GUIA No 4

SANDRA PATRICIA ORTIZ ACOSTA

HENRY ABOZAGLO GONZALEZ





UNIVERSIDAD EAN
FACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALES
ADMINISTRACION DE EMPRESAS
INGLES DE NEGOCIOS
BOGOTA
2014

2

GUIA No 4















HENRY ABOZAGLO G

LVARO HERNN AMAYA GOYENECHE





UNIVERSIDAD EAN
FACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALES
ADMINISTRACION DE EMPRESAS
INGLES DE NEGOCIOS
BOGOTA
2014

3

ACTIVITY


Learning purpose
Get familiar with business vocabulary and basic grammatical structures.
Deliverable work
Autonomous work to be uploaded to the virtual portfolio.
Quality criteria
1. Assessment by the tutor when grading activities according to the rubrics used
for portfolios.
2. Assessment by a classmate when grading activities according to the rubrics
used for portfolios.
1.1 Vocabulary

1.1.1 Develop the activities proposed in Tell me More for this section. Go to
http://www.tellmemorecampus.com/
1.1.2 Open your Market Leader book on page 97 and develop exercises A to C on
internal communication.
Page 97 (A-C)
a. How do companies communicate with employees? What methods can you
think of?
In our company all the used media.
The intranet is used.
The email
Face to face
Letters
Memorandum
Social Networks
Mobile phones
Mobile phone applications (Whatsapp, tango, skype, BBM, LINE, Telegram)
b. Complete the text below using the words from the box.

company intranet electronic face to face print workplace


These days, companies are spending more time and money on improving internal
communication. This is the communication which takes place inside an
organisation. Communication will be downwards (from managers to junior staff),
upwards (from staff to managers) and across (between staff), as well as between
individuals and groups of people. There are various channels which can be used.
These can be divided into five main areas:
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Print: paper-based communication, e.g. magazines, newspapers, newsletters,
letters, notes and messages
Face to face: direct contact with other people, e.g. one-to-one meetings, team
meetings, forums, conferences, briefings
Workplace: physical objects in the working environment or workspace, e.g. notice
boards, signs
Company intranet: communication using computers, phones, televisions, etc.,
e.g. DVD, e-mail, voicemail, SMS messages, electronic newsletters, conference
calls
Electronic: using social media to create an internal community, e.g. posting
profiles, writing blogs and wikis, starting discussion forums, etc. Many leaders
write internal blogs. Employees may join chat rooms, forums or message boards
to post ideas and comments or upload images and discuss with other employees
around the world. They may also be able to download information from the
intranet.
Improvements in communication lead to better-informed, happier and more
motivated employees, who will become more loyal to their company.


C. Match each of the words in red in Exercise B to one of these definitions.

1. Move information from a network to a PC download
2. Web page written by an individual Blogs
3. Put information from a PC onto a network (2 words) Post - Upload
4. Methods of communication channels
5. Knowledge-sharing site Wiki
6. Chances for people to discuss subjects Forums
7. Meetings where information or instructions are given briefings

1.1.3 Now open your Market Leader book on page 105 and develop exercises A to
C on company cultures.
Page 105 (A-C)

A. Different companies have different cultures and ways of working. Complete
these sentences with the items in brackets. One of the items in each
section cannot be used.
Dress (uniforms / casual Fridays / weekend clothes)
1. We don't have to wear business suits at the end of the week. My company
has a system of casual Fridays.
2. In many banks, staff can't wear what they like. They have to wear
Timekeeping (flexitime / part-time / shift work)
3. For two weeks each month, I work at night. I can't sleep during the day. I
hate shift work
5

4. We have a flexitime system in our office. Some people choose to work
from 9 a.m. to 5 p.m.; others work from 10 a.m. to 6 p.m.
Time off (childcare / annual leave / public holiday)
5. I am so busy at the moment that I worked on New Year's Day, which is a
public holiday
6. How many days' annual leave do you get in your company?
Reporting procedures (written report / face to face / e-mail)
7. We often speak on the phone, but never face to face.
8. He uploads a written report on the company intranet each month.
Types of meeting (informal / formal / social)
9. Our department starts every day with an informal meeting. It is very
relaxed.
10. Companies have an Annual General Meeting (AGM) once a year. It is a
very social meeting, with a lot of people.
Names (job title / first name / family names)
11. In some countries, the company culture is formal. Staff use family names
when they speak to each other.
12. What's your job title now? Are you Chief Executive?


B. Would you like to work for an organisation which has:
uniforms? a lot of formal meetings? casual Fridays? flexible hours?

a. I do not like to wear uniforms at work.
b. Many meetings at work generate waste of time, I believe more in virtual
meetings, for chats, where time and the movement is not wasted.
c. Casual Fridays are great for decreasing stress.
d. Flexible schedules require highly responsible, therefore I do not believe in this
model.

C. Match each phrase (1-5) to its explanation (a-e).

A positive company culture...
1. empowers employees.
2. supports innovation.
3. is customer focused.
4. rewards good performance.
5. encourages trust at all levels.

a) New ideas and change are welcome.
b) Relationships between employees and
managers are open and honest.
c) Staff have a lot of control over their work.
d) The needs and wants of the customers always
come first.
e) There is an incentive scheme for efficient
employees.

