Executive Summary: Our group was assigned to make a business plan. A survey about our plan was conducted by us and it was in the shape of questionnaire, given below, and our three group members were assigned to take the interviews from the students and teachers as well. Introduction and its marketing strategies show that how we introduce and promote our product in the market. There is a clear research on these questions in this plan. After this, we have the interpretation about the budget and its working. First of all we have given the introduction in which we have explained briefly about our service that is flash intra university courier service, providing an ease and comfort to students and teachers. Now they can call us at any time within the university boundaries for any kind of service or work without leaving their own work. After that we have discussed the market situation in which we do not see any our competitors yet. Then we discussed the marketing strategy in which we show our target market. Our target market is students and teachers of GCU. We have promoted our products through social media i.e. various pages of Face book. We also have used every departments notice board in GCU for its promotion. Then we discussed about the market control. In which we have described about the progress got through marketing and the control on i t.
4
Introduction: As courier service is one of the new ideas of this modern Century. There are no as such competitors for such services in the market. As we are starting this service in university level where when student become tired or get busy in class need these kinds of services. As it also generate the mean of employment for poor students. This service has no competitors as it is unique idea. We have not seen this service anywhere at all. This service provides a facility to students as if he/she is busy in class or anywhere around university its provides him the facility to get anything without leaving his work. As I have surveyed in the university and most of the student replied that they need such services that can help them in the hour of need because sometimes like you are busy in library or in sports or any other activity this service will provide you an ease. As you cannot do two works at one time this service would definitely help you. I have also prepared a budget program for it as such it require human effort so it does not need any big investment. The only money we need is for promotion.
Need analysis: We conducted the need analysis with the help of survey, conducted through questionnaires in order to get proper results regarding our service need by the students and different teachers of GCU. The questionnaire through which we conducted our survey is as follow:
5
Flash intra-versity Courier service
As these days in GCU Lahore every student and staff member has a tight schedule to follow; therefore he/she sometimes find himself/herself very difficult in between there studying/credit hours (students) or playing or practice hours (sportsmen and athletes) and lectures hours or working hours (staff members) to specially go to caf for eatables or to go to book shop for the purpose of buying stationary, easy load and also for getting their print outs of the assignment or even go to photocopy shop for the purpose of notes and photocopy. So, viewing these problems we have decided to come up with this innovative idea of courier service we called Flash Intra-versity courier service. In this service we will bring the students and the staff members all the things and stuff they want within the boundaries of universities on minimum extra charges. In this way all the students and staff members of the university can save their time and energy and can do their work efficiently. Therefore for the purpose of need analysis we are conducting a survey through questionnaire whether GCU students and staff members will buy our services or not. You are invited to participate in our survey. It will take approximately 7 to 10 minutes to complete the questionnaire. It is stated that your participation is completely voluntary. There are no foreseeable risks associated with this project. It is very important for us to learn your opinion. Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. 6
Questionnaire:
1) Specify your gender? a) Male b) Female
2) What is your designation in GCU? a) Student b) Staff member
3) Do you feel uncomfortable when you have to spare your important work in between and have to go especially go to caf for refreshment purpose? a) Yes b) No
4) Do you think that your precious time is wasted when you have to leave a class/lecture or any important work and have to go to book shop for the purpose of buying stationary, easy load etc or for getting hard copy of assignments? a) Yes b) No
5) Do you think you waste your time and energy while standing in front of photocopy shop waiting for your turn to come? a) Yes b) No
7
6) If you are in certain situation where you cant leave/spare that place or work and you are in need of something i.e. eatables, documents, easy load etc. Do you think if someone else bring you these will help you a lot? a) Yes b) No c) May be
7) Will you buy Flash Intra-versity Courier Services if they are introduced in GCU? a) Yes b) No c) Uncertain
8) Can you pay some extra charges for these services in order to save your time and maintain your ease and comfort? a) Yes b) No c) Uncertain
9) Do you think Flash Intra-versity Courier Services will be useful for you? a) Yes b) No c) Uncertain
10) Do you think Flash Intra-versity Courier Services will be time saving and comfortable for you? a) Yes b) No c) Uncertain
8
11) What improvements would you like to recommend in future in Flash Intra-versity Courier Services? (Please specify)
9
Results: We gave 100 questionnaires to the random students and staff members of GCU and following are the results which we have received and now we are presenting them in the form of different Diagram, charts and graphs. So, here we start with our first question of the questionnaire:
1) Specify your gender? a) Male b) Female
Explanation: Out of 100 who filled our questionnaire 30 were females which formed 30 percent of our sample while 70 were males which formed 70 percent of our whole sample.
