All work submitted must adhere to the University Policy on Cheating, Collusion and Plagiarism You

must not submit an assignment that analyses the mobile phone industry and or a mobile phone
company.
Task:
You are required to submit an individual report of 3,000 10% words, which can be based on an
organization or idea of your own choice.
The strategic analysis must be related to a recognised aspect of business policy, strategic management
or the philosophical underpinning of a particular methodology within the public or private sector
strategic management domain.
If your analysis is of an organisation then do not submit a functional analysis; for example do not submit
a strategic marketing analysis or a strategic human resource analysis. You should be applying the
concepts and models from the topics that are within the module to your chosen organisation.
The report must be written in a recognised style, i.e. table of contents, introduction, main analysis,
conclusions, recommendations, references and bibliography. You must apply the Harvard system of
referencing in your report.
Objectives
To analyse a business policy or strategic management topic, to carry out individual research or
evaluation of an organization.

Requirements
Meet the learning outcomes listed above, identify and critically analyse fundamental issues related to
strategic management. Undertake a study that shows clear evidence of synthesis and evaluation.
There are a number of ways you might carry out this assignment: here are a few ideas:
se a theoretical model to reflect upon the reality (practice) of a situation. Use theory to predict the
outcomes of practice. Use practice to reflect upon / modify theory;
t the experience
of practitioners? i.e. use a practical example /case / issue to reflect on Porters model(s) and examine
success and / or failure.
an analysis of Microsofts performance in relation to declared (or undeclared) strategy and the efficacy
of his strategy.
way forward for the organization in light of their poor performance over the last 5 years.
environmental disaster in the Gulf of Mexico.
These are merely examples of approaches you might take; thinking up your own ideas might be more
productive and fun.
Assessment Criteria
Your seminar tutor on the basis of the following general criteria will assess the paper:
- the quality of research and analysis undertaken and the use of initiative in
finding sources of information;
- the quality and clarity of the assignment and your ability to demonstrate command over the
subject area and the development of a case or argument;
- additional credit may be awarded to a student who tackles a difficult subject well.
The assignment will be graded for individuals on the basis of the specific criteria outlined on the
following page.
The Presentation element of the Generic Assessment Criteria will be used to assess the report
structure.