1.1.4 On page 113 of your Market Leader book, develop exercises A to C on skills
and abilities.
Page 113 (A-C)
A. Complete the first part of the advertisement below with the verbs from the
box. Use the words in brackets to help you.
6

Cope with develop improve increase lead set up train

KARADA MODE PLC
EUROPEAN MANAGER 95K + CAR
Are you the person we are looking for?

THE ROLE
We are looking for this talented person for this position. In the exciting job, you will
need to

Lead a team of 25 (be in charge of)
Copy with a new branch in Amsterdam.(start)
Train new staff, (teach)
Increase sales in all markets. (make more)
Develop new products. (create)
Improve communication between our head office and local branches,
(make better)
Set up Strict deadlines and work well under pressure (manage)

B. Complete the second part of the advertisement with the verbs from the box.
Deal with manage motivate organize plan

THE PERSON
In your present job, you:
Manage a large department in the clothing industry (control)
Plan budgets, (think about the future)
Organize sales conferences and trade exhibitions. (arrange)
Deal with customers, suppliers and their problems, (take action)
Motivate employees and sales teams to get the best results. (encourage)

C. Describe your role in your present or a past job. Use the verbs from
Exercises A and B.
In my present job, I lead a team of three.
In my last job, I trained staff to use the new It system

In my present job I am the sales manager of a team of 16 executives.
My team must contend with a monthly budget of four million.
We must improve the sales process and lower percentages of failure.
The team should increase the effectiveness of the business process.
We always deal with to work on team.
The results we have achieved to date are primarily due to obedience to God,
personal motivation and team organization, planning, control and verification of our
activities.

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1.1.5 Go over learning object 1 and test what you have learnt on vocabulary.






1.2 Grammar
1.2.1 Develop the activities proposed in Tell me More for this section. Go to
http://www.tellmemorecampus.com/
1.2.2 Open your Market Leader book on pages 98 and 99: Develop exercises A to
F of Language Focus 1.
8

Page 98- 99 (A-F)
A. Complete these sentences using the present continuous form of the verbs
in brackets.

1. Is Max coming to the meeting tomorrow? (Come)
2. No, he's not in the office. He is travelling on business all week, (travel)
3. He is not coming back until next Monday, (Come)

B. Complete this text using the present continuous form of the verbs in
brackets.

Im meeting (meet) Mr. Yamashiro next week. He is arriving (arrive) on Tuesday
night.
On Wednesday, I am taking (take) him to the factory. I am not seeing (not see)
him on Thursday, but I am driving (drive) him to the airport on Friday.

C. Look at your diary. Talk about three or four things you are doing next week.

I visited the church on Wednesdays and Sundays.
I'll get a degree in theology.
I study business administration virtually.
I I meet with my friends on Friday night.
I do sports on Mondays and Thursdays.

D. Complete these sentences using going to.
The computers are very slow. What are we going to do about it?
We are not going to buy new computers. I think it's too expensive.
We are going to upgrade the software instead.

E. CD2.31 Listen to Janine and Patrick talking about their plans for next year.
Decide whether these sentences about their plans are true (T) or false (F).
Correct the false ones.
1. Janine is going to change her job. (T)
2. She is going to do a course. (T)
3. She is going to go abroad for her summer holiday. (F) She is going to stay
at home.
4. Patrick is going to change his job. (F) Hes not going to change his job
5. He is going to move to a new house/flat. (T)
6. He is going to buy a new car. (F) He is going to sell car and he is going
to buy a motorbike.

F. Tick () the plans below which are true for you. Add four more plans to each
list.

Fixed arrangement for next week
Go away for the weekend. X
Go on a business trip.
Attend a meeting. X
Write a report / an essay.
Entertain business visitors.

Intentions for next year
Change jobs.
Do a course. X
Go abroad on holiday.
Move to a new house/flat. X
Do more exercise. X

1.2.3 Open your Market Leader book on page 101: Develop exercises A to E of
Language Focus 2 (all exercises can be developed individually).
Page 101 (A-E)

A. Work in pairs. Find the sentences with mistakes and correct them.

1. Desk phones and desktop computer disappear in the next five years.
Desk phones and desktop computer; will disappear in tine next five years.
2. Most companies will be open for business 24/7.
Most businesses are open for business 24/7.
3. As a result, it not be easy for staff to have a good work-life balance.
As a result, it will not be easy for the staff to have a good work life balance.
4. I will think most companies use social networking tools for internal
communication.
I think most companies use social networking tools for internal communication.
5. In many big companies, video conferencing will replace face-to-face meetings.
In many large companies, videoconferencing replace face-to-face meetings.
6. As a result, managers no spend as much time travelling for work.
As a result, administrators do not spend so much time traveling for work.
7. I not think companies will use e-mail, except for external communication.
Do you agree with the predictions?
Companies do not think I go to use email except for external communication.
Do you agree with the predictions?

B. Work in pairs. Make a list of three or four changes you think will happen in
office communication. Share your ideas with another pair.

The changes will result in my company are:

Personal virtual meetings were changed.
For commercial area there will be no physical offices.
Teleworking process starts.
More responsibility and self-control for the job is created.

