Madalena

Socio demographic data

Gender Female
Nationality Portuguese
Profession Student
Transportation to
workplace
Metro
Frequency metro rides 6 days a week, 4x a day

Part 1: Food habits
Do you eat sandwiches? Rarely, but yes.
When? On the go, for convenience or as a snack
Describe your meals for
one week
For breakfast: porridge with honey and almonds, tea
Lunch: vegetables with meat or fish, mostly
When on the go, eats mostly omelets with vegetables
For snack: carrots, corn snacks.
Dinner: similar to lunches

Where do you get a quick
meal
Vitaminas (salads), Sopas (soaps), sandwiches are also
approved and useful (Companhia das Sandes,
Vitaminas) sandwiches with salmon, mostly
Are there enough take out
places in Lisboa?
Yes, there are enough places. But only recently are
appearing RVs with other types of food such as sushi,
hot dogs, tarts
How often do buy take out
food?
Very rarely, one or two times per month
How much do you spend
for it
6 euros
What do you like about
your sandwich
Ingredients: smoked salmon, lettuce, cherry tomato,
cheese (fetta), smoked duck, beet, zucchini,
mushrooms, carrots, pineapple
Sauces: mustard (only)
What kind of bread to you
prefer?warm?
Wheat bread

Part 2: Product recognition
What is this?( Show
picture of pretzel)
She knew about the pretzel but didnt understand the
differences between this sandwich and a normal
sandwich
How would you eat it? Bites with spare hands
How would you rate this
product?
0-10: 8 points

Part 3: Our service
Would you buy this
product
Yes, prefers this sandwich to the ones from
competitors such as Subway, Pans & Company,
Companhia das Sandes & Vitaminas. Doesnt think that
the subway is a bad location at all.
How much would you pay
for it
5


Ins

Socio demographic data
Gender Female
Nationality Portuguese
Profession Student
Transportation to
workplace
Car, Metro, Bus
Frequency metro rides Weekly basis: everyday except weekends

Part 1: Food habits
Do you eat sandwiches? Yes
When? Afternoon snack
Describe your meals for
one week
Eats more meat than fish; eats fruits as afternoon
snack; eats considerable amounts of bread.
Where do you get a quick
meal
Local cafs, McDonalds
Are there enough take out
places in Lisboa?
Yes
How often do you buy
take out food?
Rarely, once a month.
How much do you spend
for it
5 per meal
What do you like about
your sandwich
Ingredients: chicken, tomato, ham, cheese, lettuce,
roasted beef,
Sauce: pesto, mayonaise,
What kind of bread to you
prefer?Warm?
Normal bread (not wheat); likes baguettes. Prefers
warm bread, that looks fresh.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Appendix 1: No. She thought it was a bagel.
Appendix 2: No. She thought it was a normal sandwich
How would you eat it? Both by hands.
How would you rate this
product?
0-10: 7

Part 3: Our service
Would you buy this
product
Yes. Shed buy one of these for sure.
How much would you pay
for it
3


Joo

Socio demographic data
Gender Male
Nationality Portuguese
Profession Student
Transportation to
workplace
Subway
Frequency metro rides On a weekly basis: everyday of the week. Daily basis:
around 2x or 3x on average

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch, Snack
Describe your meals for
one week
Most common meal always involves chicken. Always
eats salads main dishes. As a healthy food habit. At the
end of a main dish eats a fruit. Likes soups too.
Where do you get a quick
meal
Usually McDonalds (because its near IST)
Are there enough take out
places in Lisboa?
Yes, in most places there are enough take away
alternatives.
How often do buy take out
food?
Around 1x a week
How much do you spend
for it
On average, 5
What do you like about
your sandwich
Ingredients: lettuce, roast beef, tomato, carrot, boiled
egg,
Saude: mustard, olive oil
What kind of bread to you
prefer?warm?
Wheat bread. Warm for sure.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Knew about the pretzel but not about the sandwich
How would you eat it? With hands, on the go (?)
How would you rate this
product?
0-10: 7

Part 3: Our service
Would you buy this
product
Yes, probably.
How much would you pay
for it
Around 5 to 6 (menu option). Without, probably a
price ranging from 3 to 4.


