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STANDARDS

MANUAL
Revised June 2015
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The fundamental skill is talent. Talent is a
rare commodity. It's all intuition. And you
can't teach intuition.
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_Introduction
_Mission Statement
_Brand Personality
_Companys Clientele
_Brand Identity Design Objectives
_Service and Products
Target Audience
Persona
Competitive Overview
CONTENTS
_Current Logo Samples
_Logo Exploration
_Logo Type Studies
_Digital Roughs
_Final Logo
_Logos Dos and Donts
_Stationary System
_Web Layout
_Collateral
OASIS AIRLINES Standard Manual CONTENTS
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These guidelines describe the visual elements that represent
Oasis Airlines corporate identity. This includes the name,
logo and other elements such as color, type and graphics.
Global recognition and consistent service is the unified image
of our company. These guidelines reflect Oasis Airlines
commitment to costumers satisfaction and engaging service.
The Oasis Airlines brand, including the logo, name, colors
and identifying elements, are valuable company assets.
Each of us is responsible for protecting the companys
interests by preventing unauthorized or incorrect use of
the Oasis Airlines name and marks.
Contact Micael Butial at
510.837.5143
micael@oasis.com
with questions or
for possible exceptions
regarding these guidelines
I NTRODUCTI ON
INTRODUCTION OASIS AIRLINES Standards Manual
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MI SSI ON
STATEMENT
At Oasis Airlines, is where you start and
end your get away. We strive for safety, top
customer service with the sense of warmth
and friendliness, and consistent value
delivered by passionate people.
MISSION STATEMENT OASIS AIRLINES Standards Manual
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BRAND PERSONALITY
BRAND
PERSONALI TY
Its our job all of us as keepers of the brand to make sure
that all of our communications are consistent with the following
brand personality traits. By always infusing Oasis Airlines
confident and engaging brand personality, we helped ensure
customers would have an enjoyable and memorable experience
with the brand. Our brand personality traits describe how we
want our customers to perceive our company.
OASIS AIRLINES Standards Manual
WARM
We welcome families with
our warmth and exclude no
one. We are compassionate
towards our customers.
CONFIDENT
We are confdent with our
service towards our
customers. We ensure to
give top of the line service
GLOBAL
We strive to reach and serve
everyone across the six
continents. And our custom-
ers to receive satisfaction
HOSPITABLE
We are unpretentious and
strive realness. We give
honesty and respect to
every single customers
ENGAGING
We are easy to talk too. We
are friendly and welcoming.
We listen to our customers
needs and requests.
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COMPANY S
CLI ENTELE
Yearly, about 800 million passengers take to the skies, afford-
ing airlines countless opportunities to create impressions with
their customers. Based on the realities of air travel today, its
a monumental accomplishment for any carrier to ensure that