C. Complete the sentences below with future time expressions from the box.

10

end of five years' in the next July next the day after time tomorrow


1. Sales of luxury cars will double by next year.
2. I'll send you a copy of the report _tomorrow__ morning.
3. We'll finish the work before the end of June.
4. I'll be back in the office the day after tomorrow.
5. We'll finish the work on the new building next time
6. In two weeks' July, we'll review the budget.
7. We will need to modernise our factory in the next two years.
8. Most people will have a fast broadband connection at home in five year`s time.

D. Match the statements (1-5) to the offers (a-e).

1. I don't have a hard copy of the
report.
2. I can't find Sara's address.
3. I think it's time to go home.
4. These boxes are so heavy.
5. I'm very thirsty.

a) I'll carry one for you.
b) I'll print it out for you.
c) I'll get a drink from the
machine.
d) I'll give you a lift to the station.
e) I'll e-mail it to you.

E. Work in groups. You have to organize the launch of your new website. Offer
to do as many things as possible. Give reasons. Use the list below and your
own ideas.

Inform the local media
Design the invitations
Send out the invitations

Order snacks and drinks
Make a welcome speech
Give a presentation about
the website

Ok. Ill inform the local media. A friend of mine is a journalist. Im
sure she can help us make a welcome speech and Im

We should note the following for the launch:

Innova, be creative, think differently.

Make sure participants socialize and participate in networking, since one of
the main objectives is to help them interact and conocerse.Conoce your
audience and adapt the message and content of the event to him.

Set clear goals and ways to measure success and return on investment
(ROI).
11


Check your Wi-Fi network.

And speaking of Internet, if you can not offer it for free to attendees,
consider possibility of providing no-cost basic band width and for those who
need a "premium" payment service.

Once you have a firm decision to celebrate the event, make sure an
attractive and informative website about the event in the shortest time
possible (including versions for PC, mobile and tablet) and it is updated
often haul; Internet is the most powerful marketing tool you have at your
disposal.

Harness the power of social media to promote the event prior to the event
and to prolong your life afterwards.

Record videos of the exhibition area, featuring interviews with exhibitors
and visitors, which will then be hung on the official website of the event, as
well as their social media profiles, to teach those who missed it that have
been lost.

1.2.4 Now go over exercises A to C on page 107 of your Market Leader book
about the use of should/shouldnt.
Page 107 (A-C)
A. Complete the sentences below using should or shouldn't and a phrase from
the box.
speak to our boss buy an expensive computer system be late
develop a better website stay three days

1. Our online business is bad.
We should develop a better website
2. Our team is working too many hours.
We should speak to our boss
3. The meeting is very important.
We shouldnt be late
4. She wants to visit a lot of customers in Spain.
She should stay three days
5. We have to control our costs.
You shouldnt buy an expensive computer system

B. Give the opposite advice by using should, shouldn't or / don't think.
1. I think he should get a salary increase.
I don't think he should get a salary increase.
2. I think we should launch the new product now.
12

I don't think we should launch the new product now.
3. She shouldn't take customers to expensive restaurants.
She should take customers to expensive restaurants.
4. We should take every customer complaint seriously.
We shouldnt take every customer complaint seriously
5. I think staff should fly economy on every trip.
I don't think staff should fly economy on every trip.

C. Work in pairs. Your colleague is going on a business trip. Take turns to ask
for and give advice using the notes below.

A: I'm going on a business trip. Do you have any advice?
B: You shouldn't stay in an expensive hotel.
B: You should take plenty of business cards
B: You shouldn't arrange a lot of appointments on the same day.
B: You shouldn't be late for appointments.
B: You should write a short report after each meeting
B: You should keep all your receipts for travel and restaurants.

Stay in an expensive hotel. X
Take plenty of business cards. /
Arrange a lot of appointments on the same day. X
Be late for appointments. X
Write a short report after each meeting. /
Keep all your receipts for travel and restaurants. /

1.2.5 Develop exercises A to E on page 109 of your Market Leader book about the
use of could/would.
Page 109 (A-E)

A. These questions were asked on a plane journey. Decide whether they were
asked by the flight attendant (F) or the passenger (P).

1. Could I have another drink, please? (P)
2. Would you like a newspaper? (F)
3. Could you show me how to turn on the light, please? (P)
4. Would you like another drink? (F)
5. Could I have some mineral water, please? (P)
6. Would you like coffee or tea? (F)
7. Could you fasten your seat belt, please? (F)
8. Could you help me find the movie channel, please? (P)

B. Which of the questions in Exercise A are offers, and which are requests?
13


Offers Requests
Would you like a newspaper? (F)
Would you like another drink? (F)
Would you like coffee or tea? (F)
Could you fasten your seat belt,
please? (F)

Could I have another drink,
please? (P)
Could you show me how to turn
on the light, please? (P)
Could I have some mineral
water, please? (P)
Could you help me find the
movie channel, please? (P)



C. You are at a hotel reception desk. Use the verbs in brackets to make polite
requests.
1. You need a map of the city, (have) Could I have a map of the city, please?
2. You want to go to a good restaurant, (recommend) Could you recommend a
good restaurant, please?
3. You didn't hear that, (say) Could you say hear that, please?
4. You want a photocopy of a document, (copy) Could you copy this document
for me, please?
5. You want your bill. (have) Could I have my bill, please?
6. You want a taxi, (call) Could I call me a taxi, please?