Bernardo

Socio demographic data
Gender Male
Nationality Portuguese
Profession Student
Transportation to
workplace
Car, train, subway
Frequency metro rides On a weekly basis: everyday of the week. 4x a month.
Around 1x per week.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Spontaneously. Lunch, mostly.
Describe your meals for
one week
Mostly healthy food. Eats more fish and fish related
dishes than meat. Likes salad.
Where do you get a quick
meal
Fast Food. Usually McDonalds.
Are there enough take out
places in Lisboa?
Yes, absolutely!
How often do buy take out
food?
2x or 3x month. Not that much.
How much do you spend
for it
5, most of the time.
What do you like about
your sandwich
Ingredients: lettuce, tuna, tomato, carrot, ham

What kind of bread to you
prefer?warm?
Dislikes Wheat bread. Prefers when it is baked at the
time.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Recognized the pretzel.
How would you eat it? With mustard (typical USA mustard). Would eat with
his spare hands.
How would you rate this
product?
0-10: 5

Part 3: Our service
Would you buy this
product
Yes, looks good!
How much would you pay
for it
3,50. Would rate it a 7 out of 10.




Gonalo

Socio demographic data
Gender Male
Nationality Portuguese
Profession Student
Transportation to
workplace
Subway
Frequency metro rides On a weekly basis: 3x.

Part 1: Food habits
Do you eat sandwiches? Yes
When? 2x per month
Describe your meals for
one week
Healthy food. Eats occasionaly at Catlicas cantine.
Likes meat dishes and dislikes boiled fish related dishes.
Is fond of french fries. Likes salad more or less.
Where do you get a quick
meal
College bar
Are there enough take out
places in Lisboa?
Yes, he thinks so.
How often do buy take out
food?
Everyday at college bar.
How much do you spend
for it
On average, 5
What do you like about
your sandwich
Ingredients: bacon, sausage, shrimp, tomato, lettuce.
What kind of bread to you
prefer?warm?
Normal bread. Likes po alentejano.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Recognized the pretzel.
How would you eat it? Hand. Without butter or any sauce preferably.
How would you rate this
product?
0-10: 5

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
3,20, some value similar to this. When shown the
sandwich, he ranked it 6,5 out of 10.





Omar

Socio demographic data
Gender Male
Nationality Portuguese
Profession Student
Transportation to
workplace
Subway, Car
Frequency metro rides Around 1x per 2 weeks.

Part 1: Food habits
Do you eat sandwiches? Yes, sure.
When? 3x per week.
Describe your meals for
one week
Eats the common dishes except ones with red meat
due to religious issues. Soap, main dish, desert. Usually
healthy food more preferable at dinner, due to
convenience issues.
Where do you get a quick
meal
College cantine
Are there enough take out
places in Lisboa?
Yes
How often do buy take out
food?
Around 1x a week
How much do you spend
for it
On average, 5 to 7
What do you like about
your sandwich
Ingredients: lettuce, chicken, tomato, onion.
Sauce: curry, occasionaly; butter.
What kind of bread to you
prefer?warm?
Wheat bread.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
No, didnt recognize.
How would you eat it? Wouldnt add sauce. It is as it is.
How would you rate this
product?
0-10: 6,5.

Part 3: Our service
Would you buy this
product
Depends, but most likely yes.
How much would you pay
for it
Around 5(menu option). The sandwich WTP is 3,50.
Rating: 8 out of 10.




Pedro

Socio demographic data
Gender Male
Nationality Portuguese
Profession Student
Transportation to
workplace
Car
Frequency metro rides Perhaps 1x per month.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch or Snack. 2x per week at Catlica.
Describe your meals for
one week
Typical structured dish. Doesnt have an idea of most
common plates. Steaks, occasionally fish. Some fruit
and soap.
Where do you get a quick
meal
College bar
Are there enough take out
places in Lisboa?
Yes, for sure.
How often do buy take out
food?
Around 2x a week
How much do you spend
for it
On average, 5
What do you like about
your sandwich
Ingredients: beef, lettuce, onions, tomato.
Sauce: mustard, butter, mayonaise.
What kind of bread to you
prefer?warm?
Normal bread. Prefers warm.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
It is a pretzel.
How would you eat it? Normal. Perhaps with butter.
How would you rate this
product?
0-10: 6

Part 3: Our service
Would you buy this
product
Yes, but it also depends on the ingredients.
How much would you pay
for it
3 per sandwich. Rated: 8 out of 10.




