ROMANIA

YOUR BUSI NESS PARTNER FOR 2012

Romania Your Business Partner for 2012 Credits Merry Cemetery, Spna
ROMANIA
Your partner for global business
/01
UNDERSTANDING BUSINESS
/02
ROMANIA WORTH TALKING ABOUT,
A SOLID PARTNER
/03
REFORMING FOR THE FUTURE
/04
ROMANIA'S INVESTMENT POLICY
/05
FDI AT A GLANCE
/06
ROMANIA TRADE POLICY
A common European approach
/07
FISCAL CONSOLIDATION &
TAXATION
/08
WORKFORCE
/09
DRIVING INNOVATION &
PRODUCTIVITY
A path to Europe 2020 and beyond
/10
INFRASTRUCTURE
Building the roads for success
/11
ROMANIA'S GLOBAL RATING
/12
LEADING SECTORS
Engineering for the future
/13
/01 AUTOMOTIVES
Delivering performance for world class business
/02 IT&C
The IT solutions for global business
/03 GREEN ENERGY
Reshaping for a better tomorrow
/04 OIL & GAS INDUSTRY
Turning black gold into profit
/05 PHARMACEUTICAL INDUSTRY
Our contribution to a healthier world
/06 TELECOM SECTOR
/07 CREATIVE INDUSTRIES
Next pro within the highly competitive world of global business
/08 FOOD & BEVERAGES
Excellence in quality
/09 TOURISM
Explore the Carpathian Garden
/10 AERONAUTICS
Tradition in empowering innovation
/11 SHIPYARDS
A safe navigation
/12 R&D
A passion to learn and perform
ROMANIA IN A NUTSHELL
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Table of Contents 02 03
Romania Your Business Partner for 2012
GREAT MARKET POTENTIAL
The largest market in South Eastern Europe;
The 2
nd
largest market in Central and Eastern Europe;
One of the biggest domestic markets in the European Union
(the 9
th
in EU in terms of size and 7
th
largest market among the
EU Member States whose stable population exceeds 19 million
inhabitants);
Access to the Black Sea region one of the fastest growing
and one of the largest economic areas outside Asia (300 million
consumers).
STRATEGIC LOCATION