the majority of these impressions help the experience it offers
stand out for the right reasons.
OASIS AIRLINES Standards Manual COMPANYS CLIENTELE
OUR CLIENTS
Our clients include all
the walks of life , we
welcome are passengers with
open arms. Carries
passengers all around
the world, from 4537
fights everyday to 289
destinations across the
six continents.
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OASIS AIRLINES Standards Manual
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BRAND IDENTITY DESIGN OBJECTIVES
BRAND
I DENTI TY
DESI GN
OBJ ECTI VES
We are inspired by looking at the companys rich history and
spoke with Oasis employees and customers. Our broad explo-
ration resulted in a strategy that brought a modern, human
and gracious delivery to every moment a customer spends
with Oasis and an identity that included a bold, orange and blue,
and graphic to capture th engaging and warm of the brand.
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SERVICE & PRODUCTS
SERVI CE &
PRODUCTS
Serving more than 160 million passengers every year, Oasis
Airlines continues to evolve to meet the changing wants and
needs of its customers, finding new and better ways to antic-
ipate and respond throughout their entire journey. We carry
passengers all around the world, from 4537 flights everyday to
289 destinations across the six continents.
OASIS AIRLINES Standards Manual
BUSINESS TRIPS
Enjoy a world of benefts for
you and your business. Apply
to earn 30,000 bonus award
miles after you spend $1,000 in
the frst three months.
OASIS CREDIT CARDS
We have four diferent credit
cards available. Earn millage
and get priority boarding.
Travel and earn your points.
GIFT CERTIFICATES
Gift certifcates are available
in any amount between $25
and $10,000 and can be used
toward the purchase of all
types of air travel.
TRAVEL PRODUCTS
Customize your trip with a va-
riety of products and services.
Customize your ,miles, airport,
and boarding choices.
U.S. MILITARY & FEDERAL
Military personnel and eligible
dependents must have a
valid ID and must use personal
credit cards for payment.
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We carry passengers all around the world, from 4537 flights
everyday to 289 destinations across the six continents.
Serving more than 160 million passengers every year, Oasis
Airlines continues to evolve to meet the changing wants and
needs of its customers, finding new and better ways to anticipate
and respond throughout their entire journey. Were serving
people just like us. When you craft your message, you want it to
mirror your audience. Our audience is everyday people.
OASIS AIRLINES Standards Manual
TARGET
AUDI ENCE
TARGET AUDIENCE
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THE WILLIAMS FAMILY
They travel twice a year for vacation and visit their family in
Texas and Chicago. The couple enjoys going to resorts and
enjoys playing tennis. During the month of July, the Williams
plans a yearly trip and go across the globe. They have been to
the safari in Zimbabwe, they visited the coast of Australia, and
have a European tour for two weeks last year. The children
takes ballet dancing lessons. Both of them go to exclusive
private schools. They are a very cheerful family.