D. CD2.43 Listen to the requests in Exercise C to check.
E. CD2.43 Listen again. How does the other person reply?
A: Could I have a map of the city, please?
B: Yes, here you are
A: Could you recommend a good restaurant, please?
B: Yes, theres a very good Italian restaurant near here. Its in
Seymour Street
A: Could you say hear that, please?
B: Yes, Seymour Street. Ill show you where it is on the map.
A: Could you copy this document for me, please?
B: Im sorry, I cant. The office is closed in the evening, but I can do it
for you tomorrow morning
A: Could I have my bill, please?
B: Yes, Ill just print it for you
A: Could I call me a taxi, please?
B: No problem. Where do you want to go?

1.2.6 Complete exercises A to E on page 114 and A and B on page 117 of your
Market Leader book.

14

Page 114 (A-E)
A. Complete these sentences with the present perfect form of the verbs in
brackets.

I have given (give) two presentations this month.
I have not sent (not send) any e-mails today.
He has changed (change) jobs recently.
Magda has been (be) away on business all week.
They have not had (not have) any experience in negotiating.

B. Match the job interview questions (1-5) to their answers (a-e).
1. How many jobs have you had
since leaving university?
2. Why have you changed jobs
so often?
3. What have you done that
shows leadership?
4. In what ways has your job
changed since you joined the
company?
5. Have you ever worked with a
difficult person?

a) I now have more responsibility
and I plan the sales strategy
for the team.
b) Well, I lead the sales team. I'm
also chairperson of a local
business association.
c) I wanted to get experience of
sales in different industries.
d) Well, the boss in my last
company wasn't very easy to
work with.
e) I've worked for six companies.

C. CD2.46 Now listen and check your answers.

D. Complete these interview questions using the present perfect form of the
verbs in brackets.
1. How have you changed (you change) over the last five years?
2. What software programs have you used (you use) recently?
3. What have you learned (you learn) from your other jobs?
4. What sort of problems have you had (you have) to deal with?
5. What part of your job have you enjoyed (you enjoy) the most?
6. Which countries have you visited (you visit) for work/study?

E. Work in pairs. Ask and answer the questions in Exercise D.

Page 117 (A-B)

A. Read this profile about Martin Reed's career. Choose the past simple or the
present perfect form of the verbs to complete it.

I think I had / have had an interesting career. I studied / have studied at
Oxford University from 1997 to 2000. Then I applied / have applied for jobs
15

abroad. I worked / have worked in Hong Kong for three years, and then I
came / have come 5 to Japan in January 2004.1 I have been / was5 here
for more than eight years and I still love it. I'll never go back to the UK.
During my career, I did / have done 7 a number of different jobs, too. I sold
/ have sold8 computer software in Hong Kong. I taught / have taught9
English for my first year in Japan. Since then, I ran/ have run 10 my own
training company. It is very successful.

B. Tick (/) the expressions below that you can use to complete this sentence.

M' Kato has been very busy...

this week
last week
since Monday
last month
two weeks ago
for the last two weeks
yesterday
today
recently

2.1 Reading
2.1.1 Go over learning object 2 to get familiar with 6 tips to address readings and
understand them better. Now put them into practice!
2.1.2 Develop exercises A to D on pages 99 and 100 of your Market Leader book
(the exercises can be developed individually).
Page 99 100 (A-D)

A. Work in pairs. Ask and answer these questions.

1. What mobile phone do you have?
I have a mobile phone apple 5.
2. How often do you use it each day?
I do not really took off in all day.
3. What do you mainly use it for?
The cell line is the company but the phone is mine. By being so it can be
used for work and personal life.
4. Do you use the same mobile for business and private calls?
Yes, I use the same mobile.

B. Read the article on page 100 about Vittorio Colao, CEO of the mobile-
phone company Vodafone. Do you find anything surprising in his use of
communication technology?

I agree, facebook is for friends not for business.

16

The mobile technology help with the work and development of
organizations.

I disagree with having more than one phone gives me stress.

Even though I do not like having more than one mobile phone if you attend
all day, including weekends and evenings.

I think that video calls are a good tool to use with familiar people and never
with strangers.

I use facebook, instagram, twitter, Skype, Viber, Telegram, Line, BBM,
Friends, Pinterest.

C. Read the article again and answer these questions.
1. How many mobile phones does Mr Colao have?
Mr. Colao has four phones and never switches them off.
2. What does he use these phones for?
a) BlackBerry b) Samsung 360
a) He uses the BlackBerry for business e-mail and to swap SMS
messages with colleagues.
b) He uses trie Samsung for social contact and to access Facebook.
3. According to Mr Colao, do executives use their mobiles more in northern or
southern Europe?
In southern Europe, every executive carries a mobile and uses it all
the time
4. Why doesn't he like video calling?
He likes to take notes
5. How does he use these communication technologies?
a) Conference calling b) Facebook

a) Conference calls are useful, especially for keeping up to date on
projects.
b) He uses Facebook to send messages and to see what friends
are doing.

D. Find words in the article with these meanings.
1. to exchange (paragraph 3) to swap
2. to get into (paragraph 3) to access
3. behaving in a controlled way (paragraph 4) when they need to
4. someone who likes something very much (paragraph 5) he likes to take
notes

17

E. Work in pairs. Ask and answer questions about your use of communication
technology.

Because social networks are becoming more popular? .

Platforms like Twitter and Facebook increasingly Most users ever recorded.

Networks are no longer the future, but the reality, this whole organization.