Pedro

Socio demographic data
Gender Male
Nationality Portuguese
Profession Manager, 26 years old.
Transportation to
workplace
Subway
Frequency metro rides On a weekly basis: everyday of the week.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch, Snack
Describe your meals for
one week
Typical portuguese meals. Soap, deserts. Eats salad
occasionaly.
Where do you get a quick
meal
McDonalds, orders some Pizza Hut perhaps.
Are there enough take out
places in Lisboa?
Yes. Especially shopping mals.
How often do buy take out
food?
Around 1x a week
How much do you spend
for it
On average, 4 to 5 aka 4,50. Pizza Hut: 8.
What do you like about
your sandwich
Ingredients: lettuce, tomato, beef, chicken, delcias do
mar, ham.
Saude: olive oil, pesto.
What kind of bread to you
prefer?warm?
Wheat bread. Normal bread. Likes it warm. But it also
depends obviously on the type of sandwich! Probably,
sandwiches made with certain breads are better off

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Didnt know.
How would you eat it? With hands, perhaps? Sauces? Probably butter,
mayonaise?
How would you rate this
product?
0-10: 7

Part 3: Our service
Would you buy this
product
Yes, probably.
How much would you pay
for it
Around 3 or 3,50. Rated: 7 out of 10. Bread looks
fine.




Maria

Socio demographic data
Gender Female
Nationality Portuguese
Profession Designer
Transportation to
workplace
Subway
Frequency metro rides On a weekly basis: everyday of the week.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch, probably.
Describe your meals for
one week
Difficult to describe. At lunch: chicken with some salad
and rice, perhaps. Fish less often, but prefers it to meat.
Doesnt like red meats. Likes salad.
Dinner: soap (due to laziness).
Where do you get a quick
meal
Vitaminas, Companhia das Sandes, Empadaria do Chef.
Are there enough take out
places in Lisboa?
Yes, in Grande Lisboa there are enough take out places.
How often do buy take out
food?
Around 1x to 2x a week
How much do you spend
for it
On average, 5
What do you like about
your sandwich
Ingredients: lettuce, chicken, lettuce, onions, red
cabbage, corn.
Saude: olive oil, butter, mayonaise
What kind of bread to you
prefer?warm?
Wheat bread. Warm

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Yes, knew it.
How would you eat it? Butter, without nothing. Difficult to say though, since
not familiarized with it that much. Spare hands are the
method to eat it.
How would you rate this
product?
0-10: 7,50

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
Around 5
Rated: 7 out of 10




Hugo

Socio demographic data
Gender Male
Nationality Portuguese
Profession Programmer, 27 years old.
Transportation to
workplace
Subway
Frequency metro rides Everyday he goes to work by subway.

Part 1: Food habits
Do you eat sandwiches? Yes, absolutely.
When? Lunch. Rarely on dinners though. But if working until
late, would prefer sandwiches to other alternatives like
burgers, salads, pizzas.
Describe your meals for
one week
Typical portuguese meals. Cooks on the go, doesnt
have much time or patience.
Where do you get a quick
meal
McDonalds, Subway (because he works in downtown,
Baixa).
Are there enough take out
places in Lisboa?
Yeah
How often do you buy
take out food?
Around 3x a week
How much do you spend
for it
On average, 5. On the better scenario, around 8.
Better scenario would be like a dinner.
What do you like about
your sandwich
Ingredients: roasted beef, lettuce, eggs, onion, fried
onions are also a good combo,
Saude: ketchup, mayonaise, ketchup mixed with mayo
aka cocktail sauce; mustard.
What kind of bread to you
prefer?warm?
Normal bread. The fact that its hot or not obviously
depends also on the content of the sandwich, but most
hot sandwiches are better.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Pretzel
How would you eat it? With hands, on the go (?)
How would you rate this
product?
0-10: 8 (I do like them)

Part 3: Our service
Would you buy this
product
Yes, likely.
How much would you pay
for it
Price of sandwich would be something like 3,50.
Rating: 5,50 out of 10 (just because these ingredients
dont seem good to me).




Paulo

Socio demographic data
Gender Male
Nationality Portuguese
Profession Music journalist; Radio presenter
Transportation to
workplace
Train and then subway.
Frequency metro rides Subway: every work day.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch
Describe your meals for
one week
Isnt healthy. Likes red meats. Salads just
complementary. Likes french fries more than rice. Good
steaks are the best meals.
Where do you get a quick
meal
McDonalds
Are there enough take out
places in Lisboa?
More or less, but in Grande Lisboa Id say YES.
How often do buy take out
food?
Around 2x a week
How much do you spend
for it
On average, 5
What do you like about
your sandwich
Ingredients: red meats are good, roasted beef, lettuce,
tomato.
Saude: mustard, cocktail sauce.
Good side dish: french fries, always. Fried onions also
suit.
What kind of bread to you
prefer?warm?
Normal. Warm, definitely.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Pretzel
How would you eat it? Butter, mustard as a dip sauce. But if bought just on the
go, wouldnt eat it with anything.
How would you rate this
product?
0-10: 9 (I love them)

Part 3: Our service
Would you buy this
product
Yeah
How much would you pay
for it
Sandwich price: 3. Rating: potentially, 8 out of 10.