OASIS AIRLINES Standards Manual

PERSONA
PERSONA
SUZIE WILLIAMS
(7 years)
Very charming daughter.
Likes to drawand color.
LAURA WILLIAMS
(9 years)
A promising ballet dancer.
She sings and play the piano
JEROME WILLIAMS
(36 years) father of 2,
Works as a Financial analyst,
and earns $95,000 a year
CHERYL WILLIAMS
(34 years) mother of 2,
Owns a bakeshop downtown.
Earns about $35,000 yearly.
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Oasis Airlines will fly any plane, as long as its a Boeing, and let
passengers sit anywhere they like -- as long as they get there
first. Sticking with what has worked, Oasis has expanded its
low-cost, no-frills, no-reserved-seats approach to air travel
throughout the US to serve nearly 289 destinations across the
globe. Now the largest carrier of domestic and international
passengers, Oasis still stands as an inspiration for scrappy
low-fare upstarts the world over.
OASIS AIRLINES Standards Manual
COMPETI TI VE
OVERVI EW
COMPETITIVE OVERVIEW
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JET BLUE AIRWAYS
UNITED AIRLINES
SOUTH WEST AIRLINES
DELTA AIR LINES
OASIS AIRLINES Standards Manual
CURRENT
LOGO
SAMPLES
CURRENT LOGO SAMPLES
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LOGO
EXPLORATI ON
Several explorations on sketches are made for
the logo mark. The mark comes from different
inspirations, from water and land, flight, airplanes,
movement, ancient sky deities, swirls, and many
more. There are thing to consider in making the
mark for OASIS Airlines: it should be easy to read
on black and white, it could be easily translated to
different surface medium, from paper to web and
other collateral pieces. Also o it needs to convey the
companys personality which are: global, engaging,
warm, confident, and hospitable. The logo mark
should also be clear in form and easy to read. The
logo must never be crowded and not to detailed. Also
the consideration when colors are applied to the logo
that it makes sense and not falls apart. It should be
unique and could stand on its own.
OASIS AIRLINES Standards Manual LOGO EXPLORATION
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LOGO
TYPE STUDI ES
Sending a consistent and controlled message of who
we are is essential to presenting a strong, unied
image of our company. These guidelines reect
Oasis Airlines commitment The Oasis Airlines
brand, including the logo, name, colors and identi-
fying elements, are valuable company assets. Each
of us is responsible for protecting the companys
interests by preventing unauthorized or incorrect
use of the Oasis Airlines name and marks.
OASIS AIRLINES Standards Manual
The OASIS AIRLINES logo
includes tow components:
the curve going upward
enclosed in a rounded
rectangle and the OASIS
AIRLINES logotype.
LOGO TYPE STUDIES
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DI GI TAL
ROUGHS
OASIS AIRLINES Standards Manual
OASIS
A I R L I N E S
A I R L I N E S
A I R L I N E S
A I R L I N E S
A I R L I N E S
A I R L I N E S
DIGITAL ROUGHS
OASIS
A I R L I N E S
A I R L I N E S
A I R L I N E S
A I R L I N E S
A I R L I N E S
A I R L I N E S
The OASIS AIRLINES logo mark represents ight and
airplane. It represents warmth and friendliness. The
logo-mark is surrounded by a rounded rectangle
that represents stability of the company.
The OASIS AIRLINES logotype is specially designed
for the company. It denotes the companys personal-
ity and objectives. It is geometric and full in shape.
The contrast in weight between the logotype give
emphasis on the companys name.
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FI NAL
LOGO
OASIS AIRLINES Standards Manual FINAL LOGO
1x
1x
x
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FI NAL
LOGO
OASIS AIRLINES Standards Manual
The logo appears on all of the companys visual
communications, including the livery, aircraft
interiors and signs. The logo represents more
than just our name its the primary means of
identifying our company and our brands presence
in the marketplace. Appropriate use of the logo is
necessary for maintaining the integrity of our brand
and presenting a unied image of the company.
300C
RGB (31, 95, 172)
CMYK (91, 67, 1, 0)
#1f5fac
137C
RGB (250, 162, 27)
CMYK (0, 42, 99, 0)
#faa21b
134C
RGB (255, 209, 109)
CMYK (1, 18, 67, 0)
#fd16d
Black 6C
RGB (17, 24, 3)
CMYK (82, 72, 59, 75)
#111821
FINAL LOGO
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OASIS AIRLINES Standards Manual
LOGOS
DO S &
DON TS
The logo should always be surrounded by a generous amount of
open space to keep it free of any visually distracting elements.
Typographic or photographic material should not infringe on the
imaginary clear space indicated around the logo. The logo may
appear on any neutral area of a photograph that is free of any
imagery that may conflict with its legibility. Any of the approved
color renditions of the logo may be used as long as there is
sufficient value contrast between the logo and the background
1 LINE LOGO
2 LINE LOGO
ALTERNATE LOGO