At the crossroads of three major markets: the European Union,
the Community of Independent States and the Middle East;
Crossed by three important pan European corridors: no. 4
(links Europe from West to East), no. 9 (from North to South)
and no. 7 (inland water transportation on the Danube river).
ROMANIA
Your partner for global business
01
04 05
EU membership
Market gateway to one of the major single markets worldwide
(access to approximately 500 million consumers).
Extensive maritime and river navigation facilities
1/3 of the Danube river;
Over 200 km of the Black Sea shore;
Largest and deepest port at the Black Sea Constana Harbour.
NATO membership stability factor in the area
Member of the UN and other international organizations, like:
IMF, WB, OSCE, WTO
As EU Member State, Romania has/enjoys free trade relations
with an important number of countries or groups of countries,
including EFTA, CEFTA and Mediteranean countries; other free
trade agreements are currently under negotiation by the EU
Romania Your Business Partner for 2012
Biggest GDP in South Eastern Europe;
South Eastern Europe regional leader for attracting FDI, including
Greenfield investment projects;
Ranking 1
st
among European countries in terms of internet
connection speed and the 2
nd
worldwide;
1
st
in the EU in terms of total investment share in GDP (24.6%);
Fastest growth rate in terms of number and quality of IT
specialists in the region;
One of the most important software producers in Eastern Europe
and a top IT outsourcing service provider worldwide;
Resources to become the top gold producer in Europe;
Supporting R&D activities
Largest Renault R&D centre outside France;
Scientific and technological parks for: IT&C, nanotechnology,
microelectronics, bio-technology, micro-electronics & engineering;
Over 50 centres and "incubators" for technological transfers and
related business.
Strong base for manufacturing
More than 50 industrial parks all over the country;
Automotive hub in the region;
Sound industrial input;
One of the lowest operational costs in the region;
Romania fosters top international players: Renault, Ford,
Continental, Pirelli, Michelin, Bosch, Siemens, Oracle, IBM,
Ericsson, Microsoft, OMV, Saint Gobain, Procter&Gamble,
Lafarge etc.
UNDERSTANDING
BUSINESS
02
06 07
Free market economy;
Business hub for the rest of South Eastern Europe;
Centre of clear competencies in the hightechnology based
global market;
Top destination for relocation and outsourcing, with many certified
specialists in niche sectors;
Financial support for business development and further growth;
Friendly business climate designed to encourage entrepreneurship;
Access to Western Europe through the RhineMainDanube
canal;
Significant tourism potential;
Enormous reservoir of educated talent, earning kudos for quality
work from foreign and domestic managers;
Costeffective fiscal policies, encouraging entrepreneurship,
corporate investments and business initiative;
Low inflation rate;
Rich in natural resources, including agricultural land & significant
mineral deposits.
ROMANIA WORTH
TALKING ABOUT,
A SOLID PARTNER
03
Newly amended Labour Code for enhanced flexibility of the
labour market
Monetary policy
Reducing the key interest rate from 10.25% in January 2009 to
5.25% in March 2012;
Achieving price stability and ensuring a low volatility of the
exchange rate.
Extended legal framework for enhancing public-private partnerships
Comprehensively simplified procedures for concluding PPPs;
Facilitating cooperation between public authorities and private
investors.
Supporting business hubs for international entrepreneurs
Cutting red tape for facilitating access to EU funds
Accelerated procedures and increased transparency;
Introduction of nondeductible VAT eligibility for projects as of
2012.
One of the highest ratios between public investments and GDP
in the EU.
REFORMING FOR
THE FUTURE
04
Romania Your Business Partner for 2012
08 09
the actual implementation of the investment;
Assistance with the selection of an optimal site/location, based
on the technical requirements of the investment project;
Assistance in organizing a visit to the industrial site and with
establishing local contact meetings;
Liaising with local and/or governmental institutions on behalf of
the foreign investors;
Up to date information on current legislation;
Networking with potential partners;
Assistance in identifying local suppliers for the investment;
Host to the Romanian National Contact Point (RNCP), aiming
at encouraging the observance of the OECD Guidelines for
Multinational Enterprises and related information dissemination
within the business communities and others interested parties.
State aid schemes supporting investment
State aid available for various investment categories and sectors:
Investments between 5 and 10 million Euro & that create minimum 50 new jobs;
Investments between 10 and 20 million Euro & that create minimum 100 new jobs;
Investments between 20 and 30 million Euro & that create minimum 200 new jobs;
Investments over 30 million Euro & that create minimum 300 new jobs;
Investments over 100 million Euro, with eligible investment costs over 50 million
Euro & that create minimum 500 new jobs;
Investments concerning activities of electric and thermal energy production and
consumption;
Investments for harnessing renewable energy resources;
Investments in industrial parks;
Investments in research, development and innovation etc.
Support via grants, tax exemptions, green certificates generating
income when traded on the green certificate market;
Aid intensity reaching 40% or 50% of the total eligible expenditure,
on the region where the project is implemented in Bucharest
Ilfov region, or in one of the other seven development regions in
Romania;
Possibility of these aid intensity limits to increase by 20% in
case of small-sized and micro enterprises and by 10% in case of
medium-sized enterprises.
ROMANIA'S
INVESTMENT
POLICY
05
The Romanian legislation supports foreign investments
National treatment;
Foreign investment allowed in all sectors of the economy;
Possibility to freely manage the company with full ownership rights;
Full repatriation of capital and profits;
Protection against expropriation and nationalization;
Access to incentives and funds provided by the EU and the
Romanian legislation.
Romania is a signatory of the OECD Declaration on International
Investments and Multinational Enterprises (since 2005)
Principles guiding investment
Equality of treatment;
Transparency;
Efficient use of incentives;
Confidentiality;
Eligibility criteria: sources of the financing funds.
One-stop-shop for foreign investment: the Romanian National
Contact Point (RNCP)
Government's leading body under the direct coordination of the
Prime Minister;
Attracting significant foreign direct investments.
Support from the Romanian Center for Trade and Investment
Promotion
Specialized assistance to foreign investors before, during & after
3
rd
largest inward FDI recipient in Central and Eastern Europe;
One of the most investmentconducive countries in the region;
Fitch rating agency: Romania included in the "investment grade"
category;
FDI stock exceeding 53 billion Euro since the '90s;
Industry 43% of the FDI bulk
Manufacturing 32%
Oil processing, chemicals, rubber and plastic products 7%
Metallurgy 5.3%
Means of transportation 4.9%
Electricity, natural gas and water 7.4%
Financial intermediation and insurance 19.1%;
Trade 12.4%.
FDI AT A GLANCE
06
Romania Your Business Partner for 2012
10 11
Bilateral Trade Agreements (Korea, ASEAN, India, Canada, Central America,
Andean Community, Ukraine, Euromed, Mercosur, Gulf States, Libya, China);
WTO Multilateral Negotiations (Doha Development Agenda);
Unilateral dimension;
Standard Generalized System of Preferences (GSP), Generalized System of
Preferences+ (GSP+), Everything But Arms (EBA);
Trade Defense Instruments: anti-dumping, anti-subsidy, safeguard measures;
Strengthen relations with strategic partners: USA, China, Russia,
Japan, India, Brazil;
Enforce EU rights, tackling barriers to trade.
Goals
Create a global system for fair and open trade;
Access markets for European companies, their workers and
investors;
Ensure that WTO obligations are complied with and international
trading rules respected;
Ensure that trade represents a pillar of strength for sustainable
development.
Romania International Trade 2011 at a glance
Export of goods: 45 billion Euro (+28.5% & +20.5% y-o-y
growth rate 20092011);
Export structure (percentage breakdown): vehicles and transport
equipment (41.2%); other manufactured goods (33.4%); raw
materials (7.2%); food, beverages & tobacco (6.4%); chemicals
(6.3%); fuel & lubricants (5.5%).
Import of goods: 54.7 billion Euro (+20.4% & +16.7% y-o-y
growth rate 20092011).
Import structure (percentage breakdown): vehicles & transport
equipment (34.6%); other manufactured goods (30.6%);
chemicals (13.2%); fuel & lubricants (11.3%); food, beverages
& tobacco (6.8%); raw materials (3.5%);
Projected growth rate of export and import over 50% by 2015.
ROMANIA TRADE
POLICY
A common European approach
07
Tackling the European Common Trade Policy
EU membership (as of 1
st
January 2007) therefore subject to
the EU Common Trade Policy;
Subject to the EU Customs Code and the EU regulations in the
field;
WTO founding member;
Supporting strong multilateral trading system & trade liberalization
worldwide;
European Commission collective negotiating body for relevant
international traderelated measures, including with the WTO;
Aiming to overcome the current economic turndown through
trade development;
Globally more than 200 Foreign Trade Agreements;
EU covering more than 35% of the global trade.
EU common agenda
Pursue active negotiating agenda
TOP 10 EXPORT MARKETS
18.8% Germany 12.9% Italy 7.5% France 6.1% Turkey 5.6% Hungary 3.6% Bulgaria 3.2% Great Britain 3.1% Netherlands 2.5% Spain 2.4% Poland
TOP 10 IMPORT SUPPLIERS
17% Germany 11.4% Italy 8.7% Hungary 5.8% France 4.7% China 4.1% Kazakhstan 4% Poland 4% Austria 3.9% Russia 3.5% Turkey
12 13
FISCAL
CONSOLIDATION &
TAXATION
08
Diminishing the fiscal burden;
One of the EU highest drops in labour taxation (above 8%) since
2000;
Reducing the number of taxes and taxrelated tariffs from 491 in
2008, to 254 at the moment.
Transfer pricing procedures according to the EU and OECD
regulations;
Longterm stability due to domestic fiscal system harmonized with
the "acquis communautaire";
One of the lowest levels of EU sovereign debt as percentage of GDP
(34%) against the European average (82.5%);
The possibility to carry the fiscal losses further, up to 7 years;
Accelerated depreciation for equipment, installations, machines;
Exemptions from the payment of taxes on buildings and land applied
by local councils in Romania on the basis of state aid schemes;
Fiscal incentives for R&D: additional deduction of 20% from the
eligible expenses for research and development activities.
Taxation
16% flat tax;
24% VAT standard rate;
9% VAT reduced rate for medicines, books, hotel accommodation,
museum and cinema tickets etc.;
5% VAT reduced rate applied to supplies of social housing;
Romania Your Business Partner for 2012
10 major university centres;
106 universities, 631 faculties;
125,000 university graduates per year;
Young population more than 50% under 40 years old;
Availability of technical engineers;
Flexibility, reduced language and cultural barriers;
Highly skilled workforce at competitive prices 2
nd
lowest in the EU;
Extensive industrial experience;
High percentage of technically skilled professionals.
WORKFORCE
09
14 15
DRIVING
INNOVATION &
PRODUCTIVITY
A path to Europe 2020 and beyond
10
Horizon 2013
Integrating the sustainable development principles and practices in
Romania's programs and public policies;
Maintaining a business environment conducive for supporting inward
FDI, technological upgrading and processes renewal;
Increasing the competitiveness of the Romanian economy by
promoting innovation;
Driving Romania's research outcome among the top players
worldwide;
Reducing by 8% the greenhouse gas emissions.
Horizon 2020
20% of the total energy consumption from renewable sources;
20% reduction of the greenhouse gas emissions;
Accelerating the service sector development up to 60% of GDP
growth;
Relying heavily on knowledge management.
Horizon 2030
Reaching the average level of the EU countries with regard to the
sustainable development indicators;
Extensive use of clean technologies for power production and heating;
Romanian society and economy based on knowledge and creative
industries.
Main priority of the Executive;
High potential for growth;
Sea port infrastructure development for becoming the EU
Eastern Sea Gate;
Bypassing the congested cities through a national program of
ring roads;
Enhanced legal framework for improving access to PPP /
concessions;
EU funds of over 4,5 billion euros for highway construction and
rail rehabilitation;
Coordinates together with Austria the EU Strategy for Danube
region in order to improve navigation conditions on the Danube
river.
Rail
10,776 km length, 2,909 km double lines and 4,002 km
electrified lines;
3,153 km are already on the Trans European Transport Network
TEN-T, reaching 4,496 km from 2014 after the TEN-T revision;
national freight company will have a majority privatization this
year;
Under the EU rail acquis rule;
Network density equal to the EU average;
Two PanEuropean Transport Network (TEN-T) rail corridors:
Corridor IV and IX.
INFRASTRUCTURE
Building the roads for success
11
Romania Your Business Partner for 2012
Roads
Total road length of 198,930 km;
Total national road length of 15,680 km;
National highway network in use 390 km;
over 400 km of highways under construction, while other
contracts for about 140 km await public bidding;
Two paneuropean corridors on road: IV and IX. The road
network included in the TEN-T amounts to 3,511 km, reaching
7,283 km after 2014.
Ports & Airports
Extensive network of 15 airports (out of which 12 international
airports);
Airport infrastructure development, including areas with significant
tourist activity;
Largest and deepest port at the Black Sea Constana Harbour;
10 ports: 2 Black Sea ports and 8 ports to the Danube river.
16 17
ROMANIA'S
GLOBAL RATING
12
Fitch rating agency
Upgraded Romania's investment rating up to BBB+;
"Investment grade" category, translating into low risk for investment;
Outlook for longterm foreign currency loans upgraded to
"BBB-", as the prospect for longterm ratings is stable.
AT Kearney
Romania is attractive for global services: 25
th
among 50 countries
worldwide (2011).
Romania ranks 10
th
within Ernst & Young "Renewable Energy
Country Attractiveness Indices 2012" report
Bucharest is considered one of the best European business
destinations by Cushman & Wakefield's "European Cities
Monitor 2011"
Ranking 1
st
in terms of expenses on labour force;
Ranking 2
nd
in terms of office space availability;
Ranking 4
th
in terms of the evolution of the office surface prices.
Romanian companies dominate the 4
th
issue of Top 100
companies in South Eastern Europe in terms of revenues in 2010
according to SeeNews, AT Kearney & Euromonitor International.
OMV Petrom Group ranks 1
st
in terms of total revenues with a
turnover of 3,627 billion Euro;
BCR Erste Bank ranks 1
st
in terms of net profit with 170 million
Euro and with over 16 billion Euro in assets;
The Romanian companies in the South Eastern Europe Top
100 account for 40 billion Euro in the overall 87.4 billion Euro
revenues.
Opportunities PPP priority projects
Road infrastructure
ComarnicBraov highway under concession;
SibiuPiteti Highway 116 km;
PloietiBuzuFocani Highway 133 km;
Trgu MureIaiUngheni Highway 307 km;
Bucharest South Beltway & North Beltway;
Energy
TarniaLputeti Hydroelectric Power Plant;
Reactors 3 & 4 Cernavoda Nuclear Plant;
Doiceti Steam Power Plant;
AGRI International Project AzerbaijanGeorgiaRomania gas
interconnector;
Environment
SiretBrgan Canal layout;
Regional infrastructure
Eco Project in Ghencea District;
Esplanada Project;
Danube Bucharest Canal;
Danube bridge between Brila and Tulcea.
The 4
th
largest vehicle manufacturer in CEE;
Major automotive industry regional hub in SEE;
The 2
nd
global car producers: Renault, Ford;
Growing automotive clusters: more than 500 automotive industry
suppliers;
Steady automotive industry with a modern and diversified supplier
network;
EU membership and proximity to the main European markets;
9 billion Euro contribution to Romania's GDP (2010);
Over 50 years of automotive tradition, mainly geared towards
exports;
Qualified labour force and competitive operational costs;
4.5% overall vehicle production growth (2011 vs. 2010);
8.0% forecast total output growth forecasted for 2012;
9.1% forecast total output growth forecasted for 2013;
Talent pool: 11 technical universities;
Highly vertically integrated domestic automotive industry;
Strategic geographical location: connection between the Black,
Caspian and Mediterranean Seas;
Access to the EU markets and to Europe, Middle East and Africa
region (EMEA).
R&D in automotive sector
SEE key player regarding R&D activities in automotive sector;
Largest Renault R&D centre outside France, with over 2,300
engineers design and vehicles improvement, engine and
powertrain adaptation;
Long tradition, started with the development of the automotive
industry in the 1960's;
Academic research in 11 technical universities;
Major players in private research: Renault, Continental, Siemens,
Ina Schaeffler.
Investment support
State aid for SMEs and large investments;
Fiscal incentives;
Employment and training;
Additional deduction of 20% from the eligible expenses from
R&D activities;
Rabla program ("Cash for Clunkers"), including electric and
hybrid cars since November 2011.
LEADING SECTORS
Engineering for the future
AUTOMOTIVES
Delivering performance
13/ 01
Romania Your Business Partner for 2012