These networks reach large numbers of people of all kinds; reach the masses
and travel quickly.

This means that the company is susceptible to more reviews and ratings, in
this sense three minutes to polish the message may mean avoid
disappointment.

There is a need to manage online reputation.

Because social media is society at large: the talents (linkedin, xing), clients
(facebook) and knowledge (blogs).

And finally, because the prestige of the company, and thus its image is an
asset.

This intangible must be careful at all times, both in times of prosperity as in
crisis.

2.1.3 Read article Lessons in cultural difference on page 108 of your Market
Leader book and develop exercises A to F (the exercises must be developed
individually). Send these exercises in the Word file corresponding to Study Guide
4. DO NOT take photos of the pages and paste them on the Word file; you have to
type these exercises (including the instructions).

Page 108 (A-F)

A. Do you agree with these statements?
1. All meetings should have fixed start and finishing times.
All meetings must have a beginning and an end. According to the experts
should not last more than 25 minutes
2. Being on time is equally important in all situations.
Compliance is important for all activities; as this shows responsibility,
interest and commitment.
3. It's more important to learn about the culture of the country you do business
with than to learn the language.
18

It is more important to learn the culture, because a lack of their political,
religious and cultural beliefs can lead us to do business and also to end up
prisoners in a jail.
4. There's no point having a detailed plan before you start a project. Things
always change, and you need to be very flexible.
The planning is the methodical process designed to achieve a particular
goal. If you want to achieve should plan obejtivo maximizing resources.

B. As you read the article below, think about this question.
1. What are two main causes of cultural misunderstanding between Brazil and
China?

Some business deals fail because of small things like a misunderstood e-mail.
In addition to language problems. It is important to be on time for meetings and
to meet deadlines

C. Decide whether these statements about the article are true (T) or false (F).
Correct the false ones.

1. Brazil's biggest trading partner today is the US. (F) (It's now China.)
2. At Chinbra, students spend most of the time learning Mandarin. (F) At
Chinbra students, who mainly work in the import business, take
evening classes in Mandarin
3. Charles Tang thinks deals go wrong mainly because of language problems.
(T)
4. For the Chinese, being on time is very important. (T)
5. Brazilians don't give a lot of importance to planning. (T)

D. Work in pairs. Read the situation at the beginning of the article again
(paragraph 1) and discuss these questions.
1. What happened?
The seminar was scheduled to start five minutes ago, but, like
many meetings in Brazil, it did not start on time.

2. How do you think both sides felt about the situation?

The parties must have planned the encounter and context. The lack of
planning and study generates context drawbacks.

3. For the next meeting with the Chinese, what could the Brazilians do
differently?

What you should do is to plan, study and analyze the culture and context.
Also look for solutions to achieve pass over the difficulties.
19


2.1.4 Open your Market Leader book on page 115 and 116, read Helen
Braoudakis profile, and develop exercises A to C (the exercises must be
developed individually).

Page 115- 116 (A-C)
A. Ask and answer these questions in small groups.
1. Do you have a profile on a professional networking website such as
Linkedln? If so, which one? How do you use it?
No, Im not have a profile on a professional networking website.

2. Does your company/university have a profile on a professional networking
website? If so, which one?

My university has facebook,
https://www.facebook.com/UniversidadEANColombia?fref=ts
and has a website: www.ean.edu.co

My company has facebook:
https://www.facebook.com/OrganizacionLaEsperanza?fref=ts and has
website: www.organizacionlaesperanza.com

3. Discuss how a professional networking site can help individuals and
companies / educational institutions.
It can be useful for finding a job I getting new business.

To get work must be made as linkedIn pages; for social relations as there
facebook pages and articles are academic and personal blogs.

B. Look at Helen Braoudakis's profile on a professional networking site on
page 116. Put these headings in the correct place on the profile.

Recruitment professional
Education
Specialities
Interests
Work experience
Professional summary

Helen Braoudakis
Recruitment professionaI
Sydney, Australia

20

Current: Graduate Recruitment Manager, Deloitte, Sydney
Past: Graduate Recruitment Assistant, ADM Consulting, Sydney
Education: Macquarie University, Sydney: Master's in Human
Resource Management
Recommendation: 10 people have recommended Helen
Connections: 150
Public profile: http://au.teamplayers.com.helenbraoudakis

Professional summary
I am a graduate recruitment specialist with a Master's in Human Resource
Management. I have over four years' experience of recruiting in the management-
consultancy industry. Recently, I have also taken responsibility for our summer
internships. I enjoy the challenge of finding the best possible candidate for a posit
on. I am able to communicate effectively at all levels. I also have excellent
planning and organisational skills.

Education
graduate recruitment, planning, project management, presenting, interviewing,
internship management

Work Experience

Graduate Recruitment Manager
Deloitte, Sydney
June 2010-now
Developed new graduate recruitment strategy.
Set up and ran summer internship programme for 60 candidates
Graduate Recruitment Assistant
ADM Consulting, Sydney
March 2007-June 2010 (3 years 3 months)
Planned and attended university recruitment events in Australia and SE Asia
Arranged interviews (Skype, phone and face to face)

Store Manager
Gemini, Melbourne
February 2003-January 2005 (1 year 10 months)
Managed the day-to-day work of 30 staff, In two stores
Responsible for all purchasing and stock control

SPECIALITIES
Macquarie University, Sydney, Master's in Human Resource Management 2006-
2007
University of Melbourne, Bachelor of Commerce
1999-2002
21


INTERESTS
Other cultures, teaching scuba diving, playing the guitar, cooking

C. Decide whether these statements are true (T) or false (F). Correct the false
ones.
1. Helen did her Master's in HRM in Melbourne.
2. She has worked for three different companies.
3. She has always worked in graduate recruitment.
4. She has good communication skills.
5. When she was at ADM Consulting, she was responsible for organising
summer internships.
6. She doesn't have any experience outside Australia.

