An educational game for children to help

with the S.A.T.S exams and ongoing learning.

Used on leappad tablet range.
Based in a school with a Halloween theme.
Questions (level) can be controlled by
parents/ teachers.

primary schools having pc or tablet facilities
young children at home learning
family's helping their children learn and play
Teachers who would like to find fun ways of teaching from this
game
Stencyl
game
engine:
Unity
game
engine:
on 3
machines
would cost
2,728
On 3 machines
would cost
361.95
For 3 machines & 2
displays with all the specs
needed for both engines:
1473.63
Total:
4201.63
Total:
1835.58
Saving:
2366.05
The price for a 300sqft office space in
Sunderland Hylton river side would be 92 per
week not including gas and electricity costs,
this is enough room for 3 people to work
comfortably.
Merchandise (T-shirts, bags)
Print media (Leaflets, posters)
Billboards
Trailers (video)
Television advertisement
Websites (http://sghoulofhorrors.weebly.com/)
Social networking (Facebook, twitter,
Instagram, blogging sites)
Press release
Preview/reviews


There are many companies who will monitor advertisements
specifically in the gaming industry to make sure all the rules are
followed and the correct procedures are taken. For example,
ensuring the market specifications for the product are suitable for
the age rating & content of the game its self.
One of these companies who will specifically monitor
advertisements is ASA (Advertising Standards Authority) Their aim is
to:

Make regulating online ads successful.
Taking a responsibility within the social issues that appear in
advertising today.
Being more involved in the notion of prevention instead of
finding a cure for the issue.
Relating more to the consumers their businesses and the
society they are linked to.
A basic website is
59.91 a year to
keep.
A basic press release is
59.91 per release. A
more advanced press
release can range
between 96.21 and
150.67
The current monthly price
for a billboard is 500-1500
depending on location and
size.
Staff roles Monthly wage Yearly wage
Lead Programmer 4538.30 54,459.60
Programmer 3529.59 42,355.08
Lead Artist 2521.48 30,257.76
Artist 1512.77 18,153.23
Lead Developer 2521.48 30,257.76
Developer 2521.48 30,257.76
TOTAL 205,731.19
The alpha test is normally the first point of call for
developers which is released internally in to the company,
this is soon followed (3-4months) by a beta test which is
then released to the public after most if not all the bugs
have been fixed.
Alpha test: 3 weeks into
development.
21st April
Beta test 1 month from the alpha
test. (7 weeks from start date) 10
th

June.

Depending on the context of the game it may take a little
longer than this image depicts, however we hope to present
this to Apple as well as the leapster app market within 3-4
months after beginning the initial development.
Full release 9 months from start date (for the Christmas period)
on the leapster tablet,
1 year for other devices such as Nintendo DS and Sony.
Price upon
release will be
7 only for the
school system
Moving up to
an RRP of 12
depending on
popularity and
a lite version for
1.99
With the main target schools from my research I have discovered
there are 25,000 state primary schools in the UK, with the total at the
moment at 4.4 million students in primary if we estimate to sell
between 100-150 games to these schools we are looking at figures of:

Price per unit Number of units 100 Number of units 150
7 17,500 26,250
12 30,000 45,000
TOTAL 47,500 71,250
With the main target being schools upon release we also have
considered selling to households on Apple, Android and leappad
devices, all being the same price as to not show favouritism between
software systems.
If we were to average the 4.4 million primary school children out in to
2 per family and both children had their own devices the sales figures
would be estimated as follows:
Unit per house hold (avr 2.2mil) Cost per unit
1 26.4 million
2 52.8 million
Android number of users UK (2013) IOS number of users UK (2013)
36.9% using android 2.5million
users
28.5% 8.5million users
ITEM COST
PC UNITS X3 1473.63
STENCYL PROGRAM 361.95
LOCATION (1 YEAR) 4784
ADVERTISING (3 METHODS) BASIC
pcm 4 month intervals in case sales drop
1859.46
PHOTOSHOP X3 at rrp 667.20 2001.6
STAFF 205,731.19
TOTAL 216,211.83