SYLLABUS INTERNATIONAL BUSINESS MANGEMENT

SEMESTER I

Course EMB 1.1 International Business Management
Block EMB 1.1A Introduction to International Business Management
UNIT 1 - History of International business Reasons for foreign entry patterns of International
business
UNIT 2 - Types of FDI Multinational corporations market imperfection approach
UNIT 3 - Approaches on firm based and location specific advantages
UNIT 4 - Environmental factors Economic, Financial, Political, Legal, Cultural,
UNIT 5 Technology in International Business

Block EMB 1.1B International Business Strategy & Introduction to Product, Price &
Distribution
UNIT 1 - International business strategy- Internationalization Management philosophies
UNIT 2 - Porters model Prahalad and Dozs model
UNIT 3 - International marketing strategy
UNIT 4 - Introduction to Product, Price (INCOTERMS), Distribution
UNIT 5 - Promotion in international context.

Block EMB 1.1C Introduction to International Finance & Technology
UNIT 1 - Technology and MNC Technological Interdependence
UNIT 2 - Strategy and innovation Technology accumulation Home or overseas R& D
UNIT 3 - Organizational issues Technological performance
UNIT 4 - Introduction to International finance Exchange rate, Changes, forecasting
UNIT 5 Risk, International cash management, taxation.

Block EMB 1.1D International Operations Strategy & International Labor Strategy
UNIT 1 - International operations strategy Procurement Subcontracting Plant location
decision plant design and interplant relationships
UNIT 2 - Staffing policies Globalization and HRM
UNIT 3 - International labor strategy
UNIT 4 - New directions in Organizational structures
UNIT 5 - Performance evaluation.

Block EMB 1.1E International Acquisitions & Multinational Companies
UNIT 1 - International acquisitions Cultural, legal, political dimensions
UNIT 2 - conventional perspective of acquisition process alternative perspective
Acquisitions and business strategy
UNIT 3 - Successful integration Problems in acquisition integration Approaches to
integration
UNIT 4 - Future of multinational International Co-operation Determinants of competition
UNIT 5 - International managers for millennium.


References

1. International Business James H Taggart, Michael C McDermott
2. International Business- Alexander Hill
3. International Business Francis Cherunilam