).

2. Propose a physical product(s) or a product line that have the potential to be profitable for your organisation. This product(s)
can be radically new product, existing product, or modified ones, but cannot be any intangible product, such as service, e-
commerce, or online website (Ch.10, 5 Marks, word limit: 100).

3. Conduct a specific PEST market analysis of the foreign target country from the following environmental perspectives:
political, economy, social culture, and technology (PEST). The PEST analysis will be the basis of market entry selection
(Ch.3 & Ch.4, 5 Marks, word limit: 100).

4. Select an overseas market and consumer segment, where the product should be offered. Unlike X-Culture team report, your
discussion here should focus on the final targeted market only. Please do not discuss or compare any other potential
markets. You need to include a geographic note to address the particular country where the target market is. You can adopt
the same target market from your X-Culture team report, or choose a new market. However, if the organisation has already
15

operated in your targeted market, you must change the selection of either organization or the target market, regardless
whether new or modified product will be launched in the particular market or not (Ch.5, 5 Marks, word limit: 100).

5. Propose a direct export proposal for the new market expansion. Non-export entry mode may be acceptable if the particular
non-export entry strategy enables the application of export theories. However, any form of foreign direct investment (FDI),
such as greenfield and acquisition should not be adopted in this proposal. Otherwise, you may have difficulties to arrange
international payment transaction, as importer and exporter are allocated in same country (Ch.8 & Ch.9, 5 Marks).

6. Identify the production site of the products and associated distribution channel involved. The production site refers to the
location of production, such as where the product is made. The production site can be home-based, foreign-county based,
or allocated in free-trade area. The distribution channel refers to the whole supply chain, from manufacturer to ultimate
consumer. Several intermediaries may be involved, such as merchant, agent, distributors, wholesaler, retailer, etc. You are
requested to apply the whole channel concept and represent the exporter / manufacturer. Please address your role in this
whole distribution channel, and discuss the relationship between you and other channel members (or intermediaries) (Ch.7
& Ch.14, 20 Marks).

7. Suggest an international marketing strategy for the product your recommend, containing the discussion of export pricing,
export product, and export promotion. With the aid of price policy, price strategy, and incoterms, you need to assist your
organisation to work out a suitable export price decision in the target market (Ch.11, 15 Marks). Next, in term of export
product, you may need to decide whether a standardization, or adaptation, or global marketing strategy should be adopted
to export your product in the foreign market. Intellectual production issue (brand protection) cannot be ignored (Ch.10, 5
Marks). Finally, in terms of export promotion, a suitable alternative promotion method should be proposed to facilitate the
organization to better communication with potential buyers in the targeted country (Ch.13, 5 Marks).

8. Arrange export payment transaction between the exporter and importer. You are required to select one most suitable export
finance methods from a total of eight export payment arrangement options. Your selection must be fair and feasible for
both exporter and importer. The evaluation or comparison between the selected method and other non-selected options may
be involved (Ch.12, 15 Marks).

9. Predict a reasonable capital budget to support your international initiatives, which contains the source of funds (e.g. where
the capital is from), the estimated budget figure in a common currency, the length of the project (e.g. 2 years, or long-term
project), and the expected return on investment (ROI), including the break-even point. There is no a particular chapter
addressing the capital budget in textbook. You may search for financial figure of other similar corporate / case as reference
since this section is primarily estimated by yourself (10 Marks).

10. Referencing and formatting. It is strongly recommended that all tables, graphs and other information be incorporated
directly into the body of the report. However, if needed, you may have appendixes at the end of the report. This final
section should also contain references to the sources cited in the report. Report without proper reference may be considered
as plagiarism case. Please follow the same report formatting requirement of X-Culture project (5 Marks).


Submitting Individual Report
Please refrain from using plastic cover sheets when submit you assignment Please remark your tutorial section on your
assignment cover sheet. You are required to submit a softcopy of individual assignment in Word Document format through
Turnitin in TiMES, and a hardcopy of your assignment to the designed collection box outside the divisional office, latest by
1PM Fri, 6
th
June 2014. The submission in Turnitin is set as Immediately (can overwrite reports until due date), which
allows you to continuously resubmit papers to the assignment until the due date. Please check the rate of plagiarism before
submitting your final report. It takes up 24 hours to process originality reports for re-submissions. Assignments submitted via
alternative modes will not be accepted. Students who fail to submit softcopy of assignment will result mark reduction.
16

FINAL EXAMINATION (50%)
The exam will assess work on all topics covered in the module. The examination will evaluate students understanding in
composing different business documents.

