108 THE TOY BOOK MAY/JUNE 2014

K
idz Bop takes the stage this summer with its Dream Big, Sing Loud! tour.
The Kidz Bop Kids will travel to various locations, performing kid-friendly
versions of chart-topping songs in a high-energy, interactive show.
The Kidz Bop Kids have been named Billboard Magazines No.1 Kids Artists for the
fourth consecutive year and their most recent album, Kidz Bop 25, debuted at No. 3
on the Top 200 chart.
Timed to the release of Kidz Bop 26, Kidz Bop and Sonic will launch a My Wacky
Pack Kids Meal promotion, running from June 23 to July 31. Kidz Bop-themed pre-
miums will be distributed at more than 3,500 participating Sonic restaurants na-
tionwide. Kids Bop continues to roll out its content across LeapFrog and VTech
platforms, and introduces kids musical toothbrushes with Church & Dwight Co.
The Kidz Bop Kids
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he Filly brand, represented by Dracco, has sold more than 70 million figures with 250 individual characters in
more than 50 countries, and has more than 40 licensees. Recent partnerships include Ravensburger to produce Filly
puzzles and board games in the German markets, Central and Eastern Europe, and Russia; Alenio for wall decora-
tion and adhesives; VTech for learning toys; and Amscan for party goods. This summer, McDonalds will launch a Happy
Meal campaign across more than 1,400 restaurants in Germany.
The newest Filly series, Filly Butterfly, features a digital component that allows consumers to engage with Filly char-
acters on MyFilly.com. The website also includes games, kid-safe social interaction, and specialized content for each global
region, and each single-figure foil bag of the collectible horses includes an online code for a virtual gift. In addition, the Filly
Photo Fun app blends real-life pictures with Filly artwork. A new Filly Butterfly version of the app was introduced earlier
this year.
Expanding the brand next year is a new 3-D animated TV series, Filly Funtasia, which consists
of 26 half-hour episodes, and follows the adventures of Filly friends at a school for magic. A full
range of merchandise and digital media will support Filly Funtasia, with publishing, toy, puz-
zle, and board game licensees already secured. However, many licensed product opportuni-
ties still exist.
This year also sees the launch of a major campaign for Zombie Zity, a property that will
play out across figures, collector cards, a magazine, and an interactive website with games.
Consumers will be introduced to the brand through TVC campaigns, retail and point-of-sale
marketing, and a wide digital presence that includes CGI-animated webisodes. Meanwhile,
a second Zombie Zity app focusing on Bouncerz will launch this fall.
Leomil will produce a line of Zombie Zity footwear and apparel, Herding will manufac-
ture Zombie Zity home textiles, and P&L has attracted stationery and apparel deals for
Latin America. More agreements are currently under discussion.
DRACCO
Licensing Expo
2014
Zombie Zitty Mayor