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Team 3

Amruta
Arvind
Jinu
Nagendra
Shikhar
WIPRO
 Aerospace  Insurance
 Automotive  Manufacturing
 Banking  Media
 Business & Consumer Services  Medical Devices
 Communication Service  Mobile Devices
Providers  Pharmaceutical & Bio-Tech
 Computer Peripherals  Retail
 Computer Software  Securities & Capital Markets
 Computing  Semiconductors
 Consumer Electronics  Storage
 Consumer Packaged Goods  Telecom
 Energy  Telecom Equipment
 Government  Transportation
 Healthcare  Utilities
 Hi Tech
 Hospitality & Leisure
Wipro Lighting
 It manufactures and markets the Wipro brand of
luminaires
 Wipro Lighting offers lighting solutions across various
application areas
 Commercial lighting for modern work spaces
 Manufacturing and pharmaceutical companies
 Designer petrol pumps
 Outdoor architecture
 Markets in Malaysia, Middle East, Indochina and
Indonesia
Product Portfolio
 Modern workspaces:
 Brightness Management Philosophy
 direct, indirect and mirror luminaires

 Lighting Controls:
 Lighting controls cut energy costs upto 70%
 Max. utilization of natural light, Min. wastage
 Presence Detection Systems, Managed Lighting
Systems
 Landscape lighting
 Pathways, Post Top, Drive Overs, Flood Lights, Under
water Lights, Step Lights
 Retail lighting
 Store visibility and to enhance store ambience
 Mirror optics, wall washers, downlighters
 LED’s
 Endless color changing possibilities
 Cabinet, Underwater, Accent lighting
 Pharma and F&B lighting
 is governed by FDA /GMP norms, using anti-
corrosive/food grade materials
 Industrial/ Factory lighting
 guided by GMP, Uniform and Glare free
 Street and Flood lighting
 Fluorescent and Halogen
 Accessories
 For energy efficient lighting
 efficient luminaires cut energy costs by 35%.
Pricing
 Pricing based on customer
 B2B
 B2G
 Bulk Pricing
 Relationship-based pricing and credit policies
Competitors to Wipro Lightings
 Philips
 GE
 Bajaj lightings
 Osram
 Havells
 Autolite Ltd.
 Surya Roshini Ltd.
 Usha
Core Competency
 Wipro Lighting has the portfolio and expertise to offer
a comprehensive lighting solution

 The only Indian company to have developed lighting


solutions for sterile pharmaceutical production centers
Distribution Channel
Manufacturing Units

Consultants
115 Dealers

Dealers Dealers

Business Retailers
Retailers Retailers Retailers
Units
Distribution Channel
 Wipro has manufacturing units in Mysore, Baddi and
Pune
 Wipro lighting distribution is one-level channel or
sometimes zero-level channel
 They also provide consultations for various business
purposes(Zero-level channel)
 115 dealers cover the distribution channel in India
 The retailers in turn depend on dealers for all the
lighting needs
 Wipro lightings follows Push Strategy in distribution of
lightings

 This involves Channel Membership through collaborative


relationship management
• Selective Distribution
• Exclusive Distribution(authorized dealers)

 Channel Motivation by providing incentives through


margins and credit days

 A customer-centric organization, has a dedicated team


called Customer Advocacy to address any unforeseen
challenges. Their objective is to enhance the customer
experience
Process
Internal Score Card
Communication Strategies
Positioned as a

 Energy saving lighting system


 End-to-End lighting solution for green energy
 Trade Shows
 LED expo
 Architectural trade shows
 Light Shows

 Bill boards
 Lead over its IT clients
 Makes its presence strong in B2B websites
 indiamart.com
 businessdirectory.com
 tradeindia.com

 Collaborative partnership with Business Influencers


- Architects, Builders and Large Contractors

 Use of publicity and PR


Factors influencing Sustainable
growth
 Green Energy

 Strong Penetration in Government sector


 Strong Brand Value
 Leading R&D and Innovation
THANK YOU