x
x
x
x
x
v
x
v
x
x
x
x
vv
LOGOS DOS & DONTS
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OASIS AIRLINES Standards Manual
LOGOS
DO S &
DON TS
LOGOS DOS & DONTS
THE LOGO ON A WHITE BACKGROUND
The preferred appearance of the OASIS AIRLINES logo is on
a white background in these color variations. No other color
variations on a white background are permitted.
ACCEPTABLE LOGO
ACCEPTABLE LOGO
ALL BLACK
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OASIS AIRLINES Standards Manual
LOGOS
DO S &
DON TS
LOGOS DOS & DONTS
THE LOGO ON COLORED A COLORED BACKGROUND
The preferred appearance of the OASIS AIRLINES logo on
background colors are also permitted when used in these
color variations. The logo may not appear on any other color
background, other than shown on the opposite page.
WHITE LOGO ON
OASIS AIRLINES
BLUE AND ORANGE
BLACK LOGO ON
OASIS AIRLINES
BLUE AND ORANGE
COLORED LOGO ON
OASIS AIRLINES
BLUE AND ORANGE
WHITE LOGO ON
BLACK BACKGROUND
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OASIS AIRLINES Standards Manual
LOGOS
DO S &
DON TS
LOGOS DOS & DONTS
UNACCEPTABLE LOGO COLOR
The preferred appearance of the OASIS AIRLINES logo on
background colors are also permitted when used in these
color variations. The logo may not appear on any other color
background, other than shown on the opposite page.
DO NOT MAKE THE
LOGO A SOLID COLOR
ONLY USE OASIS AIRLINES
CORPORATE COLORS
DO NOT REVERSE THE
COLOR OF THE LOGO
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STATI ONARY
SYSTEM
OASIS AIRLINES Standards Manual STATIONARY SYSTEM
LETTERHEAD
LAYOUT EXPLORATION
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STATI ONARY
SYSTEM
OASIS AIRLINES Standards Manual STATIONARY SYSTEM
2700 Victoria Center New York, NY 10453
+925 670 0000
www.oasisairlines.com
LETTER HEAD
This page shows the approved
layout with the primary
elements of the OASIS
AIRLINES stationary system
for letterhead.
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STATI ONARY
SYSTEM
OASIS AIRLINES Standards Manual STATIONARY SYSTEM
BUSINESS CARD
LAYOUT EXPLORATION
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STATI ONARY
SYSTEM
OASIS AIRLINES Standards Manual STATIONARY SYSTEM
BUSINESS CARD
This page shows the approved
layout with the primary
elements of the OASIS
AIRLINES stationary system
for the business card.
PROXIMA NOVA REGULAR
8pts.
PROXIMA NOVA ITALIC
8pts.
PROXIMA NOVA BOLD
8pts.
2700 Victoria Center New York, NY 10453
+925 670 0000
robertharrison@oasis.com
www.oasisairlines.com
ROBERT HARRISON
Aviation Specialist
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STATI ONARY
SYSTEM
OASIS AIRLINES Standards Manual STATIONARY SYSTEM
ENVELOPES
LAYOUT EXPLORATION
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STATI ONARY
SYSTEM
OASIS AIRLINES Standards Manual STATIONARY SYSTEM
ENVELOPES
This page shows the approved
layout with the primary
elements of the OASIS
AIRLINES stationary system
for the envelopes.
2700 Victoria Center New York, NY 10453
+925 670 0000
www.oasisairlines.com
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STATI ONARY
SYSTEM
OASIS AIRLINES Standards Manual STATIONARY SYSTEM
STATIONARY SYSTEM
This page shows the
mocks of with primary
elements of the OASIS
AIRLINES stationary system.
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WEB
LAYOUT
OASIS AIRLINES Standards Manual WEB LAYOUT
OASIS AIRLINES
HOMEPAGE LAYOUT
This page shows the
mock of OASIS AIRLINES
website homepage.
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WEB
LAYOUT
OASIS AIRLINES Standards Manual WEB LAYOUT
OASIS AIRLINES
ABOUT LAYOUT
This page shows the
mock of OASIS AIRLINES
about page.
Adequate white or clear space makes the page easier to
read and navigate, and lends to a cleaner looking design. The
following illustrate the standard margins we use for elements
within our web pages. As important as color and font usage,
consistent application of white or clear space gives our
online communications a consistent and recognizable look.
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OASIS AIRLINES Standards Manual COLLATERAL
OASIS AIRLINES
HEADQUARTERS SIGNAGE

COLLATERAL
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OASIS AIRLINES Standards Manual COLLATERAL
AIRPLANE PILLOW
WITH OASIS AIRLINES LOGO

COLLATERAL
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OASIS AIRLINES Standards Manual COLLATERAL
AIRPLANE MONITOR
DISPLAY FOR THE PASSENGERS

COLLATERAL
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OASIS AIRLINES Standards Manual COLLATERAL
SHOPPING AND GIFT BAGS

COLLATERAL
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OASIS AIRLINES Standards Manual COLLATERAL
OASIS AIRLINES
PIN BADGES

COLLATERAL
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OASIS AIRLINES Standards Manual COLLATERAL
OASIS AIRLINES
SHIRT MOCKS

COLLATERAL