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OVERVIEW
THE RESEARCH AIM OF THIS PROJECT WAS TO EXPLORE THE ORIGINS OF PROPAGANDA, ITS AGENDA AND
JERMANIE JONES
Design Studies
Capstone Research
Graduation Date
May 2013
EVOLUTION. THIS WAS ACHIEVED BY THREE COMPREHENSIVE OBJECTIVES. FIRST, PRECEDENT FROM
THE ANCIENT ERA TO THE POST-MODERN ERA WAS FOUND TO SUSTAIN A BASE OF KNOWLEDGE AND
UNDERSTANDING. SECONDLY, SEVERAL MEDIA FORMS WERE FOUND AND EXAMINED TO UNDERSTAND
HOW THEY ASSISTED PROPAGANDA AND ITS AGENDA. FINALLY, EXEMPLARS WERE LOCATED AND
EXPLORED FOR THEIR SUCCESS AND FAILURES. THEORIES WERE DISCOVERED TO EXPLAIN ACTIONS
TAKEN, AND TO LOCATE PATTERNS THAT COULD ASSIST IN PREDICTING FUTURE USES. IN ADDITION TO
THESE MAIN GOALS, THE EFFECTIVENESS OF THE CAMPAIGNS WERE EXAMINED TO PROVIDE EXAMPLES
OF SUCCESSFUL PROPAGANDA.
VOCABULARY
Propaganda is the term used to describe the action of persuading an audience that looks to control the
Perspective
perceptions of others. OShaughnessy states that Propaganda uses communication to convey a message, an idea, or an
Perception
ideology designed to serve the self-interests of the person or people doing the communicating (2004). Communication
Civilization
allows propaganda to be issued across several types of media including printed publications such as newspapers,
Hierarchy
music, radio, television, the internet, and the human voice. From Cave Paintings in Mesopotamia to millions of
World
Twitter Feeds, there have been millions of cases where human beings express their thoughts about particular subjects
Death
for acceptance and persuasion. Philip Taylor describes how Julius Caesar and Augustus were influenced by Greek
Rank
thinkers and philosophers such as Homer, Plato, and Aristotle. Taylor also mentions Thomas Cromwell and Napoleon
Humanity
Bonaparte. Cromwell was inspired by the 95 Thesis of Martin Luther and Napoleon strived to be more effective than
Modernism
Julius Caesar. (1990) Joseph Goebbels, the mastermind behind the Nazi propaganda campaign, was influenced and
Proportion
Repitition
Monarchy
War
History
Communication
Universals
Precedent
Society
Religion
Context
Loyalty
Global
Experience
Theory
Scale
Process
Throughout known history, mankind had used propaganda mainly for military and religious conflicts
Military
such as those which built the Roman Empire, consumed The Reformation, The English Civil Wars, and financed World
Identity
War I and supported World War II. Propaganda also became the main weapon of the Cold War, increasing its use and
Stability
shaping is future with negative connotations. This media device has shaped the world and the people in it. According
Ideals
to Marshall McLuhan, content distracts us from media effects and that we may not be as critical as we need to be about
Respect
the real message (Davis, 2012). Emphasis has been put upon the contents of propaganda that we can easily miss
Social
the effect it was intended to have. We are persuaded directly by the content and indirectly persuaded by the effects.
Progess
Therefore, the act of persuasion, its original goal has found a new way into the human mind.
Importance
Julius Caesar
4
Augustus
Beauty
Attitudes
Craft
Orientation
Humanity
Opinion
Natural
Thomas Cromwell
8
Joseph Goebbels
Napoleon
FURTHER STUDY
What theories influence todays communication that is
unknowingly used as propaganda?
What new theories explain the age of technological
propaganda?
1. PBS. PBSthisdayinhistory. Julius Caesar. 15 March 2013 [pbsthisdayinhistortumblr.com]
2. RomanEmperors. Augustus, 27 B.C. Augustus. 2008. [romanemperors.com/augustus.html]
3. Alamy. Taylor, Catherine. Bring Up The Bodies. The Telegraph. 17 May 2012.
4. Biography.com. Napoleon Biography. Napoleon. 2013. A&E Networks.
5. REX. Allan Hall. The Casanova of the Nazis. The Telegraph. Jan 2011
6.The Leverllers Guild. The Levellers Manifesto. 1649. In Defence of Marxism. 27 Oct. 2009
7. Rhoads, Eric. Getting Re-Energized About Radio. INK TANK. 15 Oct. 2010
8. Catechetical Guild. cover of propaganda comic book Is this tomorrow. 1947. Conelrad Adjancent. 2012. [conelrad.blogspot.
com/2010/12/]
9. Cieslewicz, Roman. Superman. 1968. David Crowleys Posters of the Cold War. 2013.
1. Davis, Meredith. Graphic Design Theory: Graphic Design in Context. New York, New York: Thames & Hudson, 2012. Print.
2. OShaughnessy, Nicholas J. Politics and Propaganda: Weapons of Mass Seduction. Ann Arbor, MI: The University Of Michigan Press, 2004. Print.
3.Taylor, Philip M. Munitions of the Mind: A History of Propaganda from the Ancient World to the Present Day. Manchester And New York: Manchester University Press, 2003. Print.
4.United States Holocaust Memorial Museum. Adolf Hitler: Early Years, 1889-1913. Holocaust Encyclopedia. http://www.ushmm.org/wlc/en/article.php?ModuleId=10007430. Accessed on 4/22/2013.