Our investments here started with the purchase of Mioveni plant in 1999.
The success of the Logan model, the development of the suppliers' network and
the quality of the human resources made us go further and create here a styling
studio, a complete engineering center, a center for design and manufacturing of
stamping tools and the one of the biggest spare part warehouse of the Group.
Jrme Olive General Manager, Renault Group in Romania
Romania is now the second country of Renault. But for France, Romania is the
only country where all the knowhow of a car manufacturer is to be found.
We developed here all the global function for conceiving, manufacturing and
selling cars.
Romania is one of the pillars of Renault and we continue to invest here.
18 19
ELECTRIC & ELECTRONIC
SYSTEMS
Lisa Draxlmaier
Delphi Packard
Kromberg & Schubert
Alcatel
Lear Corporation
Alcoa Fujikura Inc.
Leoni Wiring Systems
Sumitomo Electric Wiring Systems
Yazaki Corporation
Valeo
Siemens Automotive
Ruwel AG
Schneider & Oechsler International
Marquardt Schaltsysteme
Coficab
HVAC SYSTEMS
Continental
Valeo
Calsonic
Kansei
EXHAUST SYSTEMS
Borla
Honeywell
Garett
SEATING
Johnson Controls
Faurecia
Coindu
PLASTIC & RUBBER
COMPONENTS
Baumeister & Ouslet
Solvay-Inergy, Phoenix AG
Dow Automotives
AD Plastik
Simoldes Plasticos
BOS Automotive
Hutchinson
GEAR BOXES
Renault
Daimler Chrysler
DCI Wallbridge
Star Transmission
TIRES
Continental
Michelin
Pirelli
STEERING WHEELS
Takata Corporation
Eybl International AG
Momo
Magneto Wheels
Koyo Seiko
SNR Roulments
Ina Schaffler
Thyssen
Krupp
Auto Chassis International
Dura Automotive System
Romania Your Business Partner for 2012
MAJOR PLAYERS
Automotive components 7.5 billion Euro investment inflows, to increase up to 910 billion Euro by 2012;
CAR PRODUCERS
RENAULT
Over 10 years of presence in Romania;
1.7 billion investments;
18,000 employees;
130,000 indirect jobs;
4 million cars;
Logan, Sandero, Duster;
80% cars exported;
Related projects
Gear boxes facility of 214 million Euro of the
RenaultNissan Alliance;
R&D Centre "Renault Tehnologie Roumanie":
450 million Euro.
FORD
September 2007: the former factory of Daewoo
acquired by Ford;
1.2 billion Euro pledged investments (20112012);
B Max model to be launched and produced in 2012;
90% of production to be exported;
3,500 employees; up to 5,000 until 2015.
20 21
Outlook
IT&C one of the CEE's fastest growing IT markets over the
next few years, with a 9% Compound Annual Growth Rate
(CAGR);
Hardware market growth perspective up to 1.0 billion USD in
2015;
PC sales (including accessories) up to 870 million USD in 2015;
Software spending forecasted to rise up to 305 million USD until
2015;
IT services will maintain the ascending trend reaching 469 million
USD in 2015;
Internet users by 2015 12.77 million inhabitants, from 8.64
million nowadays.
Investment support
State aid for SMEs and large investments;
Fiscal incentives;
Employment and training;
Internationalization and standardization;
R&D: additional deduction of 20% from the eligible expenses for
research and development activities.
INTERNATIONALLY
ACKNOWLEDGED TALENT POOL
European leader and 6
th
in the world by the number of certified IT specialists;
The 2
nd
in the region as labour cost competitiveness;
The 1
st
in the EU with regards to the total number of Computer Science and
Mathematics Olympiad medals earned, 3
rd
worldwide after Russia and China;
230 IT specialists / million graduates / year, which is one of the highest rates in
the world, exceeding US and Russia;
5 top polytechnic universities, 59 sector universities, 174 private colleges with
technical profile;
Around 9,000 computer science graduates/year, high percentage of manpower in
advanced R&D;
Secondary education in IT available in all cities;
95% of young Romanians speak English, more than 47% speak at least one other
foreign language, 26% speak two foreign languages.
IT&C
The IT solutions for global business
13/ 02
One of the fastestgrowing IT markets in Central and Eastern
Europe;
Romania regional pole for international IT&C companies;
Good tradition in IT&C: first country in Eastern Europe that built
computers;
IT&C market value in 2011: 7 billion Euro;
8,000 software and IT service companies;
23% of the active workforce operating in the Science and
Technology sector;
Main IT outsourcing and custom software development centres:
Bucharest, Cluj-Napoca, Timioara, Iai;
Regional investors: Hellenic Telecommunications Organization,
Vodafone and Orange;
Broadband market key players: Romtelecom, UPC Romania,
RCS&RDS.
Opportunities
Organic growth due to low computer penetration below 25%;
EU structural funds in IT worth 383 million Euro by 2013;
Government IT intensive programmes, such as the "Knowledge
Based Economy" and "Computers for Schools" programmes;
Further IT&C growth prospects in both the SME and the
public sector;
Potential development due to the quadrupleplay market and
mobile operators in the 3G segment.
Romania Your Business Partner for 2012
Embedded automotive systems and network operator
equipment all over Romania
Network operator equipment in Western Romania
Software development centre
R&D engineers working on semiconductor design in conjunction
with Bucharest Polytechnic
Software development centre
Global Technical Support Centre
IT outsourcing, financial services & supply chain BPO
BPO for financial and administrative services in Bucharest,
dedicated to EMEA region
IT services BPO centre in Bucharest for the East European
market
5 global IT & Technology Centers including a 15language
call centre
Centre for Business Process Outsourcing in finance
accountability, human resources and logistics
Global Service Delivery Centre
Service centres
SUCCESS STORIES IN ROMANIA
TOP DESTINATION FOR IT