D. Write a summary for a professional networking profile. Use the example
summary above. Include information about your experience, qualifications,
Skills and personal qualities.

Student in Business Administration and Theology with emphasis in the
Commercial area, with more than ten (10) years of work, interdisciplinary
experience, strong leadership skills, very good interpersonal skills, quick
learner, easily adaptable, totally directed to fulfillment of goals, conciliator,
enterprising and concerned about the upgrade, continuous improvement,
sharing knowledge, strengthen teams, an idea generator and problem
solver.

My experience is based on the diversity of positions and areas in which I've
played; with what I have strengthened and expanded my knowledge and I
have acquired the true experience to be a good leader. These years have
helped me mature as a person and professional generating the necessary
balance between human resource and outcome.

Among my strengths is the creation of work teams, staff training,
empowerment necessary, efficient management, information management
"Databases", creating models or matrices, the development of indicators,
taking decisions, value-added analysis, as well as ensure that commitment,
seriousness and honesty.

Activity 2 - Reading and listening
2.2 Listening
2.2.1 Open your Market Leader book on page 98 and develop exercises B to F on
listening.

Page 98 (B-F)
22

B. CD2.27 Listen to the first part of an interview with Ros Pomeroy, a
management consultant. Which of the social networking sites in Exercise A
does she use?
Linkedln
Specialist professional networking sites

C. CD2.28 Listen to the second part of the interview. Which two advantages
and one disadvantage of social networking does Ros mention?

The main advantage for me, I think, has been being able to keep in touch
with many more people in my professional field than I otherwise would be
able to. I think also there have been times when I have made contact with
people who are interested in the work that I do.

The disadvantage can be that other people make contact with me, who are
trying to sell me something that perhaps I'm not interested in.
D. CD2.29 Listen to the third part of the interview. Who is the best
communicator that Ros knows?
The best communicator ROS thinks is her ex-boss from about 15 years
ago.

E. CD2.29 Listen again and complete this text.

He always had a real passion for his subject-whatever he was talking about, he
was enthusiastic. He made sure that he knew his subject very well, and the one
thing that made a big difference think, is that when he spoke to an audience, he
made that audience feel as if they were very important.




F. CD2.30 Listen to the final part of the interview. Make a note of whether Ros
likes (L), does not like (NL) or does not mention (NM) these forms of
communication.

Letters (NM)
face to face (L)
e-mail (L)
handwritten notes (NM)
corporate newsletter (NL)
corporate magazine (NL)
telephone calls (NM)


2.2.2 Go to page 106 of your Market Leader book and develop exercises A to E on
listening.
Page 106 (A-E)
23


A. CD2.37 Listen to John's story and answer these questions.

1. What meal was John invited to? Dinner
2. What did he look at? he did saw a beautiful table and said,' What a
lovely table
3. What was his mistake?
a) He talked during an important silence.
b) He talked about his host's table.
c) He didn't want a gift.

B. CD2.38 Listen to Cameron's story and answer these questions.

1. Where was Peter's new job?
France
2. What was his mistake?
a) He did not use first names.
b) He did not speak French.
c) He did not use family names.

3. How did the staff feel when Peter used first names?
The staffs were not happy about this

C. CD2.39 Listen to Susan's story and answer these questions.
1. Where did Susan make her mistake?
She were in Osaka in Japan
2. Who did she go out for a meal with?
She went out for a meal with her Japanese sales staff.
3. What was her mistake?
a) She poured her own drink.
b) She did not laugh.
c) She poured too many drinks
4. What did she forget to do?
She forgot to pour drinks for the others.

D. CD2.40-2.42 Listen to Liz, Jeremy and Ros talking about cultural mistakes.


Which speaker.. Liz Jeremy Ros
1. was working in East Africa? X
2. was working with a Dutch
colleague?
X
3. got straight down to business? X
24

4. writes long e-mails? X
5. often adds funny comments in e-
mails?
X
6. thought a colleague was abrupt and
rude?
X

E. it is easy to make mistakes in other cultures. What other examples do you
know?
In India and Pakistan, the left hand is unclean (which is traditionally and still
takes care of personal hygiene). To eat or greet should always be done
right.
In China and Japan is completely forbidden to cross sticks or driven into the
rice bowl. They believe that it can be a symbol of death.
In Thailand and many countries in Southeast Asia to touch someone's head
(even a child as a joke) is a serious offense. Buddhists regard the head as
the most sacred part of the body, just as the soles of the feet is worthless,
so it is not shown, or touched, or notes.