REQUIREMENTS FOR PASSING THE MODULE
To pass this module, you are required to achieve:
At least 40% for continuous assessments components, AND
At least 40% for the final exam; AND
an overall weighted average of at least 50% for ALL the module assessment components to pass this module.

For instance:

Continuous assessment
(50%)
Final exam (50%) Overall Grade
Scenario 1 75/100 mark 38/100 mark FAIL
Scenario 2 38/100 mark 75/100 mark FAIL
Scenario 3 38/100 mark 38/100 mark FAIL
Scenario 4 48/ 100 mark 48/100 mark FAIL



RESIT ASSESSMENTS

OPPORTUNITY TO ATTEMPT RESIT ASSESSMENTS

If you have achieved:
an overall module mark of less than 50%, or
a mark below 40% in either the continuous assessment component or the final examination component,

it would mean you have not passed module. In which case, you could be offered a resit attempt for one of the component or
for both components, depending on your final results.

To qualify for a resit opportunity, a student must:
not have exhausted four assessment attempts in this module, AND
have submitted his/her assessments on time, AND
have attended the assessments .

However, note that your right to resit could be forfeited if you have committed any assessment offences, did not submit a
piece of assessed work on time or failed to attend an assessment.

The mark for a resit component is capped at 50%.



RESIT CONTINUOUS ASSESSMENT

The resit assessment for the continuous assessment component shall be in the form of an assignment, with a weighting of
50% of the overall module resit assessments.

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The case study for the resit assignment and the assignment guidelines shall be made available on the module webpage in
Blackboard after the release of the final results.


RESIT EXAMINATION

The resit exam is a closed-book exam. Only non-programmable calculators and hard copy dictionaries are permitted for
use in the exam. The dictionary must not be enhanced or tampered with in any way. Electronic dictionaries and mobile
phones are not permitted. The resit examination shall comprise of calculations, application and structured questions. The
resit examination shall form 50% of the overall module resit assessments.


ASSESSMENT OFFENCES
You are to use the Harvard referencing styles consistently for all written assessments. Taylors University treats any acts of
dishonesty relating to assessment of University modules very seriously. It is vital that students acquaint themselves with the
Universitys policy on assessment offences. Assessment Offences is defined here as passing off the work of others as ones
own including copying (reproducing or imitating), cheating, collusion (agreement to deceive, using words or ideas of
colleagues or other students and passing them off as your own), plagiarism and other breaches of assessment or other
examination regulations. Cheating, collusion and plagiarism are the use of unfair means of presenting work for assessment;
aiding another student in the use of unfair means of presenting work for assessment; or preventing or attempting to prevent
another student from being able to be assessed properly. Allegations of and investigations into assessment offences will be
dealt with in accordance with the regulations and procedures in force at Taylors University for the module. Where a student
is found to have committed an assessment offence a decision must be taken either to take no further action or to impose an
appropriate penalty which may include failing the student and determining whether or not the student will be permitted
another assessment attempt.

Where it is decided that penalty is to be imposed, the penalty could include one of the following:

a) the mark for the relevant piece of assessment be reduced; or
b) the mark awarded for the relevant piece of assessment be reduced to zero; or
c) the student be deemed to have failed the module, and is not permitted for another assessment attempt for the module.

Please refer to Taylors Dual Award Programme Guide for details on Assessment Offences.












18


EXTENUATING CIRCUMSTANCES

Extenuating circumstances are circumstances which are unforeseen, unexpected, significantly disruptive and beyond a
students control. The circumstances must relate to a specific piece of assessment or examination rather than being
problems of a kind that affect a year as a whole or parts of it.

A student who is of the opinion that:
his or her performance in an examination or in other assessed work has been adversely affected by an extenuating
circumstance(s), or
his or her ability to attend an examination has been adversely affected by an extenuating circumstance(s).

could submit an Extenuating Circumstances Form to the Examinations Centre at Taylors University. The form must be
accompanied by supporting documentary evidence.

Acceptance of extenuating circumstances shall be evaluated on a case to case basis by an Extenuating Circumstances Panel.
The decision of the Panel shall be deemed as final.