Ins

Socio demographic data
Gender Male
Nationality Portuguese
Profession Student
Transportation to
workplace
Subway
Frequency metro rides On a weekly basis: every working day. Which accounts
for 5x a week.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch, Snack (need to be smaller as snacks though).
Describe your meals for
one week
Main dishes have big loads of salad, likes chicken, likes
mayonaise sauce. Soaps are good. Snacks: cereals.
Breakfast: cereals, milk and/or bread with butter.
Where do you get a quick
meal
Loja das Sopas, Companhia das Sandes, Vitaminas
(rather healthy options).
Are there enough take out
places in Lisboa?
Yes, in most places.
How often do buy take out
food?
Around 1x a week or less.
How much do you spend
for it
On average, 5
What do you like about
your sandwich
Ingredients: lettuce, chicken, cheese (BRIE preferably
NOT MELTED), mozzarella.
Sauce: olive oil
What kind of bread to you
prefer?warm?
Wheat bread. Normal bread is also good though. Warm

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Mispelled it, haha. Said: bredzel.
How would you eat it? Butter or without anything.
How would you rate this
product?
0-10: 6

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
Around 3,75. Rating: 5 out of 10.




Joo

Socio demographic data
Gender Male
Nationality Portuguese
Profession Student
Transportation to
workplace
Subway, train, bus.
Frequency metro rides On a weekly basis: everyday of the week. Including
metro in Almada.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch, snack, occasionaly dinner.
Describe your meals for
one week
Simple dishes. Ones that are pre-made are more
common, like packaged lasagnas bought in Pingo Doce,
for instance. Isnt very healthy due to restrictions like
time and financial ones.
Where do you get a quick
meal
Commonly McDonalds (Zoo).
Are there enough take out
places in Lisboa?
Yeah.
How often do buy take out
food?
Around 1x to 2x a week
How much do you spend
for it
Average of 5
What do you like about
your sandwich
Ingredients: tomato, lettuce, beef, onion, caper.
-Doesnt like generally most sauces...
What kind of bread to you
prefer?warm?
Wheat bread. Warm for sure.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Recognized the Pretzel.
How would you eat it? With hands, without sauce. On the go is preferable
option to it or like a mid snack.
How would you rate this
product?
0-10: 6,50.

Part 3: Our service
Would you buy this
product
Yes, most likely.
How much would you pay
for it
Sandwich price: 2,50 to 3,50. Rating: 7 out of 10.




Pedro

Socio demographic data
Gender Male
Nationality Portuguese
Profession Unemployed, 29
Transportation to
workplace
Subway
Frequency metro rides On a weekly basis: 3x to 4x a week.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch
Describe your meals for
one week
Eats healthy food most of the time. Salads are
common, sometimes main dishes only consist of salads.
Steaks, fish occasionally. Soaps are common and also
deserts consisting of fruit (apples, oranges, bananas).
Where do you get a quick
meal
Dont usually get, but when he gets is at local
cafs/tascas, Vitaminas and Empadaria do Chef.
Are there enough take out
places in Lisboa?
Yes, he thinks so.
How often do buy take out
food?
Around 1x a week
How much do you spend
for it
On average, 5 to 6.
What do you like about
your sandwich
Ingredients: lettuce, chicken, ham, pineapple, red
cabbage, mozzarella.
Sauce: olive oil, mayonaise.
What kind of bread to you
prefer?warm?
Wheat bread. Warm most of the time.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Directly recognized.
How would you eat it? Without anything, hed guess.
How would you rate this
product?
0-10: 7 but said its difficult without actually tasting.

Part 3: Our service
Would you buy this
product
Yes, looks like a common sandwich though. But a good
sandwich, he meant.
How much would you pay
for it
Price of sandwich: 3,50. Depends on the size though.
Rating: 8 out of 10



Raquel

Socio demographic data
Gender Female
Nationality Portuguese
Profession Nurse, 25 years old.
Transportation to
workplace
Subway and bus.
Frequency metro rides On a weekly basis: around 3x of the week, early
morning and then returns the same days the same way.

