semi-urban urban

Investment 5 15
LIC 30 15
Safety 2 5
Unwanted goods 8 4
Irritating insurance
agent making false
claims 10 3
Money after death 20 22
Security 3 0
Savings 6 12
Life insurance 8 4
Future 6 9
Protection from
uncertain
circumstances
Tax saving 2 11
10
15
20
25
30
35
0
5
10
15
20
25
30
35
semi-urban
urban
urban semi-urban
transparency on rules 23 26
long term investment 10 9
money on others hand 5 10
non guaarateed return 50 38
money back in time 12 17
0
10
20
30
40
50
60
0
10
20
30
40
50
60
transparency on rules long term investment money on others hand non guaarateed return
Series1
Series2
long term investment money on others hand non guaarateed return money back in time
urban
semi-urban
do you have taken any insurance
urban semi-urban
yes 78 66
no 22 34
0
50
100
150
urban semi-urban
no
yes
no
yes
your occupation
government private business
semi-urban urban semi-urban urban semi-urban urban
term life insurance 40 33 20 31 6 14
saving or investment 32 21 11 13 1 1
retired plan 22 15 8 7 0 0
child insurance 18 9 11 11 1 2
income insurance 1 4 10 6 0 0
0
10
20
30
40
50
s
e
m
i
-
u
r
b
a
n
u
r
b
a
n
s
e
m
i
-
u
r
b
a
n
u
r
b
a
n
s
e
m
i
-
u
r
b
a
n
u
r
b
a
n
government private business
your occupation
term life
insurance
saving or
investment
retired plan
child insurance
insurance
investment
retired plan
child insurance
nameof the company you have invested
LIC 90
SBI 27
ICICI Prudential 10
hdfc life insurance 8
bazaz allainaze 6
idbi federal 3
how do you know about current policy
urban semi-urban
advertisement on television 19 8
newspaper 7 9
billboards 5 5
friends or relatives 28 40
pampheltes 4 3
kioske 10 11
door to door agent 2 8
online sources 24 14
others 1 2
0
5
10
15
20
25
30
35
40
45
urban
semi-urban
have you heard about idbi federal
urban semi-urban
yes 74 57
no 10 18
can't say 16 16
0
10
20
30
40
50
60
70
80
have you heard
about idbi federal
how do you know about IDBI Federal
urban semi urban
advertisement on television 17 12
radio fm 1 1
friends or relatives 35 46
newspaper or magzine advertisemnt 11 9
billboards or pamphlets 8 11
door to door agents 7 19
internet 22 10
expert 3 2
0
5
10
15
20
25
30
35
40
45
50
urban
semi urban
have you ever seen advertisement of IDBI Federal
yes 65
no 130
0
20
40
60
80
100
120
140
have you ever
seen
advertisement
of IDBI Federal
personality from which brand would be presented better
sports 18
actors 20
politics 2
lay-man life 60
0
10
20
30
40
50
60
70
sports
18
which newspaper do you read
urban semi-urban
ET 15 11
the hindu 19 12
indian express 7 4
hindustan 19 31
hindustan times 29 16
prabhat khabar 10 26
0
5
10
15
20
25
30
35
which newspaper do you
read
which newspaper do you
read urban
which newspaper do you
read semi-urban
which kind of television progrram do you like
news 25
sports 11
movies 9
daily soaps 18
reality shows 31
music channels 4
informative 2
0
5
10
15
20
25
30
35
n
e
w
s
s
p
o
r
t
s
m
o
v
i
e
s
d
a
i
l
y

s
o
a
p
s
r
e
a
l
i
t
y

s
h
o
w
s
m
u
s
i
c

c
h
a
n
n
e
l
s
which kind of television progrram do you like
m
u
s
i
c

c
h
a
n
n
e
l
s
i
n
f
o
r
m
a
t
i
v
e
Series1
Series2
Series3
what is yours TV viewing hours
urban semi-urban
morning 38 32
noon 2 20
evening 5 8
night 55 48
0
10
20
30
40
50
60
1 2 3 4 5
6 7
Series1
Series2
Series3
Series4
Series5
do you listen radio
urban semi-urban
yes 68 38
no 32 62
at what timing urban semi-urban
morning 35 18
noon 10 6
evening 36 11
night 19 3
0
5
10
15
20
25
30
35
40
at what
timing
morning noon evening night
do you listen radio yes no
do you listen radio urban 68
32
do you listen radio semi-
urban 38 62
do you listen radio yes no
do you listen radio urban 68
32
do you listen radio semi-
urban 38 62
what is average net usage time per day
urban semi-urban
A) rarely I use 5 38
B) once in a week 11 34
C) less than 30 minutes 31 18
D) 30 minutes-1 hour 42 6
E) 1-2 hour 7 3
F) more than 2 hourrs 2 1
0
5
10
15
20
25
30
35
40
45
rarely I use once in a
week
less than
30 minutes
30
minutes-1
hour
1-2 hour more than
2 hourrs
A) B) C) D) E) F)
more than
2 hourrs
F)
urban
semi-urban