Circumstances that are unlikely to be accepted as extenuating circumstances include the following:
personal illness or disability for which special arrangements are already in place.
colds or know conditions such as hay fever.
normal examination stress or anxiety experienced during revision or the assessment period (unless corroborated by
medical evidence as a chronic condition and undergoing treatment).
non serious domestic or personal disruptions (eg moving house, change of job, holidays, weddings, normal job
pressure, failed travel arrangements, financial difficulties, oversleeping).
study related circumstances (equipment failure including computing/printer difficulties (unless they occur in the
examination itself), failure to have taken back up copies for work stolen or corrupted, bunching of
deadlines/examinations, missing books, poor time management, misreading the examination timetable, taking the
wrong examination).

(Note: The above list is not exhaustive).

Referencing and Plagiarism
You need to ensure that you comply with Harvard referencing conventions in preparing this assignment and that
plagiarism is not an issue. You are expected to adhere to high standards of academic integrity and all assignments submitted
in this course may be checked for plagiarism, using text comparison software and other means.

It is your responsibility, if unsure, to make sure you understand plagiarism, so that you do not present any assessment
containing plagiarism. Plagiarism is regarded as a serious issue within the university system with severe consequences for
students who have been found to have plagiarised.

Subject to any specific requirements of external validating or professional bodies, where a student is found to have
committed an assessment offence a decision must be taken either to take no further action or to impose an appropriate
penalty which may include failing the student and determining whether or not the student will be permitted another
assessment attempt.

Where it is decided that penalty is to be imposed, the penalty could include one of the following:
a) the mark for the assignment be reduced; or
b) the mark awarded for the assignment be reduced to zero; or
c) the student be deemed to have failed the module, and is not permitted for another assessment attempt for the module.









19


Submission of Assignment
Students are expected to present a paper of professional quality. Prior to submission of the assignment, check to ensure that
at the very least all aspects of the requirements have been addressed, and that there are no spelling and grammatical errors.
You are to submit a soft copy of your assignment in Word Document format in Turnitin in TIMeS, and a hardcopy of your
assignment to the designated collection box outside the business division office latest by 1PM, X-Culture group
assignment, Tues, 22
nd
Oct 2013; and by 12PM, Individual assignment, Fri, 1st Nov 2013. Assignments submitted via
alternative modes will not be accepted.
(Only one assignment should be submitted on behalf of the group. Please ensure that the assignment is submitted together
with the assignment cover sheet.)

Late submission of assignment
Assignments submitted within 24 hours after the published deadline will be penalized as below:
a) A mark of more than 50% for the assignment will be reduced to 50%. This reduced mark will be used in the calculation
of the overall module mark;
b) A mark of 50% or less will stand and be used in the calculation of the overall module mark.

Assignments will not be accepted after the 24 hour window and will be recorded as a non- submission. A mark of ZERO
will be awarded. Please see the section on Non Submission of Assignment below for more details.

Extension of Deadline
No extension will granted for the assignment, except in the case of extenuating circumstances. Please refer to the section on
Extenuating Circumstances in this booklet, should you like to request for consideration of extenuating circumstances.

Students, whose application for extenuating circumstances is accepted, will not receive their marks, when the other students
who submitted on time receive theirs.

Non Submission of Assignment
Students who do not submit their assignment will be deemed to have forfeited their right to a second attempt (resit) of the
module. These students will be required to repeat the module with attendance and undertake all assessments again (as their
third attempt (repeat)).

Note that students are granted only four attempts at a module. If you do not pass the module in the fourth attempt, you will
be excluded from the Dual Award programme.

Feedback and Mark for the Assignment
The mark and feedback on the assignment will be provided on a Feedback Form. The purpose of the feedback is to help you
to assess your ability to apply the knowledge and concepts taught in the module in sufficient depth, as well as your progress
toward meeting the module objectives. The feedback and marks for the assignment will be given to you within four weeks
of your submission of the assignment.










20

MODULE CALENDAR AUGUST SEMESTER 2013
Week Date

Lecture topic Tutorial / Tutorial
preparation
Assessment / Key dates
1 24-Mar 28-Mar L1: Course Overview; International
Marketing and Exporting (Ch.1)
No tutorial
2 31-Mar 4-April L2: Bases of International
Marketing (Ch.2)
Tutorial 1. (Ch.1)
3 7-April 11-April L3: Market entry strategies (Ch.7) Tutorial 2 (Ch.2)


4 14-April 18-April L4: Export entry modes (Ch.8) Tutorial 3 (Ch.7)

5 21-April 25-April L5: Pricing decisions (Ch.11) Tutorial 4 (Ch.8)
6 28-April 2-May L6: Financing & methods of
payment (Ch.12)
Tutorial 5 (Ch.11) X-Culture Group
Assignment (Hardcopy for
TU Students) due Mon,
28th April 2014, 1PM
7 5-May 9-May L7: Product decisions (Ch.10) Tutorial 6 (Ch. 12)

