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ENVIRONMENTALLY SUSTAINABLE FOOD DRINKS
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November 9, 2013
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REPORT ON THE PACKAGED
DRINKING WATER
REPORT ON THE PACKAGED DRINKING WATER
The following products were considered in the product presentation in respect o the corporate
social responsibility that was carried out by the respective companies and we have thrown a
small light on the following companies CSR activities
Parle Bisleri
Pepsi Co. Aquafina
Coco Cola Kinley
Kingfisher water
IRCTC Railneer

PARLE BISLERI
The corporate social activities that was carried out by Parle Bisleri was in relation with the
JCERT (Jayanthi Lal Chauhan Trust) they had constructed about 35 check dams especially in
Gujarat with which they have conserved almost 10000 million litres of rain water. This activity
carried out by Parle Bisleri in association with JCERT has helped a lot of NGOs which was
working on water conservation.
Parle Bisleri was involved in the following activities by undertaking many projects that had
benefited a lot of people. Such as,
WATER HARVESTING:
10000 million litres (10 billion litres of water) is harvested in this project
1345 hectares of land was irrigated under the check dam project
582 wells were recharged due to check dams.
33450 villagers are direct beneficiaries of the project
66400 animals are dependent on the water harvested through check dams.
PET RECYCLING
Started in 1997
They wanted to create an economic value for these pet bottles so that they arent a
uisance.
They purchased a machine from japan to cut these bottles to flakes and collected these
bottles from rag pickers and sold flakes to fiber making companies.
The products that was made from recycled pet are
o Recycled grocery bag made of fiber
o Recycled pillows from hallow fiber
o Recycled shoes from bright fiber
o Recycled bags from sewing fiber


PEPSI CO AQUAFINA
ACTIVITIES:
REPLENISHING WATER
SOLID WASTE MANAGEMENT PROGRAM
PARTNERSHIP WITH FARMERS
HEALTHY KIDS
REPLENISHING WATER:
First to achieve positive water balance in beverage world in 2009. And they had also constructed
check dams at Auragabad which had a potential to recharge more that 1 billion litres of water.
Nearly 12000 members have better access to improved water and crops also. Second cultivation
has been possible and water levels increased as well as the income.
They were also involved in the community water harvesting at Neelamangala which had the
potential to recharge 900 million litres. Intend to create water harvestin g structures in 3 villages
viz. thorecamphalli, hosur, abd tonchinkuppe and installation of roof top rain water harvesting
structures in begur village.
PARTNERSHIP WITH FARMERS:
Connected to 50000 farmers in India. They intended to improving the yield and income of the
farmers by providing high yielding seeds of potato and other entities. Introducing sustainable
farming and contract farming giving customized solutions according to geography and location.
They had also arranged weather insurance for famers. With their tie up wit the state bank of India
getting farmers credit at a low rate of interest. And to provide the farmers the best quality potato
seed, Pepsi co collaborated with the thapar institute f technology.
WASTE MANAGEMENT:
partnership with exnora and have provided clean environment to almost 465000 people in
pammal, Chennai, nagapattinam, tenkasi and cuddalore.
80% of household garbage is recycled and the bid degradable waste is converted to
organic manure through vermi culture.
Awareness programs like door to door campaign and street plays to motivate people to
separate organic and inorganic garbage.
AWARDS:
Environmental golden peacock award in 2006
The zero solid waste centre in Pammal was recognised as a model project by UNICEF in
2007
Pepsi Co-Exnora waste to wealth programme won the BSE NASSCOM social and
corporate governance award in 2008


HEALTHY KIDS
Creates awareness to school children about balanced nutrition and physical activity for a
healthy lifestyle.
Starting with a breakfast makes me smart module In 2008 that emphasized the
importance of healthy breakfast
Calories in-calories out
ACHEIEVEMENTS:
Get active reached 250000 children across 6 metros and 240 schools in 2008- a
significant 150% rise over 100000 children across 2 metros in 2007
Modern school, delhi organised a program to enhance nutrition awareness and the
importance of power breakfast among children a first of the school.
The healthy lifestyle exhibition gave visibility to 1000 children from delhi.

COCO COLA
REPLENISHING WATER
Project Santushti : A drinking water project in Sambar Lake, Rajasthan: they supply clean
drinking water for almost 5500 families and this is done using the solar powered RO
process.
Water Sustainability project in Bundlekhand : constructed 4 Check dams in this area to
improve ground water and helps in irrigating 3000 acres of land.
Project NeerJal : Dams were constructed to harvest rainwater and recharge ground water
in Rajasthan.
REPACKAGING WATER
PlantBottle Packaging was introduced by Coca Cola : they used first ever fully recyclable
PET bottles made partially from plants.
REDUCE CARBON
eKoCool Solar Power Cooler : uses Suns energy to chill beverages.

UNITED BREWERIES KINGFISHER
ACTIVITIES
Water
Primary Health
Primary Education
Contract farming

WATER
As far as the last quarter of 2012 they have done about 3 activities
Provided Drinking water facility to the Govt. Higher Primary School, Mulki in Feb 2013.
Drinking water facility for Aurangabads Lavaki villagers
Rain water harvesting project in Aurangabad

OTHER ACTIVITIES THROUGH THAT YEAR
Rain Water Harvesting in orissa
Drinking water facilities in Parvatharajapuram village
Drinking water facility at Lavaski and Jogeshwari village at Aurangabad.

IRCTC
We have considered the Government based water manufacturers also for the comparison but to
the surprise we found that the Government is not doing any kind of socially responsible activities
for peoples or the environments good. But considering the fact that they sell the bottled water
at a lower rate they do have an upper hand.


ANALYSIS
We did the analysis based on the CSR activities and the waste management each companies and
rated them on a scale of 20 each. Considering these factors we found that bisleri is the best
among the 5 brands because they concentrate more on the waste management also especially in
recycling the PET bottles which is very hazardous to the environment. They also do a lot of CSR
activities of which few are mentioned above and hence they rank 1.
Aquafina and kinley on the other hand have concentrated more on the CSR activities and left out
on waste management where they had to concentrate considering the fact that they use PET for
bottling the water and hence are ranked 2 and 3 respectively.
While United breweries main concern is liquor they also manufacture bottled water under the
same name kingfisher. Being such a big company and having liquor as the main business the
amount of CSR they do is way too less and they have not spoken one bit about waste
management and thats the reason why they are ranked 4.



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