Part 1: Food habits
Do you eat sandwiches? Yes
When? Lunch, when in a hurry.
Describe your meals for
one week
Normal portuguese dishes: codfish related dishes,
chicken, sometimes frozen food /packaged, rarely
noodles.
Likes to eat fruits in her meals, especially apples.
Soaps are also good, especially made out of leek.
Where do you get a quick
meal
Cafeterias, cafs and occasionally from fast food chains
like McDonalds.
Are there enough take out
places in Lisboa?
Yes, there are.
How often do buy take out
food?
Around 1x a week, if so.
How much do you spend
for it
4
What do you like about
your sandwich
Ingredients: lettuce, chicken, roasted beef, smoked
salmon, cherry tomato.
Sauces used: norse mustard,
What kind of bread to you
prefer?warm?
Wheat bread. Indifferent to bread being warm or cold,
depends on the sandwich.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Pretzel
How would you eat it? Without anything. Just the pretzel. If added something,
would be butter.
How would you rate this
product?
0-10: 5

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
3,30, something similar to that. Rating: 7 out of 10.




































Gonalo


Socio demographic data
Gender Male
Nationality Oreais
Profession Teacher
Transportation to
workplace
Car
Frequency metro rides Twice a year

Part 1: Food habits
Do you eat sandwiches? Yes, at home. Make it himself
When? For breakfast
Describe your meals for
one week
Breakfast : orange juice, sandwich, cheese toast/ Lunch
: cooks at home. Dinner : fish. He always cooks.
Where do you get a quick
meal
He eats out only during week ends and once a week.
Supermarket, fastfood chain: mcdo , subway
Are there enough take out
places in Lisboa?
He said directly that there are too many
How often do buy take out
food?
Once a week.
How much do you spend
for it
5,50 to 9 euros
What do you like about
your sandwich
cheese, sometimes ham.
What kind of bread to you
prefer?warm?
Brown bread, warm

Part 2: Product recognition
What is this?( Show
picture of pretzel)
A Pretzel, directly recognized (knows it because he has
been to Germany and Switzerland several times)
How would you eat it? With strawberry sauce, warm
How would you rate this
product?
8

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
4 euros




































Pedro


Socio demographic data
Gender Male
Nationality Lisbon
Profession Receptionnist at a hotel
Transportation to
workplace
Metro
Frequency metro rides Every day

Part 1: Food habits
Do you eat sandwiches? yes, just for snack, not for a real meal.
When? In this case does not replace breakfast, lunch or dinner
as we thought
Describe your meals for
one week
For lunch and dinner : Pasta, rice, meat. Breakfast :
slides of bread, chocolate milk. 3 meals a day. Mostly
taken home. Snack : sandwich, cookies. Pedro works at
nigh, so it is sometimes difficult for him to eat healthy.
Then he grabs a sandwich when he is hungry, or he
makes his sandwich himself.

Where do you get a quick
meal
Pedro buys the bread in a bakery (it is important to
note that he buys his bread separately from the other
ingredients because he realy likes bread), ham, butter.
Or sometimes he goes to Casa Des Sandes : in Alameida
or in the mall at chiado.

Are there enough take out
places in Lisboa?
Pedro thinks that there are not enough take away. He
acknowledge the fact directly and strongly agree.
Especially after 2 am (only McDonalds stays open until
3 am) or then it is very expensive.
How often do buy take out
food?
He goes to Casa des Sandes once every two weeks,
How much do you spend
for it
A little expensive : 4 euros, 5 euros with chips and
drink. (It is important to note that at first he said that
the advantage of Casa des Sandes was the attractive
price but then he concealed that it was somewhat
expensive)
What do you like about
your sandwich
Pedro likes the bread, as weve already seen, the
ingredients and he also likes variety, being able to
choose among different types of bread.
What kind of bread to you
prefer?warm?
Pedro loves the Baguette (the French bread). He usually
buys his bread before going home, so it is warm. He
buys it in a caf bakery. He did not remember the
name but he knows the guy, it is local place. He also buy
bread in Chiado occasionally.
About the warmth of the bread : it depends on the
sandwich. The chicken with mayo has to be cold and a
hot Dog : warm.


Part 2: Product recognition
What is this?( Show
picture of pretzel)
Directly recognized
How would you eat it? Usually Pedro does not eat Pretzels, only in parties, so
he does not usually buy them. He also considers that it
is sweet. He thinks that there is nowhere to buy them in
Lisbon.
How would you rate this
product?
Pedro said 4 because he does not eat it by himself and
does not really like it.

Part 3: Our service
Would you buy this
product
Will not buy it, maybe just try during a marketing
campaign
How much would you pay
for it
No idea


















Sofia


Socio demographic data
Gender Female
Nationality Madeira
Profession Sales woman
Transportation to
workplace
train
Frequency metro rides Never, hate taking the metro

Part 1: Food habits
Do you eat sandwiches? Yes
When? Occasionally on Sundays, because everything else is
closed. Once a month
Describe your meals for
one week
Breakfast : orange juice, toast/ in the middle of morning
: yogurt. Lunch : (never at home) sometimes fish, meat,
at the restaurant next to her work. She goes to 3
different restaurants, always the same, and mostly the
cheaper one. Dinner : soup.