The Microsoft Global Technical Support Center in

Bucharest is the biggest of its kind in Europe.
Great technical talent, exceptional language skills
and increasing respect for Intellectual Property
are key reasons Microsoft's current and future
investments in Romania.
Ronald Binkofski
General Manager, Microsoft Romania
Very important renewable energy sources potential;
The 10
th
most attractive country in the world in wind energy
investment;
The 13
th
most attractive country in the world regarding renewable
energy investment;
18 billion Euro projected investments in the sector by 2020;
Complying with the "202020" EU targets
20% of EU energy consumption from renewable resources;
20% reduction in primary energy use by improving energy efficiency;
20% reduction in the greenhouse gas emissions.
National Plan of Action for Renewable Energy renewable
energy targets: 35% for 2015 and 38% for 2020;
Renewable Energy Sources generation units amounted to
20,264 TWh (2010);
Currently, the energy produced from renewable sources (E-RES)
amounts to 35.24% of the total gross electricity consumption;
One of the most attractive renewable energy schemes Green
Certificate packages for all renewable technologies;
Respects the commitments under the Kyoto Protocol.
Investment support
Financial incentives for significant investments in green energy;
EU funds for upgrading / building new power and heating
production capacities using renewable energy sources: biomass,
micro hydro, solar, wind, geothermal, bio fuels and other;
Fiscal incentives;
Employment and training;
Tradable green certificates system.
WIND
Ranking 1
st
in South Eastern Europe in terms of wind potential;
Ranking 1
st
in Central and Eastern Europe by annual wind power capacity
installations (2011);
Ranking 2
nd
in Europe in terms of wind energy potential south-east of
Dobrogea with the Constanta and Tulcea counties;
Ranking 7
th
in the EU by Installed Wind Farm Capacity in 2011 (520 MW);
14,000 MW current capacity equivalent to a total annual production of 23 TWh;
Significant wind resources, including a large offshore potential;
Excellent conditions for wind farms development due to onshore areas with
low population;
4,000 MW installed power in 2020 following the implementation of the
government renewable energy sources promotion strategy.
SOLAR
Important solar potential of 210 sunny days per year;
Ranking 23
rd
in the world regarding the solar potential;
Average solar exposure ranges from 1,100 to 1,300 kWh/m
2
/year for more
than half of the country's surface;
Main solar regions of Romania: Black Sea coast, Dobrogea and Oltenia with an
average of 1,600 kWh/m
2
/year.
BIOMASS
Biomass represents the largest potential source for green energy production in
Romania (approx. 88.33 TWh/year);
Only 36% of that potential is currently used, providing excellent opportunities
for growth and development;
27% of Romania's land is covered by forests.
GEOTHERMAL ENERGY
The 3
rd
highest potential in Europe;
Suitable locations in the Western Plain, Southern Plains (Bucharest region) and
Southern Carpathian regions.
GREEN ENERGY
Reshaping for a better tomorrow
13/ 03
Romania Your Business Partner for 2012
MAJOR PLAYERS
HIDROELECTRICA
leading hydroenergy leading hydroenergy supplier in
Romania (over 17 TWh/year);
IBERDROLA
started work on its 1,500 MW project, meaning that
it would become the largest onshore wind power
installation in the world when that project is completed
in 2017;
ENERGIAS DE PORTUGAL
several wind farms totalling 261 MW installed capacity;
ENEL GREEN POWER ROMANIA
wind energy producer of 104 MW installed capacity;
CEZ
completed 338 MW of its 600 MW FntneleCogealac
project, aiming to become the largest onshore wind
farm in Europe by the end of 2012;
MONSSON GROUP
began construction on its 150 MW wind park worth 245
million Euro;
MARTIFER
wind farm (42 MW) and biodiesel production unit.
24 25
The 1
st
oil producer in Central and Eastern Europe;
The 1
st
petroleum industry in South Eastern Europe holds 8 of
the region's 11 refineries;
The 1
st
producer of natural gas in Central and Eastern Europe;
The 3
rd
in the EU in terms of oil reserves with 600 million barrels;
One of the EU's leading oil producers with 4 million tons of oil
per year;
The only country producing oil in the Black Sea (offshore);
Over 150 years of tradition in the oil & gas industry first
country officially registered in international statistics as having oil
production (1857);
Strategic geopolitical location in terms of access to markets and
routes, including through the Black Sea;
Regulated natural gas market in terms of structure, players and
tariffs.
Major players
Oil sector
OMV-Petrom the 1
st
oil & gas operator, incorporating gas & crude exploration
and production, crude refining, processing and fuels distribution;
Rompetrol the 2
nd
largest player incorporates crude oil refining, transportation,
retail, logistics, oil engineering, construction and maintenance;
Petrotel-LukOil one of the largest oil company in Eastern Europe, processing
both Romanian and Russian oil;
Gas sector
production and storage: Romgaz, Petrom, Depomures, Amromco Energy, Amgaz;
transportation: Transgaz;
distribution & supply: E.ON Gas Distribuie and Distrigaz Sud Reele, E.ON Gaz
Romania and GDF Suez Energy Romania;
Petrochemical plants: Rompetrol Petrochemicals, Petrotel
Lukoil, Oltchim;
Retail sector: Petrom, Rompetrol, Petrotel LukOil, Oil Terminal
SA, Conpet SA.
Opportunities
Major PPP projects;
Nabucco project gas transmission pipeline from Caspian Region
and Middle East to Western Europe (Turkey, Bulgaria, Romania,
Hungary and Austria);
AGRI (AzerbaijanGeorgiaRomania Interconnector) gas
transportation project;
SCADA System implementation;
Interconnecting pipeline of the national gas transmission system
from Romania with the South European system on the Giurgiu
Ruse axis;
PEOP ConstanaTrieste pipeline.
Investment support
State aid for big investments;
Access to European funds for
installations, equipment for industrial operators, for energy efficiency improvement;
expanding and upgrading natural gas & oil transportation and distribution grids;
desulphurization installations, burners with reduced NOx and filters on
refurbished/upgraded groups of large combustion plants;
interconnecting national natural gas transport networks to European ones.
Fiscal incentives;
Employment and training.
OIL & GAS
INDUSTRY
Turning black gold into profit
13/ 04
Romania Your Business Partner for 2012

