Moazzam M.

Faruqui
Contacts: 0321-2605259, 02135623122 - Email :moazzamfaruqui@gmail.com
11-B, Askari Apts 1 ,Ch-Khaliq-uz-zaman road,Clifton
Digital Profile: https://www.facebook.com/moazzam.faruqui , http://www.linkedin.com/profile/view?id=96100194&trk=nav_responsive_tab_profile_pic

































Digital Media Activist - Unilever Lipton Talent Hunt 2010
Responsibilities: The design and execution of a Digital Marketing Campaign
KPIs: Fan page interaction stats, execution quality, product line development and brand promotion.
Learning: Digital marketing experience on an International & National level, working with a dynamic team with
opportunities to adapt and learn from others along with motivating them, chances to build upon leadership skills,
realistic deadlines gearing me for time and stress management, out of the box creative ideas, interaction with Unilever
Brand & HR Teams. Reference: Maliha Qadri - HR
Result: Campus Winner, Product: http://www.facebook.com/liptondipsipclick
Objective:
Seeking to work in an organization, that encourages & promotes professional growth, learning both; qualitative and interactive. Requires the
expression of my views and ideas fosters management and peers interaction, holding me accountable for my performance & being
appreciated respectively.
Management Summer Intern (Supply Chain) Engro Foods Ltd. 2011
Responsibilities: Formation of Supply Chain model for Biomass Collection.
Tasks involved: Planning and Strategy development, Market assessment, Data Collection, Making Projections,
Designing Supply chain mix, Designing Logistics Model, Working out Procurement model, Understanding Pakistan's
Agricultural Business, Analyses on Pakistani Economic Condition, Financial Analysis of the project, Interaction with
inter organizational and external bodies, Presenting feasibility and practicality of the project.
Result: Successfully completed tasks assigned & Organizational learning. Line Manager: Syed Saud A. Pasha










Work Experience

Account Manager (Corporate Business Strategy) 2012 GROUPM Present
Responsibilities: Handling a media strategy portfolio of leading MNCs. Responsible for innovating , conceptualizing , evaluating
and executing media strategies for Corporate Business Clients: Mobilink , PepsiCo , Royal Dutch Shell , McDonalds , Mondelez
International , ICI , GSK, Dalda ,CBL , Ismail Industries & Engro Foods Ltd-12 .
Managed & executed 360 marketing campaigns on mediums including ATL, BTL, PRINT, DIGITAL & RADIO.
Close interaction and coordination with: Media Industry, Brand teams, Vendors & Interdepartmental Agencies including Mindshare,
MEC, Maxus & Kinetic.
Prominent Projects
-Shell Helix Presents Grease - The Musical, Integrating Branded Content in Theatre
-McDonalds - Breakfast - Product launch, - Winner PAS Awards 2014
-Dalda - Vote for mothers campaign strategy Gold Winner Global GoaFest Awards 2014 , South Asian Region
-"Main Hoon Shahid Afridi" - Pioneering : Integrating Branded Content in Cinema Media.
-Shell Helix Lego Ferrari Launch - Global Campaign,
-Shell Rimula song - Local campaign presented & executed- Adapted by the global team -2013,
-Oreo - Global brand launch in Pakistan,
-Olpers Tanhaiyaan Nai Silsilay - Engro Foods Ltd.
-Kurkure KookOff - PepsiCo.
-Shell Helix University Drive Communication & Amplification Strategy.
Specialized Dedicated Resource for Activations Solely managing, executing the activation wing for GroupM ESP.
Tasks : Planning brand driven activation campaigns, Innovating execution strategies & tactics, Budgeting, Managing implementation of the overall
strategy.
Organizations

Market surveyor and Brand Ambassador Lakson Tobacco Company Limited
(an affiliate of Philip Morris International) 2009
Responsibilities: Interacting and analyzing consumer behavior, Brand awareness & Brand pointers pitch.
KPIs: Target achievement, Count of Consumers switched after Brand awareness, Data quality.
Learning: The project lasted for 2 and a half months in Karachi , Learnt how to interact and influence consumers
through direct selling, team motivation techniques, how to persuade the retailer to promote my product, one to one
consumer interaction taught me how different consumers react to new products & how the market leaders were
operating in the market.
Result: Amongst the Top 4 Brand Ambassadors, Highest Target Swaps (Brand Switching) Achiever overall.
Core Strengths
Leadership Creative

Convivialist Executioner Logical approach towards life & problems
(Solution Oriented)