Where do you get a quick
meal
Very rarely. Sometimes Mcdo. The only fast foodwhere
regularly goes : sushi noori, rua do cruxifixio. Sofia buys
her sandwiches at Vitaminia.
Are there enough take out
places in Lisboa?
Yes, and they are convenient
How often do buy take out
food?
Very rarely : twice a month
How much do you spend
for it
Sushi noori : 7 euros. Mcdo : 6 euros.
What do you like about
your sandwich
Sandwich : with salmon, mozarella, tomato and
manjerico.



What kind of bread to you
prefer?warm?
Bread with cereals, warm.


Part 2: Product recognition
What is this?( Show
picture of pretzel)
A Portuguese bread, which is made for Eastern and sold
in Pastelarias.
How would you eat it? Eat with the hands, with coffee and milk
How would you rate this
product?
8, because she supposes it tastes as the Portuguese
bread she first thought it was.

Part 3: Our service
Would you buy this
product
Sofia would try it.
How much would you pay
for it
5 euros as a menu with the drink included, 4 only for
the sandwich




































Joshua


Socio demographic data
Gender Male
Nationality American
Profession Lawyer
Transportation to
workplace
Metro
Frequency metro rides 10 times a week

Part 1: Food habits
Do you eat sandwiches? Yes, a lot
When? For any meal
Describe your meals for
one week
breakfast : dont eat breakfast, just a cup of coffee,
croissant; snacks at work coffee; for lunch : at work, a
real meal; dinner : cook at home
Where do you get a quick
meal
Dner Kebab. At work eats the sandwich he makes, with
a soup.
Are there enough take out
places in Lisboa?
yes enough in Lisbon. He thinks its convenient.
How often do buy take out
food?
A lot. 5 times a week. Snacks, lunch.

How much do you spend
for it
2 euros
What do you like about
your sandwich
Fresh
What kind of bread to you
prefer?warm?
Wheat

Part 2: Product recognition
What is this?( Show
picture of pretzel)
A Pretzel, directly recognized
How would you eat it? Mustard. Lightly salty
How would you rate this
product?
9

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
4 euros

































Nikolett

Socio demographic data
Gender Female
Nationality Hungary
Profession Event Manager
Transportation to
workplace
Walk
Frequency metro rides Five times a month

Part 1: Food habits
Do you eat sandwiches? Yes
When? For Lunch mainly
Describe your meals for
one week
Breakfast : cereals, milk and coffee at home. Lunch :
salad with meat or fish, at home
Where do you get a quick
meal
Yes, shopping center for a meal
Are there enough take out
places in Lisboa?
Yes
How often do buy take out
food?
Five times a week
How much do you spend
for it
6 euros.
What do you like about
your sandwich
Mozzarella Salad
What kind of bread to you
prefer?warm?
Brown bread, warm

Part 2: Product recognition
What is this?( Show
picture of pretzel)
A Pretzel, directly recognized
How would you eat it? Plain. Another one : bread dough, salt with water, looks
like cheese.
How would you rate this
product?
9

Part 3: Our service
Would you buy this
product
Yes, called Bavarian Bread in Hungary
How much would you pay
for it
3 euros




































Juan


Socio demographic data
Gender Male
Nationality Colombia
Profession Student
Transportation to
workplace
Walking
Frequency metro rides 4 times

Part 1: Food habits
Do you eat sandwiches? yes
When? In this case does not replace breakfast, lunch or dinner
as we thought
Describe your meals for
one week
Breakfast : at home, do not cook (residence). Lunch: at
university. Eat at cafeteria : a real meal. Snack during
the afternoon : coffee, something sweet. Dinner: at the
residence.
Where do you get a quick
meal
a sandwich at the cafeteria, continente.

Are there enough take out
places in Lisboa?
there should be more
How often do buy take out
food?
Once a week.
How much do you spend
for it
3,5 euros
What do you like about
your sandwich
Cheese, tomato, salad, herbs, smoked ham
What kind of bread to you
prefer?warm?
White Bread. Depends on the season.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Recognized the Pretzel
How would you eat it? Seems somewhat Salty but does not like when it is salty.
How would you rate this
product?
9

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
3,5





































Sora

Socio demographic data
Gender Female
Nationality French
Profession Student
Transportation to
workplace
Metro
Frequency metro rides 10-15

Part 1: Food habits
Do you eat sandwiches? Yes
When? 4 times a week
Describe your meals for
one week
Breakfast : cook at home; Lunch : uni, dinner : not
really, just a fruit Breakfast : buy something, on
the way/ Lunch : restaurant , dinner : cook at home

