Kayleigh Klajnscek

Bachelor of Public Relations Candidate

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Profile
Energetic, outgoing, and creative individual with strong written and oral communication skills. Seeking a co-op
placement in public relations or marketing from September 2014- December 2014 in the sports industry.
Summary
Social media savvy. {Active user of Facebook, Twitter and LinkedIn, managed the Guelph Storm Hockey Clubs
official Twitter feed, created Twitter and Facebook page and policy for Cambridge Memorial Hospital }
Team oriented. {Concrete understanding of how to work within diverse groups, provide feedback in a constructive
manner, contribute by sharing expertise and information that can help the group achieve desired outcomes}
Deadline driven. {Very organized, capable of successfully managing multiple tasks at once}
Service minded. {Understanding of customer service and capable of working with many different people, dealing
with a wide variety of issues, and successfully negotiating to consensus}
Continuous learner. {Take on new tasks with energy, excitement, motivation and enthusiasm, thrive on new
challenges, enjoy expanding knowledge}

Public Relations Internships
The Guelph Storm Hockey Club, Guelph, ON January 2014 May 2014
Media Relations Assistant
Continued with game day duties (see below). Additional tasks included: updating the teams website with post-
game stats, rewriting player biographies and keeping them up-to-date, working with Rogers Communications or
Sportsnet on game days to ensure they have the proper media information, worked with game day sponsors,
assisted with community events, and writing of game stories. Also assisted with the 2014 OHL Priority Selection by
aiding in media relations, filming videos for the website, and ensuring the scouts and coaches were kept up to
speed with draft information as it was happening.

Cambridge Memorial Hospital, Cambridge, ON May 2013 - August 2013
Communications Intern
Assisted in day to day communications at Cambridge Memorial Hospital including: weekly eCast newsletter to over
2,500 employees and stakeholders, media relations and press release writing, photography, feature story writing
for intranet publishing, policy creation and research, social media launch and policy development, presentations to
Senior Management Committee, annual report development, writing, editing and production, and answering
Whats on your mind staff concerns and comments.


Professional Associations
International Association of Business Communicators, Waterloo Student Member 2012-Present
Canadian Public Relations Society, Toronto Student Member 2011-2012







Kayleigh Klajnscek
Bachelor of Public Relations Candidate


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Volunteer Experience and Community Engagement
MasterCard Memorial Cup, London, ON 2014
Assisted both local and national media in the media tent, ensured that media kits were printed and stocked, game
time stats were printed and distributed, and assisted in media accreditation.
The Guelph Storm OHL Hockey, Guelph, ON 2012 - 2014
Game day Media Relations Intern. Duties included: recording online game statistics using the official League Stat
website, organizing player interviews with Rogers Communications or Sportsnet, updating official Twitter feed
during games, liaising with the Guelph Mercury Junior Reporter program (including dressing room tours and
player interviews) and other game operation duties as needed.
KW Oktoberfest, Kitchener, ON 2012- Present
Member of both the Public Relations and the 5K Fun Run committee. Marketing Coordinator for the 5K Fun Run.
Organized marketing material distribution strategies, wrote tweets for the official Oktoberfest Twitter feed, worked
with committee to ensure the success of the event, and increased registrants for the event in comparison to
previous years.
IABC Waterloo, Waterloo, ON 2012
Helped at local events as needed, event registration, set-up, and photography.
TEDxWaterloo, Waterloo, ON 2011- Present
Member of the PR team, developed key messaging, created engaging communication plans, worked with media
during the day of the event, and issues management.
Education
Bachelor of Public Relations 2011-2015 (Expected)
Conestoga College, Kitchener, ON
Deans Honour List recipient 2011-2014 and maintain a G.P.A of 3.77
Constantly developing written and oral communication skills, strategic thinking capabilities, and ability to
understand complex issues
Diploma of Applied Photography 2008
Sheridan College, Oakville, ON
Comfortable using Adobe Suite programs, especially Adobe Photoshop
Knowledge and experience with both commercial and journalistic photography

Work History
Boston Pizza Guelph-Bartender/Server 2011-Present
Responsibilities include: opening and closing the bar and restaurant, bartending and customer service, training new
staff members, handling large amounts of the restaurants money.
WHMIS and Smart Serve certified.
Turtle Jacks Guelph- Bartender/Server 2007-2010
Responsibilities include: opening and closing the bar and restaurant, bartending and customer service, training new
staff members, handling large amounts of the restaurants money.