Moazzam M. Faruqui
Contacts: 0321-2605259, 02135623122 - Email :moazzamfaruqui@gmail.com
11-B, Askari Apts 1 ,Ch-Khaliq-uz-zaman road,Clifton
Digital Profile: https://www.facebook.com/moazzam.faruqui , http://www.linkedin.com/profile/view?id=96100194&trk=nav_responsive_tab_profile_pic







Major Achievements & Skills:
Vice President Literary & Public Speaking Society Leadership Skills, Motivation Skills, Team work & Human Resource
Management .
Executive Director Marketing IoBM SHRS 2010-2011 Acquired Leadership Skills & Multi-Tasking skills.
Campus Winners Lipton Talent Hunt 2010 Creativity ,Leadership, Innovation, Team working skills, Time Management ,
Decision making along with crisis management.
Winner Best Team Zenith 2009, Best Team leader Zenith Conference(inter universities)2009 Leadership, Teamwork &
Communication skills
Model United Nations: Honorable mention ROTMUN 2009, Best Performer Zabmun 2008, Committee Director CBMUN 2010
Communication, Leadership, Influencing & Diplomacy skills.
President Music Society D.A.P.S 2007 , Winner Lecole Music Conference 2007 Leadership, Team Work, Creativity & innovative
skills
Elected Member Students Body Council D.A.P.S 2007 Networking, Leadership, Communication skills, Persuasive skills
Editor in Chief yearly collage D.A.P.S 2007 Critical analyses, Creative, Proof reading, Proficient use of internet and Microsoft
office
Distinction A-Levels CIE Urdu 2006 - Articulate
Vice-Captain Basketball Team D.A.P.S 2006-2007 Team working, Leadership , Management Skills, Maintaining Discipline ,
Motivational approaches
Distinguished speaker inter Sindh declamation contest (2005) Communication Skills, persuasive skills and influencing skills.
Interschool scrabble champion (PSA) 2004, Pakistan Scrabble Champion 2004 (PSA) Hard work with determination to deliver
my best.

Interests:
Brand Management - Integrated Marketing Communications Strategy:
Handling a marketing media strategy portfolio of GroupM Corporate business portfolio & hands on experience of working with
the leading teams in Marketing & Business Management . Idealizing, Conceptualizing, executing, evaluating and managing 360
MARCOM Strategies for respective businesses while, experiencing diversified business growth strategies.
Brand Driven Activation & Event Management:
Experience of planning, strategizing and execution of corporate events while managing activations for brands.
Prominent Events : Grease The Musical, Expo Ideas, HumTv Awards, Masala Family Festival, Zauq Food Festival,
PFW 12-13, BCW 12-13, Kurkure Ramadan BTL12, Carnage-Theatre , Saad Haroon Live Theatre
Marketing Activation - Planning, Promotional Contents & Media :
Working with GroupM, Philip Morris, Coca cola , Unilever & IoBM - SHRS ,along with the experience of having worked on
Digital Marketing projects for Unilever Lipton Talent Hunt Clear Your Mind , Arabian Sea Country Club ,PPSA & Coca
Cola Cricket Junoonis furthermore; working with Marketing Agencies including Empact Services, BBCL & Helium for Brand-
driven Activation Campaigns helped in the discovery & generated my interest within marketing and opting it as a career option.
Sales & Business development:
With a passion for challenges & achieving targets, sales management is a field which offers great learning and empowerment hence;
attracting me towards the respective profession.
Performing Arts:
Musician, Singer & Performer in Pakistans first AMERICAN BROADWAY organized for U.S Consulate General.
Interaction with mass: Training seminars & Sales rep experience with Philip Morris & Cocoa Cola. Participated and was rewarded
in public speaking forums including 6 Model United Nations Conferences, Parliamentary debates & Hosting Training Conferences.
Other Interests:
Passion for innovation, gardening, music-can play 3 instruments, photography, hunting, enjoy cooking, love for challenges,
adventures, travelling, exploring different terrains & adore my pets.
Associations : Karachi Kennel Club Pakistan, Former Member International Defensive Pistol Association, Member Outdoor
adventure club Pakistan, Product Photographer Del Monte, Member 4x4 off roaders.

Major Reports:
Report on Delivery Management Procedures followed by Pizza Hut Pakistan-(Supply Chain & Production Management)
Comprehensive Marketing Report on Lipton Tea ( Marketing Management)
Report on Sales Strategies followed by Ibanez - Guitars Co. in Pakistan (Sales Management)
Product launch Purrfect cat food ( Entrepreneurship & Small Business Management)
Recruitment Practices followed by Unilever Pakistan (Human Resource Management)

Education:
BBA(H) - Majoring in Marketing & Supply Chain Management Institute of Business Management (CBM) Karachi
A-Levels - Defense Authority Public School
O-Levels - Saint Michaels Convent School