8 12-May 16-May L8: Handling export orders &
Supply Chain Management (Ch.14)

Tutorial 7 (Ch.10)


19-May 23-May Mid Semester Holiday
9 26-May 30-May L9: Non-export entry modes (Ch.9) Tutorial 8 (Ch.14)
E-Learning: FB

10 2-June 6-June L10: The international environment
: culture, economic, political and
legal forces, and competition (Ch.3
& 4)

Tutorial 9 (Ch.9)

Individual Assignment due
Fri, 6
th
June, 1PM
11 9-June 13-June L: 11: Export market selection:
definition and strategies (Ch.5)
Tutorial 10 (Ch.3&4)
E-Learning FB

12 16-June 20-June L12: Promotion and marketing
communication (Ch. 13)

Tutorial 11 (Ch.5)


13 23-June 27-June L13: Information for international
marketing decisions (Ch.6)
Tutorial 11 (Ch.13)


14 30-June 4-July Revision Tutorial 12 (Ch.6)
7-July 18-July EXAMINATION WEEKS



21







Dual Award Programme
Individual Assignment Cover Sheet







Please complete the form (in capital letters) and attach it securely to the front of your assignment before
submitting your assignment.

Student ID: ....

Title of Your Award: ..

Name of module tutor: .............................

Name of module: ..

Module code: B U S

Assignment title:

Due date & time:

I have read and understood the TU Dual Award Regulations on cheating, plagiarism and collusion. I
declare that this piece of work is my own and does not contain any unacknowledged work from any
other sources.
I authorise the University to test any work submitted by me, using text comparison software, for
instances of plagiarism. I understand this will involve the University or its contractor copying my work
and storing it on a database to be used in future to test work submitted by others.
Note: The attachment of this statement on any electronically submitted assignments will be deemed to
have the same authority as a signed statement.

Signed:



Date:





Fold corner of EACH copy separately and seal to obscure your name
State full name & tutorial group in block capital


.


..



22





Please attach this cover sheet to the front of your assignment









Dual Award Programme
Group Assignment Cover Sheet

(For TU Students Only)


X-Culture Project


Please complete the form (in capital letters) and attach it securely to the front of your assignment before submitting your assignment.



Student ID: . Student ID: .


Student ID: . Student ID: .


Student ID: . X-Culture Team No.: .



Name of module: Name of tutor:

Module code: B U S

Assignment title: ..


Due date & time: .

We have read and understood the TU Dual Award Regulations on cheating, plagiarism and collusion. We declare that this piece of work
is our own and does not contain any unacknowledged work from any other sources.

We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand
this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted
by others.

Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a
signed statement.

Signed:

Signed: Signed: Date:
Signed:

Signed: Signed:


* Only TU students signatures are needed.




Fold corner of EACH copy separately and seal to obscure your name
List of students (State full name & tutorial group in block capital)

1. . ..

2.

3.

4.

5.

6.

23



Please attach this cover sheet to the front of your assignment








INDIVIDUAL WRITTEN ASSIGNMENT MARKING SCHEME

Components Allocated
marks
Marks Awarded
Very
weak

Weak Acceptable Good Excellent
The organisation 5


Product / Product line 5
Market Opportunity Analysis-
PEST
5
Target Market & Consumer
Segment
5
Entry Mode

5
Production Site &
Distribution Channel
20


Export Price Decision:
Strategy, Policy, and
Incoterms
15


Export Product Decision

5
Export Promotion Decision 5

Payment arrangements 15


Capital and Budget 10


Referencing and formatting 5

TOTAL 100


Converted to 35%
















DUAL AWARD PROGRAMME INDIVIDUAL
ASSIGNMENT FEEDBACK
Mark*
*This mark is provisional and is subject to
moderation and approval by the examining board
24




Appendix 1. X-Culture Team Business Proposal Title Page



Use this template for the title page of your team report. You can download it from your X-Culture Student Instruction


Team # ____


Client (Company):

Chosen target country:

Product/Service (a brief description, 3-10 lines):








Number of pages, including title page:

Team members:

Did Not Participate
Name Country
(Please make a note if this
teammate
did not contribute during the
project,


has not replied to emails, etc.).










Please note that an electronic copy of this report must be submitted through www.turnitin.com (see above for submission
guidelines). Individual instructors may request hard-copy submissions in addition to the centralized electronic submission
please consult your instructor for further instructions.