Where do you get a quick
meal
Pastelaria, never Fast Food, takes a sandwich
Are there enough take out
places in Lisboa?
There are but does not like the principle. In pastelaria,
they are basis
How often do buy take out
food?
At least 3 times
How much do you spend
for it
less than 5 euros for one sandwich and something else
What do you like about
your sandwich
Not much sauce, just ingredients, a rich sandwich



What kind of bread to you
prefer?warm?
Crunchy; warm so that the cheese melts

Part 2: Product recognition
What is this?( Show
picture of pretzel)
A Pretzel, recognized directly
How would you eat it? With nothing on it
How would you rate this
product?
7

Part 3: Our service
Would you buy this
product
yes
How much would you pay
for it
4-5 euros just for the sandwich, better than what the
other sandwiches look like




































Margarida


Socio demographic data
Gender Female
Nationality Portuguese, Setubal
Profession Audit junior at Price
Transportation to
workplace
Bus or Metro
Frequency metro rides 10 times a week

Part 1: Food habits
Do you eat sandwiches? Yes
When? Breakfast
Describe your meals for
one week
Breakfast : buy something, on the way/ Lunch :
restaurant , dinner : cook at home

Where do you get a quick
meal
Pastelaria for Breakfast
Are there enough take out
places in Lisboa?
Practical , problem with the bag, yes because in every
pastelaria, easy access but basic
How often do buy take out
food?
4 times a week
How much do you spend
for it
3 euros : just one sandwich

What do you like about
your sandwich
Not much sauce, just ingredients, a rich sandwich
What kind of bread to you
prefer?warm?
Seeds, cereals, warm

Part 2: Product recognition
What is this?( Show
picture of pretzel)
A Pretzel, directly recognized
How would you eat it? Never ate
How would you rate this
product?
Do not know since she never tried

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
4 euros




































Joana


Socio demographic data
Gender Female
Nationality Portuguese
Profession Student
Transportation to
workplace
By walk, bus
Frequency metro rides 2-3 times a week

Part 1: Food habits
Do you eat sandwiches? yes
When? For lunch
Describe your meals for
one week
Breakfast : at school, at cafeteria: coffee with slides of
bread. Lunch : sandwiches at cafeteria. Dinner : cooks at
home.
Where do you get a quick
meal
Rarely. Anywhere.
Are there enough take out
places in Lisboa?
Yes
How often do buy take out
food?
Very rarely, more in a restaurant
How much do you spend
for it
7-8 euros.
What do you like about
your sandwich
Cheese, Chicken, Tomato
What kind of bread to you
prefer?warm?
White, still warm

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Pretzel recognized
How would you eat it? Does not know. Never buys
How would you rate this
product?
5

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
The small 3-4, the big 6-7





































Manon


Socio demographic data
Gender Female
Nationality French
Profession Student
Transportation to
workplace
Metro
Frequency metro rides 8 times a week

Part 1: Food habits
Do you eat sandwiches? Yes
When? for lunch, when outside.
Describe your meals for
one week
Breakfast : home, salty. Lunch : home or cafeeria, hot
meal. Dinner : home or restaurant.

Where do you get a quick
meal
Fastfood, restaurant (low price), pastelaria : very rarely.
Are there enough take out
places in Lisboa?
Yes, but mainly pasteleria
How often do buy take out
food?
Once a week.
How much do you spend
for it
Pastelaria : no more than 3 euros.
What do you like about
your sandwich
Not warm or cold : always meat. Sauce : not fat. No
butter. Lettuces but just once or two.




What kind of bread to you
prefer?warm?
Simple baguette. Does not care.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Pretzel recognized
(About the location : in the metro : no hygiene. The
environment is not clean.)
How would you eat it? Without anything
How would you rate this
product?
8

Part 3: Our service
Would you buy this
product
Would try, but not really enthusiastic
How much would you pay
for it
3,5 euros, not original enough

































Sarah

Socio demographic data
Gender Female
Nationality Moroccan
Profession Student
Transportation in Lisbon Walking, Metro and Tram
Frequency metro rides 4 times during the journey

Part 1: Food habits
Do you eat sandwiches? Yes
When? 4 times a week
Describe your meals for
one week
Breakfast : not often : milk and cereals at home.
Lunch : meat with pasta and rice. Dinner : at home.