2.2.3 Develop exercises A to C on page 115 of your Market Leader book.
Page 115 (A-C)
A. CD2.47 Listen to the first part of an interview with Liz Cred, an organisation
development consultant. In pairs, take notes on what she says about:
1. her current job
He is very fortunate, because he thinks his current job is his ideal job,
and he knows a lot of people wouldn't be able to say that. He leads the
management consultancy of 35 consultants, and he enjoys working
with all his colleagues. They do very interesting work with a variety of
clients, and although they work very long hours, it's very rewarding,
and they have a good laugh as well.
2. a job she had over 20 years ago.
The reason he didn't like it was because he didn't think the company
treated people very well. It didn't involve them or get the best out of
them, and he also didn't get on well with her manager. Fortunately, he
only stayed there a couple of years.

Then compare your notes with your partner's.

B. CD2.48 Listen to the second part of the interview and decide whether these
statements are true (T) or false (F). Correct the false ones.

1. Her strengths come from her work as a CEO over the last 20 years. (T)
2. She understands how organisations work by studying them closely. (T)
25

3. She can see a situation from many different sides. (T)
4. She finds it easy to make decisions. (F) She finds it hard to make
decisions.

C. CD2.49 Listen to the final part of the interview. Complete these notes on the
advice that Liz gives.

Take the opportunities that you are given and really learn as much as you can
from them.
Really listen to those around you and pay attention to what they are saying.
Build relationships across the organisation.
Ask a question that demonstrates you're really interested in the company.

2.2.4 Check your answers by reading the audio scripts on pages 165, 166 and 167

2.2.5 Open this video http://goo.gl/H5jyZZ and answer the questions as follows in
the Word file to be delivered:
Which types of cross-cultural problems does the video address?


Assume that all are corrupt
Generalize
Dont hear the suggestions of native people
Body leguague
Tone of voice
Talk in circuls
In Latin America the people need to be specific to understand each other
Talk in general is easier to avoid

What is Miguels boss demanding in such a desperate way?

Because the impot is taking to long and the equipment is impounded indefininitely,
because the paperwork required de expert people, there some people like the
customs brokers with contacts that know the processes perfectly.

Why cannot Carlos deliver the documents to his boss immediately?

Because different persons must to work in it to have it read and it would take some
more time about 3 weeks.

According to the presenter, what is the project compared with? It is compared with
a house of cards

26


According to Miguel, what are the main problems of working with Ms. Jones?

She dosent understand how they work, so she didnt contac the custums brokers
that help to get the importation be done and know the paperwork very well

Activity 3 - Speaking and Writing

3.1 Speaking and writing
3.1.1 Enter Forum 3 and follow the instructions to participate.
3.1.2 Meet a classmate online and go over Case Study 10 on page 103 of your
Market Leader book. Then develop tasks 1 and 2.
Page 103

TASK
1. Discuss the various ways of choosing who will leave the company. What
are the advantages and disadvantages of each way? Which way is the
best?
Dont develop an employee retention strategy. Make a list of the
people you dont want to lose and, next to each name, write down
what you are doing or will do to ensure that person stays engaged and
on board.

2. Decide on the best way to communicate your decision to a) the staff, and b)
the shareholders. Say who should communicate your decision.
The best way to communicate the decisions of the company to
partners and shareholders is through a board to primers hours of the
day and facts and figures demonstrating the causes of the reduction
in staff.
The manager of the company is responsible for communicating the
decisions of the company to the shareholders and employees

i. Go over Learning Object 3 and get familiar with 10 tips for giving a great
speech. Put them into practice and be ready for the face to face final
session at the university!
1. Know your material. Pick a topic you are interested in. Know more
about it than you include in your speech. Use humor, personal stories
and conversational language that way you wont easily forget what to
say.
2. Practice. Practice. Practice! Rehearse out loud with all equipment you
plan on using. Revise as necessary. Work to control filler words;
Practice, pause and breathe. Practice with a timer and allow time for the
unexpected.
27

3. Know the audience. Greet some of the audience members as they
arrive. Its easier to speak to a group of friends than to strangers.
4. Know the room. Arrive early, walk around the speaking area and
practice using the microphone and any visual aids.
5. Relax. Begin by addressing the audience. It buys you time and calms
your nerves. Pause, smile and count to three before saying anything.
("One one-thousand, two one-thousand, three one-thousand. Pause.
Begin.) Transform nervous energy into enthusiasm.
6. Visualize yourself giving your speech. Imagine yourself speaking, your
voice loud, clear and confident. Visualize the audience clapping it will
boost your confidence.
7. Realize that people want you to succeed. Audiences want you to be
interesting, stimulating, informative and entertaining. Theyre rooting for
you.
8. Dont apologize for any nervousness or problem the audience
probably never noticed it.
9. Concentrate on the message not the medium. Focus your attention
away from your own anxieties and concentrate on your message and
your audience.
10. Gain experience. Mainly, your speech should represent you as an
authority and as a person. Experience builds confidence, which is the key
to effective speaking. A Toastmasters club can provide the experience
you need in a safe and friendly environment.

3.1.4 Open your Market Leader book on page 111 and read Case Study 11.
Record discussion of tasks 1 to 3. Use http://vocaroo.com/ or http://online-voice-
recorder.com/es/ to record the meeting, and then paste the link on the Word file to
be delivered indicating the names of team members.