2) What is your designation in GCU? a) Student b) Staff member Male Female 10
Explanation: Out of 100 questionnaire fillers 85 were the students of this prestigious institute which formed 85% of the sample while 15 were the members of the staff of GCU and constitute 15% of sample.
3) Do you feel uncomfortable when you have to spare your important work in between and have to go especially go to caf for refreshment purpose? a) Yes b) No
Explanation: All 100 people who filled this questionnaire answered in yes for the above mentioned question. Therefore it gives us 100% of sample who said yes. 75% 80% 85% 90% 95% 100% Staff Students 0% 20% 40% 60% 80% 100% 120% GCU sample No Yes 11
4) Do you think that your precious time is wasted when you have to leave a class/lecture or any important work and have to go to book shop for the purpose of buying stationary, easy load etc or for getting hard copy of assignments? a) Yes b) No
Explanation: All 100 people who filled the questionnaire replied in Yes for the above mentioned question. So, it also constitute 100% sample who said yes.
5) Do you think you waste your time and energy while standing in front of photocopy shop waiting for your turn to come? a) Yes b) No 0% 20% 40% 60% 80% 100% GCU sample Yes No 12
Explanation: Out of 100 people 90 replied in Yes which formed 90% of our whole sample while 10 replied in No which constitute 10 % of our GCU sample.
6) If you are in certain situation where you cant leave/spare that place or work and you are in need of something i.e. eatables, documents, easy load etc. Do you think if someone else bring you these will help you a lot? a) Yes b) No c) May be
Explanation: Out of 100 questionnaires filled 95 people replied in Yes forming 95% of sample replied in Yes while just 5 replied in No forming 5% of sample replied in No.
Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No May be GCU sample 13
7) Will you buy Flash Intra-versity Courier Services if they are introduced in GCU? a) Yes b) No c) Uncertain
Explanation: Out of 100 people who filled questionnaire 85 people replied in yes forming 85% of sample while 10 replied in No forming 10% of sample and 5 replied in uncertain forming 5% of sample.
8) Can you pay some extra charges for these services in order to save your time and maintain your ease and comfort? a) Yes b) No c) Uncertain
Yes No Uncertain 14
Explanation: Out of 100, 75 people said yes for this question constituting 75% of sample while 15 people replied in No forming 15% of the sample and only 10 replied in uncertain which formed 10% of the whole sample.
9) Do you think Flash Intra-versity Courier Services will be useful for you? a) Yes b) No c) Uncertain
Explanation: Out of 100 people who filled questionnaire 80 people replied in yes forming 80% of sample while 10 replied in No forming 10% of sample and 10 replied in uncertain forming 10% of sample. Yes No Uncertain 0% 20% 40% 60% 80% GCU Sample Yes No Uncertain 15
10) Do you think Flash Intra-versity Courier Services will be time saving and comfortable for you? a) Yes b) No c) Uncertain
Explanation: Out of 100 people who filled questionnaire 75 people replied in yes forming 75% of sample while 10 replied in No forming 10% of sample and 15 replied in uncertain forming 15% of sample.
Conclusion: From the above facts and figures we come to know that need is there by the GCU students and staff therefore there is a green signal for us to start this service in order to give ease, comfort and time saving in the tight schedule of GCUs students and staff members.
Yes No Uncertain 16
Current Market Situation We dont have any existing competitor in GCU because it is an innovative concept we are introducing in GCU. We can have potential competitors in future like TCS, Leopard courier service etc. only if they will be permitted and authorized by GCUs authority.
Targeting: we are targeting following segments
1. Faculty 2. Sportsmen 3. Bachelorettes 4. Inter students 5. Masters students
Our position in the market is very good because students and teacher need this kind of service in order to save their time. Because nowadays people are so busy in their schedules that they want someone who can help them and save their time. We hope to get good performance in the future because through the interviews we came to know that we are truly needed.