I believe in Romania's attractiveness for investors,

especially in the energy sector, which has a high
potential. Petrom's privatization story shows
that success can be achieved even in a complex &
challenging environment
Mariana Gheorghe
Chief Executive Officer, OMV Petrom
26 27
Nobel Prize (1974) for medicine and physiology George
Emil Palade;
Insulin discovered by Nicolae Pulescu;
"Gerovital H3" and "Aslavital" geriatric products by Ana Aslan;
First international bacteriology treaty, coauthor Romanian
scientist Victor Babe;
Telocytes cells which play a role in tissue regeneration.
Outlook
Fast pace market growth over the past five years with market
dynamics expected to remain positive;
11.5% growth rate for 20122013 (Roland Berger);
In terms of volumes, the market is expected to register a
slight increase of 1.1% CAGR during 20112013 (Roland
Berger);
20112013 Rx drugs are expected to increase by 13.9%
in value and 2.5% in volume (Roland Berger).
Major players
Romanian producers: Antibiotice Iai one of the world's
biggest nystatin producers, Biofarm, LaborMed Pharma,
Hofigal, Fares, Bio Vital;
Foreign producers: Sankyo (through its subsidiary Terapia
Ranbaxy), Sanofi-Aventis (through Zentiva), GlaxoSmithKline
(through Europharm), Actavis, Gedeon Richter (owner of
Armedica), Sandoz;
Representatives: Roche, Pfizer, Servier Pharma;
Distributors: Mediplus, Relad Group, Fildas.
Investment support
State aid for SMEs and large investments;
Fiscal incentives;
Employment and training;
Internationalization and standardization;
R&D: additional deduction of 20% from the eligible expenses
from research and development activities.
PHARMACEUTICAL
INDUSTRY
Our contribution to a healthier world
13/ 05
The 1
st
Central European country in terms of R&D investment in
pharmaceutical field;
The 3
rd
in Central and Eastern Europe in terms of market attractiveness;
2.4 billion Euroworth pharmaceutical market in 2011;
6.4% net market growth as compared to 2010;
25,000 employees in this sector, standing the test with Poland,
Ireland or Belgium and more than double as compared to the
employees in Greece or Austria;
Highperforming market compared to its Central and Eastern
European peers;
The size of the market in exfactory prices is approx. 2 billion Euro;
Local production accounts only for 30% of the value of the Romanian
pharmaceutical market;
Untapped growth potential low drug consumption levels, approx.
40% of the level per capita;
Supplied by over 490 manufacturers, 57 of which own domestic
manufacturing facilities;
The Romanian pharmaceutical market is expected to become the 4
th

largest in Central and Eastern Europe by 2016.
Exceptional Romanian discoveries in the pharmaceutical field
Romania Your Business Partner for 2012
28 29

Roche always considered that the Romanian business environment

has a growing potential, offering a lot of opportunities and a major
resource: welltrained, dedicated people. This is why Roche opened
its rst ofce here, back in 1992.
Dan Zamonea General Manager, Roche Romania
Romanian Telecom Market at a Glance
Grossing 3,6 billion Euros in total revenues in 2010, Romania
is a mobile centric communications market that provides steady
and healthy returns to investors;
The major European telecom groups Deutsche Telekom,
France Telecom and Vodafone are already present in the
Romanian mobile market;
Romania is also home to innovative business solutions
successfully exported by RCS & RDS throughout Central and
Eastern Europe;
With penetration rates below the EU averages, the Romanian
market has significant opportunity to gen erate highways for
growth in all the major service areas, especially for mobile
broadband where a 90% growth is expected across Europe over
the next 5 years;
Regulated according to the EU framework, the Romanian
electronic communication market values competition and
technological neutrality.
Major Indicators of the Romanian Telecom Market
In 2010 the mobile services accounted for 1.68% of the GDP;
Talking on average 280 minutes/month (out of which 250
minutes/month are originated in mobile net works), Romanians
use the mobile networks more intensively than the majority of
Europeans, and the mobile traffic increases are robust;
The 3
rd
highest average peak speed in the world: the fixed
broadband exceeds 3,13 million active lines and with 88% of
lines at FTTx, Romanians ben efit from exceptional quality of
service and very high speeds;
Romania Your Business Partner for 2012
TELECOM SECTOR
13/ 06