Page 111
TASK

Kate and Stuart meet some of the senior staff to discuss the ideas for a new
company culture.
1. Work in groups of four and choose a role.
Kate Maskie: Turn to page 139. Stuart Adams: Turn to page 140.
Director of Human Resources: Turn to page 141.
Finance Director: Turn to page 144.

vocaroo.com/i/s1AMfQs1SQq3
vocaroo.com/i/s05xN6c8voc7
vocaroo.com/i/s0td6iUszv90


28

Important: this exercise must be developed in groups of four.
3.1.5 Develop exercise D on page 116 of your Market Leader book. Add this
exercise to the Word file to be delivered as Study Guide 4.
Page 116 (D)
D. Write a summary for a professional networking profile. Use the example
summary above. Include information about your experience, qualifications.

Henry Abozaglo Gonzalez
Colombia, Ccuta

Professional summary
Student in Business Administration and Theology with emphasis in the
Commercial area, with more than ten (10) years of work, interdisciplinary
experience, strong leadership skills, very good interpersonal skills, quick
learner, easily adaptable, totally directed to fulfillment of goals, conciliator,
enterprising and concerned about the upgrade, continuous improvement,
sharing knowledge, strengthen teams, an idea generator and problem
solver.

My experience is based on the diversity of positions and areas in which I've
played; with what I have strengthened and expanded my knowledge and I
have acquired the true experience to be a good leader. These years have
helped me mature as a person and professional generating the necessary
balance between human resource and outcome.

Among my strengths is the creation of work teams, staff training,
empowerment necessary, efficient management, information management
"Databases", creating models or matrices, the development of indicators,
taking decisions, value-added analysis, as well as ensure that commitment,
seriousness and honesty.


3.1.6 Develop the writing activity on page 111: Write the action minutes (not
exceeding one page long) as indicated in the text book. Finally, include
this writing activity in your Word file to be delivered (please do not paste
texts as images; type them).
Writing
Write the action minutes of the meeting
FAR EASTERN TRADERS
Subject: New ideas from heed office
Date:
Participants:
agenda item Decision Reason Action Name
staff use first names Staff use Overseas branch
29

family names. culture now
staff to dress casually on
Fridays only


A more
relaxed
informal style
will help the
companys
image
The staff prefer a
formal style of
management
Staff
should
dress
casually at
work
Stuart
Director of human
resources
Finance director
to introduce a system of
flexible working hours.
Working
hours are
fixed 19.00
a.m. to 5.00
p.m.).
A flexitime system
will be difficult to
organise
A flexitime
system
will be
popular
with staff

Stuart
Director of human
resources
Finance director
Overseas branch
culture now
to keep all meetings to 30
minutes only.
Shorter
meetings are
good idea
long meetings are
good for team
building and
decision making
There are
many
long,
formal
meetings.
Stuart
Director of human
resources
Finance director
Overseas branch
culture now
to introduce hot-desking*
to the open-plan office.
Hot - desking
will be good
because it
reduces office
costs.
Hot- desking will
not be popular staff
prefer to have their
own desk
Most staff
have their
own space
in the
open-plan
office.
Stuart
Director of human
resources
Overseas branch
culture now
an 'open-door' policy, so
staff can see a manager
at any time
Staff need an
appointment
to see any
manager.
Junior staff will feel
uncomfortable with
an open door policy
it is unusual in their
culture
An open
door
policy is
an
excellent
idea
Stuart
Director of human
resources
Finance director
Overseas branch
culture now

Recommendation: all the instructions to write a formal email are on page 128 of
your Market Leader book.


Activity 4 - Final project (Stage 3)

4.1 Final project (Stage 4)

4.1.1 Work in the same groups of 3 or 4 people (of study guides 1, 2 and 3).

4.1.2 As in Stage 1 you chose one Colombian company or an international
company and you have been working on their background, now you have to bring
new and innovative ideas to adapt company culture in a new country.

4.1.3 If you chose the Colombian company, now you have to set all the necessary
aspects to create a new branch abroad. You should select the country and look for
relevant information regarding the country. Remember that each country has its
particular behaviors and manners so that you should take them into consideration
for your new branch. Now, design all the strategy to start up the new branch.
30


4.1.3 Si ha elegido la empresa colombiana , ahora tienes que poner todos los
aspectos necesarios para crear una nueva rama en el extranjero. Usted debe
seleccionar el pas y buscar la informacin pertinente sobre el pas. Recuerde que
cada pas tiene sus comportamientos y maneras particulares de modo que usted
debe tomar en consideracin para su nueva sucursal. Ahora , el diseo de toda la
estrategia para poner en marcha la nueva sucursal .

4.1.4 If you chose the international country, now you have to set all the necessary
aspects to create a new branch in Colombia. You should look for relevant
information regarding Colombia. Remember that each country has its particular
behaviors and manners so that you should take them into consideration for your
new branch. Now, design all the strategy to start up the new branch.

4.1.5 Use any collaborative and interactive tool to present this information -time
lines, prezi, graphs, inphographics, etc. Remember that you have to use
comparatives and superlatives, simple present, simple past, and present
continuous for this activity.

4.1.6 Put this information in your blog and paste the link of your blog on the Word
file.

http://prezi.com/ro_bhtcimrp5/?utm_campaign=share&utm_medium=cop
y&rc=ex0share



4.1.7 In the face to face session, you and your group will deliver a 30-40 minute
formal oral presentation. Although you will be allowed to use support material for
this presentation (your blog), you will not be allowed to read all the information.