17
SWOT Analysis We conducted our SWOT analysis through which we evaluate our Strength (S), Weakness (W), Opportunities (O) and Threats (T) which is as Follow:
Strength: Low Charges, Quick and Fast Services. Weakness: No Permanent Office, Small Team Size. Opportunities: At summer season people find difficult to especially go to Caf, book shop and photocopy shop in GCU; therefore its a good time for us to get maximum profit out of our sales. We can start our services in New Hostel which is quite near to GCU Main campus to increase our profit. We can also start our services in Physics Department (CASP) which is across the GCU cricket ground in future. Threats: We do not have any competitors right now in GCU. But we might have potential competitors in future like TCS, leopard courier service etc. any group of students in GCU starts the same service. Marketing Mix 4Ps
Product: Our product is Flash Intra-varsity courier services. It is basically for the ease and comfort of the students and staff of GCU. With just one phone call or one text message students or teachers can save their time and energy because we will cover distances for them. 18
Price: It varies from place to place (within the university). From main gate to Inter caf, Inter block and Book shop Rs5 and vice versa. From main gate to main block, love garden, main library and mosque Rs10 and vice versa. From main gate to sports complex, Bukhari, Exam hall, and PG block and PG caf Rs15 and vice versa. For photocopy and print purpose Rs10. The rate of going to GCU Campus which is across the road of main campus will be Rs20. Easy load has following rates a) Up to Rs50 extra charges will be Rs5 b) From Rs50 to Rs100 extra charges will be Rs10 c) Above Rs100 extra charges will be Rs15 d) Card charges will be Rs10
NOTE: Within the surroundings of above mentioned spots the charges will be Rs5. Promotion: We have promoted our services through social media i.e. we created a special page on Facebook for this purpose with the name Flash Intra-versity Courier Services and we also utilized various group/pages which are related to GCU 19
on Face book for the purpose of our promotion. We also have used every departments notice board in GCU for its promotion. We also have distributed the pamphlets to the students and staff of GCU. Place: Our service is available within the boundaries of GCU. We are available on text messages and phone calls. We are also available on Facebook, Whatsapp and Viber thanks to the 3g and 4g technology. Our contact numbers are also been displayed on every departments notice boards.
Marketing Strategy Our marketing strategy is composed of following steps Segmentation Targeting Positioning Differentiation
Segmentation: The first step of our marketing strategy is segmentation in which we divide our market into following segments 1. Faculty 2. Sportsmen 3. Bachelorettes 20
4. Inter students 5. Masters students
Targeting: In this step we have to target the above mentioned segments. And our more focus is on students as compare to faculty because students are greater in strength and they are more desirable for this service. So targeting students would also help us in a better way in order to gain maximum profit.
Positioning: In this step we are required to create value of our service in the minds of customer. And that would only be created when we depict good impression on customer by giving satisfying them according to their need. As our slogan is enough to create a value in customers mind that is Ooooooooooo.. Its Fast!!!!!
Differentiation: In this step we are differentiating our service from our competitior . As such we dont have much competitors to compete with. This unique idea along with our unique service would definitely differentiate our service from others.
21
Budget In our budget we are discussing the expected revenue, cost of production and marketing cost. Expected revenue: As we assumed through our research and interviews that if we get 75 customers per day of various spots within the GCU then according to our calculation our expected revenue would be around Rs 800 per dy. And our expected Revenue per month would be around Rs 18000. As we have discussed these charges in above mentioned 4Ps by assuming those charges of various spots we have calculated the expected revenue. Cost incurred on need analysis: As we have done survey through questionnaire in order to get need analysis of our service. As we have done survey with 100 questionnaires and each questionnaire contain 3 pages and it took Rs2 for one print out then our total cost on need analysis would be Rs600.
Cost of marketing: As we have promoted our services through banners, pamphlets and posters on different notice boards and cafes of our universities. That also have some cost which is around Rs3000.
22
Marketing Control In the above mentioned marketing strategy we have divided our market into different segments and in order to target those segments we have promoted our service through different banners, social media and pamphlets. By marketing our service we came to know its progress in some days by the response of customers. They contacted us on our phones through messages and calls. We got good response. And we have strictly advised our management team to make it right on time and dont let our customers unsatisfied. Because only then well be able to establish good relation with them. And it would help us in maximizing our profits. Related complains would be taken in our consideration and try to keep our customers satisfied and happy.