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THE QUALITY OF WORK LIFE AMONG EMPLOYEES IN KERALA

KAUMUDI PVT LIMITED



Submitted to
University of Kerala
Through

GURUDEV INSTITUTE OF MANAGEMENT STUDIES KADAKKAL
For the Partial award of the Degree in Master of Business Administration

By
SIVAKUMAR J R
Register No:3505

GURUDEV INSTITUTE OF MANAGEMENT STUDIES
KADAKKAL- 691536
July 2012
INTRODUCTION

The project was undergone in KERALA KAUMUDI
PVT LIMITED for a period of one and half month.
Theoretical knowledge is insufficient to cope up
with the modern functioning of the companies.
So in order to gain practical knowledge , the
project was done at Kerala kaumudi pvt limited
on the topic QUALITY OF WORK LIFE.

BACKGROUND OF THE PROBLEM
To study the existing working condition and
analyse the quality of work life in the Kerala
Kaumudi news paper industry.

To understand the training and development
programmes of Kerala Kaumudi Pvt.Ltd.


ABOUT THE COMPANY
Kerala Kaumudi, the fastest growing
Malayalam daily, owes its genesis in 1911, to
the visionary, Shri C V Kunjuraman, a man of
letters and a teacher. He was also a reversed
intellectual, social reformist and a true
revolutionary in both letter and sprit. Under
his inspiring leadership, Kerala Kaumudi has
set high standards in journalism.

OBJECTIVE OF STUDY
To know the existing working condition and
analyse the quality of work life in the Kerala
Kaumudi news paper mill.
Understand how the training and
development programmes helps to improve
the quality of work life .

Hypothesis

The existing working conditions in the Kerala
Kaumudi news paper industry are not
favourable to improve the quality of life of the
employees.
The training and development programmes of
Kerala Kaumudi Pvt.Ltd are effective to
improve the work life of employees.

METHODOLOGY
The methodology undertaken for this project:
The study was conducted on the basis of primary data and
secondary data.

a)Primary data
The primary data were collected through structured
questionnaire .

b) Secondary data
Secondary data is obtained from various journals, employee
register, annual report manuals and company website.
STATISTICAL TOOLS APPLIED
The following statistical tools are used :

Table ,graphs, diagrams , mean standard deviation and
t-test
SCOPE OF THE STUDY
The study of Quality Work Life at Kerala Kaumudi
(P) Ltd offers great scope to Kerala Kaumudi (P)
Ltd in some areas where they are considered
weak. The scope of the study also extends to
other media companies and future researchers.
The study helps in bridging gap between the
theory and practice of management. By doing
this work it helps to increase the practical
knowledge. The company can find weak points in
different areas.

LIMITATION OF STUDY
An in-depth study was not possible because
the time limit was the main constraint.
Since Kerala Kaumudi (P) Ltd, is a private
sector company, access to some important
information was restricted. This made some
difficulties during the time of analysis.
There is no time for employees to interact
with me.

Data Analysis And Interpretation
Current working environment
Employee employer relationship
Working hours and work shift arrangement
Current salary in this organization
Grievance handling system
Training program
Safety measures
First aid facilities
Working environment inside in the mill
Recreational facilities
Canteen facilities
Quality and quantity of food from the canteen
The security and safety of mill floor
Welfare service and facilities
Trade unions handling the grievances of employees
The basic Objective of the Study was:
To know the existing working condition and analyze
the quality of work life in the Kerala Kaumudi news
paper mill.
In order to analyze the basic objective, the following
variables were analyzed and tested:
1 Current working environment
2 Employee employer relationship

Current working environment in
Kerala Kaumudi.
CATEGORY NO OF
RESPONDANCE
SCORE PERCENTAGE
Excellent 30 150 30%
Very Good 26 104 26%
Good 12 36 12%
Average 16 32 16%
Poor 16 16 16%
Total 100 338 100%
T-Test of Current working environment in Kerala Kaumudi.