Where do you get a quick
meal
Pingo doce and make her own sandwich
Are there enough take out
places in Lisboa?
Yes
How often do buy take out
food?
Almost everything : pasteis, sandwiches
How much do you spend
for it
5-6 euros
What do you like about
your sandwich
Salami and cheese,

What kind of bread to you
prefer?warm?
Home made. White bread.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
A Pretzel, recognized directly
How would you eat it? Never eats it
How would you rate this
product?
4

Part 3: Our service
Would you buy this
product
yes
How much would you pay
for it
5 euros






































Sonia

Socio demographic data
Gender Female
Nationality Moroccan
Profession Dermathologist
Transportation to
workplace
Tram, metro, just a bit of walking
Frequency metro rides 6 times during the stay

Part 1: Food habits
Do you eat sandwiches? Yes
When? All the time
Describe your meals for
one week
Breakfast : coffee with croissant. Lunch : sandwich,
tajine, Dinner : yogurt

Where do you get a quick
meal
Subway, Macdo
Are there enough take out
places in Lisboa?
Yes
How often do buy take out
food?
Twice a day
How much do you spend
for it
6-7 euros with drinks

What do you like about
your sandwich
Chicken and Salad
What kind of bread to you
prefer?warm?
Normal bread

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Pretzel recognized
How would you eat it? Never ate
How would you rate this
product?
Do not know

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
6-7 euros without drink




































Ines


Socio demographic data
Gender Female
Nationality Moroccan
Profession Student
Transportation to
workplace
Walk, tram
Frequency metro rides 4 times

Part 1: Food habits
Do you eat sandwiches? yes
When? For lunch and dinner
Describe your meals for
one week
Breakfast : never misses one meal. Breakfast : coffee
with biscuits. Meat for lunch and dinner. Lunch : outside
and dinner : at home.
Where do you get a quick
meal
Prefer to do our own sandwich
Are there enough take out
places in Lisboa?
Yes
How often do buy take out
food?
For lunch and dinner during her stay
How much do you spend
for it
4-5 euros
What do you like about
your sandwich
Chicken, beef
What kind of bread to you
prefer?warm?
Normal bread

Part 2: Product recognition
What is this?( Show
picture of pretzel)
Pretzel recognized
How would you eat it? salty
How would you rate this
product?
4

Part 3: Our service
Would you buy this
product
Yes
How much would you pay
for it
5 euros. Pretzel : 1,5 euros.




































Ana


Socio demographic data
Gender/Age Female / 24
Nationality Portuguese
Profession KPMG Auditor
Transportation to
workplace
Metro
Frequency metro rides 4 in 5 days uses metro

Part 1: Food habits
Do you eat sandwiches? Yes
When? In the afternoon or at dinner, always at home
Describe your meals for
one week
Rare to eat breakfast, east something from home or a
soup, at dinner lasanha.
Where do you get a quick
meal
In a small caf, a soup.
Are there enough take out
places in Lisboa?
For her yes, ir shes in a hurry any palce is good enough.
How often do buy take out
food?
Not that often, she normally has one hour to have
lunch.
How much do you spend
for it
4 euros max.
What do you like about
your sandwich
Hot sandwiches, ham and cheese melted, sliced
tomatos.
What kind of bread to you
prefer?warm?
Alentejano Bread. White bread.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
She knows it but never tasted it.
How would you eat it? Just the plain pretzel with a juice, if needed to choose
an ingredient it would be butter.
How would you rate this
product?
In terms of curiosity of trying - 6

Part 3: Our service
Would you buy this
product
Yes if the bread is not salty
How much would you pay
for it
Max 5 euros.









































Antonio


Socio demographic data
Gender/Age Male / 23
Nationality Portuguese
Profession BA Student
Transportation to
workplace
Metro
Frequency metro rides 5 days uses metro

Part 1: Food habits
Do you eat sandwiches? Yes
When? At home between meals, or at lunch sometimes
Describe your meals for
one week

Where do you get a quick
meal
In a fast food chain
Are there enough take out
places in Lisboa?
Yes but mostly only in the center
How often do buy take out
food?
Once a week
How much do you spend
for it
5 euros.
What do you like about
your sandwich
Breaded sandwish(sandes de panado) with sliced
tomato and lettuce, Roast beef sandwish with mustard,
a lighter sandwish like tuna sandwish with boiled sliced
eggs.
What kind of bread to you
prefer?warm?
Alentejano Bread. Baguette bread, normal bread.
White bread.

Part 2: Product recognition
What is this?( Show
picture of pretzel)
He knows but never tasted it.
How would you eat it? Plain pretzel because doesnt know anyway
How would you rate this
product?
In terms of curiosity of trying - 8

Part 3: Our service
Would you buy this
product
Yes, in a quick lunch
How much would you pay
for it
4 euros.