For 15 years now, Orange France Telecom is a large and long

term investor in Romania.
All these years of successful commercial activity have proven
that Romania offers both a dynamic business environment and
a favorable environment for longterm investors.
Jean-Franois Fallacher
Chief Executive Officer, Orange Romania
The mobile broadband in Romania is at one third of the EU
average penetration rate, registering 2,35 million connections
in 2011, 40% of which use modems/cards/keys/dongles, while
Smartphone sales have skyrocketed in the last quarter;
The Internet Market displays exceptional competitive dynamics.
RCS & RDS has a strong position in fixed and the first mover
advantage;
The Fixed Market is dominated by the historical operator
Romtelecom. RCS & RDS is gaining momen tum using bundled
services;
With the 2009 EU telecom framework fully in place, the national
administration provides light touch regulation and is committed
to ensuring strong macroeconomic stability and a competitive
market.
Major Opportunity Spectrum auction 2012
Romania will hold a major spectrum auction for technologically
neutral mobile communications licences in 2012. The entire
900 MHz and 1800 MHz bandwidths which are currently used
by Cosmote Romanian Mobile Telecommunications, Orange
Romania and Vodafone Romania will be open for tender for a
15 year period. The entire 800 MHz and 2600 MHz bandwidths
shall also be included in the tender;
The auction will ensure equal, nondiscriminatory, proportionate
and transparent conditions for all the op erators interested in the
Romanian market.
30 31
Opportunities
Bringing growth to the less developed regions for a well-balanced
spread of FDI;
Government support in developing and maintaining an increasingly
dynamic enterprising & innovationbased economy;
Development & integration of the "incubators" into innovative
national policies;
High profit margins for high addedvalue business;
Continuously growing sector, reshaping the country, generating
new types of markets and practices, new attitudes and new
approaches within the economic agenda;
Strong potential to become an international fashion reference,
with its own creativity, brands and retail chains;
Attractive location for international films, videos and advertising
productions.
Investment support
Crafts production, promotion of manually manufactured products;
Establishment and development of business and technological
incubators;
Development of the entrepreneurial culture for women managers;
Supporting creative industries development by consolidating
financial instruments to boost creativity;
State aid for SMEs and large investments;
Fiscal incentives.
CREATIVE
INDUSTRIES
Next pro within the highly competitive world of
global business
13/ 07
Net exporter of creative services;
The biggest EU export growth rate of royalties and license fees
(92.6%) during 20022010;
The 3
rd
EU export growth rate of R&D services (33.6%) during
20022010;
The 3
rd
EU export growth rate of architectural, engineering and
other technical services (32.1%) during 20022010;
Creative industries account for approx. 7% of the GDP;
23.6% of the total number of companies (122,000 companies);
11% of the total turnover;
12.6% of the total exports;
By 2030 Romania is to become a regional and European hub.
Creative talent labour pool
Multilingual, innovative, future oriented talent pool as key to
further economic development;
Unparalleled ability to imagine, create and innovate;
17.5% of the domestic market employees (over 693,000
employees);
Unique resource in taking a knowledge-based business to the
highest performance levels;
Undertaking ground-breaking research, developing new products
& providing sophisticated services to regional and global markets;
Worldclass intellectual capital: IBM, Intel, Ericsson, Renault
Technologie Roumanie, Microsoft, McCann Erickson, Satchi &
Satchi, Leo Burnett.
FOOD &
BEVERAGES
Excellence in quality
13/ 08
Ranking 1
st
in South Eastern Europe in terms of consumer
market potential;
Ranking 2
nd
in Central and Eastern Europe in terms of market
opportunities;
15% of the total manufacturing employment;
Great potential for BIO products;
Increased demand for traditional, quality products;
Enhanced competitiveness over recent years;
Opportunities for innovative companies to improve the services
on the local market;
9.4 million ha of arable land (almost 40% of the total country area);
0.41 ha per capita one of the highest ratios of arable land per
capita in Europe;
Major players among the large retailers: Metro Group, Rewe,
Carrefour, Tengelmann, Mega Image, Auchan.
Beverages
Romania is one of the world's largest wine producers;
The 6
th
wine producer in Europe and the 15
th
in the world;
The 5
th
in winegrowing standings in Europe;
One of the oldest wine making traditions in the world (6,000 y);
International acknowledgement in major wine competitions;
183,400 ha in fruityielding vine area;
INTERNATIONAL
ACKNOWLEDGEMENT
In 2009, Herta Mller won the Nobel Prize for Literature;
Radu Mihileanu won two awards at the 2010 Cesar awards ceremony
for "The Concert";
Cristian Mungiu's movie entitled "4 Months, 3 Weeks and 2 Days"
received the Palme d'Or award in the Cannes Film Festival 2007 edition;
Marian Crian's creation, entitled "Megatron", won the Palme d'Or award
for short film at the Cannes Film Festival 2008 edition;
The movie entitled "The Death of Mr. Lzrescu", directed by Cristian
Puiu, received the "Un Certain Regard" award, at the Cannes Film
Festival 2006 edition and many other prizes worldwide; currently it is the
Romanian film that received the highest number of awards ever;
Corneliu Porumboiu won the Camera d'Or Best First Feature Award for
his movie entitled "12:08 East of Bucharest" at the Cannes Film Festival
2006 edition;
Cristian Nemescu's posthumously edited movie, entitled "California
Dreamin'", won the prize of the "Un Certain Regard" section at the
Cannes Film Festival 2007 edition;
In 2010, "If I Want to Whistle, I Whistle", a movie directed by Florin
erban, won the Silver Berlin Bear Jury Grand Prix;
McCann Erickson Romania was designated Agency of the Year at the
2011 edition of the Golden Drum Advertising Festival of the New Europe;
McCann Erickson Romania team won a Golden Lion at the prestigious
Cannes Lions International in 2011;
Saatchi & Saatchi Romania won the Silver for Outdoor Advertising
Campaigns at the London International Advertising Festival in 2008.
32 33
60% of mineral water reserves and 1/3 of all mineral waters of
Europe;
7.77% compound annual growth rate of alcoholic drinks sales
by 2016;
4.27% compound annual growth rate of soft drinks sales by
2016;
Major players: Cotnari (Moldavian vineyard famous for centuries),
Murfatlar (wine market leader in Romania), Vincon Vrancea,
Jidvei, Zarea, Borsec, Izvorul Alb, Izvorul Minunilor, Dorna &
Bucovina, CocaCola Company, European Drinks Group,
Pepsico Inc.
Food
Exports of farm and food products recorded a 40% growth rate,
up to 3 billion Euro;
5.07% compound annual growth rate of per capita food
consumption by 2016;
The 2
nd
EU corn producer;
The 4
th
Europes honey producer and top 20 in the world;
The 6
th
in EU by horticultural cultivated surface and one of the
EU top producers;
Amongst EU's top 10 milk producers;
Historical tradition in food products manufacturing;
Wide range of traditional products (1,500 nationally registered);
Food distribution channels continuously expanding;
Major players: ALDIS, Cristim, Caroli, Angst, Scandia, Danone,
Albalact, FrieslandCampina, Hochland & Covalact Nestl, Kraft,
Supreme Chocolat, Cadbury, Mars, Ferrero.
Investment support
State aid for SMEs' and big investments;
Availability of EU funds;
Fiscal incentives;
Employment and training;
Internationalization and standardization.