N Mean Std. Deviation Mean
t Sig(2.tailed)
Q1 100 3.38 1.462 .146
23.122 .000
The test result shows that majority of the employes are having good
opinion about the current working environment. The t-test shows no
significant difference in matter.
0%
5%
10%
15%
20%
25%
30%
PERCENTAGE
Excellent
Very Good
Good
Average
Poor

The working condition of the firm is depending upon
the employee employer relationship.

CATEGORY NO OF
RESPONDANCE
SCORE PERCENTAGE
Excellent 80 400 80%
Very Good 6 24 6%
Good 8 24 8%
Average 4 8 4%
Poor 2 2 2%
Total 100 458 100%
T-Test of working condition of the firm is depending upon the employee employer relationship.



Lower Lower Std. Deviation Mean
t Sig(2
.tail
ed)
Q2 4.39 4.39 .945 .094
48.479 .000
The test result shows that 80% of the employes are having good opinion about
the working condition of the firm is depending upon the employee employers
relationship. The t-test shows no significant difference in matter.

0%
10%
20%
30%
40%
50%
60%
70%
80%
PERCENTAGE
Excellent
Very Good
Good
Average
Poor
Testing of Hypothesis
The existing working conditions in the Kerala Kaumudi
news paper industry are not favourable to improve the
quality of life of the employees.
The test result shows that the existing working conditions
in the Kerala Kaumudi news paper industry are favourable
to improve the quality of life of the employees. It reveals
that majority of the employees have the opinion that the
quality of life of the employees in Kerala Kaumudi Pvt.Ltd
is good or above average. Therefore, the hypothesis that
the existing working conditions in the Kerala Kaumudi
news paper industry are not favourable to improve the
quality of life of the employees may be rejected.

The 2
nd
basic Objective of the Study
was:
Understand how the training and
development programmes helps to improve
the quality of work life .
In order to analyze the basic objective, the
following variables were analyzed and tested:
Training program




Training program provided by
KeralaKaumudi


CATEGORY NO OF RESPONDANCE SCORE PERCENTAGE
Excellent 76 380 76%
Very Good 8 32 8%
Good 10 30 10%
Average 4 8 4%
Poor 2 2 2%
Total 100 452 100%
T-Test of Training program provided by KeralaKaumudi

Lower Lower Std. Deviation Mean
t Sig(2.tailed)
Q6 100 4.52 .969 .097
46.645 .000
The test result shows that 76% of the employes are having good opinion
about the training program provided by keralakaumudi. The t-test shows no
significant difference in matter.
0%
10%
20%
30%
40%
50%
60%
70%
80%
PERCENTAGE
Excellent
Very Good
Good
Average
Poor
2 The training and development programmes of Kerala
Kaumudi Pvt.Ltd are effective to improve the work life of
employees.

The Karl Pearsons Coefficient of Correlation disclose that
there are proper correlation between the variables to improve
the work life of employees in Kerala Kaumudi Pvt.Ltd. Most of
the employees believe that the training and development
programmes of Kerala Kaumudi Pvt.Ltd are effective to
improve the work life of employees. Thus, the hypothesis that
the training and development programmes of Kerala Kaumudi
Pvt.Ltd are effective to improve the work life of employees
may be accepted.

FINDINGS

That majority of the employes are having good
opinion about the current working
environment .
That 80% of the employes are having good
opinion about the working condition of the
firm is depending upon the employee
employers relationship in kerala kaumudi.
That 76% of the employes are having good
opinion about the training program provided
by keralakaumudi.
SUGGESTIONS

Improve employer-employee relations.
To increase training facilities.
To meet frequent executive meeting to solve
problems.
To give separate cabins in superior officers.
Encourage and develop employees skill.

CONCLUSION
Media has a strong role in nation-building. Todays
communication is more complex. Competitors are coming up
with more products and increased sales promotion strategies.
Customers tastes and preference, life style and quality of life
are changing.. What makes newspaper different from other
media is that presents news in more analytical manner. It can
influence and change peoples lives and their societies.
Kerala Kaumudi has always worked for the development of
society with its Forth right news and fearless views. Kerala
Kaumudi spearheaded with a missionary zeal to enlighten the
underprivileged and downtrodden masses in the society.
Stress on credibility and unbiased reporting which is the
motto of the Kerala Kaumudi since 1911.