Twenty years have passed since I received the capacity as foreign

investor in Romania!
In a continuous investment process, during all these years, I
resold 2 operations, in particular because, after so many years, I
further identied new business opportunities in the Agricultural
eld, with a huge potential, in the competitive food industry
with a clear orientation to exports and in the eld of Renewable
Energy where Romania may excel.
I keep on investing in a context where now the legislation
crystallized, where I nd competent, ambitious and loyal
engineers, where the consumer is thirsty for any quality product,
whether or not it is a Premium product, where IT specialists are a
lot and where, in an objective manner, competitive advantages of
a still underexploited country are numerous!
I strongly believe that, in certain sectors, this country may be the
extraordinary start basis for whoever wishes a challenge with the
competitiveness of international markets.
I personally continue to invest in my future... in Romania!
Jean Valvis
President & General Manager, Valvis Holding
Extensive airport coverage;
47% of the total tourism workforce in Romania are aged 15-34,
a percentage that is above the EU average;
In 2007, the medieval city of Sibiu was nominated European
capital of culture (jointly with Luxembourg);
Sighioara: the only inhabited medieval citadel in the world;
Wellfocused marketing campaigns improving Romania's
standing among the major players in the field.
Ecotourism
3 Biosphere Reservation: the Danube Delta, the Retezat mountain
area and the Rodna mountain area;
26 national and natural parks;
55 scientific reservations;
851 other natural reservations and protected natural areas.
Cultural tourism
Great variety of old Orthodox churches, monasteries and cathedrals;
Over 27,000 touristic sites;
151 monuments and archaeological sites of special value, some
included on the UNESCO heritage list;
Mixture of legends, castles and palaces preserved in medieval
towns.
Mountain and adventure tourism
Excellent opportunities provided by outdoor landscapes;
Centuriesold woods, ozone rich air, mysterious caves, glacial
lakes, waterfalls and peaceful countryside;
Hunting, fishing, mountaineering, sightseeing, alpinism.
Danube Delta
Biosphere Reservation designated by UNESCO;
The 3
rd
largest Delta in Europe;
98% of the European aquatic fauna.
TOURISM
Explore the Carpathian Garden
13/ 09
Romania delivers a unique mix of Latin and Byzantine cultures
and traditions in the heart of Europe;
Romania offers true authenticity in the wild Carpathians or nearly
untouched Danube Delta and a unique cultural heritage like of its
painted monasteries;
High potential for developing cultural circuits, nature tourism,
rural tourism, city break packages, active and adventure tourism,
health and wellness tourism;
Attractive landscape: the Carpathian mountains, sub-Carpathians,
hills and plateau;
Potential for developing ecotourism, rural tourism and agritourism,
thematic sports and recreational tourism;
One of the highest potentials in tourism in the region, in terms of
natural landscape and biodiversity;
One of the most diversified tourism products worldwide (natural
and anthropic resources, a unique biodiversity of flora and fauna
in Europe);
A third of Europe's total number of natural springs are located
in Romania;
117 locations enjoying natural therapeutic factors: mineral,
thermal, salty waters, sapropelic mud, to be used in spas and
healthcare centres;
30 monuments included on the UNESCO World Heritage List;
Romania is included in the TUI, Rewe Touristik, Thomas Cook,
FTI touristic catalogues;
Significant tourist accommodation capacity over 300,000 places
in hotels, chalets, villas, inns, bungalows, motels, hostels etc.;
Romania Your Business Partner for 2012
34 35

Romania provides signicant opportunities for

Hilton Worldwide to partner with investors and
open hotels within our award winning portfolio.
We currently feature 11 hotels either trading or
underdevelopment in multiple locations.
Didier Martin
Vice President, Eastern Europe, Israel, Russia &
Turkey for Hilton Worldwide
Credits Parng Mountains
Romania Your Business Partner for 2012
36 37
The Romanian Black Sea Coast
245 km length, located in the south-east of Romania;
80 km of beaches;
Salinity much lower than other seas;
Fine summer resorts.
Spa and wellness tourism
Onethird of the thermal and mineral water supply of Europe;
Water from various mineral springs was bottled and transported
abroad starting with the 19
th
century;
Underground thermal and mineral waters, salt mines, sulphurous
thermal and mineral springs, protective bio climate;
Romanian spa resorts are the ideal places for healing, wellness
or relaxation.
Investment support
State aid for SMEs and large investments;
Major projects for PPP;
Fiscal incentives;
Internationalization and standardization;
Developing touristic activities in rural areas;
Employment and training;
IT and related activities: equipment, applications, consultancy,
systems;
Entrepreneurial skills improvement;
Credits and guarantees;
Acquisition of: vehicles, equipment, installations, furnishings,
patents & licenses, quality certification.
MAJOR PLAYERS
Already present in Romania or intending to develop projects in this field: Crowne
Plaza, Golden Tulip, Hilton, Howard Johnson, Ibis, Inter-Continental, Marriott,
Novotel, Ramada, Sofitel;
World Tourism and Traveling Council (WTTC) Romania ranks 7
th
of 176 countries
in terms of its perspectives of growth in the tourism industry.
Credits Bucovina Mountains
Centre of excellence within the Romanian defense industry;
5,000 employees in the sector;
Predominantly involved in manufacture and assembly of aircraft
subsystems;
Costeffective manufacturing processes;
Private R&D sector growing at highspeed;
7 R&D institutes;
Particular strengths in maintenance and repair; involvement in
upgrading programs;
Extension of maintenance repair and overhaul (MRO) activities
for both civil and military programs;
International steady partnerships for the development of a regional
aircraft;
Major customers in the EU: BAE Systems, EADS;
Major manufacturing & MRO companies: Aerostar, Avioane, IAR
Braov, Craiova, Metav, Romaero, Turbomecanica, Aerofina, Aeroteh;
Major aircraft components manufacturing: Premium Aerotec,
Universal Alloy Corporation, Duqueine Group, Elbit Systems;
Significant opportunities for further development wide range
of high quality aeronautical products and services for civil and
military applications;
Licenses to produce: BAC 111 airliners, BN2 Islander utility
aircraft, helicopters SA 330 Puma, SA 316B, Alouette III,
turboshaft Turmo IV CA, Viper and Spey aircraft engines.
Globally acknowledged tradition world pioneers
Traian Vuia (first autonomous takeoff airplane), Henri
Coand (first jet airplane), Grigore Bricu, George Arion, Tache
Brumrescu, Nicolae Videanu, Vasile Dimitrescu, Elie Carafoli
(aerodynamics and space sciences);
Contributions to more than 30 scientific and technological space
missions including Outer Space;
Manufacturing of over 20 types of transport airplanes, helicopters,
passenger medium carriers and light airplanes;
Romanian aviation was officially established in 1910.
Pillars of strength:
Research, design and development;
Manufacturing structural aircraft items;
General assembling;
Integration of modern avionics and systems;
Maintenance, repair and overhaul works;
Upgrade programs;
Flight test and certification;
Customer support.
Important R&D outcomes
IAR111 supersonic aircraft carrier, demonstrator for future space
tourism technology development;
Executor Rocket Engine liquid fuel rocket engine for the
IAR111 & Haas II rocket;
Automated spacecraft built for the Google Lunar X Prize
Competition;
STABILO Manned suborbital space vehicle;
Haas Rocket launcher able to place 400 kg of payload in Low
Earth Orbit;
Demonstrator 2 & 2B equipped with the first reusable
composite materials worldwide.
By 2020
Participation in major EU activities (EU FP6/7 & JTI-Clean Sky);
Pilot project for new regional transportation system (CNTAR);
Higher international visibility for existing capabilities (EREA,
ACARE, ASD,IMG4).
AERONAUTICS
Tradition in empowering innovation
13/ 10
Romania Your Business Partner for 2012
Investment support
State aid for SME's & big investments;
Fiscal incentives;
Employment and training;
R&D: additional deduction of 20% from
the eligible expenses from research and
development activities.

We had many good reasons to invest in Romania.

Particularly the existing infrastructure and
capabilities in the metalworking sector were
convincing. Our Brasov plant contributes strongly
to the competitiveness of Premium AEROTEC.
Jochen von Wurmb
Head of Premium AEROTEC plant in Brasov
38 39
The 3
rd
exporter in the EU;
The 2
nd
in the top of European yards Daewoo Mangalia
building bulkers and container vessels (2009);
Over 8,000 employees in the sector;
1,000 million Euro shipyards turnover (2010);
7.19% foreseen annual increase in tonnage throughput to 57.76
million tonnes for the biggest Romanian port Constana
(2012);
7.15% average annual growth in tonnage by 2016 for the
Constana port;
4.25% foreseen growth in box traffic to 606,235 twenty
equivalent foot units (TEUs) (2012);
6.92% y-o-y growth in box traffic by 2016, reaching 810,508
TEUs;
160 years of tradition in shipbuilding manufacturing;
Labourintensive industry with skilled workforce at competitive
prices;
High rate of innovation oriented specialists;
Higher education system highly skilled specialists, strong
research and design database;
Access to the Black Sea and more than 1,000 km of the Danube
river;
Core competence in integrating logistics solutions for global
companies due to Romania's strategic position in Europe.
SHIPYARDS
A safe navigation
13/ 11
Romania Your Business Partner for 2012
MAJOR PLAYERS
Leading shipyards: Damen Shipyards Galai, Constana Shipyard, DMHI Mangalia,
STX OSV Tulcea, STX OSV Brila, Severnav Drobeta Turnu Severin, Orova
Shipyard, Shipyard ATG Giurgiu;
Significant support companies: Germanischer Lloyd, Ship Design Group, Bureau
Veritas, Retec, Dutch Marine Trading Design, Ductil, ICEPRONAV, Eekels, Helmers,
Metchim, Menarom Pec, Det Norske Veritas, Avemar, Liebherr, Marine Engineering,
Van der Velden, CAD, Edilbalk, En Vogue Industries, Green Yard Brila, Heinen &
Hopman, Industrial Cruman, Ronomar, Sanco, Turom Steel, Vacon;
A wide range of products: merchant vessels (tankers, bulk carriers, anchor handling
vessels, tugs, container feeders, dredgers, LPG, offshore supply vessels, yachts,
barges etc.); ship repairs & ship conversions; naval vessels.
Damen decided to invest in Galati Shipyard in 1999, after six
successful years of co-operation. The main advantages at that moment
were the labor cost level and the qualication of the personnel.
After more than a decade of continuous improvements & investments
we succeeded to change the company in a top European player.
Flemming Seestrandt Srensen
Managing Director, Damen Shipyards Galati

40 41
66 institutes and research centres of the Romanian Academy;
Advanced Information Systems for e-Services, Informatics
and Computer Science;
Communication Technologies, Information Systems Security
and Accessibility;
Nanoelectronics, Photonics and nanointegrated
Systems;
New Methods for Management, Marketing and Enterprise
Development;
Advanced Technologies for Industrial Process Control.
Investment support
State aid for SMEs and large investments;
Fiscal incentives;
Employment and training;
20% additional deduction from the eligible expenses for R&D
activities;
EU funds for
hightech startups and spinoffs;
R&D infrastructure development and creation of new R&D jobs;
promoting innovation.
MAJOR PLAYERS
Renault, Continental, Ina Schaeffer, Oracle, HP Software Competence Center,
WIPRO, Intel, Honeywell, Infineon Technologies, GlaxoSmithKline, Siemens,
Elerom, Movidius, Monoelect, Azoth Tehnologies, Laromet, Helco, Electromedical
Industries, Medtex Design & Production, Ecofix, Imatech Trade & Imaging.
R&D
A passion to learn and perform
13/ 12
South Eastern Europe key player in advanced manufacturing R&D
sector;
One of the highest growth rate among the EU catching-up countries;
Pillar of strength in high energy laser research facility of the EU (ELI)
focused on laserbased nuclear physics;
Ranking 14
th
on pharmaceutical research and development in Europe;
Ranking 23
rd
in the world as tertiary education enrolment rate;
2% R&D intensity from GDP by 2020;
6% employment rate in knowledgeintensive activities;
14.87% sales of new to market and new to firm innovations;
48.35% knowledgeintensive services exports;
50.72% medium and hightech product exports;
78.2% youth with upper secondary level education;
National strategy for R&D and Innovation;
Intellectual assets well above the EU average;
2012 OSCAR award for Phantom highspeed digital cameras
design and development (Radu Corlan & Petru Pop);
Host to Renault's biggest R&D centre outside France (< 2,300
engineers).
Driving key technology innovations Extensive R&D resources and
outcome
4 technological and scientific parks;
13 technological transfer centres;
15 technological and business incubators;
19 technological information centres;
32 technological platforms in: renewable energy, biotechnologies,
genomics, nanoelectronics and medicine, innovative medicine,
chemistry etc.;

In transforming Intel to a computing company we need the best

software talent to deliver on our vision. Romania is an ideal location
for software engineering talent due to a rich university environment
and close proximity to customers and ecosystem partners.
Monica Ene-Pietroanu
Country Manager, Intel Romania Software Development Center
Official name: Romania
Form of Government: Republic
The Parliament: a two-chamber Parliament (the Chamber of Deputies
and the Senate)
National Flag: next to the staff, three equal vertical stripes blue,
yellow and red
Geographical Location: South Eastern Europe
Neighbours: Bulgaria, Serbia, Hungary, Republic of Moldova and
Ukraine
Area: 238,391 sq. km (ranking 12
th
in Europe & 81
st
in the world)
Official language: Romanian
Standard time: GMT +2 hours
Currency: Romanian leu (RON), fractional coin ban
Capital city: Bucharest (1.9 million inhabitants)
Administrative organisation: 42 counties (including Bucharest), 319
towns, 2,851 communes
Main cities: Iai, Constana, Cluj-Napoca, Braov, Arad, Ploieti,
Timioara, Oradea
Airports: BucharestOtopeni (currently "Henri Coand" International
Airport), BucharestBneasa (currently "Aurel Vlaicu" International
Airport), Constana, Timioara, Bacu, Baia Mare, Cluj-Napoca,
Craiova, Iai, Oradea, Satu Mare, Trgu Mure, Suceava, Arad, Sibiu
Population: 19.6 million inhabitants
Density: 91 inh./sq. km.
Ethnic structure: Romanians 89.5%, Hungarians 6.6%, other 3.9%
ROMANIA IN A
NUTSHELL
14
Romania Your Business Partner for 2012 Credits traditional wooden church, Maramure, Brsana
DESIGN
Romanian Creative Industries Business Federation (FEPIC)
Graphic & Design Department
Phone +40 722 690 504
COORDINATOR
Andreea Paul
The Economic Adviser of the Prime Minister Mihai-Rzvan Ungureanu
Romanian Government
SOURCES
European Commission
Business Monitor International
Economist Intelligence Unit
Ernst & Young
Serban & Musneci Associates
European Automobile Manufactures' Association
United Nations Conference on Trade and Development (UNCTAD)
The Romanian Association for Aeronautics and Astronautics
Ministry of Transportation and Infrastructure
Ministry of Regional Development and Tourism
Ministry of Education, Research, Youth and Sports
Ministry of Economy, Trade and Business Environment
Romanian Center for Trade and Investment Promotion
42 43
Andreea Paul
The Economic Adviser of the Prime
Minister Mihai-Rzvan Ungureanu
Lecturer, PhD, Faculty of International
Business and Economics, Academy of
Economic Studies
andreea.paul
@
gov.ro
Romanian Center for Trade and
Investment Promotion
Phone +40 21 318 50 50
office
@
romtradeinvest.ro
www.romtradeinvest.ro Credits Moldovia Monastery Cover Romanian Athenaeum, Bucharest